Mercedes-Benz taxi

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An ivory W212 E-class taxi in Germany 2013 Mercedes-Benz E-Class (W212) taxicab.jpg
An ivory W212 E-class taxi in Germany

Mercedes-Benz is a popular brand of taxi in numerous countries worldwide. Some countries, such as Morocco, imported thousands of Mercedes-Benz taxi vehicles during the 1990s and as many as 55,000 were known to still be in use as of 2014. Mercedes offers specially configured vehicles designed for use as taxis as new from the factory.

Contents

History

A classic Mercedes taxi in Germany EM Mercedes Taxi 5853.jpg
A classic Mercedes taxi in Germany

The first Mercedes-Benz branded taxi was launched in 1927, offered in an 8/38 horsepower model. The brand was also groundbreaking for diesel model taxis, with their 260 D model in 1936 being the first standard-production diesel passenger car to be available worldwide, leading to Mercedes-Benz developing an exclusive taxi package for their taxicab vehicles. Future models proved very popular in the taxicab industry, putting Mercedes-Benz amongst the leaders of taxi manufacturers worldwide. [1]

In 2017, Mercedes-Benz pledged to release a self-driving taxi by the end of the following 3 years. [2] Trials began in May 2020 as a joint venture with Bosch. [3]

Distribution

German homeland

In the homeland of Germany, the brand has traditionally been the first choice for taxi drivers. [4] A renowned model of taxi was the Mercedes-Benz W123, which was offered in a special taxi specification from the beginning. Mercedes offered modifications to their taxi vehicles which included ivory paint, modified dashboard to take a taximeter, additional interior lights and hardened seats to withstand heavy use. Today, W123 models in good condition are at risk of being stolen for export to Africa where they are considered quintessential for a taxi. [5]

Mercedes-Benz commanded a share of around 80% of the market during the 1990s, although by 2005, this had fallen below 50% due to sub-standard models coupled with rust and electrical issues. Between July 2004 and July 2005, Mercedes only just managed to sell more taxicabs (4,500) than Volkswagen (4,000), despite offering favourable financial incentives and a 20% discount, although delivery waiting times were believed to be off-putting at six months. [4] By 2014, their market share had improved slightly, with around 60% of taxicabs in the Mercedes marque at an average age of 3.5 years.

The dominance of Mercedes in the German taxicab industry is believed to have made it difficult for Uber to compete in the country's market, given that they cannot realistically offer their customers better cars than those already available to the public. [6] Jaguar attempted to compete with Mercedes-Benz's dominance in 2018 by delivering 10 I-Pace electric SUV to the largest taxi firm in Munich, chosen due to the poor air quality in the city. [7]

Elsewhere in Europe

Vito taxi in London, United Kingdom Mercedes-Benz VITO London taxicab.jpg
Vito taxi in London, United Kingdom

In August 2008, a variant of the Mercedes-Benz Vito was approved by the Public Carriage Office for use as a licensed London Hackney carriage. [8] By September 2009, the Vito was reported to have secured 25% of the market, with 400 sales over the previous 12 months and forecasts that it could surpass sales of the traditional Hackney carriage TX4. Eco City's taxi trading firm said at that time, it was selling four of the £35,000 Vito vehicles for every Hackney TX4 carriage. [9] Despite the high sales, in a poll conducted by the London Evening Standard in September 2011, 75% of participants said they did not prefer the Eco City Mercedes taxis to the traditional black cabs. [10] Mercedes-Benz taxis were reported to be used for prisoner transportation in London during 2003, citing the increased reliability and being more cost effective. [11]

In 2014, almost a quarter of Mercedes-Benz passenger car sales in Denmark was to the taxi industry, although newer tax regulations on cars being sold were expected to have an impact on those choosing the manufacturer. As well as previous tax incentives, the manufacturer also offered unique service arrangements and speedy delivery of parts at their workshops. [12]

Worldwide

Taxis in Morocco, April 2013 MARRAKECH MERCEDES TAXIS MARRAKECH MOROCCO APRIL 2013 (8695908953).jpg
Taxis in Morocco, April 2013

In Morocco, the backbone of the taxi sector is served by Mercedes-Benz motors, notably the Mercedes-Benz W123 240D model, and has been described as "the iconic symbol of travel". [13] Morocco's import of the W123 model vehicles was a lucrative business during the 1990s, as well-used cars would sell for a premium in the Moroccan used car market, including inflated prices for spare parts. [14] As of 2014, there were around 55,000 W123 model taxis in operation in Morocco and are popular with drivers given their generous internal space and reliability. The Moroccan government started a scheme in 2014 to offer 50,000 dirhams cash (around $6,100) to drivers who traded in their old Mercedes taxis, citing environmental and safety concerns and added a premium tax on any vehicles imported over 5 years in a bid to slow down the import of older vehicles. [15]

Given the high cost, taxis were known to be stolen and exported to African countries. In 1979, Israeli police discovered five vehicles buried in the Sinai desert, believing that the thieves intended upon recovering them once the territory was returned to Egypt following the Egypt–Israel peace treaty in 1982. Police believed over 80 other cars could have been buried in the desert and owners in America began "chaining their cars to utility poles at night" in an effort to prevent theft. [16]

In the United States, the first major fleet of Mercedes taxis was operated by a firm opened by William Rogers in 1987. Rogers noted that the taxis would be imported used from Europe due to lower costs and equipped with telephones for worldwide calling. [17] The company, named Transit Systems Inc, hit financial difficulties shortly afterwards and ceased business in February 1988. [18]

In Singapore, taxi operators were among the first buyers of Mercedes-Benz in the early 1950s, when Cycle & Carriage secured the franchise. The endorsement by taxi companies of the Mercedes brand increased their popularity among consumers. In 2007, there were an estimated 1,000 E-Class Mercedes taxi vehicles on Singapore's roads, although they only constituted less than 5 percent of the overall taxi fleet in the country. [19]

Records

In 2004, a taxi driver from the city of Thessaloniki in Greece presented to the Mercedes-Benz Museum in Germany his 1976 240D taxi, which had covered approximately 4,600,000 kilometres (2,900,000 mi), including hundreds of journeys to Belgrade to transport supplies during war in the Balkans. At the time, DaimlerChrysler suggested it was the highest mileage vehicle they were aware of at the time. The driver purchased the vehicle in 1981 and changed the engine three times during his ownership. [20] In 2017, it was reported a white Mercedes taxi from Porto, Portugal had also found its way to the Mercedes museum in Stuttgart, having covered around 1,900,000 kilometres (1,200,000 mi). The car had spent around 10 years in use as a taxi, placing it 6th highest in the worldwide highest mileage vehicles. [21]

Related Research Articles

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A hackney or hackney carriage is a carriage or car for hire. A hackney of a more expensive or high class was called a remise. A symbol of London and Britain, the black taxi is a common sight on the streets of the UK. The hackney carriages carry a roof sign TAXI that can be illuminated at night to indicate their availability for passengers.

<span class="mw-page-title-main">Mercedes-Benz Sprinter</span> Light commercial vehicle

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<span class="mw-page-title-main">Taxis of Hong Kong</span> Taxi system of Hong Kong

Hong Kong taxicabs are the principal taxi service in Hong Kong. Although a few taxis are independently owned and operated, the vast majority are owned by 17 independent taxi companies that rent out taxis on a shift basis to 40,000 self-employed drivers.

<span class="mw-page-title-main">Mercedes-Benz W123</span> Motor vehicle

The Mercedes-Benz W123 is a range of executive cars produced by German manufacturer Mercedes-Benz from November 1975 to January 1986. The W123 models surpassed their predecessor, the Mercedes-Benz W114, as the most successful Mercedes, selling 2.7 million units before production ended in the autumn of 1985 for the saloon/sedan versions and January 1986 for coupés and estates/station wagons.

<span class="mw-page-title-main">Taxis of New York City</span> Taxicabs operating in New York City, New York

In New York City, taxicabs come in two varieties: yellow and green; they are widely recognizable symbols of the city. Taxis painted yellow are able to pick up passengers anywhere in the five boroughs. Those painted apple green, which began to appear in August 2013, are allowed to pick up passengers in Upper Manhattan, the Bronx, Brooklyn, Queens, and Staten Island. Both types have the same fare structure. Taxicabs are operated by private companies and licensed by the New York City Taxi and Limousine Commission (TLC). It also oversees over 40,000 other for-hire vehicles, including "black cars", commuter vans, and ambulettes.

<i>Marshrutka</i> Fixed-route taxicab

Marshrutka or marshrutnoe taksi or routed taxicab, are share taxis found in Eastern Europe and the republics of the former Soviet Union. Usually vans, they drive along set routes, depart only when all seats are filled, and may have higher fares than buses. Passengers can board a marshrutka anywhere along its route if there are seats available.

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Taxicabs in a single country often share a set of common properties, but there is a wide variation from country to country in the vehicles used, the circumstances under which they may be hired and the regulatory regime to which these are subject.

The taxicabs of the United States make up a mature system; most U.S. cities have a licensing scheme which restricts the number of taxicabs allowed. As of 2012 the total number of taxi cab drivers in the United States is 233,900; the average annual salary of a taxi cab driver is $22,820 and the expected percent job increase over the next 10 years is 16%.

<span class="mw-page-title-main">Taxis of the United Kingdom</span>

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<span class="mw-page-title-main">TX4</span> Motor vehicle

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<span class="mw-page-title-main">Taxis of Morocco</span>

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<span class="mw-page-title-main">Toyota JPN Taxi</span> Motor vehicle

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<span class="mw-page-title-main">Mercedes-Benz Argentina</span>

Mercedes-Benz Argentina S.A.U. is the Argentine subsidiary of international conglomerate Mercedes-Benz Group which produces and markets Mercedes-Benz utilitary vehicles in the country. The company was established in 1951 and has its assembly plant in Virrey del Pino, La Matanza Partido, where trucks and buses has been produced. Furthermore, MBA imports a wide range of luxury automobile models including sedans, SUVs, and AMG Performance cars.

References

Citations

  1. "A history of Mercedes-Benz taxicabs". Mercedes-Benz. Retrieved 7 February 2019.
  2. "Mercedes promises self-driving taxis in just three years". Wired.com. 4 April 2017. Retrieved 7 February 2019.
  3. "Mercedes-Benz and Bosch launch robotaxi pilot project". Technology Magazine. 17 May 2020. Retrieved 15 July 2021.
  4. 1 2 "GERMANY: Mercedes loses grip on taxi market". Just Auto. 21 September 2005. Retrieved 9 February 2019.
  5. Taylor 2019, p. 69.
  6. "Uber Hitting E-Class Taxi Roadblock In Germany". The Truth About Cars. 2 December 2014. Retrieved 9 February 2019.
  7. "Jaguar I-Pace takes the FIGHT to Mercedes taxis in Munich". Cars UK. 27 July 2018. Retrieved 9 February 2019.
  8. "Public Carriage Office notice at Transport for London" (PDF). Archived from the original (PDF) on 14 July 2014. Retrieved 8 July 2014.
  9. "Mercedes van outsells the traditional taxi". Evening Standard. 29 September 2009. p. A10.
  10. "Poll: Do you prefer Eco City's Mercedes taxi to the traditional black cab?". Evening Standard. 29 September 2011. p. A53.
  11. "Mercedes taxis used to transfer prisoners". The Independent. 12 November 2003. p. 15.
  12. "End of the road for Mercedes taxis". CPH Post. 14 November 2014. Retrieved 7 February 2019.
  13. "10 Fascinating Things About Cars in Morocco and the Moroccan Auto Sector". Morocco World News. 28 November 2017. Retrieved 7 February 2019.
  14. "Morocco encouraging taxi drivers to scrap Mercedes w123s". RanWhenParked. 6 May 2014. Retrieved 7 February 2019.
  15. "Morocco offering 'cash for clunkers' program for Mercedes W123 taxis". Auto Blog. 12 May 2014. Retrieved 7 February 2019.
  16. "Find 5 buried cars". Chicago Tribune. 22 December 1979. p. 69.
  17. "Raleigh Residents Can Ride In Style In Mercedes Taxis". Anderson Independent Mail. 19 March 1987. p. 17.
  18. "Posh cabs exit Triangle". The News and Observer. 28 February 1988. p. 177.
  19. "Torque Magazine". Torque. 2007. p. 13.{{cite magazine}}: Cite magazine requires |magazine= (help)
  20. "Last ride for Mercedes taxi with4.6 million kilometres on clock". Expatica. 21 September 2004. Retrieved 7 February 2019.
  21. "Porto taxi among cars with most kilometres in world". The Portugal News Online. 2 November 2017. Retrieved 7 February 2019.

Sources