Kapamilya, Deal or No Deal

Last updated

Kapamilya, Deal or No Deal
Kapamilya Deal.jpg
Title card
Genre Game show
Created by
Written byCecille Matutina
Mark Joseph Buenafe
Waldo Mariano Bautista
Rochelle Veron
Directed by Bobet Vidanes
Creative directorBobet Vidanes
Presented by Kris Aquino
Luis Manzano
StarringThe Banker
26K
24K
20 Lucky Stars
Theme music composer Martijn Schimmer
Opening theme"Deal or No Deal"
Country of originPhilippines
Original languageFilipino
No. of seasons5
No. of episodes879
Production
Executive producers
  • Morly Stewart Nueva (2006–09)
  • Paeancyd Pearl B. Sabangan (2012–13, 2015–16)
EditorAriel Diaz
Camera setup Multi-camera
Running time45–60 minutes
Production companies ABS-CBN Studios
Endemol Asia
Original release
Network ABS-CBN
ReleaseJune 5, 2006 (2006-06-05) 
March 4, 2016 (2016-03-04)
Network Kapamilya Channel

Kapamilya, Deal or No Deal is a Philippine television game show broadcast by ABS-CBN. The show is based on the Netherlands game show Miljoenenjacht . Originally hosted by Kris Aquino, it aired for the first season from June 5, 2006 to February 23, 2007, and was replaced by Pinoy Big Brother: Season 2 . The second season aired from June 11, 2007 to January 11, 2008 and was replaced by Wheel of Fortune . [1] The third season aired from July 28, 2008 to March 27, 2009, replacing Wheel of Fortune and was replaced by Pinoy Bingo Night . The fourth season aired from February 25, 2012 to September 28, 2013, replacing Junior MasterChef Pinoy Edition and was replaced by the first season of Bet on Your Baby . [2] [3] [4] [5] [6] The fifth and final season aired from February 9, 2015 to March 4, 2016, replacing the second season of Bet on Your Baby and was replaced by Game ng Bayan . [7] [8] Luis Manzano serve as the final host. The smallest prize has always been 1, but the grand prize has always varied; the top prize at the show's last airing was ₱1,000,000.

Contents

The first season premiered on June 5, 2006, of the show was supposed to be a three-month stint, to give way to another Endemol-produced program Pinoy Dream Academy , but it immense popularity caused caused the show to be extended to a nine-month long season, the first season concluded with 190 episodes on February 23, 2007. The second season premiered on June 11, 2007, and was supposed to end on September 21, 2007, of the same year. Once again, the show's success amongst viewers resulted in an extended season, a new timeslot on September 24, 2007, and lead programming for the evening news; the second season concluded with 155 episodes on January 11, 2008. After a six-month hiatus, the third season of the show premiered on July 28, 2008, and became the first to be broadcast in TFC's North American Feed. The third and original series of the program ended on March 27, 2009.

The hosts of Kapamilya, Deal or No Deal
Kris Aquino - 2015 (cropped).jpg
Kris Aquino
Bulgar -celebrityBTS Luis Manzano - Pilot Episode Teaser 0-6 screenshot (cropped).jpg
Luis Manzano

After a nearly three-year hiatus, the show returned on February 25, 2012, with Luis Manzano as host. Original presenter Kris Aquino further elaborated that she could not return to host the show as she was having earlier due to her upcoming commitments with Kris TV and taping conflicts with Kailangan Ko'y Ikaw . Considered as a continuation of the original series, this fourth season lasted until September 28, 2013, and had noticeable changes in gameplay, and in scheduling, airing only on Saturdays, as opposed to weekdays like the three previous seasons. The fifth season of the show premiered on February 9, 2015, after numerous teasers hitting of the show's return, with further changes to gameplay (to be mentioned below). On January 25, 2016, Kapamilya, Deal or No Deal became Barangay Edition. The fifth season ended on March 4, 2016.

On July 29, 2025, it was announced through a teaser that the show will return with Manzano reprising as host. [9]

Overview

SeasonEpisodesOriginally aired
Season premiereSeason finale
1190June 5, 2006February 23, 2007
2155June 11, 2007January 11, 2008
3175July 28, 2008March 27, 2009
482February 25, 2012September 28, 2013
5247February 9, 2015January 22, 2016
Barangay Edition30January 25, 2016March 4, 2016

Gameplay

The Philippine version is very similar to the U.S. version of Deal or No Deal (including the logo), except for the sounds and musical scoring which were adapted from the Dutch version.

Before the game proper begins, a third party randomly places the possible amount of prize in the briefcases, which are distributed to 26 identically dressed models (called the 26K) who reveal the contents during the game. No one, including the host and banker, knows what amounts are in the cases. Each contestant receives a new, randomly assigned set of cases. The prizes range in amounts from ₱1 to a varying top prize; the first season had a top prize of ₱2,000,000.

After picking a case, the contestant then selects six of the remaining 25 cases, revealed one at a time. This is followed by a "phone call" by "The Banker", a mysterious figure whose face is not shown (at times a silhouette can be seen). He purportedly sits in a skybox (situated between the two audience sections) and makes an offer, via telephone to the host (his voice is never heard) to buy the contestant's case, loosely based on the mean of the cash amounts still in play, and also based on the player's psychology. The player is then asked by the host the title question: "Deal or No Deal?"

Should the contestant refuse the offer (by stating "No Deal!"), they must choose five of the remaining cases to eliminate from consideration. The Banker makes another offer, and the game continues as before, with the player choosing one less briefcase than the round before (i.e, four, then three, then two, then one case at a time until two briefcases remain). The Banker's offer may be higher or lower than the previous offer depending on the round's gameplay (i.e., if a top prize is eliminated, generally the offer decreases; conversely, if lower amounts are eliminated, the offer increases significantly).

The contestant is shown a button that is revealed underneath a Plexiglas lid to press in case the contestant takes the banker's offer. When asked the question, the player must either press the button to accept the Banker's offer (Deal) or shut the lid to refuse it (No Deal).

If the contestant decides to Deal, the game ends and they win whatever the Banker offered them. If the contestant says No Deal to every offer the Banker makes, they win whatever is in their briefcase.

Each contestant has several supporters (usually three or four), who sit in a special section just off stage during his/her game. As the field of briefcases dwindles, one or more of the supporters are asked to consult with the contestant and help them make a decision. These exchanges have become emotional, particularly when very high and very small amounts remained and the Banker offers a large cash buyout. The contestant's supporters are typically revealed after the second Bank deal and before the third round; although if a contestant is doing well, the host will let the game run its course for some time, often only consulting the supporters when the tide begins to turn.

Players who say Deal to the Banker's offer are often given the chance to play out the game entirely at no risk to them to see if they had made the right choice in accepting. Hypothetical offers are also displayed to see if they could have won a better deal from the Banker or if their offer was the best.

Contestants who joined through text messaging are selected and screened with a series of interviews and tests, including a psychological one, before they appear on the show.

Reruns

The show began re-aired on Jeepney TV from January 9, 2017 to January 5, 2018, replacing Pilipinas, Game Ka Na Ba? and was replaced by the rerun of Agimat: Ang Mga Alamat ni Ramon Revilla: Pepeng Agimat , Kapamilya Channel's Kapamilya Gold line up, Kapamilya Online Live, A2Z's Zuper Hapon and All TV's All-Time Saya line up from September 30, 2024 to March 7, 2025, replacing Goin' Bulilit and was replaced by Meteor Garden 2001 . and returned again on July 28, 2025, replacing Meteor Garden II .

Case values

The currency of the amounts on the money board, on the briefcases, and offered by the Banker to the contestants is in Philippine pesos. Throughout the show, the peso sign is never used in all of the amounts on the money board, on the briefcases, and offers by the Banker to the contestants. It is because of the limited font and/or character support for the actual peso sign (₱).

On January 1, 2007, the ₱2,500 and ₱5,000 case values were replaced by the ₱75,000 and the ₱4,000,000 case values (the latter being the highest amount). On its second season, ₱2,500 and ₱5,000 came back in the board and new amounts like ₱250 and ₱250,000 appeared replacing the amounts, ₱750, ₱200,000, ₱300,000 and ₱400,000 of the first season together with the top amount of the season which is the ₱3,000,000.

The briefcase amounts reverted to the original ones for the third season. But later in the third season, the one highest value was replaced with ₱1,000,000 each, similar to the Million Dollar Missions of the American version.

On January 5, 2009, the case values for the ₱4M Edition were brought back into play at par with the new year.

For the fourth season, the ₱150 and ₱2,500 case values were removed. In replacement, this season introduced a special prize hidden in one of the briefcases. If a contestant opens this briefcase during the game, he/she will win this guaranteed special prize in favor of normally opening its case value afterwards. The Christmas Edition returned on December 1, 2012, with the ₱400 and ₱750 cases replaced with two more ₱300,000 cases put into play. From February 23, 2013, to March 23, 2013, the ₱750 case was replaced with one more ₱1,000,000 for celebrating the first anniversary of the season.

For the fifth season, the ₱75, ₱750, ₱25,000, and the ₱2,000,000 were removed. Only the ₱1,000,000 was maintained, since this has been a common win for those who have been millionaires of the show. This board is also significant since this is the one with least total amount, over the past four seasons.

Kris Aquino era

Luis Manzano era

Changes

Second season changes

Aside from the revamp of the money board in the second season, set designs were changed.

Third season changes

Fourth season changes

Fifth season changes

Models

"Kapamilya, Deal or No Deal" featured a diverse group of models throughout its five-season run. The first three seasons introduced the "26K girls," who, unlike their U.S. counterparts, were not assigned to a fixed position and had the flexibility to handle any case during the game.

Charmel in the US' Deal or no Deal Around the World Episode Charmel.jpg
Charmel in the US' Deal or no Deal Around the World Episode

One of the most memorable models from the show is Charmel de Asis. She gained attention for frequently holding the cases with high amounts in the game, which led to a running joke among audiences. Early in the series, Charmel shared that she felt humiliated by the constant teasing about this "curse". However, as the show progressed, she learned to embrace her role, even turning the joke into a part of her identity and gained multiple fans. By the late 2020s, Charmel became a nostalgic figure for fans, and her iconic moments, including the famous line "Charmel, buksan!" from Kris Aquino, continue to trend on social media. [11]

Other notable models from the show include Chloe Dauden, who was a 2nd Princess in the Miss World Philippines competition, Naomi Peña, a well-known food and mukbang vlogger, Jeck Maierhofer, Wendy Valdez, Diana Qeblawi, Toni Alyessa Hipolito, Dang Palma, Bernice Tan, and Ferleene Noguera, among others. [12]

In the fourth season, the show featured a new set of models known as the 24K alluding to the number of cases played per game.

Lucky Stars

The fifth season introduced celebrities as case models, known as the "20 Lucky Stars," a first in the franchise's history. Each month, twenty celebrities held twenty briefcases, with their tenure ending at the close of the month, when they were replaced by a new batch of celebrity case holders. Contestants for each episode were selected through the Gulong ng Tala (Wheel of Stars). Since the celebrities did not choose their initial cases, they were given the option to either swap for another briefcase or keep their assigned one until the end of the game.

After the four batches, the 20 Lucky Stars were combined into a single group, with selected members from each batch assigned different case numbers for specific games.

The following table lists the celebrities who served as case models, divided into four batches.

List of Kapamilya, Deal or No Deal celebrity case holders
Case No.Batch 1Batch 2Batch 3Batch 4
1 Ryan Bang Deniesse Joaquin Niño Muhlach Anton Diva
2 Melanie Marquez Giselle Sanchez Negi Bonel Balingit
3 Donnalyn Bartolome Marx TopacioGary Lim Mutya Johanna Datul
4Garie ConcepcionWilma Doesnt Ara Mina MM Magno and MJ Magno of MMJ*
5 Yam Concepcion Ian Batherson Sylvia Sanchez Jon Lucas
6Long MejiaLoonie Jett Pangan of The Dawn John Spainhour
7 Dominic Roque Atak Araña Ella Cruz Regine Angeles
8 Baron Geisler Candy Pangilinan Vandolph Quizon Boom Labrusca*
9 Bianca Manalo Neil Coleta Hero Angeles Sue Ramirez
10 Arron Villaflor Miko Palanca Bayani Agbayani Aiko Climaco
11Arlene Muhlach Dennis Padilla Meg Imperial Myrtle Sarrosa
12BonitoNadia Montenegro Ariella Arida Tanya Gomez
13 Epy Quizon Joross Gamboa Bodie Cruz Arjo Atayde
14Ramon Christopher Bearwin Meily Daiana Menezes Archie Alemania
15 Karen Reyes Bea Rose Santiago Mary Jean Lastimosa Jeric Raval
16 Rez Cortez Maui Taylor of Viva Hot Babes Vickie Rushton Pooh
17 Markki Stroem Teddy Corpuz of Rocksteddy Jason Abalos KC Montero
18 Niña Jose Valerie Concepcion Neil Perez Frenchie Dy
19 Matt Evans Young JV Hyubs Azarcon Melissa Ricks
20Eric Nicolas Bangs Garcia Gio Alvarez Paul Jake Castillo

Names in bold are winners of ₱1,000,000.

Names with asterisk did not play for an episode.

Text promos

Kapamilya, Katext

On July 10, 2006, a text-messaging game was introduced as a new segment of the show for the viewers to participate and win cash prizes. In Katext, Deal or No Deal, there are 10 special briefcases with amounts starting from ₱5,000 to ₱50,000, one of which is randomly selected for play. After a briefcase is chosen, 2 briefcases are randomly opened, after which the Banker makes an offer to buy the suitcase in play. Viewers can text whether they want to "Deal", signifying that they accept the banker's offer, or "No Deal", meaning they will accept whatever amount is in the suitcase. In the next episode, the suitcase is opened to reveal the amount it contains. If the amount in the suitcase is lower than the offer, one winner will be selected from those who texted "Deal", with the Banker's offer as the prize. If the amount in the suitcase is higher than the offer, one winner will be selected from those who texted "No Deal" to take home the amount in the suitcase. The winner is chosen each day from those who texted via electronic raffle. The amounts are:

On November 13, 2006, a segment was made that was named: Kapamilya, Katext, Deal or No Deal. The range of the amounts inside the case still increased by ₱5,000 starting from ₱10,000, but the highest amount inside the case is ₱100,000. Same procedures still apply, but have been modified. On Monday, one briefcase and another has been chosen. The next day after the chosen briefcase has been opened, another briefcase is chosen, and the banker's offer is based on the briefcases already opened the previous day. This new process continues throughout the week. The amounts are:

Ka-Text, Deal or No Deal

Along with the show's return, a new promo was launched, named after the first text promo Ka-text, Deal or No Deal, wherein home viewers could win half of either what the contestant has won or the contents of the chosen briefcase (i.e. ranging from ₱0.50 to ₱1,500,000). Viewers could text the contestant's possible final response of "Deal" or "No Deal." Texting stopped after the contestant made their final decision. The following day, a winner was chosen from those who texted; if the contestant's final decision was "No Deal," only those who text the same response would win. On the other hand, if the contestant said "Deal," all who texted would be considered, regardless of response; what the winner would receive depended on the response.

In the show's third season, the rules were modified. Viewer could text "Deal" if the accepted offer was larger than the contents of the chosen briefcase or "No Deal" if the briefcase contents is larger than the accepted offer or the Banker's final offer if the contestant decides to say "No Deal" all the way. The correct response would depend on the outcome of the game; only those who text the correct response are eligible for prizes: ₱20,000 for the daily winners or ₱200,000 for the monthly winner. The promo was relaunched later with the same daily prizes, but this time, a Nissan Navara was up for grabs as the grand prize.

Unnamed text promo

In a third promotion, this time using the show's title, viewers were invited to guess which briefcase contained ₱3,000,000. Those who correctly guessed the said briefcase would win ₱25,000 plus a "nochebuena" package.

Tulong sa Barangay

Prior to the start of the 4 million Edition, a commercial of the show was released where barangay captains were invited to join and play as studio contestants. The aim of Tulong sa Barangay is to provide help for the needs and developments of different barangays in the Philippines by allowing the barangay captains to play as studio contestants and whatever the barangay captain will get, it will be donated to the barangay funds. A different set of text messaging instructions are given for interested barangay captains. The first episode involving barangay captains began on February 6, 2007.

Kapamilya, Deal or No Deal sa Cebu

On November 30 to December 1, 2007, the show finally made its first out-studio episodes at the parking lot of SM City Cebu. The stage made for the show was noticeably larger, having a larger stage and two large staircases where the models stood. The Banker would stand at the screen behind the staircases obscured by a red clouded background. He only appeared in front of his "helicopter" whenever he made his offer.

The episodes were shown from December 3 to 7 of the same year. One of the contestants happened to be the mayor of Toledo City, Cebu, who played as a regular contestant.

Winners of at least ₱1,000,000

Statistics

Parodies

Criticisms

World Tour U.S. episode

Howie Mandel Howie Mandel and Trevor Doerksen on America's Got Talent (cropped).jpg
Howie Mandel

In April 2008, the U.S. version of Deal or No Deal filmed an episode from the studio of the Filipino version, as part of a series of "World Tour" episodes showcasting international entries in the franchise. The episode was conducted in a similar manner to the U.S. version of the format, featuring an American contestant and prizes in U.S. dollars. Kris Aquino joined U.S. host Howie Mandel as co-host. [19] [20] [21] The episode premiered on NBC in the U.S. on May 5, 2008, and aired on ABS-CBN on June 22; although it was actually the last of the "World Tour" episodes to actually be filmed (the first was filmed from the Estonian version Võta või jäta ), ABS-CBN business unit head Alou Almaden stated that Endemol USA "loved the episode so much" that it was aired first instead. [22] [23]

ABS-CBN's PR campaign for that event also earned the show a Philippine Quill Award of Merit in the same year. [24]

Reception

Kapamilya, Deal or No Deal has been consistently topping on its timeslot. Season 4 aired the show's highest-rated overall episode, aired on October 6, 2012 with Vice Ganda as the guest player and garnering a nationwide rating of 32.7%. This is, to date, the highest-rated episode for any game show on Philippine television. [25]

See also

References

  1. Santiago, Erwin (January 14, 2008). "TV Ratings (Jan. 11–13): "Pasan Ko ang Daigdig" and "Deal or No Deal" end with a bang!". PEP. Retrieved September 23, 2020.
  2. "Kapamilya Deal or No Deal ngayon Sabado na!". YouTube. February 23, 2012. Archived from the original on December 21, 2021.
  3. "Are you ready to make a deal with Luis Manzano?". ABS-CBN. February 24, 2012. Archived from the original on November 4, 2013. Retrieved May 17, 2020.
  4. "Luis Manzano on hosting Kapamilya Deal or No Deal: Mahirap kumuha ng next Kris Aquino". Push. January 21, 2012.
  5. Kapamilya, Deal Or No Deal with Luis Manzano Teaser on YouTube
  6. "Korina Sanchez on KAPAMILYA, DEAL OR NO DEAL 09.28.13 (The Grand Finale)". YouTube. September 26, 2012. Archived from the original on December 21, 2021.
  7. "Kapamilya Deal Or No Deal this February 9 on ABS-CBN!". YouTube. February 7, 2013. Archived from the original on December 21, 2021.
  8. "Kapamilya Deal Or No Deal: Barangay Edition March 4, 2016 Teaser". YouTube. March 4, 2016.[ dead YouTube link ]
  9. Evangelista, Jessica Ann (July 29, 2025). "Luis Manzano set to return as host of 'Kapamilya Deal or No Deal'". INQUIRER.net. Retrieved August 15, 2025.
  10. "Can Mike Captain His Way To Victory? Deal or No Deal US S03 E65 Deal or No Deal Universe" (video). youtube.com. Deal or No Deal Universe.
  11. Anarcon, James Patrick (August 28, 2021). "WHERE IS SHE NOW: Briefcase girl Charmel of Deal or No Deal". PEP.ph.
  12. "26K models of Deal or No Deal Philippines".
  13. Darang, Josephine (April 22, 2007). "Tuguegarao has new bishop". Philippine Daily Inquirer. Archived from the original on December 10, 2008. Retrieved August 3, 2008.
  14. "Paghahain ng COC, nagsimula na". TV Patrol World. January 17, 2007. Archived from the original on July 9, 2007.
  15. "Odd Senate bets worm into poll system flaw". GMA News. January 17, 2007.
  16. Oliva, Erwin (June 7, 2007). "Kris Aquino, James Yap grace Noynoy's proclamation". Philippine Daily Inquirer. Archived from the original on June 27, 2007. Retrieved July 8, 2007.
  17. Torre, Nestor U. (June 12, 2006). "Viewfinder: Not that big a deal". Philippine Daily Inquirer. pp. A2–7.
  18. Torre, Nestor U. (January 18, 2007). "Viewfinder: Luck of the draw". Philippine Daily Inquirer. pp. A2–7. Archived from the original on October 14, 2007. Retrieved January 20, 2007.
  19. "Viewfinder: Kris to co-host special episode of U.S.A.'s "Deal Or No Deal". ABS-CBN News. April 11, 2008.[ permanent dead link ]
  20. Kris-Aquino to co host world tour of "Deal or No Deal Courtesy of pep
  21. "US Deal or No Deal host is now in Manila". Archived from the original on October 11, 2008. Retrieved April 23, 2008.
  22. Cruz, Marinel (May 5, 2008). "US 'Deal' viewers set to hear Mandel speaking in Filipino". Philippine Daily Inquirer. Archived from the original on December 10, 2008. Retrieved May 9, 2008.
  23. Dimaculangan, Jocelyn (May 2008). "Kris Aquino graces "Deal or No Deal" episode aired in the US".{{cite journal}}: Cite journal requires |journal= (help)
  24. Luis Manzano replaces Kris Aquino as host of Deal or No Deal retrieved via www.pep.ph 02-26-2012
  25. "Kapamilya Deal or No Deal Season 4 hits all time high ratings! 32.7%". Archived from the original on October 4, 2013. Retrieved October 1, 2013.