Lost! (RM song)

Last updated

"Lost!"
RM Lost Song Poster.jpg
Official song poster
Single by RM
from the album Right Place, Wrong Person
ReleasedMay 24, 2024
Length3:53
Label Big Hit
Songwriter(s)
  • Jclef
  • JNKYRD
  • Kim H.
  • Marldn
  • Nancy Boy
  • RM
  • San Yawn
  • Unsinkable
  • Kim A.
Producer(s)
  • Jclef
  • JNKYRD
  • Kim H.
  • Marldn
  • Nancy boy
  • RM
  • San Yawn
  • Unsinkable
  • Kim A.
RM singles chronology
"Come back to me"
(2024)		"Lost!"
(2024)		"Neva Play"
(2024)
Music video
"Lost!" on YouTube

"Lost!" (stylized as 'LOST!') is a song by South Korean rapper RM of BTS from his second studio album Right Place, Wrong Person . It was released as the album's second single on May 24, 2024, through Big Hit Music. A music video directed by Aube Perrie was released simultaneously with the single's release. [1] The critically acclaimed music video went on to win multiple industry and commercial awards including UK Music Video Awards. [2]

Contents

Background and writing

RM was left unfulfilled after Indigo despite its critical acclaim and commercial success. Instead, he spent more than a year feeling adrift and even postponed his mandatory military enlistment to delve deeper into music, feelings and sentiment, which later became the album Right Place, Wrong Person. For RM, the months, prior to making of the album, were dynamic in terms of highs and lows and there was a sense of near mania, which lead to the single "Lost!". [3]

The song was an encapsulation of his feelings of being lost and represented the album's core theme. Over a dynamic year and three months filled with daily challenges, RM felt the need to distance himself from the group temporarily to understand his identity outside of BTS. This personal journey of feeling lost and finding his way back resonated deeply with him, making Lost! the perfect song to embody the album’s introspective and vulnerable narrative, thereby becoming the album's title track. [4]

Music and lyrics

"Lost!" is a Hip-Hop & Rap track, the chorus contains funky beats and a rapid synth totalling at 5 minutes and 24 seconds for the MV but 3 minutes and 53 seconds on streaming apps. [5]

The lyrics have a poetic feel to it. In the intro, RM consistently asks, "How'd you get lost?" which sets the tone of the song. As the track progresses, RM finds himself in different situations with different people, but the feeling of being lost and lonely remains. [6] The song overlaps glee with sorrow, with a last-minute grab at a “silver cloud,” and a call out to “dump it on the ground / pick it up, throw it in the trunk.” [7]

It is a sonically upbeat song, yet a closer listen to the lyrics reveals the melancholic undercurrent which RM has hinted at from the start. [7] The song makes one question whether he wants a keepsake of his gleeful wanderings or whether he is locking it up in acknowledgement of the temptation to let loose again. [8]

Music video

The music video is directed by UK based Aube Perrie. Depicted in a talk show set-up: in the video RM tries to navigate himself as he’s trapped in maze-like building with various floors and rooms. Eventually, he finds an air-duct that puts him on set of a bizarre talk show, where he’s unexpectedly the musical guest. [9]

It combines VFX, physical set builds and animated details, creating a varied aesthetic that changes across sequences. The combinations have an uncanny effect, transforming familiar environments into otherworldly, surreal realms. Many of the shots are framed from an elevated camera angle, giving the audience an all-seeing perspective while RM and the other characters appear as miniature figures trapped inside a fictional universe. [10]

The music video won multiple awards from coveted awarding entities, including UK Music Video Awards, Creative Review Awards and Shark Awards, for both craft and commercial success. [11]

Festival screenings

FestivalSectionScreening DatesNotesRef
Cannes Lions New Creators’ ShowcaseJune 20, 2024Screening of official Music video [12]
SXSW London Music Video ShowcaseJune 5, 2025 [13]

Awards and nominations

All awards and nominations received by Lost! as a song / music video in the realm of craft / commercial success.

Name of the award ceremony, year presented, nominee(s) of the award, award category, and the result of the nomination
Award ceremonyYearCategoryResultRef.
1.4 Awards2025Music Video - Flying HighGold [14]
AICP Awards Music VideoShortlisted [15]
CinematographyShortlisted [16]
Berlin Commercial Awards2024CinematographyWon [17]
Berlin Music Video Awards 2025Best ConceptPlaced 2nd [18]
Ciclope Awards2024DirectionGold [19]
Production designGold
CinematographyBronze
Color gradingBronze
Creative Circle 2025Visual EffectsGold [20]
Music Video - Promo Film : SingleSilver
Creative Review Annual Awards Music Video - EntertainmentGrand Prix [21]
D&AD Awards Music Videos - Art DirectionWon [22]
Production Design - Long FormWon
Cinematography - Long FormWon
Direction - Long FormShortlisted
MAMA Awards 2024 Best Hip Hop & Rap Music Nominated [23]
Song of the Year Longlisted
Shark Awards2025Best Music Video - InternationalWon [24]
Best R&B / Soul Video - InternationalWon
Shots Awards EMEA2024Music Video of the YearNominated [25]
SXSW Awards Music Video CompetitionNominated [26]
UK Music Video Awards 2024 Best Alternative Video – InternationalWon [27]
Best Production Design in a VideoWon

Personnel

Music video

Details obtained from the official MV credits. [28]

Creative Director: San Yawn

Writer & Director: Aube Perrie

Producer: Two Happy, Rik Green & Oanaa Maria Ursachi

Executive Producer: Rik Green, Erfan Saadati

Production Co: PULSE FILMS

Creative Team: Sehoon Jang, JNKYRD

Service Prod Co: Frame 23

Cast: Kim Namjoon, Audrey Kang, David H. Lee, Hee Shin, Stephany Yujin , Natalia Bulynia, Taz Singh, Miji Yi, Yasamin Saadati, Kasra Nemati

First AD: Louis Barron DP: Chris Ripley Gaffer: Ion Palcau Key Grip: Dodo | Nicolau Bogdan Production Designer: Studio Augmenta

On-Set VFX Supervisor: Andrei Brovcenco

Local First AD: Mihai Ripan Second AD: Ilinca Tudorache Focus Puller: Georgica Ilie 1st AC: Adrian Barsan, Alex Matei 1st AC B Camera: Adrian Ivan Video Assist: Marius Edu

Best Boy Lighting: Ungureanu Constantin Electrician: Bujorea George, Stefan Viorel, Stefan Sorin, Sergiu nani, Andrei Martalog Best Boy Grip: Mihai Posts Grip: Coman Robert, Luca Costin Scissor Lift: Dan Istrate DIT: Neil Coltofeanu

Production Supervisor: Marcel Ursachi UPM: Anastasia Coda Production Assistant: Ciprian Ioanitescu

SFX: Dan Sibisan SFX Assistant: Slate Marian

Construction Coordinator: Florin Niculae Construction Company: Kaustik Studio

Art Director: Oana Marinescu Props Master: Daniel Mihaila Props: Burlacu Robert-, Paul Liviu Florin, Matei George Daniel, Cernea Gheorghe Dumitru

Stunt Coordinator: Catalin Banghea Stunt Rigger: Vintileanu Andrei, Budeanu Paul Lucian, Raducanu Stefan Lucian, Niculae Cristian Bogdan

Lights Technician: Andrei Martalog

Sound Engineer: Ionut Geadau Boom Operator: George Geadau Technical Supervisor: Radu Stefan Fulga

Key Set PA: Mircea Vasile PA: Vatafu Daniel

Editor: Gwen Ghelid

VFX: Pineapple Studios

Colour: Jason Wallis Colour House: Electric Theatre Collective

Introduction & Credit Animation: Seunghyun Park & Sandro Berroy

Eyes Animation: Soren Harrison

Sound Design: Mark Hellaby Additional Music composition: Dan Thomas Sound House: 750mph Producer: Olivia Ray

Casting: LANE Casting Director: Hannah Ashby Ward Local Casting: Vali Gheorghe

Directors Rep: HANDS

Charts

Weekly chart performance for "Lost!"
Chart (2024)Peak
position
Global 200 ( Billboard ) [29] 68
India International Singles (IMI) [30] 2
New Zealand Hot Singles (RMNZ) [31] 25
South Korea (Circle) [32] 127

References

  1. ↑ Aniftos, Rania (May 24, 2024). "RM Gets 'Lost' in Experimental Music Video". Billboard . Retrieved June 29, 2025.
  2. ↑ "BTS' RM's 'LOST' grabs two coveted awards at the UK Music Video Awards". The Statesman. October 27, 2024.
  3. ↑ "RM's 'Right Place, Wrong Person': All 11 Songs Ranked". Billboard . May 5, 2024.
  4. ↑ "MMM (Mini & Moni Music) Highlights: BTS' Jimin joins RM to reflect on making of Right Place, Wrong Person". Pinkvilla . May 25, 2024.
  5. ↑ "RM's Right Place, Wrong Person Second Studio Album Review". Hallyucon. June 28, 2024.
  6. ↑ "BTS RM talks about temptation in uncanny music video LOST". Filmfare . May 24, 2024.
  7. 1 2 "11 thoughts I had on RM's latest album 'Right Place, Wrong Person'". Vogue Singapore . May 26, 2024.
  8. ↑ "RM Right Place, Wrong Person Album Review: BTS Leader Defies Expectations". Teen Vogue . May 29, 2024.
  9. ↑ Aniftos, Rania (May 24, 2024). "RM Gets 'Lost' in Experimental Music Video". Billboard (magazine) .
  10. ↑ RM: LOST! MUSIC VIDEO Creative Review
  11. ↑ Lost! MV awards
  12. ↑ Lost! MV Cannes Lions screening
  13. ↑ "Lost! Schedule". SXSW . Retrieved July 12, 2025.
  14. ↑ "RM, Lost!". One point four. Retrieved July 12, 2025. (Note: Scroll down to view Award name and award type won)
  15. ↑ "2025 AICP Show Shortlist Music Video". AICP . Retrieved July 12, 2025. (Note: Scroll down to view RM - Lost!)
  16. ↑ "2025 AICP Show Shortlist Cinematography". AICP . Retrieved July 12, 2025. (Note: Scroll down to view RM - Lost!)
  17. ↑ "Berlin Commercial Awards Winners". Berlin Commercial. Retrieved July 11, 2025.
  18. ↑ "2025 Winners Announcement". berlinmva. Retrieved July 11, 2025. (Note: Scroll down to “Best Concept” section)
  19. ↑ "Ciclope Awards 2024". Ciclope Awards. Retrieved July 11, 2025.
  20. ↑ "Creative Circle Awards Results 2025". Creative Circle . Retrieved July 11, 2025. (Note: Scroll down to filter section. For “Visual Effects”, under “Filter by Client” choose “Pulse Films” and under “Filter by Category group” choose “Visual Effects”. For “Music Video - Promo Film : Single”, under “Filter by Client” choose “RM” )
  21. ↑ "RM-Lost! Music Video". Creative Review . Retrieved July 11, 2025. (Note: Scroll down to “Credits” section to view Award Name and Position won)
  22. ↑ "RM-Lost!". D & AD . Retrieved July 11, 2025. (Note: D & AD Awards are categorised under different Pencil names - Black, Yellow, Graphite, Wood)
  23. ↑ Benjamin, Jeff (October 14, 2024). "2024 MAMA Awards Announce Nominees, Performers In U.S. And Japan Ceremonies". Forbes . Retrieved February 16, 2025.
  24. ↑ "Shark Awards 2025 Music Video" . Retrieved May 28, 2025. (Note : Scroll down to Previous Winners section and filter by Year - 2025, Region - International, Medium - Music Video)
  25. ↑ "shots awards EMEA 2024 nominations". Shots Awards EMEA. Retrieved February 8, 2024. (Note: Scroll down for Nominations list)
  26. ↑ "sxsw25 nominations". South by Southwest . Retrieved February 8, 2025. (Note: Scroll down to view nominees under 'Music Video Competition' section)
  27. ↑ "ukmva24 nominations". UK Music Video Awards . Retrieved September 28, 2024. (Note: Tap or click on each category title to view the winners.)
  28. ↑ "Lost!" on YouTube
  29. ↑ "RM Chart History (Global 200)". Billboard. Retrieved February 9, 2025.
  30. ↑ "IMI International Top 20 Singles for week ending 3rd June 2024 | Week 22 of 52". IMIcharts.com. Archived from the original on June 3, 2024. Retrieved July 2, 2025.
  31. ↑ "RM Chart History (New Zealand Hot Singles)". RMNZ . Retrieved June 29, 2025.
  32. ↑ "2024 Week 21 Digital Chart". Circle Chart (in Korean). Retrieved June 29, 2025.
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