Related Research Articles
A browser game is a video game that is played via the World Wide Web using a web browser. These games span all genres and can be single-player or multi-player. They are usually free-to-play.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone, tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994.
Revver was an American video sharing website that hosted user-generated content. Until its shutdown in 2011, Revver attached advertising to user-submitted video clips and originally offered to share ad revenue with the video creators. Videos could be displayed, downloaded and shared across the web in either Apple QuickTime or FLV format. In addition, Revver was a video publishing platform that enabled third parties to build their own "Revverized" site. Revver allowed developers to create a complete white label of the Revver platform.
YouTube is an American online video sharing and social media platform owned by Google. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most visited website, right after Google itself. YouTube has more than one billion monthly users who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.
Vimeo, Inc. is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and video content producers. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. As of 2021, the site has 200 million users, with around 1.6 million subscribers to its services.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
A paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of decline in paid print readership and advertising revenue, partly due to the use of ad blockers. In academics, research papers are often subject to a paywall and are available via academic libraries that subscribe.
SoundCloud is a Swedish-founded online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio, as well as a digital signal processor enabling listeners to stream audio. Started in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud has grown to be one of the largest music streaming services in the world and is available in 190 countries and territories. Audience-wise, there are over 76 million active monthly users, with over 175 million global users that SoundCloud reaches, as of November 2021. While its competitors report having roughly 70 million tracks in their systems, SoundCloud supersedes this with over 300 million. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices.
Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had over 430 million global monthly active users as of February 2022. It is operated by Pinterest, Inc., based in San Francisco.
140 Proof is an advertising company that uses social data from many sources to target relevant ads based on consumers' interests as indicated by their social activity across networks.
Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.
Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements. It is Twitter's major initiative in social television, designed to enhance the user experience with premium and timely TV highlights, enable broadcasters to reach new audiences and provide brands with a cross-platform tool for reaching the social conversation around major events.
The Epic Games Store is a digital video game storefront for Microsoft Windows and macOS, operated by Epic Games. It launched in December 2018 as both a website and a standalone launcher, of which the latter is required to download and play games. The storefront provides a basic catalog, friends list management, matchmaking, and other features. Epic Games has further plans to expand the feature set of the store front but it does not plan to add as many features as other digital distribution platforms, such as discussion boards or user reviews, instead using existing social media platforms to support these.
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, Amazon, and Microsoft. These companies earn revenue through online advertising but also have initiated pathways for individual users and social media "influencers" to earn an income. Individuals and businesses can earn advertising revenue through advertisement networks such as Google AdSense, YouTube monetization, or Outbrain.
Substack is an American online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters. It allows writers to send digital newsletters directly to subscribers. Founded in 2017, Substack is headquartered in San Francisco, California.
Kumu is a Filipino video sharing and e-commerce social networking service owned and developed by Kumumedia Technologies, Inc. The social media platform is used to livestream curated programs created by app users and partner brands and as an e-commerce platform for app users and partner brands who want to sell their merchandise online. It was founded in 2017 and launched on Android and iOS devices in February 2018. Kumu caters mainly to the Philippine market and overseas Filipinos. In October 2020, the app topped the download charts of both the Apple App Store and Google Play in the free apps category. The app aims to become a "super app" that combines the functionalities of other apps like YouTube, TikTok, Shopee, Instagram and Facebook Messenger into one. Kumu is considering adding offline events to its platform, such as fan meetings with popular livestreamers and a convention inspired by Comic-Con called Kumu-Con, and expand beyond livestreaming to e-commerce and payments.
Courtne Smith is a Canadian-American entrepreneur.
Spotify Greenroom is a social audio app from Spotify, which allows the user to host or participate in a live-audio virtual environment called room for conversation. The current capacity of a room is limited to 1000 people. The app is available for Android and iOS. It rivals Twitter Spaces and Clubhouse that belong to the same social media segment.
Haystack News is a free, ad-supported, streaming service for local, national and international news video available on Smart TVs, over-the-top platforms and mobile apps. Haystack uses data from each user—such as location, topics of interest and favorite publishers—to create a personalized playlist of short news clips. The platform also hosts live channels from local, national and international news outlets.
References
- 1 2 "display, the Social That Pays, Announces displayFest Headliners and an A-List Roster of Performances to Continue Virtual Concert Series". PR Newswires. Retrieved June 17, 2021.
- ↑ Brown, Eileen. "Monetization will be rooted in user engagement, says Tsu's re-launch CEO". ZDNet. Retrieved 2020-09-23.
- ↑ "Board of Governors starts process to enhance name, image and likeness opportunities". NCAA.org - The Official Site of the NCAA. 2019-10-29. Retrieved 2020-09-23.
- ↑ "Tiki Barber: NFL needs to operate as normal". Fox Business. Retrieved 2020-09-23.
- ↑ "Tiki Barber Looking to Get College Athletes Paid Through Social Media Platform Tsu (Exclusive)". Sports. Retrieved 2020-09-23.
- ↑ "Social Media Platform Tsū Rebrands as "display" and Prepares for Launch Following $20 Million in Raised Capital". MarTech Series. 2021-04-21. Retrieved 2021-04-27.
- ↑ "About". Display! Social that pays!. Retrieved 2021-06-17.
- 1 2 "display, the Social That Pays, Announces 'displayFest' to Kick Off Consumer Launch with a Month of Free Live Concerts and $2 Million in Trivia Cash Prizes". Hype Magazine. Retrieved June 17, 2021.