Chrysler Pacifica (RU)

Last updated
Chrysler Pacifica
2017 Pacifica.jpg
Overview
Manufacturer FCA US LLC
Also called Chrysler Grand Voyager (China) [1]
Production2016–present
Model years 2017–present
Assembly Windsor, Ontario, Canada (Windsor Assembly)
Designer Irina Zavatski, [2] Winnie Cheung [3] (interior)
Body and chassis
Class Minivan
Layout FF layout
Platform Compact US Wide
Related Chrysler 200 (UF)
Powertrain
Engine 3.6 L Pentastar V6 (gasoline)
Transmission 9-speed 948TE automatic
CVT automatic (PHEV) [4]
Electric range 33 miles (EPA rated)
Plug-in charging 16-kWh lithium-ion (Li-ion) battery
Dimensions
Wheelbase 121.6 in (3,089 mm)
Length203.6 in (5,171 mm)
Width79.6 in (2,022 mm)
Height69.9 in (1,775 mm)
Chronology
Predecessor Chrysler minivans (RT)

The Chrysler Pacifica is a minivan being produced by the Chrysler division of FCA US LLC. Despite sharing its name with a discontinued crossover, it is an all-new design replacing the Chrysler Town & Country.

A minivan, people carrier, MPV or MUV is a vehicle classification describing a high-roof vehicle with a flexible interior layout. Smaller sizes are mini MPV and compact MPV classifications.

Chrysler Town & Country

The Chrysler Town & Country is a minivan that was manufactured and marketed by Chrysler. It was introduced in 1989 for the 1990 model year. The Chrysler group minivans, which include the Dodge Caravan/Dodge Grand Caravan and included the Plymouth Voyager/Plymouth Grand Voyager/Chrysler Voyager, have ranked as the 13th bestselling automotive nameplates worldwide, with over 12 million sold.

Contents

The minivan is produced with two powertrains, a 3.6-liter gasoline powered engine and a plug-in hybrid, marketed as Pacifica Hybrid. The plug-in hybrid version has a 16-kWh lithium-ion battery that can propel the car up to 33 mi (53 km) on electric power alone. The gasoline-only version of the Pacifica minivan went on sale in mid-2016, while the plug-in hybrid version became available in early 2017.

Plug-in hybrid type of vehicle

A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery can be recharged by plugging it into an external source of electric power, as well by its on-board engine and generator. Most PHEVs are passenger cars, but there are also PHEV versions of commercial vehicles and vans, utility trucks, buses, trains, motorcycles, scooters, and military vehicles.

Lithium-ion battery rechargeable battery type

A lithium-ion battery or Li-ion battery is a type of rechargeable battery in which lithium ions move from the negative electrode to the positive electrode during discharge and back when charging. Li-ion batteries use an intercalated lithium compound as one electrode material, compared to the metallic lithium used in a non-rechargeable lithium battery.

All-electric range (AER) is the driving range of a vehicle using only power from its electric battery pack to traverse a given driving cycle. In the case of a battery electric vehicle, it means the total range per charge. For a plug-in hybrid (PHEV), it means the range of the vehicle in charge-depleting mode. PHEVs can travel considerably further in charge-sustaining mode which uses both on-board fuel and the battery pack.

History

Side view 2017 Chrysler Pacifica on West Side Highway.jpg
Side view

In June 2013, it was reported that Chrysler was preparing to produce a new generation of its Town & Country minivan at the Windsor Assembly Plant, with production set to begin in 2015 and a release for the 2017 model year. An industry analyst reported that the new version would possibly be a crossover utility vehicle in the vein of the Pacifica. [5]

In 2015, FCA CEO Sergio Marchionne announced that it would invest $2 billion in developing a new minivan, and overhauling the Windsor Assembly Plant to facilitate its production. [6] A company roadmap revealed that a new Town & Country would begin production in February 2016 for the 2017 model year, and that the final-generation Dodge Grand Caravan would be maintained in parallel with the new Town & Country as a lower-cost option during the 2017 model year, after which it will be discontinued. Marchionne has been against "duplicate[d] investments" in product development—a strategy reflected by his reduction of badge-engineering between FCA US's domestic marques. [7] [8] [9] On November 3, 2015, FCA filed to have its trademark registration on the Pacifica brand renewed; FCA's Head of Passenger Car Brands Timothy Kuniskis denied that this was related to any new products, and that it was standard industry practice to continue renewing its trademarks because "you don't want to lose names. Establishing new names is expensive." [9]

Sergio Marchionne Italian businessman

Sergio Marchionne was an Italian-Canadian businessman, widely known for his turnarounds of the automakers Fiat and Chrysler, his business acumen and his outspoken and often frank approach, especially when dealing with unpalatable issues related to his companies and the automotive industry.

Rebadging

Badge engineering, sometimes called rebadging, is the practice of applying a different badge or trademark to an existing product and subsequently marketing the variant as a distinct product. Due to the high cost of designing and engineering a new model or establishing a brand, economies of scale make it less expensive to rebadge a product once or multiple times than to create different models.

Trademark recognizable sign, design or expression which identifies products or services

A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings.

The new vehicle debuted on January 11, 2016, at the 2016 North American International Auto Show. Rather than being named as the Town & Country, the new vehicle was branded as the Pacifica. The decision to drop the Town & Country brand was made primarily to distinguish the new vehicle from previous iterations; Director of Chrysler brand product marketing Bruce Velisek explained that the Pacifica was meant to "change the entire paradigm of what people know about minivans in the segment". Among its differences from the previous Town & Country is a new platform, and a design carrying a sportier appearance inspired by crossovers—a market segment that had cannibalized minivan sales—in an effort to disassociate the vehicle from other minivans with a boxier build. [10] [11] Chrysler is also changing the minivan's sliding doors: they will be aluminum and hands-free, opening automatically when the fob holder waves under them. [12]

North American International Auto Show

The North American International Auto Show (NAIAS) is an annual auto show held in Detroit, Michigan, at Cobo Center. The show was held in January from 1989 to 2019, but will be held in June from 2020 onwards. It is among the largest auto shows in North America. UPI says the show is "regarded as the foremost venue for [car] manufacturers to unveil new products".

On March 10, 2016, FCA announced that the starting price of the 2017 Pacifica would be US$28,595. [13] This is US$1,400 less than the starting price of the 2016 Town & Country. On November 15, 2016, pricing for the plug-in hybrid model was released. The base model called 'Premium' starts at US$41,995 and the high-end 'Platinum' model starts at US$44,995. Because the Pacifica Hybrid has a 16 kWh battery pack, it qualifies in the U.S. for the full US$7,500 federal tax credit and also to other incentives at the state and local level. [14] In June 2017, Chrysler recalled the 1,600 RUs sold to fix the electronics. [15]

Waymo Pacifica driverless minivan Waymo-Pacifica.jpg
Waymo Pacifica driverless minivan

The production of a plug-in hybrid version, which will be the first of its class in the United States, was, according to chief engineer Kevin Mets, meant to create an electric vehicle that could feasibly be a family's "primary vehicle". [16]

On November 7, 2017, Waymo announced that it had begun testing driverless cars without a safety driver at the driver position using the Pacifica plug-in. [17] There is still an employee in the car.

Production

Production of the vehicle uses an all-new platform at the Windsor Plant in Windsor, Ontario, Canada. [18]

Powertrains

Charging port of the 2017 Chrysler Pacifica Hybrid Chrysler Pacifica Hybrid WAS 2017 1684.jpg
Charging port of the 2017 Chrysler Pacifica Hybrid

The Pacifica uses a new revision of the 3.6-liter Pentastar V6 engine, and will be produced with two powertrains, gasoline-only and plug-in hybrid, the latter marketed as Pacifica Hybrid. The plug-in hybrid version uses a 16-kWh lithium-ion battery, located under the floor under the second row of seats (the hybrid will not be available with the Stow'n'Go seating and vacuum), with an all-electric range of 33 mi (53 km) [19] before switching back to using the gasoline engine. The battery can be fully recharged in two hours using a 240-volt plug-in system.[ citation needed ] The gasoline-only version of the Pacifica minivan went on sale in mid-2016; the plug-in hybrid version, in 2017. Chrysler expected the plug-in hybrid model to achieve a fuel economy of at least 80 miles per gallon equivalent, [6] [16] [20] but on December 1, 2016, the EPA announced the minivan achieved 84 MPGe. [21]

Fuel economy

The Pacifica Hybrid operating in hybrid mode has the highest fuel economy of any minivan available in the American market as of December 2016. [22] The following table presents the official EPA fuel economy ratings for both powertrain variants of the Chrysler Pacifica.

Fuel economy as rated by the U.S. Environmental Protection Agency [23]
(Fuel economy as displayed in the Monroney label)
VehicleModel
year
Operating
mode
(AER)
EPA fuel economy ratingsNotes
CombinedCityHighway
Chrysler Pacifica2017Gasoline
only
22 mpg18 mpg28 mpg
Chrysler Pacifica Hybrid 2017Electricity only
(33 mi)
84 mpg-e(1)
(40 kWh/100 mi)
--During the first 33 mi uses some gasoline.
The actual all-electric range is between 0 and 33 mi. [23]
Gasoline only32 mpg
Notes: (1) Conversion 1 gallon of gasoline=33.7 kW-hr.

Safety

NHTSA 2017 Chrysler Pacifica VAN FWD: [24]
Overall:Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg
Frontal Driver:Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg
Frontal Passenger:Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg
Side Driver:Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg
Side Passenger:Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg
Side Pole Driver:Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg
Rollover:Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg / 11.6%
IIHS 2017 Chrysler Pacifica Top Safety Pick+: [25]
Small overlap frontGood
Moderate overlap frontGood
SideGood
Roof strength (2015–present models)Good
Head restraints & seatsGood


Awards

Marketing

In April 2016, Chrysler launched a television advertising campaign for the Pacifica entitled "Dad Brand", featuring comedian Jim Gaffigan and his children. [34] In October 2016, Chrysler launched a social media-oriented campaign known as "PacifiKids", featuring videos in which unsuspecting families shopped for the vehicle at a dealership staffed entirely by children. [35] The Pacifica has also been used in cross-promotional campaigns for the films The Secret Life of Pets and Incredibles 2 . [36] [37]

Total sales

Calendar YearUnited StatesCanadaMexico
201662,366 [38] 2,560 [39] 208 [40]
2017118,274 [41] 5,547634 [42]
Sales Total 189,589

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