"'Bad Liar' may have unlocked a new level of appreciation for Gomez, from those standing on the outside of her millions of fans and (sometimes) objectively highlighting her weaknesses. The single's avalanche of good press feels like a turning point in Gomez's artistic career."
"Bad Liar" received universal acclaim from music critics, with some deeming it Gomez's best song to date.[2] Upon release, "Bad Liar" featured as Pitchfork's "Best New Track" with Alex Frank calling it "a victory for an uncomplicated pop star who makes uncomplicated pop music, and a fizzy fun track that will sound as good all summer".[14] In his review for Rolling Stone, Elias Leight viewed the song as understated, clever and streamlined.[16] Winston Cook-Wilson of Spin magazine found Gomez's vocals pristine and the track "charmingly weird", calling its lyrics and sample usage "harebrained but ultimately brilliant". He appreciated "Bad Liar" for eschewing contemporary radio trends, concluding that it "mostly just sounds like itself, and there's no higher compliment to pay it."[17] Writing for Entertainment Weekly, Nolan Feeney opined that Gomez "found her lane, and she's racing full speed ahead to some of the most unexpected pop music of the year."[33]
Jon Caramanica of The New York Times regarded the song among the most signature of Gomez's career, describing it as "deceptively original" and "determinedly anti-glossy, as if early DFA Records had tried to reverse engineer a pop song." Caramanica complimented Gomez's singing technique, writing that she "sings sweetly and with clever approaches to rhythm. She doesn't have much power in her voice, but she makes up for that with smart inflections."[34] Joe Lynch of Billboard called it "one of the best and most refreshing pop songs of 2017 so far" and "an addictive instant classic unlike anything else on the radio."[35] Raisa Bruner of Time magazine wrote the song was a "dramatic departure from [Gomez's] previous work" and "a surprisingly subtle pop song that builds effectively to hit status."[36] In 2019, Rolling Stone ranked "Bad Liar" at number 39 on its list of best songs of the 2010s.[4]
A music video premiered on Spotify's mobile app on May 18, 2017. It was shot in November 2016 after Gomez went back from her treatment and it was the first video to premiere as a Spotify exclusive.[18][54] The low fidelity video features Gomez wearing the same fall-risk wristband from the single's alternative cover art.[13] She is shown writhing on a bed in a pink negligee with a white ribbon binding her hands.[30][55]
Official video
Development and conception
The official video was directed by Jesse Peretz, who had not directed a music video since the Foo Fighters' 2007 single "Long Road to Ruin".[56][57] It was produced by Black Dog Films and Lighthouse Management+Media.[58] On June 12, 2017, Gomez announced via her social media that the second and official music video for the song would be released on June 14, 2017, posting three film posters in different colors.[56] Mike Wass of Idolator noted that since the posters show "Selena Gomez" as the main star three times, he expected "her to play multiple characters or simply be the only person in it".[56] On June 14, 2017, the music video for the song was uploaded to YouTube.[59] Speaking about the video to Billboard, Kari Perkins (who served as costume designer) said:
For Selena's main character, we wanted to make her like a cool-but-sweet kid that didn't really fit in. For the mom, I wanted to do something more extreme – I wanted her to be more put-together, more of a worldly woman. For the gym teacher – Farrah Fawcett was our inspiration for that character. She was just so iconic and so beautiful at the time; everyone wanted to be like her. And finally, for the male figure, that was really fun; especially finding something that would actually fit Selena because she's so tiny.[60]
Synopsis
The video sees Gomez playing four different characters: a female gym teacher, a schoolgirl, a male teacher (also the schoolgirl's father), and the girl's mother.
The music video for "Bad Liar" is set in 1978 and features Gomez as "a shy high schooler, a gym coach with a Farrah Fawcett-inspired coif, a bespectacled male teacher, and a mom, all of whom are interconnected in unexpected ways."[62] It begins with a teenage-like Gomez riding a bike to school. There, she moves separately from the rest of students, who gossip about her in the hall. In class, she sees two of her teachers, an attractive blonde gym teacher and a grown-up man with big glasses (both played by Gomez), flirting outside, and later on the stairs and in the gym class. When the school day is done, the male teacher's wife (also played by Gomez) arrives, impatient to pick him up. Once they get home for dinner, the wife looks at him accusingly. The two glare at each other as teenage-like Gomez enters the house, revealing to be their daughter. She goes straight to her room, where she dances to the rhythm of the song's final refrain, but as soon as she hears her mother coming, she pretends to be sleeping until her mother leaves. The video concludes with a shot of the girl looking at a photograph of the gym teacher smiling, revealing that she secretly has feelings for her. Gomez also teased her follow-up single "Fetish" through a short clip which debuted at the end of the music video.
Reception
Mike Wass of Idolator described the video as "a breath of fresh air at a time when the hot trend in music videos is dying tragically" and stated that he was "glad to see [Gomez] really go for it visually", adding that it was "her biggest production since the Stars Dance era when 'Come & Get It' and 'Slow Down' took her to exotic locations."[63] Alyssa Bailey of Elle complimented Gomez's performance, writing that she "may not be back to acting quite yet, but this mini-movie/music video situation definitely makes you want more",[64] while Emily Mae Czachor of the Los Angeles Times praised the video's visuals, stating: "With a directorial vision by Lemonheads bassist (and, more recently, TV director) Jesse Peretz, the video fuses a retro '70s aesthetic (Farrah Fawcett wigs and all) with an eerie, seductive atmosphere."
Sam Reed of The Hollywood Reporter wrote, "Regardless, all of this means that the pop star had the opportunity to get dolled up in the most incredible costumes and makeup, from a feathered Farrah Fawcett-style wig and gym shorts to a perfectly coiffed bouffant, to a stache that would make even Nick Offerman crack a smile.[65] In a more mixed analysis, Erika Harwood of Vanity Fair stated: "Unfortunately, this leaves us with more questions than answers about the very plot-heavy video. Is this man the principal or a teacher? Is he the student's step-dad or biological dad? Is he cheating on his wife with the gym teacher? [...] There are no obvious answers to these questions, except that this music video could have cut a character."[66] The music video achieved over 12 million views in its first 24 hours.[67]
Credits and personnel
Credits and personnel adapted from Rare album liner notes.[68]
Contains elements of "Psycho Killer", written by Christopher Frantz, Tina Weymouth and David Byrne, published by WB Music Corp.(ASCAP) and Index Music Inc. (ASCAP)
↑ Katherine St. Asaph (December 11, 2017). "The 100 Best Songs of 2017". Pitchfork. Archived from the original on December 12, 2017. Retrieved December 12, 2017.
↑ Peter Robinson (December 31, 2017). "The Top 45 Singles of 2017". Popjustice. Archived from the original on August 12, 2020. Retrieved December 31, 2017.
↑ Christopher R. Weingarten; Brittany Spanos; Charles Aaron; Simon Vozick-Levinson; Maura Johnston; Will Hermes; Rob Sheffield (November 29, 2017). "50 Best Songs of 2017". Rolling Stone. Archived from the original on December 2, 2017. Retrieved December 16, 2017.
↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 21. týden 2017 in the date selector. Retrieved May 30, 2017.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 36. týden 2017 in the date selector. Retrieved September 11, 2017.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 21. týden 2017 in the date selector. Retrieved May 30, 2017.
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