Platige Image S.A. is a Polish-based company specializing in the creation of computer graphics, 3D animation, and digital special effects for various fields, including advertising, film, art, education, and entertainment. The studio employs a team of over 320 artists, comprising directors, art directors, graphic designers, and producers. The company has won approximately 280 awards and honors. Its animated shorts have garnered top prizes at SIGGRAPH four times and earned two British Academy of Film and Television Arts (BAFTA) awards. Additionally, the studio has been nominated for the Palme d'Or at the Cannes Film Festival and the Golden Lions at the Venice Film Festival,[1] as well as receiving an Oscar nomination.
Platige Image is a creative studio that became known in the advertising industry, producing over 5,000 commercials for big brands and working with renowned agencies worldwide such as BBDO, DDB Worldwide, Grey Global Group, Havas Worldwide, JWT, Saatchi & Saatchi, PZL, Publicis, Young and Rubicam, etc. The studio also completed numerous campaigns for international markets, including the UK, Portugal, and the US, creating commercials for popular brands like LEGO, Kellogg Company, Discovery Channel, History Channel, and Vodafone. Recently, Platige Image collaborated with the Australian Tourist Board for a project,[2] providing film and advertising spot-making expertise.
The studio has also worked with luxury car brands like Ferrari,[3]Audi, and Aston Martin,[4] and has produced some of Poland's most iconic advertising campaigns, including the widely popular Land of Orange series, the Heart and Mind characters, and commercials for popular beer Zubr, in partnership with Kompania Piwowarska.[5]
Animation
Platige Image has audiences with animated shorts, including cult works, including The Cathedral (2003),[6]Fallen Art (2004),[7] Ark (2007), The Kinematograph (2009)[8] and Paths of Hate (2010).[9] Platige Image has unique projects like the world's first stereoscopic reconstruction of a destroyed city, City of Ruins (2010),[10] and a stereoscopic interpretation of Jan Matejko's Battle of Grunwald.[11] Platige Image portfolio that includes projects for industry like Activision, Ubisoft, SEGA, Creative Assembly and CD Projekt Red. In 2019, Platige Image made the Netflix's series Love, Death & Robots, creating Fish Night, directed by Damian Nenow.[12]
Film & VFX
The studio was involved in VFX work for multiple Polish and international feature films, including Lars von Trier's Melancholia (2011) and Antichrist (2009), Jerzy Skolimowski's Essential Killing (2010), Andrzej Wajda's Katyń (2007), and Rafał Wieczyński's Popieluszko. Freedom Is Within Us. Currently. Platige providing visual effects for Lukasz Barczyk's Łukasz Barczyk's Influenz[13] and collaborating on the post-production of Agnieszka Smoczynska Daughters of Dancing (2015). The studio it also produced an animated prologue for Patty Jenkins' Wonder Woman in 2017.[14]
A subsidiary company, called Platige Films, was created to extend the feature film and TV production capacities of Platige Image. The first feature produced by the subsidiary is called Another Day of Life.[15] The film, released in 2018, is based on book under the same name by Ryszard Kapuściński. The film, which premiered at the 2018 Cannes Film Festival, earned the studio a European Film Award for Best Animated Film.[16][17] Platige Image it's also collaborating with Netflix on a number of series productions, including The Witcher seasons 1-3[18] and Shadow and Bone season 2.
Entertainment
Platige Image has expanded its creative reach to the world of theater, partnering with theaters in Poland and abroad. The studio leverages its expertise in computer graphics, digital special effects and innovative technology to craft sets. Some of the studio's productions include the world's first-ever 3D production, Polita, at Buffo Theater,[19] and musical Pilots at Roma Musical Theater.[20] Platige's contribution to the arts industry extends beyond traditional theater, with its work on the special effects and sets for the acclaimed Romeo and Juliet production staged in St. Petersburg.[21]
Culture and education
Platige Image's actions for technology and art extends beyond entertainment into the realm of cultural and educational experiences. Their animated History of Poland, directed by Tomek Baginski,[22] depicts 140 important events in Polish history, and the City of Ruins project, a digital reconstruction of a city destroyed during World War II using stereoscopic technology, was created for the Warsaw Rising Museum.[23] Platige also contributed to the commemoration of the 600th anniversary of the Battle of Grunwald, creating a stereoscopic interpretation of Jan Matejko's painting for the National Museum in Warsaw.[24] The studio also designed the spatial and visual concept for the permanent exhibition at the Jozef Pilsudski Museum in Stara Milosna.[25] The Platige Image consortium, in cooperation with WWAA, is also working on a permanent exhibition for the Museum of the Polish Army at the Warsaw Citadel.
Broadcast
Platige Image's expertise in graphic design extends to TV studios in Poland, with collaborations with major networks such as TVP and Polsat since 2018. Their projects include the design of Polsat Sport's largest sports studio in Poland and the creation of a virtual studio for online events in partnership with Polsat television.[26] In 2018, the studio also designed a fresh visual identity for "Wiadomości," the TVP's news program.[27]
Events
Platige Image has been a partner of UEFA since 2015, when the studio orchestrated opening ceremonies for UEFA Europa League finals.
Come 2019, Platige's scope of work expanded as it took the reins of the "European Forum for New Ideas" event. As the overall producer, the studio is tasked with designing the atmosphere for all panels and side events.[28]
Platige Image was founded by Jarosław Sawko and Piotr Sikora in Warsaw, in 1997. The two met in an MBA degree program and their trust in the development potential of the animation and post-production market led them establish their own company. They raised start-up capital by selling 300 studio lamps of their own design. The company debuted with VFX work for the music video for Justyna Steczkowska's Niekochani (1997), which went on to win the Machiner award. The turning point for the studio came with their redesign of the visuals for TVP1, Poland state-owned television channel. Platige received the Golden Eagle award in 1999 for the redesign which paved its way into the world of advertising work.
Since its inception, Platige has been collaborating with the largest Polish and international advertising agencies, including BBDO, DDB, Gray, Havas Worldwide, JWT, Leo Burnett, Saatchi & Saatchi, PZL, Publicis, and Young and Rubicam. The steady increase of advertising jobs and commissions allowed Platige to expand its staff and operations.
The VFX work for Quo Vadis (2001) directed by Jerzy Kawalerowicz was Platige's first big film challenge. A special piece of software was created solely for the purpose of automatic cloning of characters that were to populate the Roman Colosseum depicted in the movie.
Simultaneously, Platige was involved in purely artistic pursuits. Tomek Bagiński's The Cathedral, the first animated short produced by Platige was released in 2002. It was nominated for an Academy Award in the Best Animated Short Film category a year later. The success of The Cathedral opened up the way for more original in-house productions and Platige released its next short, Marcin Waśko's Undo, in that same year.
In 2004, Platige moved into its new headquarters at Racławicka 99 in Fort Mokotów, one of the forts comprising Fortress Warsaw, a ring of fortifications constructed in the 19th century.[29]
Two years after The Cathedral, Tomek Bagiński released Fallen Art. The short received the Jury Award at the SIGGRAPH festival and the British Academy of Film and Television Arts (BAFTA) award in the Best Short Animation category.
Ça Ira, an opera by Roger Waters, had its world premiere in Poznań in 2006. Platige was commissioned by the opera's director, Janusz Józefowicz, to create the visuals for the performance. The resulting two-hour-long animation, composed of archival footage and animated sequences, was used as digital set design for the performance, accompanying the actors on stage.
In 2007, Platige released Ark, a short film directed by Grzegorz Jonkajtys. The movie was shot using MILO Motion control, a system that combined realistic set designs with computer animation.[30] Ark was screened at multiple international movie festivals and received numerous awards and honors, including the Best of Show Award at the SIGGRAPH festival, and a Golden Palm nomination at the Cannes Film Festival.[31]
Another landmark event of 2007 that opened up new development avenues for Platige was the collaboration with CD Projekt Red, a video game development and publishing house. As a result of that collaboration, Tomek Bagiński directed Platige's first video game cinematic for “The Witcher.” The cutscene was nominated for a Visual Effects Society award.
Also in 2007, Platige was once again involved in a theater production. The studio, in cooperation with the Warsaw-based Roma Theater, created digital stage designs for The Academy of Mr. Kleks.
Platige was subsequently commissioned to create digital set designs for “Seven Gates of Jerusalem,” a performance prepared for Krzysztof Penderecki's 75th birthday. The animation was directed by Tomek Bagiński. The show was nominated for an Emmy Award.
In 2009, two major historical motion pictures were released, both containing VFX work by Platige Image: Rafał Wieczyński's Popiełuszko: Wolność jest w nas and Andrzej Wajda's Katyń. The latter was the first Polish movie with digital post-production done in 4K resolution technology – that is in nearly thirty times the resolution of typical television productions. Platige processed over 160 shots, totaling over 15 minutes of the entire movie.
Also in 2009, the Danish production house Zentropa commissioned Platige Image to do visual effects for Lars von Trier's Antichrist.[32] The project resulted in a subsequent collaboration on the director's next movie, Melancholia, which was later nominated for the Golden Palm at the 2011 Cannes Film Festival.
Tomek Bagiński's follow-up effort, The Kinematograph, was also released in 2009. The movie was the result of Bagiński's collaboration with Jakub Jabłoński, an illustrator who designed the visuals and served as the film's animation director. Inspired by Victorian fairy tales, Jabłoński used Mateusz Skutnik's comic, “Revolutions 3. Monochrome,” as basis for his concept art for the movie.
In that same year, Platige produced its first commercial short that utilized stereoscopy, LECH Run. The experienced enabled the studio to get involved in 3D filmmaking and similar projects.
In 2010, the studio completed three important special projects that exhibited use of animation in service of both: art and education.
Platige was commissioned by the Polish Agency for Enterprise Development to create animated movies that would promote Poland at the Expo 2010 in Shanghai. One was called The Animated History of Poland and was directed by Tomek Bagiński, while the other, directed by Rafał Wojtunik, was called The Animated Guide to Polish Success.
For the Warsaw Uprising Museum, the studio created City of Ruins – the first ever digital stereoscopic reconstruction of a razed city. The film recreates the flight of a B-24 Liberator bomber over the ruins of Warsaw that took place in the spring of 1945.[33]
Commissioned by the National Culture Centre, Tomek Bagiński directed a series of ads called The Battle of the Sexcentenary for the campaign promoting the events commemorating the 600th anniversary of the Battle of Grunwald. Meanwhile, another director with a very clear and recognizable style, Damian Nenow, emerged from the Platige staff. His second short (after The Great Escape), the first he created at Platige, called Paths of Hate, received multiple awards at numerous international festivals, including the Best of Show award at SIGGRAPH, a Special Distinction at the Annecy IAFF and was nominated for a Visual Effects Society award.[34]
In 2011, Platige faced a whole new challenge: preparing a complex image campaign for the Polish Tourism Organization that would promote Poland at ITB Berlin, the largest tourism trade fair in the world. The campaign slogan: Move Your Imagination. The studio undertook a successful attempt to radically overhaul Poland's image abroad using modern design and the possibilities offered by computer animation. The campaign featured a series of animated movies, the use of massive sculptures of the campaign characters in various public spots in Berlin and outdoor advertising, as well as an interactive stereoscopic show for the 5,000 people that participated in the opening ceremony of the trade fair.
The end of 2011 brought three more important events.
On December 14, 2011, Platige became a publicly traded company by entering the NewConnect stock market. On the day of its stock exchange debut, the price of Platige shares soared by 32.1%, leveling out at 21 PLN. A year later, the price of Platige shares (identified by the PLI symbol) has risen by another 76%.[35]
A design of the permanent exhibition at the Museum of Polish History, developed jointly by Platige and the WWAA architecture design studio, has been selected as the winner of an international contest organized by the Museum authorities. Also in 2011, the studio established a working relationship with the Qatari government to produce “Dream 2030,” an animated short directed by Grzegorz Jonkajtys and Rafał Wojtunik. It was Platige's first production for the new market.
In 2012, Platige Image teamed up with renowned Brazilian advertising director Jarbas Angelli and his agency AD Studio in São Paulo. That same year, Platige produced a cinematic for the game The Witcher 2: Assassins of Kings, which garnered numerous awards and recognitions, including the London International Awards.[36] Platige premiered their largest film project yet, The Hero and Message, during Qatar's National Day celebration on 18 December 2012. This 25-minute animation was created in just six months and consisted of over 500 shots, made for Qatar's government agency. The studio release of another cinematic for CD Projekt RED's game, Cyberpunk 2077, in January 2013.[37]
Platige Image in 2014 with the release of their first in-house mobile game and the start of production on the feature-length animated film, Another Day of Life.[38] Platige paid attention of brands, leading to projects like a Nike promo featuring Cristiano Ronaldo[39] and the European Space Agency's Rosetta mission Ambition spot, directed by Tomasz Baginski.[40]
By 2015, Platige had made a projects like Legends of Poland for the Allegro Group and event productions for the Polish pavilion at EXPO 2015[41] and UEFA soccer events. The following year resulting productions like the musical Sky for Theater Amsterdam[42] and Peter Pan for the Musical Theater in Gdynia.
In 2016, Platige expanded with the creation of Dobro production studio and Fish Ladder studio, focused on developing creative strategies for science, art, and business. They continued their successful partnership with UEFA, producing opening ceremonies for both the Europa League and European Super Cup finals.
Changes in organizational structure and financial management in 2017 paved the way for Platige's active marketing efforts to attract international clients. They established a Business Development department and an animation team capable of producing special effects for film productions, including Netflix's The Witcher series.
2018 saw the studio's involvement in the production of The Witcher. In 2019, the game trailer for Metro Exodus Artyom's Nightmare (directed by T. Suwalski)[43] snagged the ultimate prize for Best Game Cinematic.[44] Fast-forward to 1 May 2021, when the cinematic for Resident Evil Village (directed by J. Jablonski) made its debut.[45]
The company continued to develop advertising productions, earning recognition with the 2019 Post Production Studio of the Year award.[46]
The COVID-19 pandemic led Platige to focus on graphic design projects for the gaming industry, including producing cinematics for the Call of Duty series in collaboration with Activision, a global game producer. The company is also working on developing a new virtual production service (film plans using LED screens and AR technology) as well as utilizing real-time engine technology in animation production.
In 2020, the company is also developing a strategy for the next 5 years,[47] which includes plans to expand into the US and MENA (Middle East North Africa) markets, among others.
Platige Image's 2021 profits hit an all-time high, thanks to deal with Activision Publishing Inc. for the production of cinematics for the Call of Duty franchise. In a move to further penetrate the US market, the company opened an office there in March 2022.[48]
This year also marks Platige's 25th anniversary, with the company employing already over 300 people, and actively continuing its expansion into international markets, including Australia, where on behalf of the Australian Chamber of Tourism, Platige Image produced a commercial featuring actress Rose Byrne. For this campaign, Platige prepared a 9-minute film, as well as 60, 30, and 15-second commercials.[49] At the same time, the company produced commercials for Qantas Airlines, which collaborated on the project.
In 2022, Platige Image receives its fourth award for the best post-production studio at KTR.[50] The company continues to implement the use of the Unreal Engine (Epic Games) in its productions. Revenues from productions entirely made with the Unreal Engine account for over 10% of the total revenues. The results in implementing this tool resulted in obtaining the status of an official service partner of Unreal Engine.[51] The company also obtains safety certificates from leading film studios. Platige Image develops cooperation with game producers such as Activision and Ubisoft. The company also opens the most modern motion capture studio in this part of Europe.[52]
Capital Group
The Platige Image Group Companies consists of:[53]
DOBRO sp. z o.o.
A Warsaw-based entity specializes in film production and organization of film sets.
Platige Films sp. z o.o.
Headquartered in Warsaw, engages in self-production of film projects and intellectual property management. Presently, Platige Image S.A. owns 400 shares worth PLN 200,000, equivalent to 100% of the company's share capital.
Fatima Film sp. z o.o. and Fatima Film sp. z o.o. sp. k.
Both based in Warsaw, were acquired by the Issuer, which now holds 100% of the capital of Fatima sp. z o.o. The latter company serves as the sole general partner of Fatima sp. z o.o. sp. k., which has the Issuer as its only limited partner. These entities were established to implement a new system for managing large-scale projects through separate entities. This structure allows for the implementation of different financing strategies for various projects and for attracting partners for individual productions. The purpose of the Fatima companies is to transfer the Fatima project from Platige Films sp. z o.o. and secure financing for its completion.
Platige sp. z o.o. and Platige sp. z o.o. sp. k.
Headquarters in Warsaw. The Issuer has acquired 100% of the share capital of Platige sp. z o.o. with a value of PLN 5,000. Platige sp. z o.o. is the only limited partner of Platige sp. z o.o. sp. k. The Issuer is the only general partner in Platige sp. z o.o. sp. k. The task of these companies is to acquire new projects for the Platige Image Group S.A. and develop business contacts with new partners.
IMAGE GAMES S.A.
Based in Warsaw, has a share capital of PLN 106,444.50, with the Issuer holding 24.43% of the total number of votes. The issue price of the subscribed shares corresponds to their par value. The company operates both domestically and internationally, with a focus on creating and commercializing games in the AA segment.
PJ GAMES sp. z o.o.
Headquarters in Warsaw. The share capital of PJ GAMES sp. z o.o. is PLN 105,000, of which 80% is subscribed by the Issuer and 20% by Juggler Games sp. z o.o. The issue price and sale price of shares correspond to their nominal value. The share of votes in PJ GAMES is equal to the share of the share capital. The aim of PJ GAMES' activity is to develop a computer game project, initiated by Juggler Games and agreed upon by the Issuer and Juggler Games, to the so-called gold master version (i.e. the final version of the game) and its commercial distribution.
PLATIGE INC.
Represents the broad interests of Platige Image S.A. in the United States.
PLATIGE US LLC.
Represents the broad interests of Platige Image S.A. in the United States. Platige INC. holds 75% of the capital and voting shares of Platige US LLC.
Golden Statue in the category: TV/Cinema/Online Film - Production and Post Production; subcategory: Animation
2012
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