Pennsylvania gubernatorial election, 1970

Pennsylvania gubernatorial election, 1970

←  1966 November 3, 1970 (1970-11-03) 1974  →

Nominee Milton Shapp Ray Broderick Party Democratic Republican Running mate Ernie Kline Ralph Scalera Popular vote 2,043,029 1,542,854 Percentage 55.22% 41.7%

County results

Governor before election Raymond Shafer Republican Elected Governor Milton Shapp Democratic

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v t e

The Pennsylvania gubernatorial election of 1970 was held on November 3. Democrat Milton Shapp challenged incumbent Republican Lieutenant Governor Ray Broderick.

Primary elections

Lieutenant Governor Broderick was unopposed for the Republican noination. The Democratic campaign began with a bruising campaign in which Milton Shapp, electronics executive, defeated Auditor General and former State Senator Bob Casey for the second year in a row. As in the prior election, Shapp and Casey proved to be disparate personalities. The liberal and business-oriented Shapp ran an aggressive campaign into which he injected much of his own funding, while the affable Casey ran a relatively conservative campaign and appealed to labor and rural voters.

Pennsylvania gubernatorial Democratic primary election, 1970 ^[1]

Party		Candidate	Votes	%
	Democratic	Milton Shapp	519,161	49.15
	Democratic	Bob Casey	480,944	45.53
	Democratic	Harvey Johnston	33,427	3.17
	Democratic	Sam Neff	8,957	0.85
	Democratic	Walter Tray	8,252	0.78
	Democratic	Ed Lavalle	5,557	0.53

Major party candidates

Democratic

• Milton Shapp, CEO of Jerrold Electronics
  • running mate: Ernie Kline, Pennsylvania State Senate Minority Leader

Republican

• Ray Broderick, Lieutenant Governor
  • running mate: Ralph Scalera, Beaver County Court of Common Pleas Judge

Campaign

Although Pennsylvania's Democratic establishment had not been keen on Shapp during his first run for the executive office, the support of Lieutenant Gubernatorial nominee Ernie Kline, a power broker within the party, caused support to much better coalesce behind Shapp than it had in 1966. Shapp, who is Jewish, also dealt with a lower degree of anti-Semitism during this campaign, as moderate voters were put off by the hateful messages that had been transmitted during the prior election cycle. Broderick's campaign faced an uphill battle, as he was forced to deal with the unpopularity of his boss, Governor Ray Shafer. Furthermore, Broderick was portrayed as unrealistic in his promises, as he asserted that he would not raise taxes, despite a massive state deficit. Broderick attempted to present himself as an ally of Richard Nixon and ran on a corresponding law-and-order platform; however, his tough stances often backfired, such as when outrage ensued over a Republican cartoon that depicted Shapp's liberal view as equivalent to the Viet Cong. ^[2]

Shapp won victory by a huge margin. His liberalism and local base allowed him to nearly win the suburbs of Philadelphia, a GOP stronghold at the time. Furthermore, he not only performed well in conservative Central Pennsylvania, but even defeated Broderick by a considerable margin in those locales. ^[2]

Results

Pennsylvania gubernatorial election, 1970 [3] [4]
Party		Candidate	Running mate	Votes	Percentage
	Democratic	Milton Shapp	Ernie Kline	2,043,029	55.21%
	Republican	Ray Broderick	Ralph Scalera	1,542,854	41.69%
	Constitutional	A.J. Watson	Joe Brewer	83,406	2.25%
	American Independent	Francis McGeever	Conrad Moore	21,647	0.58%
	Socialist Workers	George Taylor	Paul Barnes	3,588	<0.01%

References

1. http://www.ourcampaigns.com/RaceDetail.html?RaceID=43854.
2. Kennedy, John J. (2006). Pennsylvania Elections: Statewide Contests From 1950-2004. University Press of America. ISBN   9780761832799. 
3. The Pennsylvania Manual, p. 626.
4. The Pennsylvania Manual, p. 625.