Mad Mex Fresh Mexican Grill

Last updated

Mad Mex Fresh Mexican Grill
Type Subsidiary
Headquarters
Sydney, New South Wales
(March 21, 2007;15 years ago (2007-03-21)) [1]
,
Australia
Area served
Key people
Clovis Young
Products Tacos, burritos, and other Mexican-related fast food
Website madmex.com.au OOjs UI icon edit-ltr-progressive.svg
madmex.co.nz

Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants based in Sydney, New South Wales, that purveys Mexican cuisine, [2] while the Mad Group own the master franchise for the restaurant in New Zealand. [3]

Contents

Mad Mex Fresh Mexican is Lucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards. [4]

As of October 2022, 71 locations are in operation. [5]

History

4Fingers Crispy Chicken announced its acquisition of 50% stake in Australia-based Mad Mex Fresh Mexican Grill (Mad Mex) on 19 September 2019. Mad Mex is an Australian Mexican QSR brand with a strong presence in New Zealand as well. [6]

As part of the partnership, 4FINGERS will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.[ citation needed ]

In 2019, Mad Mex opened stores internationally in Singapore and Malaysia. [7]

In 2021, Mad Mex announced that they were once again 100 per cent Australian owned after the company bought out its 50 per cent Singaporean joint venture partner. [8]

Founder

Clovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate of Carnegie Mellon University in Pittsburgh, [9] which has an entirely separate chain of restaurants that are also titled Mad Mex. [10]

See also

Related Research Articles

<span class="mw-page-title-main">Tex-Mex</span> Cuisine in the United States and Northern Mexico

Tex-Mex cuisine is an American cuisine that derives from the culinary creations of the Tejano people of Texas. It has spread from border states such as Texas and others in the Southwestern United States to the rest of the country.

<span class="mw-page-title-main">Yum! Brands</span> American multinational fast food holding corporation

Yum! Brands, Inc., formerly Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the brands are operated by a separate company, Yum China. Yum! previously also owned Long John Silver's and A&W Restaurants.

<span class="mw-page-title-main">Chipotle Mexican Grill</span> American fast casual Mexican restaurant chain

Chipotle Mexican Grill, Inc., often known simply as Chipotle, is an American chain of fast casual restaurants specializing in bowls, tacos and Mission burritos made to order in front of the customer. Chipotle operates restaurants in the United States, United Kingdom, Canada, Germany, and France. Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.

<span class="mw-page-title-main">White Castle (restaurant)</span> American fast food restaurant chain

White Castle is an American regional hamburger restaurant chain with 377 locations across 13 states, with its greatest presence in the Midwest and New York metropolitan area. Founded on September 13, 1921, in Wichita, Kansas, it has been generally credited as the world's first fast-food hamburger chain. It is known for its small, square hamburgers referred to as "sliders". The burgers were initially priced at five cents until 1929 and remained at 10 cents until 1949. In the 1940s, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only. In 2014, Time named the White Castle slider "The Most Influential Burger of All Time".

<span class="mw-page-title-main">El Torito</span> Mexican restaurant chain located in the US

El Torito is an American chain that serves Mexican food. El Torito operates 69 restaurants primarily in California. El Torito is one of several Mexican cuisine restaurant chains operated by Xperience Restaurant Group.

<span class="mw-page-title-main">Chevys Fresh Mex</span> American restaurant chain

Chevys Fresh Mex is an American chain of Mexican-style casual dining restaurants located in the United States. The chain was founded in 1986 by Warren Simmons in Alameda, California. The chain's headquarters are currently located in Cypress, California. The chain is owned by Xperience Restaurant Group.

<span class="mw-page-title-main">Baja Fresh</span>

Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar.

<span class="mw-page-title-main">Qdoba</span> Restaurant chain


Qdoba is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After spending 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apollo Global Management in March 2018. At the time of the sale in 2018, Qdoba had more than 700 locations in 47 states, the District of Columbia, and Canada. In October 2022 Qdoba was acquired by Butterfly Equity.

<span class="mw-page-title-main">Chi-Chi's</span> Mexican restaurant chain

Chi-Chi's can either refer to a defunct Mexican food restaurant chain founded in the United States in 1975, which continued in Europe only as a single restaurant after the North American owner declared bankruptcy and folded in 2004, or to its namesake brand of Mexican food grocery products produced and marketed when the original North American restaurant chain owner sold the rights to use its name on said products in 1987.

Real Mex Restaurants is the parent company for several chains of full-service Mexican restaurants in the United States. The company is headquartered in Cypress, California and operates more than 120 full service Mexican restaurants under eight brand names.

<span class="mw-page-title-main">Rubio's Coastal Grill</span> Mexican-American fast casual restaurant chain

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill and Rubio’s Baja Grill is an American fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of 2013, Rubio's operates, licenses, or franchises more than 200 restaurants in Arizona, California, Colorado, Nevada, and Utah. It is headquartered in Carlsbad, California.

<span class="mw-page-title-main">Tony Roma's</span> American casual dining chain restaurant

Romacorp Inc., which does business as Tony Roma's, is an American casual dining chain restaurant specializing in baby back ribs. The first location was established by the founder, Tony Roma, in 1972 in North Miami, Florida. Clint Murchison Jr. purchased a majority stake in the restaurant in 1976, and he and Roma established the jointly owned Roma Corporation. The first international location opened in 1979 in Tokyo, followed by an international expansion with both company-owned stores and franchises. As of 2020, there are over 115 locations on six continents.

<span class="mw-page-title-main">Janine Allis</span> Australian businesswoman

Janine Allis is an Australian businesswoman who is the founder of Boost Juice and part-owner of Retail Zoo, which is the parent company of Boost Juice, Salsa's Fresh Mex Grill and Cibo Espresso.

<span class="mw-page-title-main">Molina's Cantina</span>

Molina's Cantina is a Tex-Mex restaurant chain in Houston, Texas. As of 2022, Molina's is the oldest still-operating Tex-Mex restaurant in Houston.

Zambrero is an Australian multinational fast food restaurant franchise serving Mexican cuisine.

<span class="mw-page-title-main">Salsa's Fresh Mex Grill</span>

Salsa's Fresh Mex Grill is an Australian chain of fast-food restaurants. Salsa's Fresh Mex Grill serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items.

4FINGERS is a Singaporean multinational chain of fast casual restaurants that specialises in crispy Asian style fried chicken.

<span class="mw-page-title-main">Guzman y Gomez</span>

Guzman y Gomez (Holdings) Ltd is an Australian multinational casual-dining and fast food restaurant chain. It specialises in Mexican cuisine with dishes such as burritos, nachos, tacos, quesadillas and other Mexican-inspired items, including drinks.

<span class="mw-page-title-main">La Salsa</span> Chain of American fast-casual Tex-Mex restaurants

La Salsa is a chain of fast-casual Tex Mex restaurants founded in Los Angeles in 1979 and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, and each restaurant features a self-serve salsa bar.

References

  1. Butterworth, Monique (13 November 2007). "Mexican wave". The Sydney Morning Herald. Fairfax Media. Archived from the original on 23 November 2015.
  2. Barbaschow, Asha (7 August 2017). "Fast food chain Mad Mex ready to serve up insights from machine learning". ZDNet. Retrieved 8 October 2022.
  3. "Mad's crowdfunding push aims to raise up to $1.5m for growth spurt". nzherald.co.nz. Retrieved 8 October 2022.
  4. "Mad Mex Fresh Mexican". franchisebusiness.com.au. 28 October 2015. Retrieved 8 October 2022.
  5. "Mad Mex Fresh Mexican Quick Service Restaurant". Topfranchise. Retrieved 8 October 2022.
  6. Shiao, Vivien (20 September 2018). "4Fingers acquires 50% stake in Aussie brand Mad Mex". The Business Times. Retrieved 8 October 2022.
  7. "Mad Mex goes global with Singapore and Malaysian expansion". Business News Australia. Retrieved 28 November 2019.
  8. "Mad Mex back in Australian hands as founder buys out JV partner". Business News Australia. Retrieved 9 December 2021.
  9. "'A whole lot of authenticity': Mad Mex founder Clovis Young". Money magazine. 31 May 2019. Retrieved 21 March 2022.
  10. "Mad Mex". Pittsburgh City Paper. Retrieved 21 March 2022.