In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
A typeface is the design of lettering that can include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.
Paul Friedrich August Renner was a German typeface designer, author, and founder of the Master School for Germany's Printers in Munich. In 1927, he designed the Futura typeface, which became one of the most successful and most-used types of the 20th century.
William Addison Dwiggins, was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work. His work can be described as ornamented and geometric, similar to the Art Moderne and Art Deco styles of the period, using Oriental influences and breaking from the more antiquarian styles of his colleagues and mentors Updike, Cleland and Goudy.
Cooper Black is an ultra-bold serif typeface intended for display use that was designed by Oswald Bruce Cooper and released by the Barnhart Brothers & Spindler type foundry in 1922. The typeface was drawn as an extra-bold weight of Cooper's "Cooper Old Style" family. It rapidly became a standard typeface and was licensed by American Type Founders and also copied by many other manufacturers of printing systems.
Century Gothic is a digital sans-serif typeface in the geometric style, released by Monotype Imaging in 1991. It is a redrawn version of Monotype's own Twentieth Century, a copy of Bauer's Futura, to match the widths of ITC Avant Garde Gothic. It is an exclusively digital typeface that has never been manufactured as metal type.
Gaelic type is a family of Insular script typefaces devised for printing Classical Gaelic. It was widely used from the 16th until the mid-18th century (Scotland) or the mid-20th century (Ireland) but is now rarely used. Sometimes, all Gaelic typefaces are called Celtic or uncial although most Gaelic types are not uncials. The "Anglo-Saxon" types of the 17th century are included in this category because both the Anglo-Saxon types and the Gaelic/Irish types derive from the insular manuscript hand.
Kabel is a geometric sans-serif typeface designed by German designer Rudolf Koch, and released by the Klingspor foundry from 1927 onwards.
DIN 1451 is a sans-serif typeface that is widely used for traffic, administrative and technical applications.
Architype Renner is a geometric sans-serif typeface reproducing the experimental alternate characters of Paul Renner's 1927–29 typeface Futura for the Bauer foundry. Renner's original design for Futura shows the influence of Herbert Bayer's experimental "Universal" alphabet. The alternate characters Renner proposed for Futura were mostly deleted from the face's character set, resulting in a more conventional, and perhaps more economically successful typeface.
Stencil refers to two typefaces released within months of each other in 1937. The face created by R. Hunter Middleton for Ludlow was advertised in June, while Gerry Powell's version for American Type Founders appeared one month later. Both fonts consist of only capital letters with rounded edges and thick main strokes, much like a Clarendon typeface, except with breaks in the face to give it the appearance of the stenciled alphabets used on boxes and crates. Powell's exploration of Stencil became very popular over time and is still used today.
Jakob Erbar was a German professor of graphic design and a type designer. Erbar trained as a typesetter for the Dumont-Schauberg Printing Works before studying under Fritz Helmut Ehmcke and Anna Simons. Erbar went on to teach in 1908 at the Städtischen Berufsschule and from 1919 to his death at the Kölner Werkschule. His seminal Erbar series was one of the first geometric sans-serif typefaces, predating both Paul Renner's Futura and Rudolf Koch's Kabel by some five years.
In typography, Erbar or Erbar-Grotesk is a sans-serif typeface in the geometric style, one of the first designs of this kind released as type. Designer Jakob Erbar's aim was to design a printing type which would be free of all individual characteristics, possess thoroughly legible letter forms, and be a purely typographic creation. His conclusion was that this could only work if the type form was developed from a fundamental element, the circle. Erbar-Grotesk was developed in stages; Erbar wrote that he had originally sketched out the design in 1914 but had been prevented from working on it due to the war. The original version of Erbar was released in 1926, following Erbar's "Phosphor" titling capitals of 1922 which are very similar in design.
Tempo is a 1930 sans-serif typeface designed by R. Hunter Middleton for the Ludlow Typograph company. Tempo is a geometric sans-serif design, closely copying German typefaces in this style, above all Futura, which had attracted considerable attention in the United States. Unlike Futura, however, it has a "dynamic" true italic, with foot serifs suggesting handwriting and optional swash capitals.
A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.
Metro is a sans-serif typeface family created by William Addison Dwiggins and released by the American Mergenthaler Linotype Company from 1929 onwards.
In typography, a fat face letterform is a serif typeface or piece of lettering in the Didone or modern style with an extremely bold design. Fat face typefaces appeared in London around 1805–1810 and became widely popular; John Lewis describes the fat face as "the first real display typeface."
