News embargo

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A sign at a U.S. National Agricultural Statistics Service briefing on crop production, held at a secure data room where politicians and journalists are briefed on embargoed data two hours before its release 20170810-OSEC-LSC-0046 (36113531420).jpg
A sign at a U.S. National Agricultural Statistics Service briefing on crop production, held at a secure data room where politicians and journalists are briefed on embargoed data two hours before its release

In journalism and public relations, a news embargo or press embargo is a request or requirement by a source that the information or news provided by that source not be published until a certain date or certain conditions have been met. They are often used by businesses making a product announcement, by medical journals, and by government officials announcing policy initiatives; the media is given advance knowledge of details being held secret so that reports can be prepared to coincide with the announcement date and yet still meet press time. [1]

Contents

In theory, press embargoes reduce inaccuracy in the reporting of breaking stories by reducing the incentive for journalists to cut corners by writing up information quickly in hopes of "scooping" the competition. A similar concept are review embargoes in video games, computer hardware and films; in these, reviewers are given early access to content or products in exchange for keeping review results secret until the embargo is lifted, preventing inaccuracies in reviews or lackluster sales at launch or to allow any flaws, bugs or other inconsistencies discovered by reviewers to be fixed before launch, preventing problems after launch. [2] [3] [4]

The understanding is that if the embargo is broken by reporting before then, the source will retaliate by restricting access to further information by that journalist or their publication, giving them a long-term disadvantage relative to more cooperative outlets. Embargoes are usually arranged in advance as "gentlemen's agreements." However, sometimes publicists will send embargoed press releases to newsrooms unsolicited in hopes that they will respect the embargo date without having first agreed to do so—the phrase "For Immediate Release" often found at the top of press releases indicates that the information in the release is not embargoed.

News organizations sometimes break embargoes and report information before the embargo expires, either accidentally (due to miscommunication in the newsroom) or intentionally (to get the jump on their competitors). Breaking an embargo is typically considered a serious breach of trust and can result in the source barring the offending news outlet from receiving advance information for a long period of time.

News embargoes are one of several ways a source can influence media presentation of the information they provide; others include providing information "on background" or "not for attribution", limiting or providing "access", or even direct government or market intervention against the reporters or media company. (See confidentiality terminology in journalism for a full discussion of these.) The manner in which journalists react to these and other attempts to influence coverage are a matter of journalistic ethics.

An example of an embargo being deliberately broken occurred on 19 July 2017. The television presenter and former tabloid editor Piers Morgan antagonised other journalists when he intentionally breached a BBC news embargo. This was in connection with the publication of details of BBC presenters earning more than £150,000 annually. He announced the details via his Twitter account about an hour earlier than the report's indicated time of publication. He excused his action by describing it as a "scoop". [5] [6] [7]

Examples

Journalists' mobile phones are locked away at a U.S. National Agricultural Statistics Service briefing on crop production figures before the public release of information at noon. 20170810-OSEC-LSC-0007 (36372931501).jpg
Journalists' mobile phones are locked away at a U.S. National Agricultural Statistics Service briefing on crop production figures before the public release of information at noon.

On articles in scientific journals

News embargoes are commonly applied on information of health-related news regarding upcoming medical journal articles. All major medical journals, including the New England Journal of Medicine , the Journal of the American Medical Association , and The Lancet , have publication embargoes.

The JAMA embargo probably dates back to the editorship of Morris Fishbein, from 1924 to 1949, and holds until 15:00 Central Time on the day before the cover date of the issue. Journalists who agree to not publish (in print, on television, on radio, or via Internet) until that time the information contained in a manuscript to be published by the journal receive advance copies of the journal by mail during the week before publication. For selected articles, press releases and news release videos are also prepared by science writers and released to journalists during that week. [11]

The reasons given for such embargoes are twofold. First, they enable journalists to produce more comprehensive and accurate coverage, as the embargo provides time in which they can research the background to a story and thus publish "backgrounders" along with the story's release. Second, they enable doctors and scientists to receive and to analyze medical studies before the general public does, enabling them to be better informed when called upon to comment or to react by journalists or by patients. However, some object to the medical news embargo system, claiming that it is driven by profit motives on the parts of the medical journals. [11] [12]

See also

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References

  1. Delkic, Melina (11 August 2018). "Ready, Set, Embargo". New York Times. Retrieved 20 August 2019.
  2. Solca, Bogdan. "New Nvidia Turing RTX 2000-series key features detailed ahead of review embargo lift". Notebookcheck.
  3. Smith, Callum (1 July 2020). "Ghost Of Tsushima: Review embargo lift date revealed and it's fantastic news!". HITC.
  4. "Review Embargoes: What are They, and Do They Help?". Den of Geek. 23 November 2017.
  5. Oppenheim, Maya (19 July 2017). "Piers Morgan leaks BBC salaries by breaking embargo and calls it a scoop" . The Independent. Archived from the original on 18 June 2022. Retrieved 16 July 2018.
  6. York, Chris (19 July 2017). "Piers Morgan Branded 'Bellend' For Breaking BBC Pay Embargo". HuffPost. Retrieved 16 July 2018.
  7. Powell, Tom (19 July 2017). "Piers Morgan blasted for 'leaking' BBC salaries and claiming 'scoop'". London Evening Standard. Retrieved 16 July 2018.
  8. Moniz, Dave; Keen, Judy (27 November 2003). "Secrecy, Precautions Minimized Risk". USA Today . Retrieved 2 December 2006.
  9. Hildebrandt, Amber (5 February 2006). "CBC News Indepth: Federal Budget 2006". Canadian Broadcasting Corporation . Retrieved 2 December 2006.
  10. Allan, Tony (14 May 2007). "ABC Rural Victorian Country Hour Blog: Locked up with the Federal Budget". Australian Broadcasting Corporation. Archived from the original on 3 March 2016. Retrieved 27 July 2007.
  11. 1 2 Fontanarosa, Phil B.; Flanagin, Annette & DeAngelis, Cathering D. (13 December 2000). "The Journal's Policy Regarding Release of Information to the Public". Journal of the American Medical Association . 284 (22): 2929–2931. doi:10.1001/jama.284.22.2929. PMID   11147991.
  12. Roberts, John (30 April 1994). "Medicine and the Media: News Embargoes—in Whose Interest?". British Medical Journal . 308 (6937): 1168–1169. doi:10.1136/bmj.308.6937.1168a. S2CID   70573709.

Further reading