Morebus

Last updated

Morebus
MoreBusLogo.svg
morebus
E20DMMC 236 enters Poole bus station on the 6th April 2018.jpg
Parent Go-Ahead Group
FoundedDecember 2004
Headquarters Poole
LocaleDorset
Service typeBus services
Destinations
  • Bournemouth
  • Christchruch
  • Poole
  • Wimbourne
  • Lymington
  • Swanage
  • Salisbury
Operator Go South Coast
Chief executiveAndrew Wickham
Website www.morebus.co.uk

Morebus is a bus operator in Bournemouth, Christchurch and Poole, as well as the surrounding Dorset area. It is part of the Go South Coast sector of the Go Ahead Group. Much of the companies operations formerly came under the Wilts & Dorset brand, though this was phased out from 2012.

Contents

History

Wright Eclipse bodied Volvo B7RLE in the first 'more' livery in Bournemouth in July 2009 Wilts & Dorset 114 HF54 HGE.JPG
Wright Eclipse bodied Volvo B7RLE in the first 'more' livery in Bournemouth in July 2009

The brand was launched in December 2004 as a premium service replacing routes 101 to 105 between Poole, Bournemouth, and Christchurch, and routes 155, 156, and 157 between Poole and Canford Heath. The service launched with 30 Wright Eclipse bodied Volvo B7RLE single-deck buses. The buses carried a livery of mostly dark blue with red at the back; the original 30 also carried slogans such as "looks like a bus, works like a dream".

Such was the success of the 'more' services, the frequency on the m1 and m2 routes was increased and the m1 extended to the Castlepoint shopping centre on the outskirts of Bournemouth from Bournemouth railway station. With only 30 'more' branded buses in the fleet at the time, the 'more' branded routes to Canford Heath were discontinued, with the 'm' dropped from the route number and standard liveried vehicles used. For these routes to become 'more' routes again, a batch of Mercedes-Benz Citaros were ordered. The original 'more' buses were going to be Citaros, but it had been thought that Volvo would offer a quicker delivery time. Further changes to the routes occurred on 25 May 2008, with the m2 being withdrawn from Burton (transferred to Route X12 which was later withdrawn also) and Somerford to terminate at Boscombe.[ citation needed ]

During 2010, the 'more' brand was refreshed with every bus being repainted in a slightly brighter, simpler version of the previous livery, [1] each highlighting a good reason for using the 'more' buses; for example "morefrequent".

In May 2011, routes m5 and m6 were once again dropped from the 'more' brand and renumbered as routes 5 and 6.

In June 2012, Go South Coast announced a £5.5 million investment in 36 Wright Eclipse bodied Volvo buses to be used on the m1 and m2 routes whilst the previous 38 Volvos and Citaros would be cascaded onto other services, replacing older buses. Also at this time, routes 8 and 9 became part of the 'more' brand.[ citation needed ]

Following the decision by the administrators of Yellow Buses to cease all bus operations in August 2022, morebus took over several routes, and offered a £2000 welcome bonus to recruit existing drivers who had a PCV licence. As a result, morebus obtained a monopoly in the bus services across Bournemouth, Christchurch and Poole (BCP). [2] The subsidised routes 18, 33 and 36 were then contracted by BCP council to Xelabus under the Yellow Coaches brand, but since February 2023 these reverted to morebus. [3] [4]

In 2023, morebus announced a £7.7 million investment in 28 Alexander Dennis Enviro400 MMC buses. [5]

Services

Morebus

Morebus is the main operating company. It runs roughly 50 public routes, spanning Hythe in the east, Wareham in the west and Salisbury in the north. It also operates many school and college services. [6]

UniBus

Enviro 400 MMC operating route '16' in 2019. HF66CEK.jpg
Enviro 400 MMC operating route '16' in 2019.

Morebus operates five routes on behalf of Bournemouth University and Arts University Bournemouth. During the summer of 2016, the services were rebranded as 'Unibus', with new Alexander Dennis Enviro 400 MMC's arriving in a new livery, all with different colour schemes. These buses have WiFi and USB chargers, which passengers can use at no extra cost.

From 2004, when the university contract was transferred to Wilts & Dorset from Yellow Buses, until the end of 2009, services were branded as Unilinx and operated by a mixed fleet of double-deck buses (Optare Spectras and brand-new Volvo B7TL ELC Myllennium Vyking convertibles) painted in a modified version of the 'more' livery. Unilinx-branded buses were also a common sight on non-Unilinx services, especially on service 152 (later the 52) where ELC Myllennium Vyking buses ran open-top throughout the summer.

In 2009, when the university contract was renewed, eight buses (of which six were Scania Enviro 400 double deckers) were used on the U1, U2 and U4 routes, with a Scania Solar single deck bus on the U3 route. These were purchased new, while an ex-London articulated Mercedes-Benz Citaro bus was introduced to route U1 on 10 January 2010, primarily running a shuttle service to boost capacity between Talbot Campus and the student residences at Lansdowne. [7] It was believed to be the first such bus in service on the South Coast, and initially had its route number and destination blinds as part of its livery (including a misspelling of 'Cranborne' as 'Cranbourne') as this bus was used exclusively between Talbot Campus and Cranborne House. From January 2010, these routes were branded as 'The Bus for Bournemouth University' or 'The Bus for BU', with buses appearing in the institution's primary corporate colours of white and pink. For the 2012–2013 academic year, a second articulated bus was acquired.

The university contract was renewed again in 2016, with 12 new ADL Enviro 400MMC buses introduced [8] and in 2022 a new fleet of ADL Enviro 400 double decker buses, with USB chargers for smart devices, free WiFi and the low emissions Euro 6 engine were introduced for the university routes, with the older buses reassigned to other morebus services. [9]

In 2023 a new Unibus route, the U5, was introduced to access the university multi-sport site at Chapel Gate. [10]

Breezers

MCV EvoSeti branded for Purbeck Breezer route 50 at Bournemouth in November 2016 More HJ16 HTC.jpg
MCV EvoSeti branded for Purbeck Breezer route 50 at Bournemouth in November 2016
East Lancs Vyking branded for Harbour Breezer route 60 at Sandbanks in June 2023 P1010027hf05.jpg
East Lancs Vyking branded for Harbour Breezer route 60 at Sandbanks in June 2023

More operates four all-year services under the Breezer brand, with service 40 going from Poole to Swanage via Wareham and Corfe Castle, service 50 running from Bournemouth railway station to Swanage via the Sandbanks Ferry, service 60 going from Rockley Park to Sandbanks via Poole and Lilliput and service 70 going from Alum Chine to Bournemouth East Cliff via Westbourne.

These services run more frequently in the summer, the 70 being extended in both directions - from Rockley Park to Hengistbury Head - with additional services including service 30 from Swanage to Weymouth (and one trip each way to/from Dorchester), service 31 that goes from Wool Rail Station to Lulworth Cove & Durdle Door, service 35 that goes from Swanage to Wareham Forest and service 80 from Alum Chine to Mudeford. Services 50, 60 and 70 normally use open-topped buses throughout the summer. [11]

As of summer 2024, more operates the following Breezer routes:

Jurassic Breezer

Purbeck Breezer

Harbour Breezer

Beach Breezer

The New Forest Tour

Circular tourist routes in the New Forest using open-top buses are operated jointly by Bluestar and Morebus. [12]

Coach operations

Damory

Damory operates school bus services as well as some public services primarily within west Dorset such as service CR8 to Weymouth via Dorchester from its Blandford Forum depot. In October 2013 it commenced operating the Rossmore Flyer from Alderney to Upper Parkstone, now cascaded into routes 7A, 7B and 7C. [13] Later in 2015, it had purchased five new Optare Solos to run primarily on its local Dorchester services. [14]

It also operates as a private hire company, with it originally created by the purchasing and merging of Damory Coaches, Oakfield Travel, [15] and Blandford Bus Company. [16]

Excelsior Coaches

Excelsior Coaches is a private hire brand which commenced when morebus purchased Excelsior Motorways following the retirement of its owner in October 2016. [17] [18]

Former Services

Nightbus

On 30 May 2008, the more 'Nightbus' sub-brand launched with m1 operating every half-hour between Poole Bus Station and Charminster (Five Ways), and m2 operating every half-hour between Bournemouth Square and Iford Roundabout on Friday and Saturday nights.

During June 2010, the m1 nightbus was extended beyond the Five Ways to the Broadway Tavern, a few minutes up Charminster Road. May 2011 saw the m2 nightbus route changed beyond Pokesdown to serve Southbourne (Fisherman's Walk). Between June 2012 and February 2013, a third nightbus route connected Bournemouth to Bournemouth University.

In April 2020, both nightbus services were withdrawn as a result of the COVID-19 pandemic. [19]

See also

Related Research Articles

<span class="mw-page-title-main">Poole</span> Town in England

Poole is a coastal town and seaport on the south coast of England in the Bournemouth, Christchurch and Poole unitary authority area in Dorset, England. The town is 21 miles (34 km) east of Dorchester and adjoins Bournemouth to the east. Since 1 April 2019, the local authority is Bournemouth, Christchurch and Poole Council. The town had an estimated population of 151,500 making it the second-largest town in the ceremonial county of Dorset. Together with Bournemouth and Christchurch, the conurbation has a total population of nearly 400,000.

<span class="mw-page-title-main">Studland and Godlingston Heath National Nature Reserve</span>

The Studland and Godlingston Heaths NNR is located on the Isle of Purbeck in the English county of Dorset. It borders Studland Bay on the south side of Poole Harbour, between the settlements of Swanage and Sandbanks. Extending to 631ha, it is owned and managed by the National Trust following the Bankes bequest of the Kingston Lacy estate. Studland & Godlingston Heath is designated as one of only 35 "spotlight reserves" in England by Natural England in the list of national nature reserves in England and is listed as a Site of Special Scientific Interest (SSSI).

<span class="mw-page-title-main">Swanage</span> Town in England

Swanage is a coastal town and civil parish in the south east of Dorset, England. It is at the eastern end of the Isle of Purbeck and one of its two towns, approximately 6+14 miles (10 km) south of Poole and 25 miles (40 km) east of Dorchester. In the 2011 census the civil parish had a population of 9,601. Nearby are Ballard Down and Old Harry Rocks, with Studland Bay and Poole Harbour to the north. Within the parish are Durlston Bay and Durlston Country Park to the south of the town. The parish also includes the areas of Herston, just to the west of the town, and Durlston, just to the south.

<span class="mw-page-title-main">Sandbanks</span> Human settlement in England

Sandbanks is an affluent neighbourhood of Poole, Dorset, on the south coast of England, situated on a narrow spit of around 1 km2 or 0.39 sq mi extending into the mouth of Poole Harbour.

<span class="mw-page-title-main">Upton, Dorset</span> Human settlement in England

Upton is a town in south-east Dorset, England. Upton is to the east of Holton Heath and Upton Heath, and to the north of the Poole suburb of Hamworthy. It is the second largest town in the Purbeck Hills.

<span class="mw-page-title-main">Branksome railway station</span> Railway station in Dorset, England

Branksome railway station serves the Branksome and Branksome Park areas of Poole in Dorset, England. It is on the South West Main Line, 110 miles 51 chains (178.1 km) down the line from London Waterloo.

<span class="mw-page-title-main">Westbourne, Dorset</span> Human settlement in England

Westbourne is a residential and shopping area of Bournemouth, Dorset, England. It is located in between Branksome, Poole and the centre of Bournemouth, just off the A338. Poole Road, mainly full of specialised shops and small cafes, runs through the centre of Westbourne with Seamoor Road curving round bringing more shops and services. Many of the shops have residential property above them.

<span class="mw-page-title-main">First Hampshire & Dorset</span> Bus operator in Hampshire and Dorset, England

First Hampshire & Dorset is a bus operator providing services in the counties of Hampshire and Dorset. It is a subsidiary of FirstGroup.

<span class="mw-page-title-main">Yellow Buses</span> Former bus operator in Bournemouth, England

Yellow Buses was a bus operator based in Bournemouth, on the south coast of England. Yellow Buses was the trading name for Bournemouth Transport Ltd. The company fell into administration in July 2022 and ceased operations on 4 August 2022.

<span class="mw-page-title-main">Optare Visionaire</span> Open top double-decker bus body built by Optare

The Optare Visionaire is an open top double-decker bus body built by Optare. It is in terms of engineering an open top Olympus in all but name. The Optare Visionaire was also built for tri-axle double-decker bus chassis.

<span class="mw-page-title-main">Sandbanks Ferry</span> Vehicular chain ferry which runs from Sandbanks to Studland in Dorset

Sandbanks Ferry is a vehicular chain ferry which crosses the entrance of Poole Harbour in the English county of Dorset. The route runs from Sandbanks to Studland and in doing so connects the coastal parts of the towns of Bournemouth and Poole with Swanage and the Isle of Purbeck. This avoids a 25-mile journey by road on a return trip.

<span class="mw-page-title-main">Hants & Dorset</span>

Hants & Dorset Motor Services Ltd was a stage carriage bus service operator in southern England between 1920 and 1983.

Go South Coast is a bus operator on and around the south coast of England. It is a subsidiary of the Go-Ahead Group.

<span class="mw-page-title-main">Articulated buses in the United Kingdom</span> Type of single-deck bus used in the United Kingdom

Articulated buses, colloquially known as "bendy buses", were rarely used in the United Kingdom compared to other countries, until the turn of the millennium. This was due to a preference for the double-decker bus for use on high capacity routes. In June 2006, there were over 500 articulated buses in the United Kingdom, although they were still heavily outnumbered by double deckers. The majority of this fleet was used in London, although these buses would be withdrawn by end of 2011.

<span class="mw-page-title-main">Wilts & Dorset</span> Former British bus operator

Wilts & Dorset was a bus and coach operator providing services in East Dorset, South Wiltshire, and West Hampshire. It was part of Go South Coast, a subsidiary of the Go-Ahead Group, since 2012, the brand was withdrawn, with it being replaced by Morebus in Dorset and Salisbury Reds in Wiltshire.

<span class="mw-page-title-main">Shamrock Buses</span>

Shamrock Buses was an English bus operator based in Poole. It operated contracted routes in Poole, Bournemouth, and the surrounding area. It was formed in 2002 to fund the Bournemouth Passenger Transport Association's museum fleet, but collapsed in July 2011.

Badger Vectis was an English bus company based in Poole. A post-deregulation joint venture between Weston-super-Mare based bus company Badgerline and Isle of Wight bus company Southern Vectis, it was set up in September 1987 to compete with incumbent operator Wilts & Dorset. The buses all used the Badgerline brand. After a noted bus war between the two large companies, Badger Vectis folded in March 1988.

<span class="mw-page-title-main">Xelabus</span> British bus operating company

Xelabus Limited is an independent bus and coach operator, based in Eastleigh, Hampshire. It primarily operates public bus services within the Southampton area. All their operations come under their parent, Xelagroup Ltd.

<span class="mw-page-title-main">Alexander Dennis Enviro400 MMC</span> British-built model of double-decker bus, built since 2014

The Alexander Dennis Enviro400 MMC is a low-floor double-decker bus produced by the British bus manufacturer Alexander Dennis since 2014, replacing the Alexander Dennis Enviro400. The Enviro400 MMC is produced at Alexander Dennis' Falkirk and Scarborough factories in the United Kingdom.

<span class="mw-page-title-main">Jurassic Coaster</span> Bus service in Dorset, England

The Jurassic Coaster is a bus service operated by the Weymouth branch of First Hampshire & Dorset, running around the Jurassic coastline of the county of Dorset. It features five routes, stretching from Axminster in the west to Poole in the east, with one of the routes in TripAdvisor's 2018 poll of most scenic bus routes coming in 12th place.

References

  1. "Omnibuses: More Paint". Omnibuses.blogspot.com. 12 September 2010. Retrieved 28 January 2014.
  2. "Bournemouth's Yellow Buses collapses after failing to find buyer". BBC. 4 August 2022.
  3. "Yellow Coaches awarded council contract to run three Yellow Buses routes". Bournemouth Echo. Retrieved 14 August 2022.
  4. "Morebus to take over former Yellow Buses routes after Xelagroup pulled out". Bournemouth Echo. Retrieved 15 February 2023.
  5. "New buses on order". www.morebus.co.uk. Retrieved 3 March 2023.
  6. https://www.morebus.co.uk/services
  7. "Bendy buses en route to Dorset service". www.bournemouthecho.co.uk. Retrieved 16 March 2024.
  8. "BU launches new, improved UNIBUS service with morebus".
  9. "New buses on Bournemouth's roads".
  10. "U5 to Chapel Gate".
  11. "Breezers from more". More Bus . Go South Coast. Retrieved 16 March 2024.
  12. "Contact Us | New Forest Tour". www.thenewforesttour.info. Retrieved 18 October 2016.
  13. "morebus". Wayback Machine. Archived from the original on 1 November 2013. Retrieved 28 June 2022.
  14. "Damory Coaches adds five new buses to its fleet". Dorset Echo. Retrieved 28 June 2022.
  15. Oakfield Travel Countrybus
  16. Damory Coaches Collins Place
  17. "90-year-old coach firm is sold to Morebus owner". Bournemouth Echo. Retrieved 28 June 2022.
  18. "EXCELSIOR MOTORWAYS – THE BOURNEMOUTH COACH OPERATOR". www.countrybus.co.uk. Retrieved 28 June 2022.
  19. "Further timetable changes from Sunday 5th April".