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Author | Alecia Swasy |
---|---|
Language | English |
Subject | Kodak |
Genre | Non-fiction |
Publisher | Crown Business |
Publication date | 1997 |
Publication place | United States |
ISBN | 0-8129-2463-0 |
Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.
The Eastman Kodak Company, referred to simply as Kodak, is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated in New Jersey. It is best known for photographic film products, which it brought to a mass market for the first time.
George Eastman was an American entrepreneur who founded the Eastman Kodak Company and helped to bring the photographic use of roll film into the mainstream. After a decade of experiments in photography, he patented and sold a roll film camera, making amateur photography accessible to the general public for the first time. Working as the treasurer and later president of Kodak, he oversaw the expansion of the company and the film industry.
Forbes is an American business magazine founded by B. C. Forbes in 1917 and owned by Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes, and its CEO is Mike Federle. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include Fortune and Bloomberg Businessweek.
The Medill School of Journalism is the journalism school of Northwestern University. It offers both undergraduate and graduate programs. It frequently ranks as the top school of journalism in the United States. Medill alumni include over 40 Pulitzer Prize laureates, numerous national correspondents for major networks, many well-known reporters, columnists and media executives. Founded in 1921, it is named for publisher and editor Joseph Medill.
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The Missouri School of Journalism housed under University of Missouri in Columbia is one of the oldest formal journalism schools in the world. The school provides academic education and practical training in all areas of journalism and strategic communication for undergraduate and graduate students across several media platforms including television and radio broadcasting, newspapers, magazines, photography, and new media. The school also supports an advertising and public relations curriculum.
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Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and designers. Fashion journalists are either employed full-time by a publication, or submit articles on a freelance basis. Fashion photography, which supplanted fashion illustration in the 1900s, is a type of photojournalism used in fashion journalism. The Internet has given rise to several outlets for amateur fashion journalism, such as blogs and vlogs.
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Ellis (Eli) Reed is an American photographer and photojournalist. Reed was the first full-time black photographer employed by Magnum Agency and the author of several books, including Black In America. Several of the photographs from that project have been recognized in juried shows and exhibitions.
The Apple QuickTake is one of the first consumer digital camera lines. It was launched in 1994 by Apple Computer and was marketed for three years before being discontinued in 1997. Three models of the product were built including the 100 and 150, both built by Chinon; and the 200, built by Fujifilm. The QuickTake cameras had a resolution of 640 x 480 pixels maximum.
Everette E. Dennis is an American media expert, author, academic administrator and organization executive. He is a former Dean and Chief Executive Officer at Northwestern University in Qatar (NU-Q). Since 2021, he has been professor emeritus in the Medill School at Northwestern University, Evanston, Illinois and since 2011, Felix E. Larkin Distinguished Professor emeritus in Fordham's Graduate School of Business in New York City.