Background and release
On February 14, Gomez posted a link to a heart-shaped lock with a passcode "222", alluding to the release date of the single. [4] She announced "Love On" the following day through her social media. [5] The song was released on February 22, 2024, alongside a music video. [6]
Following the release of the single, Gomez revealed to Rolling Stone that the song "might not be really reflective of the project that I’m working on". [3]
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