According to the channel's owner, it was planned that Free TV would be launched in the summer of 2014, however, it was introduced to the world in 2015, via Nilesat.[2] Nasr Mahrous said also that the name of the channel was chosen in order to be similar with "FreeMusic", the name of the record label he owns.[2]
Free TV is rated on the top of the musical television channels in North Africa and the Middle East, for providing an exclusive, outstanding and quality content of clips and programs, and creating awareness about new talents, songs and albums from all over the Arab world.[3][4]
The channel shows video clips of Arabic and International music stars, coverage of international concerts, to distribute self-produced video clips and concerts, interviews with stars, and news programs on the international world and is managed by a team with over thirty years of experience in the music industry. Its target demographic is youth.[citation needed]
Content
The channel aims to be a platform for the youth, letting their opinions be a large factor in future programming. It will be likely that Free TV will be pushing local R&B and hip hop music. Akon, Ludacris, as well as Lebanese-Canadian Karl Wolf, Qusai aka Don Legend the Kamelion - the first hip hop artist, and the UAE's Desert Heat. Furthermore.
Non-English music
Until "Despacito" acquired the status of a global mega-hit, Free TV did not regularly play music sung in another language than English, but since Spanish-language música urbana became hugely popular outside of Latin America or the Latin American communities around the world in the late 2010s, the channel began to regularly play videos from artists like Luis Fonsi, J Balvin, Bad Bunny, Rosalía, Maluma, Anitta, as well Spanish songs by Shakira.
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