Lauren Giraldo

Last updated
Lauren Giraldo
Personal information
Born (1998-01-11) January 11, 1998 (age 26)
Miami, Florida, U.S.
YouTube information
Channel
Years active2013–present
Genres
Subscribers1.16 million [1]
Total views110 million [1]
YouTube Gold Play Button 2.svg1,000,000 subscribers2020

Last updated: February 16, 2023

Lauren Giraldo (born January 11, 1998) is an American social media influencer. With over one million subscribers on her YouTube channel, Giraldo also has followings on Instagram, Snapchat, Twitter and TikTok. She has been nominated for two Shorty Awards, a Streamy Award and a Premios Juventud .

Contents

Growing up in Miami, Florida, Giraldo started social media on Vine in 2013 as Princess Lauren, aged fifteen. By early 2016, she had amassed 3.3 million followers and moved to Los Angeles. She has hosted and produced several shows and played roles in web series and Hope Springs Eternal (2018). On January 27, 2017, she released her debut single "Only Lovers" and went on tour the same year to promote her debut extended play. In November 2020, Giraldo's treadmill workout "12-3-30" and its hashtag #12330workout gained traction on TikTok.

Early life

Lauren Giraldo was born on January 11, 1998, [2] and grew up in Miami, Florida. As a child, Giraldo enjoyed entertaining and studied musical theater as a child. [3] She described her parents as "strict but [also] supportive" [4] as they did not allow her to use social media or go out with friends often. After enrolling in a new school, she registered a Facebook account under an alias and later had an Instagram account which she kept secret from relatives, which she used to talk to friends. Giraldo was an honors student and her favorite class was drama; in high school, she had two and a half hours of drama class daily. [3]

Career

2013–2016: Vine

In 2013, Giraldo was introduced to Vine, an app for six-second videos, by a friend from drama class. She began posting Vines (videos on Vine) as Princess Lauren aged fifteen, six months after it first launched. She used the name so her mother would not be able to find her online. At first, she created Vines for her friends. Her following spiked after re-vine, a resharing feature, was introduced: after she returned from a cruise before re-vines, her following had increased from three thousand to thirty thousand. Her parents found out about her online presence after she reached one million followers, but were supportive. She had 2.4 million followers in March 2016. [3] [5] [6]

Teen Vogue described her videos as "hilarious" and a "mix of random observations". [7] They typically featured her saying or doing something ridiculous. Due to her young audience, she preferred to keep her videos wholesome. Giraldo did not spend much time planning or creating her Vines, which were often posted after one take. She posted around three times a week and accepted between one and thirty brand deals a month. [5] She earned thousands of dollars from sponsored Vines, but was reluctant to disclose the exact amount. Giraldo was also invited to attend the Grammies and the MTV Video Music Awards. [5] [8] An article written by her addressed to Essena O'Neill appeared in Cosmopolitan in 2015. [9]

After attending her first VidCon, Giraldo met YouTubers and was inspired to start a YouTube channel. Due to her busy schedule, she had to attend school online. Giraldo moved to Los Angeles in early 2016 to pursue an entertainment career, aged seventeen. [4] Around that time, she had amassed over 3.3 million followers. [10] In June 2016, she starred in Camp Unplug, a series of thirty-six Vines, alongside thirteen other Viners and was nominated Best Actress at the 6th Streamy Awards for her performance. [11] [12] She was also nominated at the 2016 Premios Juventud for her Vines in July. [13] After Vine shut down in January 2017, many Viners migrated to other platforms, including YouTube. [14]

2016–2017: Web and streaming series, music and tour

During 2016, Giraldo attended or participated in the American Music Awards, Billboard Music Awards and Univision’s Premios Lo Nuestros Awards. [15] She was the host of Lauren Against the Internet, a clip show produced by AwesomenessTV and released on Go90. [10] [15] In April 2016, Variety reported that Giraldo had closed a deal with Covert Media to produce a docuseries about Latino culture in Miami. Giraldo's fanbase was encouraged to audition. [10] [16]

In 2017, Lady Bits with Lauren Giraldo premiered on Fullscreen's subscription service. Hosted by Giraldo, the series is twelve episodes long and focused on current issues surrounding young women, such as feminism, slut-shaming in the music industry and being a role model on the internet. Giraldo described Lady Bits as a "passion project"; she and Whitnee Null serve as executive producers. [15] Giraldo was a finalist for Snapchatter of the Year at the 9th Shorty Awards. Known under the username @Lglaurennnn on Snapchat, her nomination noted her efforts to bring attention to women's rights and gender equality on social media. [17]

In 2016, Giraldo announced an upcoming debut extended play in mid-2017, which she was going on tour to promote. Her single "Only Lovers" was released on January 27, 2017. The Lauren Giraldo Tour began in San Francisco on February 15 and ended in New York City on March 7. [18] [19] A follow-up single titled "So Cool" was released on December 1, 2017. [20]

2017–present: "12-3-30" and promotions

In 2017, Giraldo began to focus more on her physical health but found beginning to exercise daunting. Experimenting with treadmill settings, she began walking on a 12 percent incline at 3 mph (4.8 km/h) for thirty minutes. Giraldo promoted the workout, which she called "12-3-30" and does five times a week, on her various social media. After her TikTok about "12-3-30" in November 2020 went viral, other influencers began to try the workout on social media and its hashtag #12330workout has since gained 131 million views on TikTok. [21] [22]

Giraldo appeared in the film Hope Springs Eternal (2018). [6] In 2020, she curated a jewelry collection in a collaboration with Rocksbox, a subscription service where subscribers are given three pieces of jewelry a month for $21. [23] Giraldo was also the face of Glowstunner, a beauty product by Morphe Cosmetics which launched on July 8, 2021. [24]

Personal life

Giraldo lives in Miami. [25] A Latina, she is of Colombian and Cuban descent. [4] She has been in a relationship with Henrique Lago since 2018. The couple married on May 20, 2023, in Colombia. Their first child was born in September 2023.

Filmography

Television and film
YearTitleRoleNotes
2016FMLAfraFilm
2016Beauty SchoolBiancaTelevision film
2017Campus LawKeeley1 episode
2018Baby Doll RecordsKiba6 episodes
2018 Hope Springs Eternal ZoeFilm
2018Starter PackLily Lee4 episodes
2019 Zoe Valentine Kiba6 episodes

Awards and nominations

YearAwardCategoryWorkResultRef.
2016 Streamy Awards Best Actress Camp Unplug Nominated [12]
Premios Juventud 6 Segundo de Fama Vine Nominated [13]
2017 Shorty Awards Snapchatter of the Year Snapchat Finalist [17]
2019 Shorty Awards YouTuber of the Year YouTube Nominated [26]

Related Research Articles

<span class="mw-page-title-main">Streamy Awards</span> Excellence in online video production

The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are an awards show presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and writing. The formal ceremony at which the awards are presented takes place in Los Angeles, California. They were the first ever awards show dedicated entirely to web series.

<span class="mw-page-title-main">Jenn McAllister</span> American YouTuber and actress (born 1996)

Jennifer Ann McAllister, also known by her former pseudonym and YouTube username jennxpenn, is an American internet personality, actress and comedian. She is known for her work on YouTube, for which she has been nominated for a Shorty Award and four Teen Choice Awards.

<span class="mw-page-title-main">Thomas Sanders (entertainer)</span> American internet personality

Thomas Sanders is an American internet personality made famous by Vine and YouTube. He is best known for his YouTube channel and Vine career, which lasted from April 2013 until the social media site was shut down by Twitter in 2017. After the shutdown of Vine, he continued releasing videos across various social media sites. Sanders creates long videos on YouTube, while simultaneously posting shorter videos in the style of Vine to Instagram, Tumblr, TikTok and Twitter. His work consists of comedy sketches, pranks, stories, singing and civil rights activism.

<span class="mw-page-title-main">Liza Koshy</span> American actress (born 1996)

Elizabeth ShailaKoshy is an American YouTuber, media personality and actress. Her main YouTube channel has amassed almost 17 million subscribers, and her two channels have a combined total of over 3 billion views. She has received four Streamy Awards, four Teen Choice Awards, and a Kids' Choice Award.

<span class="mw-page-title-main">Baby Ariel</span> American social media personality (born 2000)

Ariel Rebecca Martin, known professionally as Baby Ariel, is an American social media personality who rose to fame after posting lip-syncing videos on the defunct video sharing app Musical.ly. She was recognized as one of the most influential people on the Internet by Time magazine in 2017, and she was featured on Forbes 2017 list of top entertainment influencers. She is known for her social media content, particularly her work on the social media platform TikTok, and for starring as Wynter Barkowitz in the Disney Channel Original Movie Zombies 2. She won the Teen Choice Award for "Choice Muser" in 2016 and 2017.

<span class="mw-page-title-main">Gabbie Hanna</span> American Internet personality and musician (born 1991)

Gabrielle Jeannette Hanna is an American internet personality, singer-songwriter, author, actress and YouTuber. She rose to prominence on the video platforms Vine and YouTube before releasing her debut single, "Out Loud", in 2017. Her debut extended play, 2WayMirror, was released on May 31, 2019, and her second EP, Bad Karma, was released on May 15, 2020. Her debut album, Trauma Queen, was released on July 22, 2022.

<span class="mw-page-title-main">Loren Gray</span> American social media personality (born 2002)

Loren Gray Beech is an American singer, songwriter and media personality. Gray rose to prominence in 2015 on the video sharing app, Musical.ly. In 2018, she released her debut single "My Story" under Virgin Records, whom she was signed to until February 2021, when she became an independent artist. Forbes reported she earned $2.4 million in 2019, making her the fourth highest-earning TikTok star. In 2020, Billboard ranked her among TikTok's top 10 music influencers with over 50 million followers.

<span class="mw-page-title-main">David Dobrik</span> Internet personality (born 1996)

Dávid Julián Dobrík is an Internet personality. He found early success on the video-sharing platform Vine before starting his vlog on YouTube in 2015. In 2019, he co-founded the photography app Dispo. Dobrik entered the United States as a child, and was later protected under the DACA program, before eventually being granted permanent residency.

<span class="mw-page-title-main">Cody Ko</span> Canadian Internet personality (born 1990)

Cody Michael Kolodziejzyk, better known as Cody Ko, is a Canadian YouTuber, podcaster, comedian, and rapper. His style of content is often crudely comedic and profane. As of April 2023, his five YouTube channels have collectively earned over 9.37 million subscribers and 1.86 billion views.

<span class="mw-page-title-main">Nikita Dragun</span> American internet personality (born 1996)

Nikita Nguyen, known professionally as Nikita Dragun, is an American internet personality, YouTuber, make-up artist, and model.

Karyn Spencer is an American talent agent for social media influencers who has had roles at Vine, AT&T, Target and Whalar. Spencer also co-produced the films Spread (2009) and Killers (2010), both starring Ashton Kutcher.

<span class="mw-page-title-main">Drew Gooden (YouTuber)</span> American YouTuber (born 1993)

Drew Gooden is an American commentary YouTuber and comedian who makes comedic videos, mainly on internet culture and pop culture. His YouTube channel has over four million subscribers. Before YouTube, Gooden was a Viner best known for his "Road Work Ahead" Vine. He often collaborates with fellow YouTuber Danny Gonzalez; the two went on their We Are Two Different People Tour in 2019. In 2021, Gooden won the Streamy Award for Commentary.

<span class="mw-page-title-main">Charli D'Amelio</span> American social media personality (born 2004)

Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2024.

<span class="mw-page-title-main">Brandon Rogers (actor)</span> American comedian and YouTuber

Brandon George Rogers is an American comedian, actor, filmmaker, and YouTuber. He plays many characters in his eponymous YouTube channel and is a writer on the adult animated web series Helluva Boss, in which he primarily voices the main character Blitzo, as well as voicing reporter Katie Killjoy in Hazbin Hotel.

<span class="mw-page-title-main">Rebecca Zamolo</span> American YouTuber

Rebecca Lynn Zamolo is an American YouTuber known for her Game Master Network YouTube series and franchise. She is also known for her presence on TikTok, with over 17.9 million followers as of July 2024.

Chloe Ting is a fitness personality YouTuber based in New York. She is known as the most subscribed fitness content creator on YouTube, and for her workout programs, particularly her "Two Week Shred Challenge" which went viral on TikTok and YouTube during the pandemic in 2020.

<span class="mw-page-title-main">Brittany Broski</span> American social media personality (born 1997)

Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American social media personality, YouTuber, and comedian. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in 2019. She signed to United Talent Agency later that year and has since hosted the TikTok-produced podcast For You (2021), the pop culture-focused podcasts Violating Community Guidelines (2022–2023) with Sarah Schauer, The Broski Report (2023–present), and the YouTube talk show Royal Court (2023–present). She has frequently been referred to as one of TikTok's biggest stars and noted for her meme-focused humor.

Camp Unplug was a series of thirty-six Vines which follow thirteen Viners who grudgingly attend a "digital detox camp", filmed at Camp Wandawega. Described as Vine's "first long-form original series", Camp Unplug was released on June 23, 2016, during VidCon, after the six-second limit on Vines were lifted. It was soon looped over 41 million times the following week. It was twenty-two minutes in length. Camp Unplug was written by Viners Aaron Chewning and Chris Melberger, and produced by Jeremy Cabalona and Karyn Spencer. The series was where future collaborators Drew Gooden and Danny Gonzalez first met.

Quenlin "Quen" Blackwell is an American influencer and YouTuber. She first found success on Vine as a teenager in the mid-2010s with comedic videos before shifting to other social media platforms such as YouTube, Twitter, and TikTok. She has been nominated for a Streamy Award.

References

  1. 1 2 "About Lauren Giraldo". YouTube.
  2. Giraldo, Lauren [@LaurenGiraldo] (January 12, 2020). "Happy Birthday to me 😍😍😍" (Tweet). Retrieved December 4, 2022 via Twitter.
  3. 1 2 3 Giraldo, Lauren (February 4, 2016). "The Real Reason I Was Called 'Princess Lauren'". MTV . Archived from the original on September 28, 2022. Retrieved December 4, 2022.
  4. 1 2 3 Triviño, Jesús (April 29, 2016). "EXCLUSIVE: How Vine Star Lauren Giraldo is Creating the New 'Real World' With Latinos". Latina . Archived from the original on October 11, 2020.
  5. 1 2 3 Shontell, Alyson (March 9, 2014). "Meet The Stars Of Vine: These Kids Have Millions Of Followers And Make Eye-Popping Amounts Of Money". Business Insider . Retrieved December 4, 2022.
  6. 1 2 Ward, Kat (March 20, 2017). "From Teen Vine Star to Feminist Hero: Lauren Giraldo on Making Music and Fighting Sexism". Paper . Retrieved February 3, 2019.
  7. Soo Hoo, Fawnia (June 2, 2014). "6 Seconds of Fame: Meet the World's Biggest Vine Stars". Teen Vogue . Retrieved December 5, 2022.
  8. Suarez Sang, Lucia (December 30, 2016). "16-year-old Vine sensation Lauren Giraldo became famous sharing 6-second videos". Fox News . Retrieved December 4, 2022.
  9. Giraldo, Lauren (November 5, 2015). "An Open Letter to Essena O'Neill: "It's Up to Us to Be as Genuine or Not as We Choose"". Cosmopolitan . Retrieved December 8, 2016.
  10. 1 2 3 Gutelle, Sam (April 6, 2016). "Vine Star Lauren Giraldo To Lead Docu-Series About Latino Culture In Miami". Tubefilter . Retrieved December 4, 2022.
  11. Hamedy, Saba (June 28, 2016). "'Camp Unplug': Meet Vine's first long-form series". Mashable . Retrieved December 3, 2022.
  12. 1 2 Gutelle, Sam (August 24, 2016). "Here's The Full List Of Streamy Award Nominees". Tubefilter . Retrieved December 8, 2016.
  13. 1 2 "Premios Juventud 2016: Lista completa de ganadores". Univision (in Spanish). July 14, 2016. Retrieved December 4, 2022.
  14. Alexander, Julia (April 6, 2019). "The golden age of YouTube is over". The Verge . Retrieved December 5, 2022.
  15. 1 2 3 Spangler, Todd (November 30, 2016). "Digital Star Lauren Giraldo's 'Lady Bits' Series Coming to Fullscreen Subscription Service". Variety . Retrieved December 8, 2016.
  16. Spangler, Todd (April 6, 2016). "Digital Star Lauren Giraldo to Produce Latina TV Docu-Series With Covert Media". Variety . Retrieved December 4, 2022.
  17. 1 2 "LAUREN GIRALDO". Shorty Awards . 2017. Retrieved December 4, 2022.
  18. Caulfield, Keith (January 26, 2017). "Lauren Giraldo's Debut Single 'Only Lovers': Exclusive Premiere". Billboard . Retrieved December 4, 2022.
  19. Weiss, Geoff (November 16, 2016). "Lauren Giraldo To Kick Off 2017 Tour In Support Of Debut Single, EP". Tubefilter . Retrieved December 4, 2022.
  20. Spruch-Feiner, Sara (June 28, 2021). "Influencer Lauren Giraldo on her new Morphe gig and favorite social trends". Glossy. Digiday . Retrieved December 4, 2022.
  21. Chiu, Allyson; Raben, Lizzy (December 7, 2020). "This social media personality is popularizing a treadmill workout she invented. But is it healthy?" . The Washington Post . Retrieved December 4, 2022.
  22. Payton, L'Oreal Thompson (November 26, 2022). "Here's what the popular TikTok 12-3-30 workout is all about—and whether it actually works". Fortune . Retrieved December 4, 2022.
  23. Weiss, Geoff (January 28, 2020). "Lauren Giraldo Collabs With Jewelry Subscription Service Rocksbox". Tubefilter . Retrieved December 4, 2022.
  24. Spruch-Feiner, Sara (June 28, 2021). "Influencer Lauren Giraldo on her new Morphe gig and favorite social trends". Glossy. Digiday . Retrieved December 4, 2022.
  25. Olson, Samantha (June 23, 2021). "Exclusive: Lauren Giraldo on Manifesting Her Dream Collab, Self Care, and Her Top Skincare Secret". Seventeen . Retrieved December 4, 2022.
  26. "LAUREN GIRALDO". Shorty Awards . 2019. Retrieved December 4, 2022.