Clean & Clear

Last updated
Clean & Clear
Clean and clear logo.svg
Product type Skin care products
Owner Kenvue
CountryUnited States
Introduced1956;67 years ago (1956)
Related brands Neutrogena
Markets46 countries
Previous owners Revlon
Johnson & Johnson
Tagline"Clean & Clear and under control"
Website www.cleanandclear.com

Clean & Clear is an American brand of dermatology products owned by Kenvue.

Contents

Most products aim towards young women and men, but some treat a wider range of conditions, such as the "SOFT" line. Clean & Clear is currently available in 46 countries.

History

The first Clean & Clear product was a skin cleanser. Revlon introduced lotions and bar soap by 1986, [1] and hair conditioner and shampoo by 1989.

The brand was originally developed by Revlon as a line of sensitive skin personal care items and was introduced by 1956. [2] The Clean & Clear name referred to the fact that the products contained no fragrance or dyes, and left no residue after rinsing. The original line featured shampoos, conditioners and facial skincare products. In 1991, Revlon sold Clean & Clear to Johnson & Johnson. [3]

Advertising and partnerships

In 1993, Clean & Clear adopted its current slogan, "Clean & Clear and Under Control". Johnson & Johnson re-positioned Clean & Clear within the market, focusing on acne. In 2000, Johnson & Johnson used the brand to experiment with online marketing, using the Clean & Clear Talking Postcard Superstitial campaign to develop a presence in online teen communities. [4] The campaign won at the Massachusetts Interactive Media Council Awards in the online advertising category. [5]

In 2010, Clean & Clear ventured into celebrity and charity partnership strategies with the Do Something nonprofit organization and star Demi Lovato, launching the program "Join the Surge". [6] In 2011, Clean & Clear began a partnership with the United Nations Foundation's Girl Up campaign, cosponsoring a "Unite for Girls" tour with Lily Halpern [7] and a fundraising promotion at Target stores. [8]

The brand made its first social gaming tie-in with a 2012 promotion on The Sims Social . [9]

On March 14, 2015, Johnson & Johnson announced a deal for Jazz Jennings to appear in Clean & Clear commercials.

Product ranges

Morning Burst

In 2004 the brand departed from the anti-acne market in launching Morning Burst Facial Cleanser, a general facial cleanser with vitamin C. Nora Zehetner was the line's initial spokesperson. [10] [11] In 2011 the Morning Burst line expanded to include body washes. [12] In 2014, Morning Burst cleansers were among the top 20 leading skin care brands in the U.S., with a market share of 4.5%. [13]

Advantage

Johnson & Johnson launched Clean & Clear Advantage in the 2000s as an anti-acne line. It includes cleansers, scrubs and moisturizers. According to Symphony IRI data cited by Household and Personal Products Industry magazine in 2012, the Advantage line series was among top ten acne treatment solutions on the US market, with 4% market share. [14]

Clean & Clear Advantage Control Kit was named "Best Acne Regimen" by InStyle magazine in 2008. [15] In 2007, Advantage Acne Spot Treatment won the Glam.com Beauty Award as the readers' choice for "Blemish Treatment". [16] It also won Allure magazine's Best of Beauty award in 2011 and 2012. [17] In 2013, Advantage Oil Absorbing Cream Cleanser won Allure magazine's Best of Beauty award. [18]

Health issues

In 2013 several Clean & Clear products were criticized for containing small polyethylene microbeads, which are potentially harmful for marine fauna and human health. These particles were present in Advantage 3 in 1 facial scrub, Blackhead Eraser scrub and Deep Action Exfoliating Scrub. Replying to 5 Gyres' request to remove microbeads from its products, Johnson & Johnson began to phase out polyethylene microbeads in Summer 2013. [19] The company later promised to completely remove all microbeads from its products by the end of 2015. [20]

In June 2014 The U.S. Food and Drug Administration mentioned Clean & Clear (among other over-the-counter topical acne products) in a special safety announcement on products that might cause "rare but serious hypersensitivity reactions". [21]

Related Research Articles

<span class="mw-page-title-main">Cosmetics</span> Substances applied to the body to change appearance or fragrance

Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Due to the harsh ingredients in makeup products, individuals with acne-prone skin are more likely to suffer from breakouts. Cosmetics can also be designed to add fragrance to the body.

Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

The term cleanser refers to a product that cleans or removes dirt or other substances. A cleanser could be a detergent, and there are many types of cleansers that are produced with a specific objective or focus. For instance, a degreaser or carburetor cleanser used in automotive mechanics for cleaning certain engine and car parts.

<span class="mw-page-title-main">Neutrogena</span> American cosmetics company

Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care and owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.

<span class="mw-page-title-main">Hexachlorophene</span> Chemical compound

Hexachlorophene, also known as Nabac, is an organochlorine compound that was once widely used as a disinfectant. The compound occurs as a white odorless solid, although commercial samples can be off-white and possess a slightly phenolic odor. It is insoluble in water but dissolves in acetone, ethanol, diethyl ether, and chloroform. In medicine, hexachlorophene is useful as a topical anti-infective and anti-bacterial agent. It is also used in agriculture as a soil fungicide, plant bactericide, and acaricide.

<span class="mw-page-title-main">Wet wipe</span> Small moistened piece of paper or cloth

A wet wipe, also known as a wet towel, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.

<span class="mw-page-title-main">Comedo</span> Medical condition

A comedo is a clogged hair follicle (pore) in the skin. Keratin combines with oil to block the follicle. A comedo can be open (blackhead) or closed by skin (whitehead) and occur with or without acne. The word "comedo" comes from the Latin comedere, meaning "to eat up", and was historically used to describe parasitic worms; in modern medical terminology, it is used to suggest the worm-like appearance of the expressed material.

<span class="mw-page-title-main">Proactiv</span> Acne focused skincare products

Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step routine consisting of a BPO cleanser, glycolic toner and treatment lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.

<span class="mw-page-title-main">Cetaphil</span> Skin care product line

Cetaphil or is a line of skin care products from the Swiss company Galderma, including cleansers, bar soap, cream, lotion, and moisturizers. It was developed in 1947, in Texas, by an American pharmacist. Cetaphil products are available worldwide in more than 70 countries, commonly sold at grocery stores and pharmacies throughout the United States, Canada, India and Nepal. They are also available in pharmacies in Australia, Hong Kong, South Korea, Indonesia, the Philippines, South Africa, Singapore, some European, Latin American and Caribbean countries.

<span class="mw-page-title-main">Exfoliation (cosmetology)</span> Removal of dead skin cells from the epidermis

In cosmetology, exfoliation is the removal of the surface skin cells and built-up dirt from the skin's surface. The term comes from the Latin word exfoliare. This is a regular practice within the cosmetic industry, both for its outcome of promoting skin regeneration as well as providing a deep cleanse of the skin barrier. Being used in facials, this process can be achieved by mechanical or chemical means, such as microdermabrasion or chemical peels. Exfoliants are advertised as treatments that enhance beauty and promote a youthful and healthy appearance.

<span class="mw-page-title-main">Noxzema</span> Brand of skin cleanser marketed by Unilever

Noxzema is a brand of skin cleanser marketed by Unilever. Since 1914, it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is a type of cold cream or vanishing cream which is used as a facial cleanser and make-up remover.

Aveeno is an American brand of skin care and hair care products owned by American consumer health company Kenvue.

Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition. They promote personal hygiene and overall health, well-being and appearance of those body parts. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification. Pharmaceutical products are not considered personal care products.

<span class="mw-page-title-main">Pimple</span> Type of comedo

A pimple or zit is a kind of comedo that results from excess sebum and dead skin cells getting trapped in the pores of the skin. In its aggravated state, it may evolve into a pustule or papule. Pimples can be treated by acne medications, antibiotics, and anti-inflammatories prescribed by a physician, or various over the counter remedies purchased at a pharmacy.

<span class="mw-page-title-main">Microbead</span>

Microbeads are manufactured solid plastic particles of less than one millimeter in their largest dimension. They are most frequently made of polyethylene but can be of other petrochemical plastics such as polypropylene and polystyrene. They are used in exfoliating personal care products, toothpastes, and in biomedical and health-science research.

Dermalogica is an American personal care company headquartered in Carson, California. Its products include cleansers, exfoliants, toners, masques, eye treatments, and moisturizers, as well as an acne treatment line for teens. Dermalogica has primary operations in the United States, the United Kingdom, Canada, Australia, India, Pakistan and Ireland and is sold in more than 80 countries worldwide.

<span class="mw-page-title-main">Johnson's Baby</span> American cosmetics brand

Johnson's Baby is an American brand of baby cosmetics and skin care products owned by Kenvue. The brand was introduced in 1893 with Johnson's Baby Powder. The product line consists of baby powder, shampoos, body lotions, massage oil, shower gels and baby wipes.

Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American multi-level marketing company specializing in skincare products. Katie Rodan and Kathy A. Fields, creators of Proactiv, started the Rodan + Fields brand in 2002 and sold it a year later. They relaunched the brand in 2007 as a multi-level marketing firm.

Beautycounter is an American direct to consumer company that sells skin care and cosmetic products. As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers.

References

  1. "Revlon Clean and Clear products". Ellensburg Daily Record . October 25, 1986.
  2. "new, fresh! Revlon's "Clean and Clear"". Spokane Daily Chronicle . April 23, 1956. Mild, greaseless "Clean and Clear" lifts our dirt and heavy make-up, leaves your skin glowing and dewy-fresh.
  3. Hofmeister, Sallie (August 23, 1994). "Johnson To Acquire Neutrogena". The New York Times . Archived from the original on July 9, 2014. Retrieved 2014-07-09.
  4. Kenny, David; Marshall, John F. (March 26, 2001). "Contextual Marketing: The Real Business of the Internet". Harvard Business Review . Archived from the original on 2014-10-13. Retrieved 2014-10-03.
  5. Flass, Rebecca (October 20, 2000). "Truth Rules at MIMC Awards". Adweek . Archived from the original on 2014-10-06. Retrieved 2014-10-03.
  6. Bruell, Alexandra (September 1, 2010). "J&J leverages celebrity and charity to help inspire teens". PRWeek . Haymarket Media Group. Archived from the original on October 6, 2014. Retrieved 2014-10-04.
  7. "Lily Halpern Performs At Unite For Girls Tour Launch". popdirt.com. 2011-09-18. Archived from the original on 2014-10-18. Retrieved 2014-09-27.
  8. "Girl Up and CLEAN & CLEAR® Partner to Help Teens Get Ready for The New School Year" (Press release). United Nations Foundation. 2012-07-12. Archived from the original on 2014-09-27. Retrieved 2014-09-27.
  9. Greenberg, Karl (August 14, 2012). "Clean & Clear Goes Social With The Sims". MediaPost.com. Archived from the original on August 27, 2014. Retrieved 2014-08-27.
  10. "Nora Zehetner:Other works". Internet Movie Database . Retrieved 2014-10-01.
  11. "Clean & Clear - Morning Burst (2004) 0:30 (USA)". adland.tv. Archived from the original on 2014-10-06. Retrieved 2014-10-01.
  12. India-Jewel Jackson (August 9, 2011). "Our Newest Obsession: Clean & Clear Morning Burst Body". Glam.com. Glam Media. Archived from the original on 2014-10-10. Retrieved 2014-09-27.
  13. "Market share* of the leading 20 skin care brands in the U.S. in 2014". Statista . Retrieved 2014-10-01.
  14. Branna, Tom (2013-03-01). "Of Aches & Acne". Household and Personal Products Industry. Archived from the original on 2014-10-17. Retrieved 2014-09-27.
  15. "Clean & Clear Advantage Acne Control Kit: Best Acne Regimen". InStyle . 2008. Archived from the original on 2014-08-29. Retrieved 2014-08-29.
  16. Jackson, India-Jewel (2007-07-09). "2007 Glam Beauty Award Winners". Glam.com. Glam Media. Archived from the original on 2014-10-14. Retrieved 2014-09-27.
  17. Donahue, Kayleigh. "Clean & Clear Advantage Acne Spot Treatment". Allure . Archived from the original on 2014-10-13. Retrieved 2014-09-27.
  18. Devine, Catherine. "Clean & Clear Advantage Oil Absorbing Cream Cleanser". Allure . Archived from the original on 2014-10-14. Retrieved 2014-10-08.
  19. Stiv Wilson (June 4, 2013). "VICTORY #2! Johnson & Johnson To Cease Use Of Plastic Micro-Beads!!". 5 Gyres Blog. Archived from the original on October 12, 2014. Retrieved 2014-09-27.
  20. McGuinness, Ross (June 19, 2014). "Washed away: Is the cosmetics industry doing enough about microbeads?". METRO . Archived from the original on October 12, 2014. Retrieved 2014-09-27.
  21. "FDA Drug Safety Communication: FDA warns of rare but serious hypersensitivity reactions with certain over-the-counter topical acne products". Food and Drug Administration. June 25, 2014. Archived from the original on July 8, 2014. Retrieved 2014-07-08.