Common Goal (charity)

Common Goal

Founded	4 August 2017;7 years ago (2017-08-04) [1]
Founders	Jürgen Griesbeck [2] Juan Mata (co-founder) [2]
Type	Fundraising
Legal status	Active
Focus	"We’re uniting the world of professional footballers behind a shared commitment to give back to society." [3]
Website	www.common-goal.org

Common Goal is a pledge-based charitable movement by streetfootballworld for the football industry, which was launched with the public support of Spanish footballer Juan Mata. ^[4]

The movement encourages professional football players and coaches to pledge at least one percent of their salaries to a collective fund that supports football charities around the world. ^[5] According to founder Jürgen Griesbeck, the movement was created to build a sustainable and lasting connection between the football industry and social change. ^[6]

The movement was launched on 4 August 2017, with Mata announcing his intention to make the pledge via an article in The Player's Tribune. He then urged his fellow footballers to join him, claiming that Common Goal is the most effective and sustainable way that football can deliver long-term social impact on a global scale. ^[7]

History

On 29 November 2017, UEFA president Aleksander Čeferin became the first football leader to join Common Goal. Čeferin stated he believed that football has the power to change the world and he was inspired by Juan Mata to join this movement. He also called on his fellow football players, coaches, clubs and leagues to show if they care about social responsibility. ^[8]

On 18 January 2018, Asian Football Confederation executive committee member Moya Dodd joined Common Goal to take on a role as the management committee of the movement, working to allocate money to various football programs across the globe.^{[ citation needed ]}

On 21 May 2018, FC Nordsjælland became the first football club to join Common Goal. The club's CEO, Søren Kristensen, said that the club would like to make a difference to others through football, whether it be regarding gender equality or developing young people and football players. ^[9] Additionally, the entire ten-member management, club chairman and backroom staff pledged one percent of their salary, and all player and administrative staff contracts include the same pledge with the option to opt-out.^{[ citation needed ]}

On 30 August 2018, Banco Santander became the first sponsor of the UEFA Champions League to support Common Goal and to work together over the following three years to use football to support financial inclusion. ^{[10] [11]}

On 5 October 2018, it was announced that, as part of a partnership with EA Sports, FIFA 19 would feature Common Goal as part of "The Journey", a game mode in which players take control of fictional character Alex Hunter, affording players the chance for Hunter to join the movement during the character's rise through the professional game. ^[12] EA Sports also donated $200,000 in support of the movement and its capacity to drive progress towards achieving the UN Global Goals with the aid of football. ^[13]

On 17 January 2019, the Manchester United Supporters' Trust (MUST) became the first supporters' trust in the world to make the pledge to Common Goal, announcing that MUST members will donate 1% of their membership fees to the charity and helping to promote Common Goal to the wider global Manchester United supporter base, and through other fan organisations. ^[14]

In May 2019, Australian women's players Aivi Luik and Alex Chidiac became the 99th and 100th players to join Common Goal, equaling the ratio of men and women. ^[15]

On 23 September 2019, Jürgen Klopp became the first Premier League coach to join Common Goal. He made the announcement during his speech as he collected the Men's Coach of the Year prize at the Best FIFA Football Awards in Milan, Italy. ^{[16] [17]}

Notable players and managers

Name [a]	Nationality	Joined On	Source
Juan Mata	Spain	4 August 2017	[26]
Mats Hummels	Germany	17 August 2017
Megan Rapinoe	United States	14 September 2017
Alex Morgan	United States
Giorgio Chiellini	Italy	29 September 2017
Serge Gnabry	Germany	5 October 2017
Dennis Aogo	Germany	9 October 2017
Alex Brosque	Australia	13 October 2017
Julian Nagelsmann	Germany
Jacek Nibliecky	Poland
Hasan Ali Kaldırım	Turkey	19 October 2017
Charlie Daniels	England	20 October 2017
Alfie Mawson	England
Olga García	Spain	23 October 2017
Verónica Boquete	Spain
Pauline Bremer	Germany
Heather O'Reilly	United States
Jean Sseninde	Uganda
Nicole Regnier	Colombia
Shinji Kagawa	Japan	26 October 2017
Duncan Watmore	England	9 November 2017
Chris Wondolowski	United States	12 November 2017
Alexander Esswein	Germany	15 November 2017
Daniel Didavi	Germany	22 November 2017
Bruno Saltor	Spain	23 November 2017
Ana Cate	Nicaragua	24 November 2017
Bokang Mothoana	Lesotho	25 November 2017
Giuliano Modica	Argentina	26 November 2017
Borja Lasso	Spain	27 November 2017
Alberto Prada	Spain
Rúnar Alex Rúnarsson	Iceland	28 November 2017
David Accam	Ghana
Aleksander Čeferin	Slovenia	29 November 2017
Tessel Middag	Netherlands	5 December 2017
Kasper Schmeichel	Denmark	7 December 2017
Irene Paredes	Spain	26 December 2017
Moya Dodd	Australia	18 January 2018
Sofie Junge Pedersen	Denmark	15 March 2018
Kasper Hjulmand	Denmark
William Troost-Ekong	Nigeria	26 March 2018
Ainhoa Tirapu	Spain	12 April 2018
David Lombán	Spain
Cristian Portilla	Spain
Siobhan Chamberlain	England	1 July 2018
Isaac Christie-Davies	Wales
Mads Valentin Pedersen	Denmark	13 July 2018
Frederik Schram	Iceland	1 August 2018
José Pedrosa Galán	Spain	26 August 2018
Jens Bauer	Germany	5 September 2018
Haley Carter	United States
Hernán Pérez	Spain
Jane Ross	Scotland	26 September 2018
Michael Bittner	Germany	28 September 2018
Eric Cantona	France	12 October 2018
Liv Cooke	England	16 October 2018
Luis Manuel Seijas	Venezuela	7 November 2018
Tim Parker	United States	13 November 2018
Tabea Kemme	Germany	15 November 2018
Casey Stoney	England	22 November 2018
Mayara Bordin	Brazil	29 November 2018
Dominika Čonč	Slovenia	30 November 2018
Leila Ouahabi	Spain	1 December 2018
Claudia Zornoza	Spain	2 December 2018
Tatiana Pinto	Portugal	3 December 2018
Nataša Andonova	North Macedonia	4 December 2018
Méline Gérard	France	5 December 2018
Brenda Pérez	Spain	7 December 2018
Martina Piemonte	Italy	9 December 2018
Esther González	Spain	10 December 2018
Nayeli Rangel	Mexico	12 December 2018
Leon Balogun	Nigeria	18 December 2018
Johnathan McKinstry	Northern Ireland	20 December 2018
Olav Øby	Norway	24 January 2019
Denis Jercic	Croatia	29 January 2019
Vinksy	France	1 February 2019
Godsway Donyoh	Ghana	20 February 2019
Marco Micaletto	Italy	22 February 2019
Erin McLeod	Canada	27 February 2019
Ildefons Lima	Andorra	7 March 2019
Flemming Pedersen	Denmark	26 March 2019
Gideon Mensah	Ghana	28 March 2019
Maxwell Woledzi	Ghana
Ella Masar	United States	8 April 2019
Gorka Etxeberria	Spain	6 May 2019
Jakub Fulnek	Czech Republic	10 May 2019
Christie Murray	Scotland	15 May 2019
Sophie Howard	Scotland
Victor Nelsson	Denmark	18 May 2019
Adriana Leon	Canada	21 May 2019
Christine Sinclair	Canada
Desiree Scott	Canada
Janine Beckie	Canada
Jenna Hellstrom	Canada
Jordyn Huitema	Canada
Kadeisha Buchanan	Canada
Lindsay Agnew	Canada
Quinn	Canada
Robyn Gayle	Canada
Sabrina D'Angelo	Canada
Shannon Woeller	Canada
Shelina Zadorsky	Canada
Stephanie Labbé	Canada
Aivi Luik	Australia	30 May 2019
Alex Chidiac	Australia
Onome Ebi	Nigeria	6 June 2019
Mary Mwakapila	Zambia	27 June 2019
Barbra Banda	Zambia
Alfonso de la Cruz	Spain	3 July 2019
Johanna Omolo	Kenya	19 July 2019
Diego Bardanca	Spain	26 July 2019
Robbie Crawford	Scotland
Pernille Harder	Denmark	7 August 2019
Magdalena Eriksson	Sweden
Julia Simic	Germany	2 September 2019
Isabella Echeverri	Colombia	5 September 2019
Natalia Gaitán	Colombia
Maria Pry	Spain	9 September 2019
Sonia Bermúdez	Spain
Paloma Fernández Rodríguez	Spain
Damaris Egurrola	Spain
Jürgen Klopp	Germany	23 September 2019
Lenie Onzia	Belgium	27 September 2019
Johnny McKinstry	Northern Ireland	2 October 2019
Maximiliane Rall	Germany	18 October 2019
Arianna Criscione	United States	29 October 2019
Umut Nayir	Turkey	31 October 2019
Bendik Rise	Norway	1 November 2019
Simon Jakobsen	Denmark
Eniola Aluko	England	5 November 2019
Kathrine Larsen	Denmark	7 November 2019
Juan Carlos Amoros	Spain	14 November 2019
Hannah Godfrey	Scotland
Siri Worm	Netherlands
Bianca Rech	Germany	15 November 2019
Sabrina Buljubašić	Bosnia and Herzegovina	19 November 2019
Bianca Sierra	Mexico	22 November 2019
Stephany Mayor	Mexico
Chris Butcher	England	12 December 2019
Aida Gaistenova	Kazakhstan	18 December 2019
Umut Nayir	Turkey	19 December 2019
Alice McKeegan	England	20 December 2019
Jérémy Guillemenot	Switzerland	15 January 2020
Xaver Schlager	Austria	24 April 2020
Ryan Porteous	Scotland	21 October 2020
Cyriel Dessers	Nigeria	20 November 2020	[27]
Lisa Evans	Scotland	4 November 2021	[28]
Vivianne Miedema	Netherlands
Maya Le Tissier	England	May 2022

Note

1. Includes a football administrator, ^{[8] [18]} director of football/sporting director, ^{[19] [ non-primary source needed ] [20] [ non-primary source needed ]} club director, ^{[21] [ non-primary source needed ]} football agent, ^[22] journalist, ^[23] esports professional ^{[24] [ non-primary source needed ]} and YouTuber. ^{[25] [ non-primary source needed ]}

Businesses

Name	Nationality	Joined On	Source
World Football Summit	Spain	15 September 2017	[26]
The Fussball Project	United States	27 October 2017
Donosti Cup	Spain	29 November 2017
11 Players	Canada	10 December 2017
Kampoos	Spain	18 December 2017
FC Nordsjælland	Denmark	21 May 2018
MUSC Hongkong	Hong Kong	11 July 2018
EFF Rosalía	Spain	31 October 2018
WARUBI Sports	United States	27 December 2018
Manchester United Supporters' Trust	United Kingdom	17 January 2019
Pinatar Arena	Spain	20 March 2019
A.D. Calasanz Pozuelo	Spain	5 November 2019
Aficiones Unidas	Spain	—
Butcher Kennedy	Spain	—
Colonial Soccer Club	United States	—
Goal Click	United Kingdom	—
The Goal Hanger	United Kingdom	—
Mixed Bag United	Ireland	—
New Entertainment Order	Australia	—
Prosper Era	United Kingdom	—
Red Box Productions	United Kingdom	—
SAM Sports	Germany	—
Spielerrat	Germany	—
University Soccer	United States	—
Oakland Roots SC	United States	—

External links

• Common Goal on Facebook

References

1. "A Common Goal". The Players' Tribune. 4 August 2017. Retrieved 29 November 2017.
2. "100 DAYS OF COMMON GOAL". streetfootballworld.org. 21 November 2017. Retrieved 26 November 2017.
3. "Man Utd star Juan Mata to donate one per cent of salary to Common Goal charity". Express. 4 August 2017. Retrieved 26 November 2017.
4. "WHAT IS COMMON GOAL? JUAN MATA'S NEW CHARITABLE INITIATIVE EXPLAINED". Goal. 25 October 2017. Retrieved 27 October 2017.
5. "OUR COMMON GOAL". streetfootballworld.org. 4 August 2017. Retrieved 27 October 2017.
6. "Juan Mata's Common Goal and the ambitious plans to change football". Sky Sports. Retrieved 8 December 2017.
7. "A Common Goal | By Juan Mata". The Players' Tribune. Retrieved 8 December 2017.
8. "UEFA president Aleksander Ceferin joins Juan Mata's Common Goal charity project". Independent. 29 November 2017. Retrieved 30 November 2017.
9. "FC Nordsjaelland become first club to join Common Goal movement, donating 1% of all salaries to good causes". Independent. 21 May 2018. Retrieved 23 May 2018.
10. "Santander signs Ronaldo as global ambassador for their UEFA Champions League sponsorship". Banco Santander (via SlideShare). 30 August 2018. Retrieved 13 September 2018.
11. "Common Goal is partnering with @bancosantander over the next three years in conjunction with them becoming a sponsor of the @UEFA #ChampionsLeague. Let's get to work". Common Goal official Twitter. 30 August 2018. Retrieved 13 September 2018.
12. "FIFA 19's Alex Hunter joins Common Goal as part of partnership with EA Sports". Goal. 5 October 2018. Retrieved 7 November 2018.
13. "Alex Hunter, star of EA's FIFA19, joins Common Goal". Medium. 5 October 2018. Retrieved 7 November 2018.
14. "M.U.S.T leads the way as the first supporters trust to make the pledge to Common Goal". M.U.S.T. 17 January 2019. Retrieved 26 May 2019.
15. "Mata's 'Common Goal' movement reaches 100 signatories". Reuters. Retrieved 30 May 2019.
16. "Common Goal: Liverpool boss Jurgen Klopp makes 1% salary pledge". BBC Sport. 24 September 2019. Retrieved 27 September 2019.
17. "Jürgen Klopp join Common Goal". Medium. 24 September 2019. Retrieved 27 September 2019.
18. "DIY". The Players' Tribune. 16 January 2018. Retrieved 26 January 2017.
19. Common Goal (6 May 2019). "Today we are pleased to announce that Gorka Etxeberria, Director of Football for Spanish side Unionistas de Salamanca CF, has decided to take the Common Goal pledge!" . Retrieved 25 May 2019.
20. Common Goal (15 November 2019). ""I have felt so privileged throughout my whole football career and now it's time to give something back." Welcome to our newest supporter, @FCBfrauen Sporting Director @jayjayrech33 👊" . Retrieved 19 November 2019.
21. Common Goal (19 November 2019). ""Football connects us all. I hope my decision will inspire others to join and lead more people from the CEE region to support development through football." 🙌 We're delighted to welcome our latest supporter, @FK_Sarajevo CEO Sabrina Buljubašić" . Retrieved 30 November 2019.
22. Common Goal (12 December 2019). "A new generation of football agent? – Common Goal" . Retrieved 16 December 2019.
23. Football4Good Magazine (20 December 2019). "Why I Joined Common Goal" . Retrieved 22 December 2019.
24. Common Goal (28 September 2018). "Please give a very warm welcome to @MegaBit98 from @werderesports, the first esports professional to join #CommonGoal. Welcome to the team, Michael!" . Retrieved 26 May 2019.
25. Common Goal (1 February 2019). "Bienvenue to @viinsky360 as he becomes the first YouTuber to take the pledge! Vinksy wants to use his social channels to grow the movement and improve the world through the power of football. Listen to what he had to say about joining the cause. #PeaceandGame" . Retrieved 25 May 2019.
26. Common Goal. "Common Goal Members" . Retrieved 25 May 2019.
27. "Ryan Porteous: Hibs defender makes salary pledge for gender equality". BBC Sport. BBC. 21 October 2020. Retrieved 21 October 2020.
28. Wrack, Suzanne (4 November 2021). "'Time for action is now' – Miedema and Evans join Common Goal movement". The Guardian . Retrieved 7 November 2021.