The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a commercial failure due to a lack of market acceptance and controversial appearance.
Chrysler also marketed a companion model under the DeSoto brand, the DeSoto Airflow, and the appearance was also offered on the Chrysler Imperial. In 2022, Chrysler announced that the Airflow name would be resurrected for an electric crossover SUV.
Origin
1934 Chrysler AirflowFront-opening rear doors aided entry into the back of the 1934 Airflow. The hood cooling vents are fully functional.Early Airflows have no trunk; one was bolted on starting in 1936.The highly stylized dashboard of a 1934 Airflow
Carl Breer, along with fellow Chrysler engineers Fred Zeder, and Owen Skelton, began a series of wind tunnel tests, with the cooperation of Orville Wright, to study which forms were the most efficient shape created by nature that could suit an automobile. Chrysler built a wind tunnel at the Highland Park site, and tested at least 50 scale models by April 1930. Their engineers found that then-current two-box automobile design was so aerodynamically inefficient that it was actually more aerodynamic when tested as if being driven backwards. Applying what they had learned about shape, the engineers also began looking into unibody construction to achieve rigidity with less weight than could be achieved with the conventional separate frame and body. The strengthening was demonstrated in a publicity reel.[3] The car thus represented a breakthrough in lightweight-yet-strong construction, as well as increasing the power-to-drag ratio, since the lighter, more streamlined body allowed air to flow around it instead of being caught against upright forms such as radiator grilles, headlights and windshields.
Traditional automobiles of the day were the typical two-box design, with about 65% of the weight over the rear wheels. When loaded with passengers, the weight distribution tended to become further imbalanced, rising to 75% or more over the rear wheels, resulting in unsafe handling characteristics on slippery roads. Spring rates at the rear of traditional vehicles, which used leaf springs, were therefore necessarily higher, and passengers were subjected to a harsher ride.
Innovative weight distribution in the new Chrysler Airflow stemmed from the need for superior handling dynamics. The engine was moved forward over the front wheels compared with traditional automobiles of the time, and passengers were all moved forward so that rear seat passengers were seated within the wheelbase, rather than on top of the rear axle. The weight distribution had approximately 54% of the weight over the front wheels, which evened to near 50:50 with passengers[4] and resulted in more equal spring rates, better handling, and far superior ride quality.
Prior to the Airflow's debut, Chrysler did a publicity stunt in which they reversed the chassis, placing the front axle and steering gear of a conventional 1933 Chrysler Six at the back of the car, which allowed the car to be driven "backwards" throughout Detroit. The stunt caused a near panic, but the marketing department felt that this would call attention to the poor aerodynamics of current cars, and send a hint that Chrysler was planning something big.[citation needed] The car that emerged was like no other American production car to date.
The Airflow, which was heavily influenced by the streamlining design movement, was sleek and low compared to other cars on American roads. The car's grille work cascaded forward and downward forming a waterfall look[1] where other makes featured fairly upright radiators. Headlights were semi-flush to areas immediate to the grille.[1] The front fenders enclosed the running surface of the tire tread. The rear wheels were encased by fender skirts.
Instead of a flat panel of glass, the windshield comprised two sheets of glass that formed a raked "vee" both side to side,[1] and top to bottom. All the windows were made of safety glass.[5] Passengers were carried in a full steel body (at a time when automakers like General Motors, Ford and even Chrysler itself continued to use wood structural framing members in their car bodies) that rested between the wheels instead of upon them.[6] The front seat was wider than in other cars and the rear seat was deeper. Overall, the car possessed a better power-to-weight ratio, and its structural integrity was stronger than other like models of the day.
The car was introduced in January 1934,[7] months before it was put in production. Production peaked at only 6,212 units in May 1934 — very late in the year and barely enough to give every dealer a single Chrysler Airflow. The factory had not accounted for significant manufacturing challenges and expense due to the unusual new Airflow design, which required an unprecedented number and variety of welding techniques. The early Airflows arriving at dealerships suffered from significant problems, mostly the result of faulty manufacturing. According to Fred Breer, son of Chrysler Engineer Carl Breer, the first 2,000 to 3,000 Airflows to leave the factory had major defects, including engines breaking loose from their mountings at 80mph (130km/h).
1934
For 1934, both Chrysler and its junior running mate, DeSoto, were scheduled to offer the Airflow. DeSoto was assigned to offer nothing but Airflows; Chrysler, however, hedged its bets and continued to offer a six-cylinder variant of its more mainstream 1933 model cars. The Airflow used a flatheadI8 engine and was produced in both 2-door coupe and 4-door sedan variants. Pricing was simplified at US$1,345 ($29,423 in 2022 dollars [8]) for a choice of two, two-door sedans or two, four door sedans labeled Coupe, Brougham, Sedan and Town Sedan.[1]
Chrysler of Canada produced an Airflow Six, model CY, which was basically a DeSoto Airflow with a Chrysler grille, bumpers, instrument panel and emblems. A total of 445 were built. The Airflow Six was dropped at the end of 1934. The appearance was also used for commercial trucks as the Dodge Airflow.[1]
The Chrysler line of eight-cylinder Airflows included model CU Airflow Eight (123.5in (3,140mm) wheelbase), model CV Airflow Imperial Eight (128in (3,300mm) wheelbase), model CX Airflow Custom Imperial (137.5in (3,490mm) wheelbase). At the very top was the model CW Airflow Custom Imperial with a body built by LeBaron on a 146.5in (3,720mm) wheelbase. The CW had the industry's first one-piece curved windshield on a production automobile.
Within six months of the Airflow's introduction, the vehicle was a sales disaster. Adding insult to injury, General Motors mounted an advertising campaign aimed at further discrediting the Airflows. Most automotive historians, though, agree that the Airflow was shunned in large part because buyers did not like its looks. The hood, waterfallgrille, headlamps, and fenders were all merged into one continuous form that was interpreted as an "anonymous lump". While thoroughly modern, the public was slow to embrace the Airflow. At the depth of the Great Depression, the car seemed to be too advanced, too different for many consumers. While Airflows sold in respectable numbers in its first year, Chrysler's traditional sedans and coupes far outsold the Airflow by 2.5 to one, with first year Airflow sales at 10,839 units.
DeSoto fared far worse than Chrysler for 1934. Without any "standard" car to sell, DeSoto's sales numbers plunged. And while the Airflow design looked somewhat sleek on the Chrysler's longer wheelbase, the DeSoto appeared to be short and stubby.
Rumors also persisted that the "new-fangled" body was unsafe, which was mostly untrue. In one widely distributed advertising film shown in movie theatres, an empty Airflow was pushed off a Pennsylvania cliff, falling over 110ft (34m); once righted, the car was driven off, battered, but recognizable.
1935
1935 Chrysler Airflow
Stung by the lack of consumer interest in the car, Chrysler responded by making modifications to the body that brought the front of the car more in line with public taste. Foremost of 1935 changes was the placement of a slightly peaked grille that replaced the waterfall unit of 1934.[9]
The Airflow models offered for 1935 were the same as in 1934, with the exception of the Airflow Eight two-door sedan, which was dropped. Chrysler Airflow production dipped below 8,000 units for 1935, with roughly four Airstreams produced for every Airflow.
1936
For 1936, the Airflow surrendered its smooth backside when a trunk was tacked onto the body of the car.[9] The grille also became more pronounced. Only one Airflow body style, the four-door Imperial sedan (C-10) broke the 1,000 unit mark with 4,259 units built. Otherwise, total Airflow production sank to 6,275 units compared to the concurrent Airstream models, which sold more than 52,000 units for 1936. 1936 would be the last year that Chrysler's premium Imperial model range would carry the Airflow. Lifeguard tires were introduced, which had two tubes inside the tire.[10] In 1936 the Lincoln-Zephyr was introduced as a two- or four door sedan and while it was also a streamlined product, it sold much better than the Airflow and had a V-12 engine.[1]
1937
1937 Chrysler Airflow sedan
In its final year, the Airflow was reduced to one model, the Airflow Eight, offered as a two-door coupe and four-door sedan. A total of 4,600 units were produced before the program was cancelled.[9][11]
Another 1937 Imperial Custom Airflow Series CW limousine was owned by radio personality Major Edward Bowes,[13] Chrysler was one of Bowes' radio show sponsors. The two Airflow Custom Imperials were actually leftover 1935 models and only the two were built for 1937; Imperials and Custom Imperials built for the U.S. market in 1937 were conventionally styled, and priced below and above the Airflow, respectively. The cars have a 140-inch wheelbase.
While the Airflow may have signaled Chrysler's attempt to set itself apart from other manufacturers, the failure of the car in the marketplace caused the company to take a more conservative path with its future models. Until the debut of Virgil Exner's "Forward Look" cars of 1955, Chrysler's corporate styling was conservative and mainstream.
It is rumoured that Ferdinand Porsche imported an early Airflow coupe into Germany, and using this model for "inspiration", designed the first Volkswagen Beetle. The similarities between early Volkswagen Beetles and the Airflow coupes could be a testimony to this hypothesis.[citation needed] However, the general lines of the KDF-Wagen were drawn as early as 1932, and the Czech Tatra 97 and Tatra 77 are far more likely inspirations.[citation needed] German automaker Adler also introduced a streamlined sedan in 1937.
Regardless, the revolutionary benefits of the design were immediately evident to designers the world over. U.S. designers could not and did not ignore the benefits of all-steel construction, aerodynamics and a rear seat forward of the rear axle. General Motors was quick to respond with all-steel "Turret Tops", and later introduced a fastback coupe appearance on all of their nameplates from 1942 until 1950, offering the appearance on the Chevrolet Fleetline, Pontiac Streamliner, Oldsmobile 88 Club Coupe, Buick Super Sedanette and Cadillac Series 61 Sedanette; other manufacturers either followed suit or went out of business.
In other countries, where gasoline was more expensive and practical considerations were therefore more important than styling, the flattery-by-imitation was even more sincere. Volvo was one of the first to get a smaller copy of the Airflow into production and was later followed by Peugeot with their 202 and larger 402 models, which would become a major sales success. Imitating the Airflow would be a secret of the success of a brand-new venture in the auto business called Toyota.
After nearly a century, Chrysler created the Chrysler PT Cruiser which was a retro-style car with its styling having mixed elements from the 1949 Chevrolet Advance Design and the Chrysler Airflow.
The Airflow was the inspiration for Claes Oldenburg's print/sculpture Profile Airflow, featuring a lithograph of the car beneath a superimposed aquamarine resin relief. The initial resin in the initial printing faded to an olive green color and was thus recalled by Claes Oldenburg and Gemini G.E.L., the printmaking studio which fabricated Profile Airflow.
Profile Airflow is especially significant because it revolutionized the idea of a print, expanding it to include serialized sculpture.
The Chrysler New Yorker is an automobile model produced by Chrysler from 1940 until 1996, serving for several decades as either the brand's flagship model or as a junior sedan to the Chrysler Imperial, the latter during the years in which the Imperial name was used within the Chrysler lineup rather than as a standalone brand.
The Chrysler Royal was a full-size car produced by the Chrysler Corporation in the United States. It was first released in 1933 and continued being built until 1934. Then, the model ended production and did not return until 1937 - continuing until 1950.
Imperial was the Chrysler Corporation's luxury automobile brand from 1955 to 1975, and again from 1981 to 1983.
The Chrysler LeBaron, also known as the Imperial LeBaron, is a line of automobiles built by Chrysler from 1931 to 1941 and from 1955 to 1995. The model was introduced in 1931, with a body manufactured by LeBaron, and competed with other luxury cars of the era such as Lincoln and Packard. After purchasing LeBaron with its parent Briggs Manufacturing Company, Chrysler introduced the luxury make Imperial in 1955, and sold automobiles under the name Imperial LeBaron until 1975. Chrysler discontinued the Imperial brand in 1975, and reintroduced the Chrysler LeBaron in 1977 to what was then Chrysler's lowest priced model.
The Chrysler Imperial, introduced in 1926, was Chrysler's top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1954, after which it became a standalone brand; and again from 1990 to 1993. The company positioned the cars as a prestige marque to rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard. According to Antique Automobile, "The adjective 'imperial' according to Webster's Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler's highest priced model."
The Dodge Coronet is an automobile that was marketed by Dodge in seven generations, and shared nameplates with the same bodyshell with varying levels of equipment installed. Introduced as a full-size car in 1949, it was the division's highest trim line and moved to the lowest level starting in 1955 through 1959. The name was reintroduced on intermediate-sized models from the 1965 until 1976 model years. Muscle car versions were available starting in 1965 with the 383 and 426 wedge cu in Chrysler RB engine, followed in 1966 by the powerful 426 cu in Chrysler Hemi. Other performance models included the "Superbee", and featured, the 383 cu in Magnum, among other engine options. The nameplate "coronet" is a type of crown worn by royalty.
The Chrysler Saratoga is an automobile built by Chrysler. The nameplate was used from 1939 to 1952 and from 1957 to 1960 in the U.S. market, in Canada through 1965, and in Europe from 1989 to 1995. In the beginning, it was introduced as a sport luxury model, using the Straight Eight engine from the Chrysler New Yorker which was more formal, and the Imperial which had graduated to special order limousine.
The Chrysler Windsor is a full-size car which was built by Chrysler from 1939 through to the 1960s. The final Chrysler Windsor sold in the United States was produced in 1961, but production in Canada continued until 1966. The Canadian 1961 to 1966 Windsor model was for all intents and purposes the equivalent of the Chrysler Newport in the United States.
The Stout Scarab is a streamlined 1930–1940s American car, designed by William Bushnell Stout and manufactured by Stout Engineering Laboratories and later by Stout Motor Car Company of Detroit, Michigan.
Streamline Cars Ltd was the company responsible for making the Burney car designed by Dennis Burney.
DeSoto was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
The Chrysler Town & Country is an automobile which was manufactured by Chrysler from 1940 to 1942 and from 1945 to 1988 with production interrupted during World War II. Primarily produced as a luxury station wagon, the Town & Country was also available in "woodie" four-door sedan, two-door hardtop and convertible body styles from 1947 to 1950, 1968 to 1969 and from 1983 to 1986. The 1988 model year was the last for the station wagon until the 1990 model year when Chrysler reintroduced the Town & Country nameplate as the rebadged variant Chrysler Town & Country minivan.
The Dodge Polara is an automobile introduced in the United States for the 1960 model year as Dodge's top-of-the-line full-size car. After the introduction of the Dodge Custom 880 in 1962, the Polara nameplate designated a step below the full-sized best-trimmed Dodge model; the Polara that year had been downsized to what was in effect intermediate, or mid-size status. In its various forms, the Polara name was used by Dodge until 1973, when its position in Dodge's line-up was replaced by the Dodge Monaco.
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