Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford's Lincoln-Mercury Division. Created by Edsel Ford in 1938 to bridge the gap between the Ford and Lincoln model lines, its principal competition was General Motors' Buick and Oldsmobile divisions, and Chrysler Corporation's DeSoto and Chrysler brands.
The Ford Thunderbird is a personal luxury car manufactured and marketed by Ford from model years 1955 to 2005, across 11 generations. Introduced as a two-seat convertible, the Thunderbird was offered variously as a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop sedan, six-passenger hardtop coupe, and five-passenger pillared coupe, with the final generation designed again as a two-seat convertible.
Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive "platform sharing" models that became highly profitable.
The Continental Mark IV is a personal luxury car that was marketed by the Lincoln division of Ford Motor Company from the 1972 to 1976 model years. The third generation of the Mark series, the Mark IV grew in size over its Continental Mark III predecessor. As with the previous generation, the Mark IV saw little direct competition in the American marketplace, competing nearly exclusively against the Cadillac Eldorado.
Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by the Mercury division of Ford from 1967 until 1997 and from 1999 through 2002 model years. While the nameplate is associated with two-door coupes, at various times during its production, the Cougar was also marketed as a convertible, four-door sedan, station wagon, and a hatchback.
The Ford Fairmont is a model line of compact cars that was manufactured by Ford from the 1978 to 1983 model years. The successor of the Ford Maverick, the Fairmont marked the third generation of compact sedans sold by Ford in North America. Initially slotted between the Pinto and Granada within the Ford line, the Fairmont was later marketed between the Ford Escort and Ford LTD. In contrast to its predecessor, the model line was offered as a two-door notchback sedan, two-door coupe, four-door sedan, and five-door station wagon. Though never sold as a Lincoln, Mercury sold a divisional counterpart of the Fairmont as the Mercury Zephyr.
The Ford Fox platform is an automobile platform that was used by Ford Motor Company. Introduced for compact sedans in the 1978 model year, the Fox architecture was utilized for a wide variety of configurations for Ford and Lincoln-Mercury vehicles. In its original form, the platform was used through the 1993 model year; a substantial redesign of the Ford Mustang extended its life into the 21st century, ending production in 2004. Produced across 26 model years, the Fox platform is the second-longest car architecture ever designed by Ford Motor Company.
The Ford LTD is a range of automobiles manufactured by Ford for the 1965 to 1986 model years. Introduced as the highest trim level of the full-size Ford model range, the LTD moved the Ford range upmarket, offering options and features previously reserved for Mercury and Lincoln vehicles. For much of its production life, the LTD competed against the Chevrolet Caprice ; the Mercury Marquis served as its divisional counterpart from 1967 until 1986.
The Lincoln Versailles is a mid-size luxury car that was marketed by Lincoln from the 1977 to 1980 model years. The first Lincoln introduced outside of the full-size segment, the Versailles is a rebranded version of the Ford Granada and Mercury Monarch. Replacing the Mercury Grand Monarch Ghia, the model line was introduced as a competitor to the Cadillac Seville.
The Mercury Park Lane is a full-sized automobile that was produced by the Mercury division of Ford Motor Company. While not officially introduced as the replacement of the Mercury Turnpike Cruiser, the Park Lane became the flagship of the Mercury model line upon its introduction. The second-generation Park Lane was positioned above the Mercury Montclair.
The Ford Elite is a personal luxury car produced by Ford and marketed in North America from February 1974 to 1976, using the name Gran Torino Elite for its first model year only then simplified to just Elite for the following two model years.
The Ford LTD II is an automobile produced and marketed by Ford Motor Company between 1977 and 1979 in the United States and Canada. Deriving its name from the full-sized Ford LTD model line, the intermediate LTD II consolidated the Ford Torino and Gran Torino model lines, with the Ford Elite replaced by the Ford Thunderbird. Offered in a two-door sedan, four-door sedan, and station wagon, the LTD II also served as a basis for the final generation of the Ford Ranchero coupe utility.
The Mercury Marquis is a model line of automobiles marketed by Mercury from 1967 to 1986. Deriving its name from a French nobility title, the Marquis was introduced as the divisional counterpart of the Ford LTD; four generations of the two model lines were paired through rebranding. Initially slotted as the flagship Mercury full-size range, the Marquis would serve as the basis for the later Mercury Grand Marquis.
The Continental Mark series is a series of personal luxury cars that was produced by Ford Motor Company. The nomenclature came into use with the Continental Mark II for 1956, which was a successor to the Lincoln Continental of 1939–1948. Following the discontinuation of the Mark II, Ford continued the use of the Mark series on Continental-branded vehicles from 1958 to 1960.
The North American version of the Ford Granada is a range of sedans that was manufactured and marketed by Ford over two generations (1975–1982). Developed as the original successor for the Ford Maverick, the Granada shares its name with Ford of Europe's flagship sedan. The model line was marketed as a luxury compact vehicle, expanding the segment in the United States.
The fifth generation Ford Thunderbird is a large personal luxury car series, produced by Ford for the 1967–1971 model years.
The sixth generation of the Ford Thunderbird is a large personal luxury coupe that was produced by Ford for the 1972 to 1976 model years. A sibling of the Continental Mark IV, this generation of the Thunderbird was the largest ever produced; weighing in at over 5,000 pounds (2,268 kg), they are also the heaviest coupes ever produced by Ford.
The eighth generation of the Ford Thunderbird is a personal luxury coupe that was manufactured and marketed by Ford from the 1980 to 1982 model years. Introduced to commemorate the 25th year of the Thunderbird, the eighth generation was substantially downsized, transitioning further into the mid-size segment. For a second generation, the Thunderbird remained the Ford counterpart of the Mercury Cougar XR7; while the Cougar again served as a complete line of mid-sized cars in various body styles starting with 1981 models, the Thunderbird was offered solely as a two-door personal luxury coupe.
The Mercury S-55 is a full-size car that was marketed by the Mercury division of the Ford Motor Company during the 1960s. Developed as a performance-oriented version of the mid-level Mercury Monterey, the S-55 was the largest vehicle of the Mercury "S" (Special) range introduced in 1962; its Ford equivalent was the Ford Galaxie 500XL and competed in the full-size luxury sport coupe market segment against the Chrysler 300H.
The Mercury Marauder is an automobile nameplate that was used for three distinct full-size cars produced by the Mercury division of Ford Motor Company. Deriving its name from the most powerful engines available to the Mercury line, the Marauder was marketed as the highest-performance version of the full-size product range.
