Direct Factory Outlet

Last updated

Direct Factory Outlet Australia Pty Ltd
Company typeSubsidiary
Industry Factory outlets
Founded1997
FounderDavid Goldberger
David Wieland
Headquarters
Australia
Number of locations
8 (2021)
Area served
Australia
Parent Vicinity Centres
Website www.dfo.com.au OOjs UI icon edit-ltr-progressive.svg

Direct Factory Outlet (DFO) is a brand of factory outlet shopping centres in Australia. They are large-floor warehouse buildings containing partitioned stores where retail outlets sell excess or previous seasons' stocks at reduced prices. Vicinity Centres have full or partial ownership of seven of the eight stores.

Contents

History

Direct Factory Outlet was founded in 1997 by Liberty Oil founders David Goldberger and David Wieland. The first centre was opened at Moorabbin Airport in 1994. [1] [2] Other shareholders were property developer Geoff Porz and former Australian Competition & Consumer Commission chief Graeme Samuel through a blind trust. [3] Valued at A$1.5 billion, in early 2010 the business was put up for sale with a number of retail investment funds expressing interest. [4]

DFO centres have traditionally been located around airports: a side effect of the Airports Act of 1996, the Federal Government has planning control over the land, meaning state planning legislation can be bypassed by developers. [5] In addition the property developer is able to exploit the cost difference between retail and industrial rents, gives outlet centre operators a distinct advantage over traditional shopping centres. A survey by The Age in 2007 found that in all three DFO-owned centres, most shops carried at least some full-price, current-season stock, available at normal shopping centres. [6] By 2008 five legal challenges to DFO developments have been made by competing retail developers and the Shopping Centre Council of Australia, all being unsuccessful. [5]

On 16 August 2010, lead bank Suncorp-Metway, along with St George Bank, National Australia Bank and Lloyds Banking Group, issued a notice to parent company Austexx demanding repayment within 24 hours of the A$450 million they are owed. [7] The South Wharf centre was under an A$500 million debt, with work on completing the centre stopped after workers placed bans over non-payment. Parent company Austexx was understood to have had total debts of A$1.2 billion, with the four relatively successful DFO sites used as cross-collateral for bank-funded expansion into five other less successful locations including Canberra, Cairns and Hobart. The group of banks appointed insolvency specialists KordaMentha as advisers, with the entire group facing receivership. [8] Negotiations continued until a deal was struck on 19 August, the four banks extending their funding to allow the South Wharf development to be completed. The ten DFO shopping complexes were then sold off separately to repay the $1 billion owed to the banks. [3] In September 2010, CFS Retail acquired the Essendon, Homesbush and Moorabbin centres and a 50% shareholding in South Bank. [9] All four passed to Vicinity Centres when it merged with CFS Retail. [10] [11] Vicinity would acquire the Brisbane centre in May 2016. [12]

Locations

DFO Brisbane at Brisbane Airport in 2013 DFO Brisbane 01.jpg
DFO Brisbane at Brisbane Airport in 2013

As of December 2021, there were eight centres located in four states. Vicinity Centres have a 50% shareholding in two of centres, and 100% in another five. [13]

Brisbane

DFO Brisbane is located at Brisbane Airport about 13 kilometres (8.1 mi) north-east of the Brisbane central business district, It opened in 2005. [13] As of December 2021, it has 144 tenants on 26,020 square metres (280,100 sq ft) of gross lettable area (GLA). [13] : 28  It was acquired by Vicinity Centres in May 2016. [12]

Essendon

DFO Essendon is in the Melbourne suburb of Essendon Fields, approximately 11 kilometres (6.8 mi) north of the Melbourne central business district. It opened in October 2005. [13] On 21 February 2017, an aeroplane crashed into the centre. A Beechcraft Super King Air on a passenger charter flight bound for King Island, Tasmania crashed shortly after takeoff from nearby Essendon Airport with all five people aboard killed. As the crash occurred before the centre opened for the day, only staff were present, all of whom were accounted for. [14]

Homebush

DFO Homebush is located in Homebush, about 14 kilometres (8.7 mi) west of the Sydney central business district. It opened in 2002. [13]

Jindalee

DFO Jindalee is located in the Brisbane suburb of Jindalee. It was constructed in 2007, and was sold by Austexx Group to Chin Yin in 2016 to be managed by Geon Property. [15] [16] It is one of two DFO centres that Vicinity Centres has no ownership in, the other being Carins.[ clarification needed ] It underwent a major refurbishment from 2019 through 2021. [17]

Moorabbin

DFO Moorabbin is in Cheltenham, about 20 kilometres (12 mi) south-east of the Melbourne central business district. Originally Fairways Leisure Market, the centre opened in 1994 on land adjacent to Moorabbin Airport. In 1997 the centre was purchased by the Austexx Group as the group's first DFO shopping centre. [18] The centre had approximately 45 stores on 8,000 square metres (86,000 sq ft). [19] Since opening, the centre has expanded to 24,715 square metres (266,030 sq ft).

Perth

DFO Perth is situated at Perth Airport, approximately 12 kilometres (7.5 mi) east of the Perth central business district. [20] The shopping centre opened on 3 October 2018 with 113 retail outlets and 1,500 parking bays. [21] Vicinity has a 50% shareholding with the remainder owned by Perth Airport Development Group Investments. It has 111 tenants on 23,729 square metres (255,420 sq ft) of GLA. [13] : 71  It opened in 2018. [13]

South Wharf

DFO South Wharf is located in South Wharf, about 2 kilometres (1.2 mi) south-west of the Melbourne central business district. It opened in 2009. [13] In April 2019, Vicinity Centres became the sole shareholder after buying out the Plenary Group. [22]

Uni Hill

DFO Uni Hill is in Bundoora, approximately 16 kilometres (9.9 mi) north-east of the Melbourne central business district. It opened in 2008. Vicinity has a 50% shareholding with the remainder owned by MAB Corporation [13]

Essendon Centre plane crash

Just before 9am on 21 February 2017, a Beechcraft Super King Air on a passenger charter flight bound for King Island, Tasmania crashed shortly after takeoff from nearby Essendon Airport. All five people aboard the flight were killed. As the shopping centre had not opened yet, only staff were at the centre, all of whom were accounted for. The incident was the worst aviation accident in Victoria for 30 years.[ citation needed ]

See also

Related Research Articles

<span class="mw-page-title-main">Melbourne Airport</span> International airport serving Melbourne, Victoria, Australia

Melbourne Airport, known locally as Tullamarine Airport, is the primary international and domestic airport serving the city of Melbourne and Greater Victoria. It is the second busiest airport in Australia. The airport operates 24/7 and has on-site parking, world-class shopping and dining. The airport opened in 1970 and replaced Essendon Airport. Melbourne Airport is the main international airport of the four airports serving the Melbourne metropolitan area, the other international airport being Avalon Airport.

<span class="mw-page-title-main">Southern Cross railway station</span> Melbourne railway station

Southern Cross railway station is a major railway station in Docklands, Melbourne. It is on Spencer Street, between Collins and La Trobe streets, at the western edge of the Melbourne central business district. The Docklands Stadium sports arena is 500 metres north-west of the station.

<span class="mw-page-title-main">Niddrie, Victoria</span> Suburb of Melbourne, Victoria, Australia

Niddrie is a suburb in Melbourne, Victoria, Australia, 11 km (6.8 mi) north-west of Melbourne's Central Business District, located within the City of Moonee Valley local government area. Niddrie recorded a population of 5,901 at the 2021 census.

<span class="mw-page-title-main">Cheltenham, Victoria</span> Suburb of Melbourne, Victoria, Australia

Cheltenham is a suburb in Melbourne, Victoria, Australia, 18 km south-east of Melbourne's Central Business District, located within the Cities of Bayside and Kingston local government areas. Cheltenham recorded a population of 23,992 at the 2021 census.

<span class="mw-page-title-main">Moorabbin Airport</span> Municipal airport serving Melbourne, Victoria, Australia

Moorabbin Airport is a mostly general aviation airport for light aircraft located in between the southern Melbourne suburbs of Heatherton, Cheltenham, Dingley Village and Mentone. It also receives commercial airline service. The airport grounds are treated as their own suburb, and share the postcode 3194 with the neighbouring suburb of Mentone. With a total of 274,082 aircraft movements, Moorabbin Airport was the second busiest airport in Australia for the calendar year 2011.

<span class="mw-page-title-main">Hobart Airport</span> Primary airport serving Hobart, Tasmania

Hobart Airport is an international airport located in Cambridge, 17 km (11 mi) north-east of the Hobart CBD. It is the major and fastest growing passenger airport in Tasmania.

<span class="mw-page-title-main">Essendon Airport</span> Municipal airport serving Melbourne, Victoria, Australia

Essendon Fields Airport, colloquially known by its former name Essendon Airport, is a 305 ha public airport serving scheduled commercial, corporate-jet, charter and general aviation flights. It is located next to the intersection of the Tullamarine and Calder Freeways, in the north western suburb of Essendon Fields of Melbourne, Victoria, Australia. The airport is the closest to Melbourne's City Centre, approximately an 11 km (6.8 mi) drive north-west from it and 8 km (5.0 mi) south-east from Melbourne–Tullamarine Airport. In 1970, Tullamarine Airport replaced Essendon as Melbourne's main airport.

Harbour Town is a shopping centre concept in Australia that incorporates multiple factory outlets in one centre. As of February 2021, there are two locations owned and operated under the Harbour Town brand: Biggera Waters, on Queensland's Gold Coast, and at Adelaide Airport, in South Australia. Harbour Town centres also operated in Perth, Western Australia and Docklands, Victoria before being sold off and rebranded.

<span class="mw-page-title-main">Westfield Southland</span> Shopping mall in Victoria, Australia

Westfield Southland is a shopping centre in the suburb of Cheltenham in Melbourne. Southland has a floor area of 129,180m², making it one of the biggest shopping centres in Australia by size. There are approximately 400 retailers in Southland, including Myer, David Jones and Harris Scarfe. According to the Melbourne 2030 Metropolitan Strategy, Southland is recognised as one of 26 Principal Activity Centres. The centre is also one of the most profitable shopping centres in Australia, with an annual turnover of $857.9-million recorded in 2016.

<span class="mw-page-title-main">Jindalee, Western Australia</span> Suburb of Perth, Western Australia

Jindalee is an outer coastal suburb of Perth, Western Australia, located approximately 40 kilometres (25 mi) north of the Perth central business district. Its local government area is the City of Wanneroo.

<span class="mw-page-title-main">Vicinity Centres</span> REIT company

Vicinity Centres ASX: VCX, previously known as Federation Centres and Centro Properties Group, is an Australian Real Estate Investment Trust specialising in ownership and management of Australian shopping centres. As at December 2021, it had stakes in 60 shopping centres. It is headquartered at Chadstone Shopping Centre in Melbourne.

<span class="mw-page-title-main">Brisbane Airport (suburb)</span> Suburb of Brisbane, Queensland, Australia

Brisbane Airport is a coastal suburb in the City of Brisbane, Queensland, Australia. In the 2021 census, Brisbane Airport had a population of 22 people.

<span class="mw-page-title-main">Tourism in Brisbane</span>

Tourism in Brisbane is an important industry for the Queensland economy, being the third-most popular destination for international tourists after Sydney and Melbourne.

<span class="mw-page-title-main">Essendon Fields, Victoria</span> Suburb of Melbourne, Victoria, Australia

Essendon Fields is a suburb in Melbourne, Victoria, Australia, 11 km (6.8 mi) north-west of Melbourne's Central Business District, located within the City of Moonee Valley local government area. Essendon Fields recorded no population at the 2021 census.

Novion was an Australian Real Estate Investment Trust which invested in shopping centres across Australia.

<span class="mw-page-title-main">Majura Park Shopping Centre</span> Shopping mall in Canberra, Australia

The Majura Park Shopping Centre, formerly Brand Depot, is a big-box type shopping centre in the district of Majura in Canberra, Australia. It was developed by Canberra Airport as part of the Majura Park precinct. The shopping centre, which opened in 2006, is part of a larger office and retail precinct on the airport's western boundary, adjacent to Majura Road. At the time of opening, the centre boasted Australia's largest Woolworths supermarket. The centre is also anchored by discount department store Big W and Toymate. In addition to the anchor tenants, there are over 30 specialty stores representing a variety of national chains, a 256-seat food court and Lollipop's Playland and Cafe - an air-conditioned, fully supervised children's playground.

<span class="mw-page-title-main">Canberra Outlet Centre</span> Shopping mall in Fyshwick, Australian Capital Territory

Canberra Outlet Centre is an outlet type discount shopping centre located on the edge of Fyshwick, a light industrial suburb located in the southeast of Canberra. In addition to providing retail space for 100 specialty outlet stores, the Homewares/Furniture section of the centre is designed for 24 bulky goods retailers, such as furniture and electrical chains. Unlike many other outlet centres, the Canberra site is not adjacent to an airport.

Dexus is an Australian real estate investment trust. Founded in 1984, it is listed on the Australian Securities Exchange.

<span class="mw-page-title-main">2017 Essendon Airport Beechcraft King Air crash</span>

On 21 February 2017, at 8:59 am local time, a Beechcraft B200 King Air aircraft operating a charter flight, carrying a pilot and four passengers bound for King Island, crashed seconds after taking off from Essendon Airport in Melbourne, Australia.

References

  1. ↑ Battle of the titans Australian Financial Review 2 September 2004
  2. ↑ Pallisco, Marc (9 February 2010). "Ownership of 1.5 Billion DFO Retail Chain to Change". realestatesource.com.au. Archived from the original on 3 March 2011. Retrieved 10 May 2010.
  3. 1 2 Bachelard, Michael (22 August 2010). "DFO carve-up to pay banks". The Age. Melbourne: Fairfax Media. Retrieved 15 March 2022.
  4. ↑ Cummins, Carolyn (26 April 2010). "DFO sale signals trusts are finally turning corner". Sydney Morning Herald . Retrieved 10 May 2010.
  5. 1 2 "Factory outlet centres go from strength to strength". Inside Retailing. 21 April 2008. Archived from the original on 8 December 2009. Retrieved 10 May 2010.
  6. ↑ "Direct factory outrage". The Age . Melbourne. 31 October 2007. Archived from the original on 28 October 2007. Retrieved 10 May 2010.
  7. ↑ Gluyas, Richard (18 August 2010). "Last-ditch effort to save DFO shopping empire". The Australian . News Corp Australia. Retrieved 18 August 2010.
  8. ↑ Dunlevy, Maurice (17 August 2010). "Melbourne DFO faces receivership with $500m debt". Herald Sun . Herald Sun. Retrieved 18 August 2010.
  9. ↑ CFS Retail raises $540m for DFOs Australian Financial Review 24 September 2010
  10. ↑ Merger of Novion Property Group and Federation Centres implemented Novion 11 June 2015
  11. ↑ Federation reborn as Vicinity with new chief in place Australian Financial Review 28 October 2015
  12. 1 2 Vicinity acquires strong performing Outlet Centre DFO Brisbane Vicinity Centres 23 May 2016
  13. 1 2 3 4 5 6 7 8 9 Direct Portfolio Property Book December 2021 Vicinity Centres
  14. ↑ Essendon crash: Five killed as plane plunges into shopping centre near Melbourne's Essendon Airport ABC News 22 February 2017
  15. ↑ "Brisbane's DFO Jindalee bagged for $46.6 million". Property Council of Australia. 8 March 2022. Archived from the original on 11 July 2023. Retrieved 10 December 2022.
  16. ↑ "DFO Jindalee". Geon Property. Archived from the original on 4 August 2021. Retrieved 24 July 2022.
  17. ↑ "DFO Jindalee Stage 2 Completed with 60 Retailers, New Cinema and Fresh Markets". Centenary Today. Archived from the original on 18 March 2022. Retrieved 24 July 2022.
  18. ↑ Pallisco, Marc (9 February 2010). "Ownership of 1.5 Billion DFO Retail Chain to Change". realestatesource.com.au. Retrieved 30 May 2011.
  19. ↑ Khadem, Nassim (2 May 2004). "Centres feel left out of discount boom". The Age . Retrieved 29 October 2012.
  20. ↑ "Direct Factory Outlet (DFO Perth)". Georgiou Group . 2022. Retrieved 15 March 2022.
  21. ↑ Paddenburg, Trevor (2 October 2018). "Perth's new DFO: What you need to know about opening day". PerthNow . Retrieved 15 March 2022.
  22. ↑ Vicinity takes control of DFO with $141 million deal Commercial Real Estate 16 April 2019

Commons-logo.svg Media related to Direct Factory Outlet at Wikimedia Commons

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.