Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford Motor Company. Marketed among the top luxury vehicle brands in the United States Lincoln is positioned closely against its General Motors counterpart Cadillac. However, beginning with the 2021 model year, they only offer SUV and crossover vehicles.
Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford's Lincoln-Mercury Division. Created by Edsel Ford in 1938 to bridge the gap between the Ford and Lincoln model lines, its principal competition was General Motors' Buick and Oldsmobile divisions, and Chrysler Corporation's DeSoto and Chrysler brands.
The Mercury Cougar is a series of automobiles that was sold by Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at various stages in its production, the model also was offered as a convertible and a hatchback. During its production as the mid-size Mercury line, the Cougar was also offered as a four-door sedan and five-door station wagon.
The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced between 1939 and 2020 by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a personal vehicle for Edsel Ford, who commissioned a coachbuilt 1939 Lincoln-Zephyr convertible, developed as a vacation vehicle to attract potential Lincoln buyers. In what would give the model line its name, the exterior was given European "continental" styling elements, including a rear-mounted spare tire.
The Ford Fairmont is a model line of compact cars that was manufactured by Ford from the 1978 to 1983 model years. The successor of the Ford Maverick, the Fairmont marked the third generation of compact sedans sold by Ford in North America. Initially slotted between the Pinto and Granada within the Ford line, the Fairmont was later marketed between the Ford Escort and Ford LTD. In contrast to its predecessor, the model line was offered as a two-door notchback sedan, two-door coupe, four-door sedan, and five-door station wagon. Though never sold as a Lincoln, Mercury sold a divisional counterpart of the Fairmont as the Mercury Zephyr.
The Ford Panther platform was an automobile platform that was used by Ford Motor Company from the 1979 to 2012 model years. Following the downsizing of the General Motors B-bodies and C-bodies by two years, the Panther platform marked the end of production of sedans unencumbered by downsizing. Originally slated for discontinuation during the early 1980s, the Panther architecture was used for 33 model years, making it one of the longest-produced platforms in North American automotive history.
The Mercury Montego is a nameplate that was applied to three separate generations of vehicles marketed by the Mercury division of Ford Motor Company. Taking its name from Montego Bay, Jamaica, the nameplate made its first appearance for 1967 in the Canadian market as part of the Mercury-derived Meteor model line. For 1968, the Mercury Montego made its debut across North America, becoming the Mercury counterpart of the Ford Torino intermediate-size model line for two generations.
The Ford LTD is a range of automobiles manufactured by Ford for the 1965 to 1986 model years. Introduced as the highest trim level of the full-size Ford model range, the LTD moved the Ford range upmarket, offering options and features previously reserved for Mercury and Lincoln vehicles. For much of its production life, the LTD competed against the Chevrolet Caprice ; the Mercury Marquis served as its divisional counterpart from 1967 until 1986.
The Continental Mark VII, later changed to Lincoln Mark VII, is a rear wheel drive luxury coupe that was produced by Lincoln. Introduced in August 1983 for the 1984 model year, the Continental Mark VII shared its Ford Fox platform with the Ford Thunderbird, Mercury Cougar, and Lincoln Continental. The Fox platform was originally introduced for the 1978 Ford Fairmont and Mercury Zephyr. The same platform was also utilized as the base for the 1982–1987 Lincoln Continental sedan, the Mark VII's four-door companion. Like its predecessor the Continental Mark VI, the Mark VII was manufactured at the Wixom Assembly Plant in Wixom, Michigan through 1992. It was replaced by the Lincoln Mark VIII in 1993.
The Ford Elite is a personal luxury car produced by Ford and marketed in North America from February 1974 to 1976, using the name Gran Torino Elite for its first model year only then simplified to just Elite for the following two model years.
The Ford LTD II is an automobile produced and marketed by Ford Motor Company between 1977 and 1979 in the United States and Canada. Deriving its name from the full-sized Ford LTD model line, the intermediate LTD II consolidated the Ford Torino and Gran Torino model lines, with the Ford Elite replaced by the Ford Thunderbird. Offered in a two-door sedan, four-door sedan, and station wagon, the LTD II also served as a basis for the final generation of the Ford Ranchero coupe utility.
The Mercury Marquis is a model line of automobiles marketed by Mercury from 1967 to 1986. Deriving its name from a title of French nobility, the Marquis was introduced as the divisional counterpart of the Ford LTD; four generations of the two model lines were paired through rebranding. Initially slotted as the flagship Mercury full-size range, the Marquis would serve as the basis for the later Mercury Grand Marquis.
The Continental Mark series is a series of personal luxury cars that was produced by Ford Motor Company. The nomenclature came into use with the Continental Mark II for 1956, which was a successor to the Lincoln Continental of 1939–1948. Following the discontinuation of the Mark II, Ford continued the use of the Mark series on Continental-branded vehicles from 1958 to 1960.
The Continental Mark VI is a full-size luxury car that was produced by Ford Motor Company from 1980 to 1983. The fifth generation of the Mark series, the Continental Mark VI introduced several changes to the model line. Again marketed and serviced by the Lincoln-Mercury division, the Mark VI served as the flagship of the entire Ford Motor Company model line, slotted above the Lincoln Town Car.
Full-size Ford is a term adopted for a long-running line of Ford vehicles with a shared model lineage in North America. Originating in 1908 with the Ford Model T, the line ended in 2019 with the Ford Taurus, as Ford withdrew from the full-sized sedan segment in North America. Across 111 years, 15 generations, and over 60 million examples of the model line were produced across over 50 model nameplates. By contrast, the longest-running single nameplate worldwide is the Chevrolet Suburban, in use since the 1935 model year.
The North American version of the Ford Granada is a range of sedans that was manufactured and marketed by Ford over two generations (1975–1982). Developed as the original successor for the Ford Maverick, the Granada shares its name with Ford of Europe's flagship sedan. The model line was marketed as a luxury compact vehicle, expanding the segment in the United States.
In the context of the automobile industry, downsizing is a practice used to transition vehicles from one size segment to another. Commenced during the Malaise era, downsizing is done in response to consumer and government demands influencing vehicle design. As vehicle product lines completed their model cycles, automobile manufacturers developed the next generation of a vehicle with a smaller exterior footprint to allow for weight reduction and increased fuel economy, using a shortened wheelbase and body length.
The eighth generation of the Ford Thunderbird is a personal luxury coupe that was manufactured and marketed by Ford from the 1980 to 1982 model years. Introduced to commemorate the 25th year of the Thunderbird, the eighth generation was substantially downsized, transitioning further into the mid-size segment. For a second generation, the Thunderbird remained the Ford counterpart of the Mercury Cougar XR7; while the Cougar again served as a complete line of mid-sized cars in various body styles starting with 1981 models, the Thunderbird was offered solely as a two-door personal luxury coupe.
The ninth generation of the Ford Thunderbird is a personal luxury coupe that was manufactured and marketed by Ford for the 1983 to 1988 model years. In response to the sales downturn of the 1980–1982 Thunderbird, the model line underwent one of its most substantial redesigns for the 1983 model year. While the Thunderbird remained as a personal luxury coupe, Ford transitioned its role, emphasizing performance and handling over outright luxury and comfort content. As a design leader for Ford, the ninth-generation Thunderbird marked the introduction of highly aerodynamic body design for Ford vehicles in North America, followed by the 1984 Ford Mustang SVO and Ford Tempo and the 1986 Ford Aerostar and Ford Taurus.
The Mercury Marauder is an automobile nameplate that was used for three distinct full-size cars produced by the Mercury division of Ford Motor Company. Deriving its name from the most powerful engines available to the Mercury line, the Marauder was marketed as the highest-performance version of the full-size product range.
