Clean & Clear

Last updated
Clean & Clear
Clean and clear logo.svg
Product type Skin care products
Owner Kenvue
CountryUnited States
Introduced1956;68 years ago (1956)
Related brands Neutrogena
Markets46 countries
Previous owners Revlon
Johnson & Johnson
Tagline"Clean & Clear and under control"
Website www.cleanandclear.com

Clean & Clear is an American brand of dermatology products owned by Kenvue.

Contents

Most products aim towards young women and men, but some treat a wider range of conditions, such as the "SOFT" line. Clean & Clear is currently available in 46 countries.

History

The first Clean & Clear product was a skin cleanser. Revlon introduced lotions and bar soap by 1986, [1] and hair conditioner and shampoo by 1989.

The brand was originally developed by Revlon as a line of sensitive skin personal care items and was introduced by 1956. [2] The Clean & Clear name referred to the fact that the products contained no fragrance or dyes, and left no residue after rinsing. The original line featured shampoos, conditioners and facial skincare products. In 1991, Revlon sold Clean & Clear to Johnson & Johnson. [3]

Advertising and partnerships

In 1993, Clean & Clear adopted its current slogan, "Clean & Clear and Under Control". Johnson & Johnson re-positioned Clean & Clear within the market, focusing on acne. In 2000, Johnson & Johnson used the brand to experiment with online marketing, using the Clean & Clear Talking Postcard Superstitial campaign to develop a presence in online teen communities. [4] The campaign won at the Massachusetts Interactive Media Council Awards in the online advertising category. [5]

In 2010, Clean & Clear ventured into celebrity and charity partnership strategies with the Do Something nonprofit organization and star Demi Lovato, launching the program "Join the Surge". [6] In 2011, Clean & Clear began a partnership with the United Nations Foundation's Girl Up campaign, cosponsoring a "Unite for Girls" tour with Lily Halpern [7] and a fundraising promotion at Target stores. [8]

The brand made its first social gaming tie-in with a 2012 promotion on The Sims Social . [9]

On March 14, 2015, Johnson & Johnson announced a deal for Jazz Jennings to appear in Clean & Clear commercials.

Product ranges

Morning Burst

In 2004 the brand departed from the anti-acne market in launching Morning Burst Facial Cleanser, a general facial cleanser with vitamin C. Nora Zehetner was the line's initial spokesperson. [10] [11] In 2011 the Morning Burst line expanded to include body washes. [12] In 2014, Morning Burst cleansers were among the top 20 leading skin care brands in the U.S., with a market share of 4.5%. [13]

Advantage

Johnson & Johnson launched Clean & Clear Advantage in the 2000s as an anti-acne line. It includes cleansers, scrubs and moisturizers. According to Symphony IRI data cited by Household and Personal Products Industry magazine in 2012, the Advantage line series was among top ten acne treatment solutions on the US market, with 4% market share. [14]

Clean & Clear Advantage Control Kit was named "Best Acne Regimen" by InStyle magazine in 2008. [15] In 2007, Advantage Acne Spot Treatment won the Glam.com Beauty Award as the readers' choice for "Blemish Treatment". [16] It also won Allure magazine's Best of Beauty award in 2011 and 2012. [17] In 2013, Advantage Oil Absorbing Cream Cleanser won Allure magazine's Best of Beauty award. [18]

Health issues

In 2013 several Clean & Clear products were criticized for containing small polyethylene microbeads, which are potentially harmful for marine fauna and human health. These particles were present in Advantage 3 in 1 facial scrub, Blackhead Eraser scrub and Deep Action Exfoliating Scrub. Replying to 5 Gyres' request to remove microbeads from its products, Johnson & Johnson began to phase out polyethylene microbeads in Summer 2013. [19] The company later promised to completely remove all microbeads from its products by the end of 2015. [20]

In June 2014 The U.S. Food and Drug Administration mentioned Clean & Clear (among other over-the-counter topical acne products) in a special safety announcement on products that might cause "rare but serious hypersensitivity reactions". [21]

Related Research Articles

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Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.

Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

The term cleanser refers to a product that cleans or removes dirt or other substances. A cleanser could be a detergent, and there are many types of cleansers that are produced with a specific objective or focus. For instance, a degreaser or carburetor cleanser used in automotive mechanics for cleaning certain engine and car parts.

<span class="mw-page-title-main">Neutrogena</span> American cosmetics company

Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care, is owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.

<span class="mw-page-title-main">Wet wipe</span> Small moistened piece of paper or cloth

A wet wipe, also known as a wet towel, wet one, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.

<span class="mw-page-title-main">Proactiv</span> Acne focused skincare products

Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step routine consisting of a BPO cleanser, glycolic toner and treatment lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.

<span class="mw-page-title-main">Exfoliation (cosmetology)</span> Removal of dead skin cells from the epidermis

In cosmetology, exfoliation is the removal of the surface skin cells and built-up dirt from the skin's surface. The term comes from the Latin word exfoliare. This is a regular practice within the cosmetic industry, both for its outcome of promoting skin regeneration as well as providing a deep cleanse of the skin barrier. Being used in facials, this process can be achieved by mechanical or chemical means, such as microdermabrasion or chemical peels. Exfoliants are advertised as treatments that enhance beauty and promote a youthful and healthy appearance.

<span class="mw-page-title-main">Skin care</span> Range of practices that support skin integrity

Skin care or skincare is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appearance include the use of cosmetics, botulinum, exfoliation, fillers, laser resurfacing, microdermabrasion, peels, retinol therapy, and ultrasonic skin treatment. Skin care is a routine daily procedure in many settings, such as skin that is either too dry or too moist, and prevention of dermatitis and prevention of skin injuries.

<span class="mw-page-title-main">Noxzema</span> Brand of skin cleanser marketed by Unilever

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Aveeno is an American brand of skin care and hair care products owned by American consumer health company Kenvue.

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<span class="mw-page-title-main">Bliss (spa)</span>

Bliss is a multi-channel spa and retail product company headquartered in New York City. The company retails its own line of bath, body and skincare products through its Bliss website, Bliss spa stores and at retailers including Walgreens, Amazon, Ulta, and Walmart.

<span class="mw-page-title-main">Pimple</span> Type of comedo

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<span class="mw-page-title-main">BB cream</span> Type of cosmetic

BB cream is a marketing term that stands for blemish balm, blemish base, beblesh balm, and in Western markets, beauty balm, beauty blend... Products marketed as BB creams are generally designed to serve as a foundation, moisturizer, and sunscreen all at once.

<span class="mw-page-title-main">Facial care</span>

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<span class="mw-page-title-main">Microbead</span> Plastic particles

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<span class="mw-page-title-main">Johnson's Baby</span> American cosmetics brand

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<span class="mw-page-title-main">Face washing</span> Personal hygiene practice

Face washing, also known as facial cleanliness or face cleansing, is a form of washing in order remove dirt, germs, oil, debris, and any unwanted materials on the face, possibly with the use of soap or cleansing agent and water. These dirt or unwanted substances from cosmetic products and the environment are hardly soluble in water. The addition of face cleansing products in daily face washing can help effectively eliminate undesirable materials by breaking them down into smaller particles.

References

  1. ↑ "Revlon Clean and Clear products". Ellensburg Daily Record . October 25, 1986.
  2. ↑ "new, fresh! Revlon's "Clean and Clear"". Spokane Daily Chronicle . April 23, 1956. Mild, greaseless "Clean and Clear" lifts our dirt and heavy make-up, leaves your skin glowing and dewy-fresh.
  3. ↑ Hofmeister, Sallie (August 23, 1994). "Johnson To Acquire Neutrogena". The New York Times . Archived from the original on July 9, 2014. Retrieved 2014-07-09.
  4. ↑ Kenny, David; Marshall, John F. (March 26, 2001). "Contextual Marketing: The Real Business of the Internet". Harvard Business Review . Archived from the original on 2014-10-13. Retrieved 2014-10-03.
  5. ↑ Flass, Rebecca (October 20, 2000). "Truth Rules at MIMC Awards". Adweek . Archived from the original on 2014-10-06. Retrieved 2014-10-03.
  6. ↑ Bruell, Alexandra (September 1, 2010). "J&J leverages celebrity and charity to help inspire teens". PRWeek . Haymarket Media Group. Archived from the original on October 6, 2014. Retrieved 2014-10-04.
  7. ↑ "Lily Halpern Performs At Unite For Girls Tour Launch". popdirt.com. 2011-09-18. Archived from the original on 2014-10-18. Retrieved 2014-09-27.
  8. ↑ "Girl Up and CLEAN & CLEAR® Partner to Help Teens Get Ready for The New School Year" (Press release). United Nations Foundation. 2012-07-12. Archived from the original on 2014-09-27. Retrieved 2014-09-27.
  9. ↑ Greenberg, Karl (August 14, 2012). "Clean & Clear Goes Social With The Sims". MediaPost.com. Archived from the original on August 27, 2014. Retrieved 2014-08-27.
  10. ↑ "Nora Zehetner:Other works". Internet Movie Database . Retrieved 2014-10-01.
  11. ↑ "Clean & Clear - Morning Burst (2004) 0:30 (USA)". adland.tv. Archived from the original on 2014-10-06. Retrieved 2014-10-01.
  12. ↑ India-Jewel Jackson (August 9, 2011). "Our Newest Obsession: Clean & Clear Morning Burst Body". Glam.com. Glam Media. Archived from the original on 2014-10-10. Retrieved 2014-09-27.
  13. ↑ "Market share* of the leading 20 skin care brands in the U.S. in 2014". Statista . Retrieved 2014-10-01.
  14. ↑ Branna, Tom (2013-03-01). "Of Aches & Acne". Household and Personal Products Industry. Archived from the original on 2014-10-17. Retrieved 2014-09-27.
  15. ↑ "Clean & Clear Advantage Acne Control Kit: Best Acne Regimen". InStyle . 2008. Archived from the original on 2014-08-29. Retrieved 2014-08-29.
  16. ↑ Jackson, India-Jewel (2007-07-09). "2007 Glam Beauty Award Winners". Glam.com. Glam Media. Archived from the original on 2014-10-14. Retrieved 2014-09-27.
  17. ↑ Donahue, Kayleigh. "Clean & Clear Advantage Acne Spot Treatment". Allure . Archived from the original on 2014-10-13. Retrieved 2014-09-27.
  18. ↑ Devine, Catherine. "Clean & Clear Advantage Oil Absorbing Cream Cleanser". Allure . Archived from the original on 2014-10-14. Retrieved 2014-10-08.
  19. ↑ Stiv Wilson (June 4, 2013). "VICTORY #2! Johnson & Johnson To Cease Use Of Plastic Micro-Beads!!". 5 Gyres Blog. Archived from the original on October 12, 2014. Retrieved 2014-09-27.
  20. ↑ McGuinness, Ross (June 19, 2014). "Washed away: Is the cosmetics industry doing enough about microbeads?". METRO . Archived from the original on October 12, 2014. Retrieved 2014-09-27.
  21. ↑ "FDA Drug Safety Communication: FDA warns of rare but serious hypersensitivity reactions with certain over-the-counter topical acne products". Food and Drug Administration. June 25, 2014. Archived from the original on July 8, 2014. Retrieved 2014-07-08.
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