Background
On February 16, 2017, Nav officially announced that he signed a deal to the Weeknd's record label XO and Republic Records. Prior to this, he made appearances in music videos for The Weeknd; as well as fellow XO signee Belly sparking rumors that he is also been signed to XO. Nav also announced that he would be releasing the mixtape on February 24, 2017. [9] Several tracks on the mixtape had already been released on Nav's SoundCloud account prior to the release, including "Myself" and "Up"; both of these songs garnered millions of plays on the platform. [10] On February 22, 2017, Nav revealed the mixtape's track listing on his Instagram account. [11]
Singles
The debut and lead single, called "Some Way" featuring Canadian singer-songwriter the Weeknd, was released as a digital download on February 25, 2017. The song gained traction due to the content of the Weeknd's lyrics, which were widely interpreted as being aimed at prepped Canadian singer-songwriter Justin Bieber, regarding their ongoing feud. [12]
"Myself" was originally posted to SoundCloud on January 12, 2016, but not to streaming services as a single. [13] It was serviced to rhythmic radio on April 11, 2017 as the second single. [1]
Though not released as singles, "Ten Toes Down (TTD)" and "Up" were previously released on SoundCloud in 2015 and 2016, respectively. A deleted 2014 track titled "She Know", while not included on the album, is heavily sampled on "Interlude". [14]
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