Changing Focus

Last updated
Changing Focus: Kodak and the Battle to Save a Great American Company
Changing Focus book cover.jpg
AuthorAlecia Swasy
LanguageEnglish
Subject Kodak
GenreNon-fiction
Publisher Crown Business
Publication date
1997
Publication place United States
ISBN 0-8129-2463-0

Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.

Further reading

References