Old Style, later referred to as modernised old style, was the name given to a series of serif typefaces cut from the mid-nineteenth century and sold by the type foundry Miller & Richard, of Edinburgh in Scotland. It was a standard typeface in Britain for literary and prestigious printing in the second half of the nineteenth century and the early twentieth century, with many derivatives and copies released.
The Old Style faces of Miller & Richard, reportedly cut by punchcutter Alexander Phemister, were made in imitation of earlier styles of typeface, particularly the Caslon typeface cut by William Caslon from the 1720s, but with a modernised design. [2] [1] It was immediately very successful: the 1880s Bibliography of Printing describes its popularity as "unsurpassed in the annals of type-founding". [3]
The exact date of Old Style's release is apparently uncertain as Miller & Richard published specimens erratically, but according to James Mosley and Morris it first appears in an 1860 specimen. [4] [1] [2]
Like Caslon, Old Style has slanting top serifs and an avoidance of abrupt transitions of weight, but compared to Caslon it is much lighter in colour and the stress is vertical (the top of the round letters uniformly the thinnest part of the letter, rather than at a position of roughly eleven o'clock), reflecting changes in taste since the eighteenth century. [5] [6] [7] The letters are rather wide and the italic is evenly, and rather strongly slanted. [6] [8] The two-way Q recalls the Baskerville type of the mid-eighteenth century. [9] Hugh Williamson describes it as "large on the body, light and open, and rather wide". [6]
The name "old style" is confusing, as it and "old face" have been used differently by different authors to refer to "true old-style" printing types from around 1480–1750 (and relatively authentic copies of them) and the new "Old Style" face of Miller & Richard and its imitations, which appear rather different. [10] Walter Tracy and others have used the term "modernised old style" to describe the Miller & Richard designs to reduce ambiguity,[ citation needed ] although "Old Style" was the name under which Miller and Richard sold it. It is sometimes classified as a "transitional" serif typeface (in the vein of typefaces of the eighteenth century such as Baskerville) due to these modernisations. [11] [12]
The typeface Bookman Old Style is a descendant of a bolder version of the Old Style face, known in the nineteenth century as Old Style Antique. [2] ("Antique" in this case means a slab serif-style design, with thicker build, emphatic serifs and possibly reduced stroke contrast, rather than an old-fashioned design. [2] [13] )
Released at a time when Caslon type was coming back into fashion, Old Style became a standard typeface sold by many foundries. It was also copied by the new hot metal typesetting companies Monotype and Linotype. [14] [4] [15] Monotype's copy was their second best-selling typeface of all time in hot metal. [16] [17] Besides simple copies, it helped to create a genre of a wide range of loose revivals and adaptations of the Caslon design, visible in the wide-spreading arms of the T and the sharp half-arrow serifs on many letters. (Ronaldson Old Style by Alexander Kay was another, [18] as was Phemister's own later Franklin, created after he had emigrated to the United States. [19] [20] ) Legros and Grant parodied the large number of copies of Old Style in their 1916 textbook on printing technology, Typographical Printing Surfaces, by printing a poem with different lines in different copies. [21] [22]
Reviews of the aesthetic quality of Old Style in the mid-twentieth century were often low, despite its precise and careful design, and it declined in popularity. [23] [24] While recognising its practicality in his book A Tally of Types , it was described by Stanley Morison in 1935 as "a sort of diluted version of Caslon", by Williamson as "rather thin and colourless", [6] by William Morris's biographer William S. Peterson as "a pallid imitation of Caslon" and by Mosley as "bland". [25] [26] [1] It generally went out of fashion in body text in favour of new designs such as Times New Roman or more authentic revivals such as Baskerville and Bembo by the mid-twentieth century in Britain, although Hugh Williamson in 1956 noted that it was still popular for niche uses due to an extensive character support accumulated over the years of its popularity. [23] [25] [27] More positive reviews come from Nesbitt, who describes it as "a light face, but well-designed throughout" and Macmillan, who describes Phemister's engraving technique as "of the highest quality". [9] [lower-alpha 1]
Several digitisations are available, often of later hot metal adaptations. [33] [34] [35] [lower-alpha 2]
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. For the purposes of type classification, sans-serif designs are usually divided into these major groups: § Grotesque, § Neo-grotesque, § Geometric, § Humanist, and § Other or mixed.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic" and serif typefaces as "roman".
In the manufacture of metal type used in letterpress printing, a matrix is the mould used to cast a letter, known as a sort. Matrices for printing types were made of copper.
Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work.
Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the 19th century. It is characterized by:
Bookman, or Bookman Old Style, is a serif typeface. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography, for trade printing such as advertising, and less commonly for body text. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular.
Clarendon is the name of a slab serif typeface that was released in 1845 by Thorowgood and Co. of London, a letter foundry often known as the Fann Street Foundry. The original Clarendon design is credited to Robert Besley, a partner in the foundry, and was originally engraved by punchcutter Benjamin Fox, who may also have contributed to its design. Many copies, adaptations and revivals have been released, becoming almost an entire genre of type design.
Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy. Baskerville is classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.
Joanna is a serif typeface designed by Eric Gill (1882–1940) from 1930 to 1931 that was named for one of his daughters. Gill chose Joanna for setting An Essay on Typography, a book by Gill on his thoughts on typography, typesetting and page design. He described it as "a book face free from all fancy business".
Bell is the name given to a serif typeface designed and cut in 1788 by the punchcutter Richard Austin for the British Letter Foundry, operated by publisher John Bell, and revived several times since.
Plantin is an old-style serif typeface. It was created in 1913 by the British Monotype Corporation for their hot metal typesetting system and is named after the sixteenth-century printer Christophe Plantin. It is loosely based on a Gros Cicero roman type cut in the 16th century by Robert Granjon held in the collection of the Plantin–Moretus Museum, Antwerp.
Century is a family of serif type faces particularly intended for body text. The family originates from a first design, Century Roman, cut by American Type Founders designer Linn Boyd Benton in 1894 for master printer Theodore Low De Vinne, for use in The Century Magazine. ATF rapidly expanded it into a very large family, first by Linn Boyd, and later by his son Morris.
Imprint is a serif typeface created by Monotype, commonly used for body text. Originally called Imprint Old Face, it is a sturdy, amiable design with a large x-height, Caslon-like but with more regularity in its letterforms. It was commissioned by the London publishers of The Imprint, a short-lived printing trade periodical published during 1913.
Scotch Roman is a class of typefaces popular in the early nineteenth century, particularly in the United States and to a lesser extent the United Kingdom. These typefaces were modeled on a design known as Pica No. 2 from the Edinburgh foundry of William Miller. Some accounts suggest that Miller's type, the oldest surviving specimen of which dates to 1813, was cut by Richard Austin, who had previously produced the Bell types for the British Letter Foundry.
Vincent Figgins was a British typefounder based in London, who cast and sold metal type for printing. After an apprenticeship with typefounder Joseph Jackson, he established his own type foundry in 1792. His company was extremely successful and, with its range of modern serif faces and display typefaces, had a strong influence on the styles of British printing in the nineteenth century. A successor company continued to make type until the 1970s.
A reverse-contrast or reverse-stress letterform is a design in which the stress is reversed from the norm: a typeface or custom lettering where the horizontal lines are the thickest. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round. The style invented in the early nineteenth century as attention-grabbing novelty display designs. Modern font designer Peter Biľak, who has created a design in the genre, has described them as "a dirty trick to create freakish letterforms that stood out."
A display typeface is a typeface that is intended for use in display type at large sizes for titles, headings, pull quotes, and other eye-catching elements, rather than for extended passages of body text.
Miller & Richard was a type foundry based in Edinburgh that designed and manufactured metal type. It operated from 1809 to 1952.
In typography, a fat face letterform is a serif typeface or piece of lettering in the Didone or modern style with an extremely bold design. Fat face typefaces appeared in London around 1805–1810 and became widely popular; John Lewis describes the fat face as "the first real display typeface."
[Reviewing Monotype's Old Style, Series 2]: In 1852 [sic?], Miller and Richard, who had been in the forefront of modern face production, led the way to a new development by issuing specimens of a regularized old face which they named Old Style. The new class of old style types, of which this was the first, reverted to gradual shading and to oblique top-serifs, but retained vertical stress, and was a good deal thinner in stroke and larger on the body than the best of the old faces. Types of this kind became popular in the second half of the 19th century, without ousting modern faces. The Monotype machine was introduced to British printers in 1901; the first two type-faces cut for it in England were, first of all, a modern, cut in 1900, and, later in the same year, this old style, adapted from a popular design more recent than that of Miller and Richard….the design is rather thin and colourless; its use is now confined almost entirely to textbooks which make use of its considerable range of special sorts for foreign language composition…the letters are large on the body, light and open, and rather wide.
In this face the squared or angled shoulder of the m and n, and all other peculiarities of old-style, are strongly emphasized. Note the angled serifs of the lower-case, and the added angles given to many of the capitals...each character has a notable sharpness and clearness.