Gunnar A. Sjögren

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Gunnar A. Sjogren Gunnarsjogren.jpg
Gunnar A. Sjögren

Gunnar A. Sjögren ("GAS", 1920–1996) was a Swedish engineer who worked for Saab Automobile and the author of The SAAB Way - the first 35 years of Saab cars, 1949-1984.

Sweden constitutional monarchy in Northern Europe

Sweden, officially the Kingdom of Sweden, is a Scandinavian Nordic country in Northern Europe. It borders Norway to the west and north and Finland to the east, and is connected to Denmark in the southwest by a bridge-tunnel across the Öresund, a strait at the Swedish-Danish border. At 450,295 square kilometres (173,860 sq mi), Sweden is the largest country in Northern Europe, the third-largest country in the European Union and the fifth largest country in Europe by area. Sweden has a total population of 10.2 million of which 2.4 million has a foreign background. It has a low population density of 22 inhabitants per square kilometre (57/sq mi). The highest concentration is in the southern half of the country.

Engineer professional practitioner of engineering and its sub classes

Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build, and test machines, systems, structures and materials to fulfill objectives and requirements while considering the limitations imposed by practicality, regulation, safety, and cost. The word engineer is derived from the Latin words ingeniare and ingenium ("cleverness"). The foundational qualifications of an engineer typically include a four-year bachelor's degree in an engineering discipline, or in some jurisdictions, a master's degree in an engineering discipline plus four to six years of peer-reviewed professional practice and passage of engineering board examinations.

Saab Automobile automotive brand manufacturing subsidiary of NEVS

Saab Automobile AB was a manufacturer of automobiles that was founded in Sweden in 1945 when its parent company, SAAB AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968 the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab's best-selling model. In the mid-1980s the new Saab 9000 model also appeared.

Contents

Biography

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Book cover

Born in Stockholm in 1920, he spent his youth in the northern Swedish city of Umeå. During this period he developed a passion for drawing cars, trains aeroplanes and boats. It was soon to become focused on cars, and remained such throughout his life.

Stockholm Capital city in Södermanland and Uppland, Sweden

Stockholm is the capital of Sweden and the most populous urban area in the Nordic countries; 962,154 people live in the municipality, approximately 1.5 million in the urban area, and 2.3 million in the metropolitan area. The city stretches across fourteen islands where Lake Mälaren flows into the Baltic Sea. Just outside the city and along the coast is the island chain of the Stockholm archipelago. The area has been settled since the Stone Age, in the 6th millennium BC, and was founded as a city in 1252 by Swedish statesman Birger Jarl. It is also the capital of Stockholm County.

Umeå Place in Västerbotten, Sweden

Umeå is a city in north east Sweden. It is the seat of Umeå Municipality and the capital of Västerbotten County. The city is located on the Ume River.

Train A series of coupled vehicles for transporting cargo/passengers

A train is a form of transport consisting of a series of connected vehicles that generally runs along a rail track to transport cargo or passengers. The word "train" comes from the Old French trahiner, derived from the Latin trahere meaning "to pull" or "to draw".

After leaving high school, he spent a year in an engineering workshop manufacturing trolleybuses, whereafter he went to engineering college in Örebro in order to realise his dream of fully understanding cars and entering into the auto industry. The most notable event during his education was an essay written at high school entitled "About cars and car makes" that would have gained the maximum mark had it not been for his error of spelling "Orient" with a small "o".

Engineering applied science

Engineering is the application of knowledge in the form of science, mathematics, and empirical evidence, to the innovation, design, construction, operation and maintenance of structures, machines, materials, devices, systems, processes, and organizations. The discipline of engineering encompasses a broad range of more specialized fields of engineering, each with a more specific emphasis on particular areas of applied mathematics, applied science, and types of application. See glossary of engineering.

Workshop room or building, with tools, used to repair or make goods

Beginning with the Industrial Revolution era, a workshop may be a room, rooms or building which provides both the area and tools that may be required for the manufacture or repair of manufactured goods. Workshops were the only places of production until the advent of industrialization and the development of larger factories. In the 20th and 21st century, many Western homes contain a workshop in the garage, basement, or an external shed. Home workshops typically contain a workbench, hand tools, power tools and other hardware. Along with their practical applications for repair goods or do small manufacturing runs, workshops are used to tinker and make prototypes.

Trolleybus electric bus reliant on overhead wires

A trolleybus is an electric bus that draws power from overhead wires using spring-loaded trolley poles. Two wires and poles are required to complete the electrical circuit. This differs from a tram or streetcar, which normally uses the track as the return path, needing only one wire and one pole. They are also distinct from other kinds of electric buses, which usually rely on batteries. Power is most commonly supplied as 600-volt direct current, but there are exceptions.

On December 1, 1941, he was taken on at General Motors in Stockholm as a draughtsman, after having submitted his drawings along with an employment application. He was later transferred to the advertising department where he produced illustrations for the variety of GM products marketed in Sweden.

Drawing visual artwork in two-dimensional medium

Drawing is a form of visual art in which a person uses various drawing instruments to mark paper or another two-dimensional medium. Instruments include graphite pencils, pen and ink, various kinds of paints, inked brushes, colored pencils, crayons, charcoal, chalk, pastels, various kinds of erasers, markers, styluses, and various metals. Digital drawing is the act of using a computer to draw. Common methods of digital drawing include a stylus or finger on a touchscreen device, stylus- or finger-to-touchpad, or in some cases, a mouse. There are many digital art programs and devices.

Application for employment form or collection of forms that an individual seeking employment, called an applicant, must fill out as part of the process of informing an employer

An application for employment is a standard business document which is prepared with questions deemed relevant by an employer in order for the employer to determine the best candidate to be given the responsibility of fulfilling the work needs of the company. Most companies provide such forms to anyone upon request at which point it becomes the responsibility of the applicant to complete the form and returning it to the employer at will for consideration. The completed and returned document notifies the company of the applicants availability and desire to be employed and their qualifications and background so a determination can be made as to which candidate should be hired.

In his spare time, he started submitting drawings to auto magazines and soon became a regular contributor to "Motor" in Sweden. He also was appointed editor of "GM-Revyn", the company's customer magazine, thanks to his talent for both writing and illustrating. It was at this time, the fall of 1946 that he bought his first car, a Chevrolet Fleetmaster Sport Sedan (model 2103), model year 1946. Color: grey.

Chevrolet American automobile division of GM

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.

After 13 years he left GM and became a freelancer with commissions from advertising agencies and magazines. After five years of the irregular hours of a self-employed person, he decided to return to industry. He had his eyes set on one particular firm: Saab. As luck would have it Saab advertised for an illustrator and Gunnar Sjögren moved down to Saab's headquarters in Linköping in the fall of 1959.

A freelancer or freelance worker, is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work.

Linköping Place in Östergötland, Sweden

Linköping is a city in southern Sweden, with 158,841 inhabitants as of 2018. It is the 7th largest city in Sweden. It is the seat of Linköping Municipality and the capital of Östergötland County. Linköping is also the episcopal see of the Diocese of Linköping and is well known for its cathedral. Linköping is the center of an old cultural region and celebrated its 700th anniversary in 1987. Dominating the city's skyline from afar is the steeple of the cathedral, Domkyrka.

Association with Saab

He remained loyal to Saab ever since, moving to wherever the passenger car business had its headquarters: first to Södertälje and finally to its present location in Nyköping, just 60 miles south of Stockholm.

At Saab, Sjögren became deeply involved both in the shaping of the advertising material used to sell the cars as well as in the design and color scheme advisory groups.

Over the years Sjögren assembled a wealth of material about the Saab car, its design philosophy and the marketing strategies followed in bringing the cars to the eyes of the car buying public. In doing so he became owner of a vast fund of knowledge of the cars for which he became a key figure behind the scenes.

His knowledge about cars was legendary and, without hesitation he could correctly sketch with unfailing accuracy most of the important cars of the last 40 or 50 years - particularly if they happened to be made by Saab or General Motors.

Other interests

But despite this abiding and seemingly all-consuming interest in cars, Gunnar Sjögren developed a profound and expert interest in many other fields. He was a nature lover who made it a habit to learn the Latin names of plants and flora and fauna that came his way - all of which he could depict in characteristic line drawings with great accuracy. He painted nature scenes and even dared to do so in oils. Since 1975 he was also a true philatelist who mounted his collection artistically and with informative explanations on sheets of his own design. Other indoor interests that served as a background to his major pursuit were classical music, with a strong penchant towards the Vienna school, smoking a pipe or a cigar and enjoying a glass of good wine or Scotch whisky. His dislikes included sports, entertainment programmes on TV and popular music. At 60, Sjögren decided to retire from Saab, but still devoted some of his time to Saab matters - such as writing the book "The Saab Way" - so even though he now could devote all the time he wanted to his other hobbies, he still seemed to have gasoline in his blood.

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