This article is about the luxury car built by Chrysler up to 1954 and after 1990. For the type of rose, see Rosa 'Chrysler Imperial'. For Imperial models sold under its own marque between 1955 and 1983, see Imperial (automobile).
The Chrysler Imperial, introduced in 1926, was Chrysler's top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1954, after which it became a standalone brand; and again from 1990 to 1993. The company positioned the cars as a prestige marque to rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard.[1] According to Antique Automobile, "The adjective 'imperial' according to Webster's Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler's highest priced model."[2]
For several decades and multiple generations, the Imperial was the exclusive Chrysler and the favorite choice of luxurious transportation for senior executive leadership, government officials, royalty and various celebrities in comparison to the more affordable Chrysler New Yorker. Over the years the appearance, technological advancements and luxurious accommodations updated with the latest trends and fashionable appearances. Limousines, town cars and convertibles were the usual appearances, while special coachwork choices were provided by the industry's best providers, to include Derham, Fleetwood, LeBaron, and others.
In 1926, Walter P. Chrysler decided to compete with North American marques Cadillac, Lincoln, Packard, Pierce Arrow, Studebaker, Cord, and Duesenberg in the luxury car field, while the newly formed company only had a large displacement straight-six to offer.[7] The new model, called Imperial, had a new engine that was slightly larger than the company's standard straight 6 installed in the Chrysler Six. It was a 288.6cuin (4.7L)[6] six-cylinder with seven bearing blocks and pressure lubrication of 92 brake horsepower (69kW). Large displacement engines provided the horsepower and torque clients wanted and due to the low quality of gasoline fuel at the time, and low compression ratios, 50 bhp was more than adequate. It is estimated that the rating equivalent of early gasoline available varied from 40 to 60 octane and that the "High-Test", sometimes referred to as "fighting grade", probably averaged 50 to 65 octane.[8] The front axle was solid and the suspension consisted of semi-elliptic leaf springs while the rear suspension was a differential axle, and also using semi-elliptic leaf springs. The use of the "imperial" name being exclusively used on Chrysler's flagship had been previously used by Buick, Cadillac and Packard for top level limousines.[5] The hood ornament/radiator cap was a stylized Viking Winged helmet.[5]
1927 Chrysler magazine ad disclosing that "Chrysler Model Numbers Mean Miles Per Hour"
The car set a transcontinental speed record in the year it was introduced, driving more than 6,500 miles (10,460km) in the week. The car was chosen as the pace car for the 1926 Indianapolis 500. The model was designated E-80, the 80 being after the "guaranteed" 80 miles per hour (129km/h) all-day cruising speed.[5] Acceleration was also brisk, breaking 20 seconds to 60 miles per hour (97km/h). Four-speed manual transmission was added in 1930.[5] The attention to luxury and multiple bodystyles was a similar approach to one Mr. Chrysler used as president of the Buick Motor Company, his employer from 1911 to 1919. Chrysler offered a variety of body styles: a two/four-passenger roadster (four passenger if car had the rumble seat[9]), a four-seat coupé, five-passenger sedan and phaeton, and a seven-passenger top-of-the-line limousine. The limo had a glass partition between the front and rear passenger compartments.[10]
Imperials could be distinguished from Chrysler products by the use of a distinctive scalloped hood and radiator shell and a 120in (3,048mm) wheelbase, which shared an appearance with Packard and the Buick Master Six. The Berline Limousine was listed at US$3,595 ($59,426 in 2022 dollars [11]).[5]
The 1927 Imperial Series 80 saw minor engineering improvements, while the high compression "Red Head" 288.6cuin (4.7L) straight-six was the only engine available on a choice of 120in (3,048mm), 127in (3,226mm) or special order 133in (3,378mm) wheelbases. Five two-door coachwork choices included roadsters and convertible, while there were nine sedan, town car, phaeton and limousine choices. The top level Town Car was listed at US$5,495 ($92,573 in 2022 dollars [11]).[5] Standard equipment on roadster and phaeton open-body coachwork selections included wind wings and leather exterior door trim panels, while many cars were painted in contrasting two-tone paint. The convertible was equipped with functioning landau irons.[5] In 1927, an Imperial was driven at a high speed along the Lincoln Highway from San Francisco to New York to Los Angeles, covering a total distance of 6,726mi (10,824.4km) non-stop, with an average speed of 40mph (64km/h).[5]
1928 offered a 136in (3,454mm) wheelbase with the designation Series 80L. Coachwork choices expanded with five provided by Briggs, and six choices from LeBaron, one Derham Convertible Sedan, one Phaeton from Locke, and four Dietrich convertible coupes and sedans, listing the Dietrich Convertible Sedan at US$6,795 ($115,805 in 2022 dollars [11]). Total Chrysler calendar year production was recorded at 160,670, their all-time high pre-war until decades later[5]
Model years 1929 and 1930 Series 80L were essentially unchanged from the 1928 version as engineering efforts were focusing on the 1931 Series CG Straight Eight, while there were some engineering advancements, to include thermostatically controlled automatic adjusting exterior radiator shutters, vertical hood louvers and a four-speed manual transmission. Coachbuilder Locke provided four convertible choices in both coupe and sedan configurations, and hydraulic four wheel brakes were now standard on all Chrysler products. The top level 1930 Series 80L Limousine was listed at US$3,575 ($62,627 in 2022 dollars [11]).[5]
1926 Chrysler Imperial Series E80 Sedan by Briggs
1927 Chrysler Imperial Series 80 Sedan by Briggs
1927 Chrysler Imperial Series E-80 roadster
1928 Chrysler Imperial Series 80L Phaeton by Dietrich
1929 Chrysler Imperial Series 80L Custom Roadster by Locke
1931–1933
Motor vehicle
Series CG/CH&CL/CQ&CL
1931 Chrysler Imperial Series CG LeBaron Dual Cowl Phaeton w/gravel shield on radiator
The all-new 1931 "Chrysler Imperial 8" introduced the new in-line 8-cylinder engine which was shared with the Chrysler Eight Series CP in smaller displacements. The car received a new 384.4cuin (6.3L)[13]Chrysler flathead Straight-8 with a Stromberg Model DD-3 carburetor. The Imperial introduced a vee-type radiator, a long straight hood that displayed "torpedo" styling, and wide flowing fenders with a split and slanted windshield and showed visual similarities to the Cord L-29.[5][14] Various features considered luxurious in nature at the time included dual sun visors, adjustable front seats and steering column, rust-proof fenders, wire-spoked wheels, automatic heater control, safety glass and Lockheed supplied hydraulic brakes.[5] To minimize engine vibration from being felt by passengers, an isolation feature called "Floating Power" was introduced.
The Imperial Series CG offered four sedan coachwork choices from Briggs, while LeBaron offered four convertible coupe and sedan choices. At least ten Individual Custom 2-door coupes were documented from individual coachwork providers Waterhouse, Drauz and LeBaron.[5] These were custom built to specification, and were variously equipped with anything the customer desired—even a Dictaphone.[12] Prices ranged from US$2,745 ($52,822 in 2022 dollars [11]) for the factory supplied four-door, five-passenger Sedan to US$3,575 ($68,793 in 2022 dollars [11]) for the LeBaron Dual Cowl Phaeton.[5] Stock car driver Harry Hartz set numerous speed records with a 1933 Imperial sedan at Daytona Beach, Florida.[15] A roadster was entered in the 1931 24 Hours of Le Mans competition but did not finish due to radiator failure.[5] It was introduced shortly after the Rolls-Royce Phantom II, Mercedes-Benz 770, Packard Eight, Duesenberg Model J, Renault Reinastella, Cadillac Series 355, and Lincoln K-series. Total documented CG production shows that 3,228 of all body style choices were manufactured, including chassis only supplied to individual coachwork providers. A stylized gazelle statuette was added to the Viking Winged helmet radiator cap and hood ornament for all Imperial vehicles starting in 1931.[5]
Hood ornament
Model year 1932 introduced the junior Series CH Imperial while the previous Series CG became the Series CL and took the name Imperial Custom to continue to provide individually requested, customized vehicles.[5] The Series CH was related to the Chrysler Series CP in that the straight-eight engine, and most features were shared while the Imperial Series CH was offered with many standard features that were optional on the Series CP. The Series CH and CL featured all steel body work, a double drop "girder truss" chassis frame, split windshields, dual sun visors, and trumpet horns. The ignition was provided by Delco-Remy, the brakes were hydraulic and the transmission was a four-speed manual transmission with an optional automatic vacuum operated clutch. The body styles offered on the Series CH were a two-door, two-passenger roadster convertible with available rumble seat, a four-door sedan or a four-door convertible. The roadster listed price was US$1,925 ($41,289 in 2022 dollars [11]) while the four-door convertible was US$2,195 ($47,080 in 2022 dollars [11]) which made the more esteemed "Imperial" brand almost identically priced to "Chrysler" branded products, while the engine displacement on the Series CH was larger.[5] The 1932 Series CL remained the more prestigious Imperial and all coachwork was provided by LeBaron offering four convertible body styles along with a conventional seven-passenger sedan or eight-passenger limousine, while documented records show one two-passenger Roadster and one Landau Limousine were manufactured.[5] Records show that 32 Series CL Sedan Limousine by LeBaron were sold for US$3,295 ($70,674 in 2022 dollars [11]).
The Series CQ Imperial was all-new for 1933 from the previous Series CH and the wheelbase lost 10in (254mm) and the 298.65cuin (4.9L)Chrysler I8 had reduced displacement. Three two-door, two-passenger coupes to include a Victoria and Roadster Convertible, and two four-door, five-passenger choices with one sedan convertible were offered by Briggs. Mechanical improvements offered were a silent, helical gear three-speed transmission, an improved oil filter and an automatic choke for the Stromberg IV Model EX-32 carburetor. Only three sedan coachwork choices were offered for the Series CL sedan with the 146in (3,708mm) wheelbase.[5] Production records document 3,838 Series CQ and 151 Series CL were manufactured, including six Chassis and Cowl only requests.[5]
1931 Chrysler Imperial Series CG Phaeton
1931 Chrysler Imperial Series CG Dual Cowl Phaeton by LeBaron
1931 Chrysler Imperial Series CG by Briggs
1931 Chrysler Imperial Series CG Convertible Victoria by Waterhouse
1932 Chrysler Imperial Series CH Sedan by Briggs
1932 Chrysler CL Imperial
1932 Chrysler Imperial Custom Series CL Convertible Sedan by LeBaron
1933 Chrysler Imperial Series CQ Sedan by Briggs
1933 Chrysler Imperial Custom Series CL Dual Cowl Phaeton by LeBaron
1934–1936
Motor vehicle
Series CV,CX,CW/C-2,C-3,CW/C-10,C-11,CW
1936 Chrysler Imperial Series C-11 Airflow Sedan (showing base of passenger front window extended for ventilation)
The Chrysler Imperial introduced in 1934 offered the 'Airflow' design, reflecting an interest in streamlining. The car was marketed with the slogan "The car of tomorrow is here today." The 1934 Series CV featured eight-passenger seating and again an eight-cylinder engine while it was the Chrysler Airflow Series CV with Imperial luxury appearance and additional optional features as standard equipment, including vacuum assisted power brakes and a Stromberg two barrel carburetor Model EE-22.[5] It was the first car to be designed in a wind tunnel. Initial tests indicated that the standard car of the 1920s worked best in the wind-tunnel when pointed backwards with the curved rear deck facing forward. It led to a rethinking of the fundamental design of Chrysler's cars with a primary focus on reducing wind noise inside the passenger compartment.[5] Both engine and passenger compartment were moved forward, giving better balance and ride. An early form of unibody construction was employed, giving them a durability advantage in comparison to body on frame construction. It continued to offer a Chrysler engine vibration isolation feature called "Floating Power" and was one of the first automobiles to offer a one piece curved windshield.[5] Chrysler offered both the conventional Airstream models along with the Airflow models under the "Chrysler" marque but only offered the "Imperial" marque with Airflow models.[5]
The 1934 Imperial Airflow Series CV offered the 323.5cuin (5.3L)Chrysler flathead straight eight with an aluminum cylinder head and overdrive manual transmission, and body style choices were a two-door coupe, four-door sedan and four-door Town Sedan on a 128in (3,251mm) wheelbase, and were priced at US$1,625 ($35,548 in 2022 dollars [11]). The longer wheelbase Imperial Custom Airflow Series CX offered only sedan choices, to include Town Sedan and Limousine choices on a 137.5in (3,492mm) wheelbase for US$2,345 ($51,298 in 2022 dollars [11]). The top level Imperial Custom Airflow Series CW offered a four-door Sedan, Limousine or Town Limousine for US$5,000 ($109,378 in 2022 dollars [11]) using a 146.5in (3,721mm) wheelbase and the 384.8cuin (6.3L) Straight Eight. Documented production numbers for 1934 show 2,277 Series CV, 106 Series CX and 67 Series CW were produced. Its prestige was similar to the Cadillac Series 90 limousine, Rolls-Royce Phantom III, Packard Twelve, Mercedes-Benz 770, Renault Suprastella and the Lincoln Custom.[5]
The public was put off by the unconventional styling and the "Airstream" appearance on Chryslers outsold the "Airflow" by 3 to 1. The 1935 Imperial Airflow Series C-2 and Series C-3 were carryover from resources not used for 1934 due to underwhelming sales after the appearance was panned in favor of competitors, while the conventionally styled Chrysler Airstream was better received that replaced the Chrysler Series CA and Series CB. Total production documented records show 2,598 Series C-2 coupes and sedans were manufactured, while just 125 Series C-3 rolled off the assembly line, accounting for both coupe and sedan production. The top level Series CW recorded only 32 limousines that could accommodate eight passengers, offering four different coachwork choices for a minimum listed price of US$5,000 ($106,723 in 2022 dollars [11]).[5]
1936 was the last year for the "Airflow" appearance, while there were some enhancements and features added to entice buyers. A new grille, all-steel roof construction and a luggage compartment was added. The wheelbase was lengthened and the doors and side windows. The front windshield was either split or curved one piece on the Imperial Custom and continued to be extendable from the base outwards while a separate retractable cowl ventilator remained to provide fresh air inside the passenger compartment. Production numbers continued to fall to a total of 4,500 Series C-10 sedans and coupes and 75 Series C-11 sedans and limousines. A total of 10 Series CW were documented to be sold while the actual manufacture date were previous years that were registered, and dated as 1936 models. The pricing structure was simplified as US$1,475 ($31,483 in 2022 dollars [11]) for the Series C-10 for the coupe or sedan, and US$2,475 ($52,828 in 2022 dollars [11]) for the Series C-11 sedan or limousine. While 1936 was the most profitable season for Chrysler since 1929, the Airflow program was cancelled, and the Imperial Custom Airflows are recognized as Classics by the Classic Car Club of America.[5]
1934 Chrysler Imperial Series CX Airflow Limousine
1935 Chrysler Imperial Series C-2 Coupe
1936 Chrysler Imperial Custom Series C-11 Airflow Sedan
1936 Chrysler Imperial Series C-10 Airflow Sedan
1936 Chrysler Imperial Series C-10 Airflow Sedan
1937–1939
Motor vehicle
Series C-14,C-15,CW/C-19,C-20/C-23,C-24
1939 Chrysler Imperial Custom Series C-24 Limousine Sedan
Chrysler reverted to body on frame construction and there were three models in this generation designated as Imperial. The polarizing appearance was modified with an return to "torpedo" styling, sharing the appearance of a long, straight hood and cowl and moving the headlights outwards into the front fenders with the more successful "Airstream" appearance.[5] The Series C-14 offered the straight eight, shared with the Chrysler Royal C-16 . The Series C-15 was the Imperial Custom and the Town Sedan Limousine, with blind rear quarter panels and was available on request. The top level Imperial Custom Series CW continued to be offered but was very exclusive, using a 146.5in (3,721mm) wheelbase while eliminating the "Airflow" nameplate. Innovations for 1937 included built-in defroster vents, safety-type interior hardware (such as flexible door handles and recessed controls on the dash[19]), seat-back padding, and fully insulated engine mounts. Brakes were 13-inch drums, then in 1939 they expanded to 14 inches,[20] but shrunk to 12-inch drums in 1940.[21] Front suspension was independent.[20] Unusually for ventilation, it had a concealed crank to extend the base of the split windshield outward and the top edge of the engine hood was hinged at the cowl and opened from the grille and up.[5] Access to the engine was accommodated with side hood panels that were released by catches on the inside. An Imperial Custom Series C-15 Convertible Sedan by Derham was used as the AAA Official Car at the 1937 Indy 500 and was painted silver and black to celebrate the racetracks 25th anniversary.[5]
According to 1937 documented records, 11,976 Series C-14 Touring Sedans were produced at a listed price of US$1,100 ($22,392 in 2022 dollars [11]).[5] While the Imperial Custom Series CW was offered in its final year for 1937, documentation does not record that one was built, while three 1937 Series CW were recorded to have been updated with 1936 appearance features and LeBaron bodywork. The first one was built for the Hershey family who had an antique car collection at the time now called the AACA Museum in Hershey, Pennsylvania.[5] The second Series CW was built for The President of the PhilippinesManuel L. Quezon, the first president of the Spanish Commonwealth of the Philippines and is maintained by the government. The third car was built for radio personality Major Edward Bowes which later joined a car collection of Frank Kleptz of Terre Haute, Indiana. A Life magazine article written in 1940 quoted the value of Major Bowes car at US$25,000 ($522,209 in 2022 dollars [11]).[5] According to records, after the death of Mr. Bowes the car returned to Chrysler in 1941. It was allegedly repainted black from the original Brewster Green and put into wartime service in 1942, used by Admiral Chester Nimitz as a staff car.[22]
For 1938, The Series C-19 was shared with the Imperial and all-new New York Special which became the New Yorker in 1939. While the New York Special was offered as a Business Coupe, of which no records show one was ordered and built, and a four-door Touring Sedan, the Imperial Series C-19 was offered in six body choices and the chassis was available separately for additional coachwork selections. Three convertible choices, to include a two-door roadster with rumble seat and a four-door convertible were listed between US$1,123 ($23,347 in 2022 dollars [11]) and US$1,595 ($33,556 in 2022 dollars [11]). The Imperial Custom offered three factory coachwork choices and five custom choices provided by Derham to include two convertible and two Town Car Limousines. The Imperial Custom Series CW was no longer offered.[5] According to documented records, 8,554 Series C-19 Touring Sedans were produced at a listed price of US$1,198 ($24,906 in 2022 dollars [11]).[5]
For 1939, model names and series numbers were updated. The Series C-23 was shared with the Imperial, the New Yorker and the Saratoga. The straight eight was shared with all three and an aluminum cylinder head was optional on the high compression engine. Visual distinctions could be found in the interior fabrics, the number of chrome pieces in the grille and nameplate badges installed. A Victoria coachwork choice, provided by Hayes Body Company, was offered on the Imperial along with either a two-door Business Coupe or five-passenger Brougham Coupe and a four-door sedan.[5] The top level Series C-24 offered three factory provided sedans, including a limousine, or three convertible body style choices from Derham. The car pictured is J.G. Martin's (retired airline mechanic) 1939 Series C-24 7-passenger Limousine Sedan, believed by him and his son Tim to be the only 1939 production 7-passenger limousine still on the road. The listed price was US$2,695 ($56,698 in 2022 dollars [11]). One of three Imperial Custom Convertible Town Car by Derham was specially built for the 1939 royal tour of Canada of British King George VI and Queen Elizabeth when their visit was in the United States. This car was then donated to the Detroit American Legion post.[5]
In 1940 the Imperial Crown Series C-27 was the only vehicle to wear the "Imperial" nameplate and was offered in four body styles labeled as six-passenger Sedan, an eight-passenger Sedan, the eight-passenger Limousine, and the six-passenger Derham Parade Phaeton.[5][25] The styling was shared with all Chrysler models for that year and offered front fender parking lights with conventional running boards, and distinguishing a Chrysler model was limited to a nameplate attached on the front fender just below the engine hood, interior upholstery and standard features installed that were optional on other models. The six-passenger sedan offered storage compartments in the front seatbacks and foot rests, while the eight-passenger sedan replaced the storage compartments with accommodation for storing the retractable jump seats and no foot rests. The limousine offered a retractable glass partition between the driver and passenger compartment, installing leather seating for the driver and wool upholstery for the passenger compartment, Lockheedhydraulic brakes,[5][27] and two-speed electric windshield wipers were standard.[26] The listed price for the limousine was US$2,695 ($56,294 in 2022 dollars [11]).
The 1941 Imperial Crown Series C-33 remained exclusive and special models were available. The Imperial Special Town Sedan used the shorter New Yorker chassis with an Imperial Crown nameplate with a listed price of US$1,675 ($35,017 in 2022 dollars [11]). Laidlaw interior fabrics, Goodyear Double Eagle Tires installed on "Safety Rim" pressed steel wheels, and hydroelectric power windows lifts were some of the items installed. The body work appearance was shared with Chrysler products for 1941 and 1942. The only Series C-33 Imperial Crown chassis, with Derham-supplied body work, was recorded to be used for an Imperial Custom landaulet limousine for Briggs Manufacturing Company President Walter O. Briggs.[5]
The 1942 production year was brief and the New Yorker replaced most of the Imperial product line. The new designation Imperial Crown Series C-37 was the only product to wear the "Imperial" nameplate, while Derham continued to build custom limousines, town cars and four-door convertibles using the Series C-37 designation, listing the limousine at US$3,065 ($54,895 in 2022 dollars [11]). As with all U.S.-built automobiles, production was suspended February 1942 due to World War II production demands, and did not resume until the 1946 model year.[5]
When Chrysler discontinued the Imperial model name, the "Imperial" name was introduced on top-level Cadillac Series 70 limousines, starting in 1941 until 1946 when the Imperial Crown limousine returned.[5][26] The 1946 Imperial Crown continued the tradition of sharing a common appearance with all Chrysler branded vehicles and could be distinguished by the 145.5in (3,696mm) wheelbase, wool broadcloth upholstery for rear passengers with leather upholstery for the drivers divider window separated front compartment and other standard luxury features.[26] The Series C-40 production records show that only 165 were built at a price of US$3,875 ($58,151 in 2022 dollars [11]) with its competitors listed as the Cadillac Series 75 Fleetwood and the Packard Custom Super Clipper.[26] 1947 saw increased production at 740 despite an increase in price to US$4,305 ($56,421 in 2022 dollars [11]) with no appearance or feature changes and 1948 saw a drop in production to 495 and a price of US$4,767 ($62,475 in 2022 dollars [11]).[26]
The Imperial name returned for 1949 as a sedan while the Imperial Crown limousine continued as Chrysler was celebrating their 25th anniversary. The short-wheelbase Imperial was only available as a four-door six-passenger sedan. The 4-door 8-passenger Imperial Crown was available as a sedan, or as a limousine with a retractable division window. 1949 Imperials are very rare as production records show only 50 Imperial sedans and 85 Imperial Crown limousines were built. The retail price for the 1949 Imperial was US$4,664 ($57,364 in 2022 dollars [11]) and US$5,334 ($60,137 in 2022 dollars [11]) for the Imperial Crown limousine.[26]
The new custom-built Imperial sedan was based on the Chrysler New Yorker. It shared the same trim, but had a canvas-covered roof and leather and broadcloth Imperial upholstery. These features were installed by Derham, on the all new postwar Chrysler sheetmetal. Early 1949 Imperial Crowns were leftover 1948s. The really new models didn't arrive until March 1949. Their styling was sleeker than previous models, yet conservative. Fewer, but heavier bars were used in the cross-hatched grille. The upper and center horizontal pieces wrapped around the front fenders. Rocker panel moldings, rear fender stone guards, full length lower-window trim, and horizontal chrome strips on the rear fenders, and from the headlights to about halfway across the front doors, were used to decorate the side body.[28]
The 1950 Crosley Hot Shot is often given credit for the first production disc brakes but the Chrysler Imperial Crown had them first as standard equipment at the beginning of the 1949 model year. The Crosley disc was a Goodyear development, a caliper type with ventilated rotor, originally designed for aircraft applications. Only the Hot Shot featured it. Lack of sufficient research caused enormous reliability problems, especially in regions requiring the use of salt on winter roads, such as sticking and corrosion. Drum brake conversion for Hot Shots was quite popular.[33]
The Chrysler 4-wheel disc brake system was more complex and expensive than Crosley's, but far more efficient and reliable. It was built by Auto Specialties Manufacturing Company (Ausco) of St. Joseph, Michigan, under patents of inventor H.L. Lambert, and was first tested on a 1939 Plymouth. Unlike the caliper disc, the Ausco-Lambert utilized twin expanding discs that rubbed against the inner surface of a cast iron brake drum, which doubled as the brake housing. The discs spread apart to create friction against the inner drum surface through the action of standard wheel cylinders.[33]
Chrysler discs were "self-energizing", in that some of the braking energy itself contributed to the braking effort. This was accomplished by small balls set into oval holes leading to the brake surface. When the disc made initial contact with the friction surface, the balls would be forced up the holes forcing the discs further apart and augmenting the braking energy. This made for lighter braking pressure than with calipers, avoided brake fade, promoted cooler running, and provided one-third more friction surface than standard Chrysler 12-inch (300mm) drums. But because of the expense, the brakes were only standard on the Chrysler Imperial Crown through 1954 and the Town and Country Newport in 1950. They were optional, however, on other Chryslers, priced around $400, at a time when an entire Crosley Hot Shot retailed for $935. Today's owners consider the Ausco-Lambert very reliable and powerful, but admit its grabbiness and sensitivity.[33]
The 1950 Imperial was essentially a New Yorker with a custom interior. It had a Cadillac-style grille treatment that included circular signal lights enclosed in a wraparound ribbed chrome piece. Side trim was similar to last year's model, but the front fender strip ended at the front doors and the rear fender molding was at the tire top level and integrated into the stone guard. Unlike the standard Imperial, the Imperial Crown had a side treatment in which the rear fender moldings and stone guard were separate. Body sill moldings were used on all Imperials, but were of a less massive type on the more massive Crown models. A special version of the limousine was available. It featured a unique leather interior and a leather top that blacked out the rear quarter-windows. Power windows were standard on the Imperial Crown .[28]
In an unusual move for the 1950s, the 1951 Imperial had noticeably less chrome than the lower-priced New Yorker that was its base. It also had three horizontal grille bars with the parking lights between the bars and a chrome vertical center piece. Aside from its front fender nameplate, side body trim was limited to the moldings below the windows, rocker panel moldings, bright metal stone shields and a heavy horizontal molding strip running across the fender strips. Three 2-door bodystyles were added to the Imperial model in 1951: a Club coupe, a hardtop, and a convertible. Only 650 convertibles were sold and it would be discontinued the following year, with a listed price of US$4,402 ($49,630 in 2022 dollars [11]).[26][28] 1951 was also the year that Chrysler introduced its 331cuin (5.4L)HemiheadV8.[28] "Hydraguide" power steering, an industry first for use in production automobiles, became available on the Imperial for an additional $226[34] and it was standard on the Imperial Crown.
1952 Imperials were practically identical to the 1951 models, and the most effective way to tell the difference between them is through reference to serial numbers. The convertible bodystyle was dropped in 1952. Unlike the case with Chryslers, the Imperial's taillights were not changed. Power steering was standard. The "new" Imperial Crown was also unchanged for 1952. Only 338 of these cars were made in the 1951–1952 model run, and serial numbers indicate that 205 were registered as 1952 automobiles. A minor change was a one-inch (2.5cm) reduction in the front tread measurement.[28]
In 1953 the Imperial model was renamed the Imperial Custom. Although the Imperial Custom resembled the New Yorker, it had a different wheelbase, taillights, and side trim. Clean front fenders and higher rear fender stone shield set it apart from the "ordinary" Chryslers. This was also the first year for the stylized eagle hood ornament. Power brakes, power windows, center folding armrests (front and rear) and a padded dash were standard. Parking lights on all Imperials were positioned between the top and center grille moldings, a variation from the design used on other Chrysler cars. A new model was the six-passenger Imperial Custom limousine which had as standard equipment electric windows, electric division window, floor level courtesy lamps, rear compartment heater, fold-up footrests, seatback mounted clock and special luxury cloth or leather interiors. On 10 March 1953, the exclusive Imperial Custom Newport hardtop was added to the Imperial line at $325 over the price of the eight-passenger sedan ($3,555 in 2022 dollars [11]). The 2-door Club coupe was discontinued. Imperial Custom sedans now rode on a wheelbase 2 inches (51mm) longer than the 2-door hardtops. The eagle ornament was about the only thing new on the 1953 Imperial Crown. The nameplate was changed slightly and the limousine featured moldings on top of the rear fenders.[28] Imperial Crowns came with a 12-volt electrical system (Imperial Customs still had a 6-volt system)[28] and Chrysler's first fully automatic transmission, called PowerFlite, became available late in the model year,[28][35] being installed in a limited number of cars for testing and evaluation. Power steering was standard on Imperial Crowns.[28] Also, 1953 was the first year that the Imperial had a one-piece windshield, instead of a two-piece one.[36] A padded dash was standard.[25]
The 1953 Chrysler Imperial was the first production car in twelve years to have automotive air conditioning, following tentative experiments by Packard in 1940 and Cadillac in 1941.[33]Walter P. Chrysler had seen to the invention of Airtemp air conditioning back in the 1930s for the Chrysler Building, and had ostensibly offered it on cars in 1941–42, and again in 1951–52,[28] but none are known to have been sold in the latter form until the 1953 model year. In installing optional Airtemp air conditioning units to its Imperials in 1953, Chrysler beat Cadillac, Buick and Oldsmobile which added air conditioning as an option in the 1953 model year.[28]
Airtemp was more sophisticated and efficient than the complicated rival air conditioners of 1953. It recirculated, rather than merely cooled, the air inside the vehicle, and it was also the highest capacity unit available on an automobile. It was also simple to operate, with a single switch on the dashboard marked with low, medium, and high positions, which the driver selected as desired. The system was capable of cooling a Chrysler from 120 degrees to 85 degrees in about two minutes, and of eliminating humidity, dust, pollen and tobacco smoke at the same time. Since it relied on fresh air, and drew in sixty percent more of it than any contemporary system, Airtemp avoided the staleness associated with automotive air conditioning at the time. It was silent and unobtrusive. Instead of plastic tubes mounted on the package shelf as on GM and on other cars, small ducts directed cool air toward the ceiling of the car where it filtered down around the passengers instead of blowing directly on them, a feature that modern cars have lost.[33]
In 1954 the Imperial Custom had a new grille consisting of a heavy wraparound horizontal center bar with five ridges on top and integrated circular signal lights. Its front fender nameplate was above a chrome strip, which ran the length of the front door to the front of the door opening. The rear fender stone guard was larger than in 1953, but the rocker panel molding and rear fender chrome strip style were still the same. The back-up lights were now located directly below the taillights, rather than dividing the lights as in the previous year's model. The Imperial Crown shared basic styling with the Imperial Custom. However it had center-opening rear doors and Cadillac-like rear fender taillights. Air conditioning was standard on the Imperial Crown .[28]
1951 Chrysler Imperial Convertible
1953 Chrysler Imperial Custom
1953 Chrysler Imperial Custom Newport hardtop coupe
1953 Chrysler Imperial Custom coupe interior
1953 Chrysler Imperial Custom coupe rear
1953 Chrysler Imperial Custom coupe Airtemp air conditioning vents
Chrysler Corporation advised state licensing bureaus that beginning in 1955, the Imperial was to be registered as a separate make.[37] It was an attempt to compete directly with GM's Cadillac and Ford's Lincoln luxury-focused marques. Frequently and erroneously referred to as the "Chrysler Imperial", this period of Imperial production was a separate marque, and had no "Chrysler" badging anywhere on its cars until 1971; starting with the 1974 models, the "Chrysler" badging was again removed from car bodies, with only the "Imperial" nameplate appearing.
In April 1955 Chrysler and Philco announced the development and production of the world's first all-transistor car radio.[38] The radio, Mopar model 914HR, was a $150.00 "option", or equal to $1521 today on 1956 Imperial automobile models. Philco began manufacturing the all-transistor car radio for Chrysler in the fall of 1955 at its Sandusky, Ohio plant.[39][40][41]
With the new "Imperial" make, Chrysler Corporation's intention was to create an individual line of luxury cars, above and distinct from Chrysler branded vehicles. This marketing strategy suffered because the cars were rarely (if ever) sold in stand-alone Imperial showrooms. Cadillac and Lincoln did a much better job of separating their luxury marques from the lower priced cars that they sold. Imperial was instead offered at the Chrysler dealer network alongside Chrysler's offerings, and the marque was almost universally known as "Chrysler Imperial" in the public's mind for this reason, despite the fact that all existing dealerships did indeed carry separate "Imperial" dealership signs distinct from Chrysler.[42]
1960 Imperial LeBaron
The Imperial automobiles continued to be retailed through Chrysler dealerships. A distinct marketing channel was not established; thus, the Imperial nameplate failed to separate itself from the other Chrysler models and become a stand-alone marque. Beginning in 1967, the Imperial Division, offering three ranges (Custom, Crown, and LeBaron), retreated from their separate body-on-frame construction and their unique body on a 129.5-inch wheelbase. From that time, Imperials used the Chrysler body. It was fitted with unique styling, and through 1973, very long hoods which accounted for the three-inch-longer (127 vs. 124") wheelbase as compared to Chrysler sedans. They continued to use their unique front suspension with torsion bars longer than all other Chrysler products and a rubber-isolated subframe crossmember containing the torsion bar anchors, as well as full instrumentation backed up by warning lights. In 1974 and 1975, separate brochures were published and separate Imperial signs still stood above the dealerships, and the Imperial continued to feature unique features (such as hidden headlights as featured since 1969, optional antilock brakes as offered since 1971, and standard four-wheel disc brakes in both 1974 and 1975), the wheelbase was reduced to the same 124" as other big Chryslers.
Although there were no Imperials produced between 1976 and 1978, the styling that was previously used for Imperial was rebranded as the Chrysler New Yorker Brougham during this time.[43] The rear disc brakes and optional antilock feature disappeared, but the exceptionally nice interiors, including rear reading lights with precision-ground lenses which did not shine on the windshield, and four cigarette lighters, continued mostly unchanged.
1981–1983
1981 Imperial
The Imperial marque was again resurrected for the model years 1981 through 1983 with a malaise era two-door coupe based on the second-generation Chrysler Cordoba platform with the designation Series YS.[44] All examples of the 1981–1983 Imperial used Chrysler's 318 cubic-inch V8 engine. All 1981 Imperials came standard with fuel injection, generating power of 104.5kW (140hp) and 0-60mph in 13.4 seconds, with a top speed of 172km/h (107mph).[45]
1992 Chrysler ImperialThe 1990s Chrysler Imperial featured full-width taillights
1990 saw a revival of the Imperial as a high-end sedan in Chrysler's lineup to replace the dated Fifth Avenue.[1] Unlike the 1955–1983 Imperial, this car was a model of Chrysler, not its own marque. Based on the Y platform, it represented the top full-size model in Chrysler's lineup, above the New Yorker Fifth Avenue.
Though closely related, efforts were made to distinguish the Imperial from the New Yorker Fifth Avenue: the Imperial's nose was more wedge-shaped, while the New Yorker Fifth Avenue's initially had a sharper, more angular profile (before gaining a more rounded front and rear); the Imperial's rear was more contoured, the New Yorker Fifth Avenue's more sharply angled; the Imperial got a full-width taillight treatment (similar to the contemporary Chrysler TC) and reminiscent of the early 1980s Imperial coupe), while the New Yorker Fifth Avenue's taillights were small and vertical; and the Imperial's seats were more streamlined than the signature button-tufted, pillowed-cushioned seating of the New Yorker Fifth Avenue.
Initially, the 1990 Imperial was powered by the 147hp (110kW) 3.3 L EGAV6 engine, which was rated at 185lb⋅ft (251N⋅m) of torque. For 1991, the 3.3 L V6 was replaced by the larger 3.8 L EGH V6.[46] Although horsepower only increased to 150hp (112kW), with the new larger 3.8 L V6 torque increased to 215lb⋅ft (292N⋅m) at 2750 rpm. A four-speed automatic transmission was standard with both engines.
This generation Imperial was a 6-passenger sedan offered either in "Kimberly Velvet" velour or optional "Mark Cross Leather". Power equipment came standard, as did automatic climate-controlled air conditioning, anti-lock brakes, cruise control, driver's side airbag, and its distinct landau vinyl roof. The Imperial featured hidden headlamps behind retractable covers similar to those found on the LeBaron coupe/convertible and New Yorker/Fifth Avenue. The Imperial was available with a choice of several Infinity sound systems, all with a cassette player. Other major options included a fully electronic digital instrument cluster with an information centre, an electronically controlled air suspension system, and remote keyless entry with a security alarm. Dealer-installed integrated Chrysler cellular phones and six-disc CD changers were also available.
All seventh-generation Imperials were covered by Chrysler's market-leading "Crystal Key Owner Care Program" which included a 5-year/50,000-mile limited warranty and a 7-year/70,000-mile powertrain warranty. A 24-hour toll-free customer service hotline was also provided.
As originally planned, this generation Chrysler Imperial was discontinued after the 1993 model year along with the Y-body and C-body New Yorkers. They were replaced by the new LH platform sedans. While the New Yorker name continued on for three more years, 1993 would be the last year for Imperial. The critically acclaimed cab-forward styled Chrysler LHS replaced the Imperial as Chrysler's flagship model for 1994.
A Chrysler Imperial concept car was presented at the 2006 North American International Auto Show. This concept used the Chrysler LY platform, an extended LX. It featured a 123in (3,124mm) wheelbase. Riding on 22-inch (560mm) wheels, the car presented "a six-figure image but at a much lower price" according to Tom Tremont, Vice President of advanced vehicle design for Chrysler. The design incorporated a long hood and front end dominated by an upright radiator and a horizontal themed grille. Brushed and polished aluminum pods evoked the free-standing headlamps (a classical throwback favored by 1960s Chrysler chief designers Virgil Exner and Elwood Engel, used commonly in 1930s Chrysler vehicles). Circular LEDtaillights with floating outer rings harkened to the "gun sight" taillight look of early 1960s Imperials. The roof line was pulled rearward to enlarge the cabin and to create a longer profile.
On 17 July 2007, Chrysler officially announced it would drop the production plans for the Imperial. Citing increasing fuel costs and more stringent fuel economy standards expected from Capitol Hill, Chrysler said that the Imperial project was off, as a viable business case could no longer be made for the car. The Imperial had been rumored to be based on the future Mercedes R-Class or the next generation LX-platform (LY, or a combination of components) and it is suggested[by whom?] that all of the work done on the Imperial program will be rolled into the forthcoming LY-platform cars. These cars will include the next generation Chrysler 300/300C, the long-wheelbase 300/300C (perhaps renamed "New Yorker") with a much larger Imperial[clarification needed] similar in size, but not necessarily in style, to the Imperial Concept car of 2006.
The Chrysler 300 "letter series" are high-performance personal luxury cars that were built by Chrysler in the U.S. from 1955 to 1965 and were a sub-model from the Chrysler New Yorker. After the initial year, which was named C-300 for its standard 300 hp (220 kW) 331 cu in (5.4 L) FirePower V8, the 1956 cars were designated 300B. Successive model years were given the next letter of the alphabet as a suffix, reaching the 300L by 1965, after which the model sequence was discontinued while the "300" remained. At its introduction it was advertised as "America's Most Powerful Car".
The Chrysler New Yorker is an automobile model produced by Chrysler from 1940 until 1996, serving for several decades as either the brand's flagship model or as a junior sedan to the Chrysler Imperial, the latter during the years in which the Imperial name was used within the Chrysler lineup rather than as a standalone brand.
The Chrysler Royal was a full-size car produced by the Chrysler Corporation in the United States. It was first released in 1933 and continued being built until 1934. Then, the model ended production and did not return until 1937 - continuing until 1950.
Imperial was the Chrysler Corporation's luxury automobile brand from 1955 to 1975, and again from 1981 to 1983.
The Chrysler LeBaron, also known as the Imperial LeBaron, is a line of automobiles built by Chrysler from 1931 to 1941 and from 1955 to 1995. The model was introduced in 1931, with a body manufactured by LeBaron, and competed with other luxury cars of the era such as Lincoln and Packard. After purchasing LeBaron with its parent Briggs Manufacturing Company, Chrysler introduced the luxury make Imperial in 1955, and sold automobiles under the name Imperial LeBaron until 1975. Chrysler discontinued the Imperial brand in 1975, and reintroduced the Chrysler LeBaron in 1977 to what was then Chrysler's lowest priced model.
The Dodge Coronet is an automobile that was marketed by Dodge in seven generations, and shared nameplates with the same bodyshell with varying levels of equipment installed. Introduced as a full-size car in 1949, it was the division's highest trim line and moved to the lowest level starting in 1955 through 1959. The name was reintroduced on intermediate-sized models from the 1965 until 1976 model years. Muscle car versions were available starting in 1965 with the 383 and 426 wedge cu in Chrysler RB engine, followed in 1966 by the powerful 426 cu in Chrysler Hemi. Other performance models included the "Superbee", and featured, the 383 cu in Magnum, among other engine options. The nameplate "coronet" is a type of crown worn by royalty.
The Chrysler Saratoga is an automobile built by Chrysler. The nameplate was used from 1939 to 1952 and from 1957 to 1960 in the U.S. market, in Canada through 1965, and in Europe from 1989 to 1995. In the beginning, it was introduced as a sport luxury model, using the Straight Eight engine from the Chrysler New Yorker which was more formal, and the Imperial which had graduated to special order limousine.
The Chrysler Windsor is a full-size car which was built by Chrysler from 1939 through to the 1960s. The final Chrysler Windsor sold in the United States was produced in 1961, but production in Canada continued until 1966. The Canadian 1961 to 1966 Windsor model was for all intents and purposes the equivalent of the Chrysler Newport in the United States.
The Buick Limited was Buick's flagship model line between 1936 and 1942, and, in celebration of GM's Fiftieth Anniversary, a single-year halo car for the Division in model year 1958. Since the 1960s Buick has intermittently used the term "Limited" as a designation denoting its highest level of trim and standard features in its various model ranges.
The Cadillac Series 61 was Cadillac's mainstream product model range. It was priced and equipped more modestly below the limousine, GM D platform Cadillac Series 85, Cadillac Series 90, Cadillac Series 72, Cadillac Series 67, and Cadillac Fleetwood Series 75. It was upgraded to the Series 62 in 1940 only to return to production in model year 1941, replacing the cancelled LaSalle Series 50. While production was suspended from model years 1943–1945 due to World War II, it remained as the junior level product line until 1951. The size, equipment list and quality level were the most popular with buyers who wanted a prestigious luxury car that was usually driven by the owner, while the longer cars were chauffeur driven. It combined the most popular features of the previous Series 60 and Series 65 and was priced at the same level as Buick products of the time.
The Chrysler Town & Country is an automobile which was manufactured by Chrysler from 1940 to 1942 and from 1945 to 1988 with production interrupted during World War II. Primarily produced as a luxury station wagon, the Town & Country was also available in "woodie" four-door sedan, two-door hardtop and convertible body styles from 1947 to 1950, 1968 to 1969 and from 1983 to 1986. The 1988 model year was the last for the station wagon until the 1990 model year when Chrysler reintroduced the Town & Country nameplate as the rebadged variant Chrysler Town & Country minivan.
The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a commercial failure due to a lack of market acceptance and controversial appearance.
The Newport was a name used by Chrysler for both a hardtop body designation and also for its lowest priced model between 1961 and 1981. Chrysler first used the Newport name on a 1940 show car, of which five vehicles were produced. From 1950 to 1956, the Newport name was then used to designate any Chrysler model with a hardtop body style. In 1961, Chrysler introduced the Newport as a new, low-priced model, offering large, comfortable two- and four-door Chrysler models that were modestly priced compared with the Chrysler 300, the Chrysler New Yorker and the Imperial. For 1961, the Newport was priced below the Chrysler Windsor in the Windsor's final year.
The DeSoto Six was first introduced in 1929 and was badge engineered from the 1929 Chrysler Six Series 62 with the same 109.75 in (2,788 mm) wheelbase, while it offered a smaller 174.9 cu in (2.9 L) Chrysler I6 with an overall length of 169 in (4,293 mm). It was offered in four two-door sedan configurations and three four-door sedan body styles. It used the Series K designation for two years then was updated to the Series CK in mid-1930.
The Lincoln K series is a luxury vehicle that was produced by the Lincoln Motor Company between 1931 and 1940. The second motor line produced by the company, the Model K was developed from the Model L, including a modernized chassis on a longer wheelbase. In 1931, Lincoln also introduced a V-12, becoming a feature of the company for nearly 20 years.
The Packard Custom Super Eight One-Eighty was introduced for the 1940 model year by the Packard Motor Car Company to replace the discontinued Packard Twelve as their top-of-the-line luxury model. The car was derived from the Packard Super Eight One-Sixty with which it shared the complete running gear including the in-line eight-cylinder, 356-cubic-inch (5,830 cc) engine that developed 180 horsepower. It was advertised as the most powerful eight-cylinder engine offered by any automobile manufacturer in 1940.. It was complemented and gradually replaced by the more modern looking and mid-level Packard Clipper in 1941 and integrated into the Super Eight after the war.
The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K, it expanded Lincoln to a second model line, competing against the Chrysler Airflow, LaSalle, and the Packard One-Twenty.
The Buick Super is a full-sized automobile produced by Buick from 1940 through the 1958 model years, with a brief hiatus from 1943 through 1945. The first generation shared the longer wheelbase with the top level Roadmaster while offering the smaller displacement engine from the Buick Special. The Super prioritized passenger comfort over engine performance. For several years, it was called the "Buick Eight" or "Super Eight" due to the engravement on the grille while all Buick's since 1931 were all installed with the Buick Straight-8 engine with varying engine displacement.
The Pontiac Torpedo was a full-sized car produced by Pontiac from the 1940 through the 1948 model year. When released, it was the biggest Pontiac, used an 8-cylinder engine, and it had more standard features than other Pontiacs. Although the Torpedo name was exclusive to the highest line of Pontiacs in 1940, in 1941 the name was applied to all Pontiacs in three separate lines. The Custom Torpedoes were now top-of-the-line name, while the DeLuxe Torpedo became the base line, and the Streamline Torpedo became the middle line of Pontiacs. All Torpedo models could be had with either a 6-cylinder or 8-cylinder engine beginning in 1941. From 1942 to 1948 the Torpedo name designated only the base line of Pontiacs. The Torpedo was replaced by the Pontiac Chieftain in 1949. It was with this generation that all GM vehicles experienced increased width dimensions to accommodate three passengers on the front bench seat and an additional three passengers on rear bench seat installed vehicles. This was accomplished with the deletion of running board thereby adding additional room inside the passenger compartment.
The Chrysler Six was a series of cars that were all installed with the Chrysler Straight Six when the company assumed operations of the Maxwell Automobile Company in 1924, and Chalmers Automobile Company in 1926. The Chrysler Six initially consisted of several Models, then Series designations that originally declared the approximate top speed each vehicle was able to consistently maintain, then each series number was incrementally updated every new model year, and each series was offered in several body style choices. The engines were technically advanced for their time and were entered in the 24 Hours of Le Mans for 1925, 1928 and 1929.
↑ Wise, David Burgess (1974). "Cord: The Apex of a Triangle". In Northey, Tom (ed.). World of Automobiles: An Illustrated Encyclopedia of the Motor Car. Vol.4. New York: Columbia House. pp.435–437.
Available as Chrysler only outside US, as Dodge ( * or Plymouth) inside US
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