Platige Image

Last updated
Platige Image S.A.
Company type Spółka Akcyjna
WSE:  PLI
Industry Visual effects, CGI animation, Motion pictures, cinematography, cutscenes, animated movies
Founded
  • 1997 (1997)
FounderJarosław Sawko, Piotr Sikora
Headquarters
Warsaw
,
Poland
Key people
Karol Żbikowski (CEO)
Divisions Platige Image LLC
Website platige.com

Platige Image S.A. is a Polish-based company specializing in the creation of computer graphics, 3D animation, and digital special effects for various fields, including advertising, film, art, education, and entertainment. The studio employs a team of over 320 artists, comprising directors, art directors, graphic designers, and producers. The company has won approximately 280 awards and honors. Its animated shorts have garnered top prizes at SIGGRAPH four times and earned two British Academy of Film and Television Arts (BAFTA) awards. Additionally, the studio has been nominated for the Palme d'Or at the Cannes Film Festival and the Golden Lions at the Venice Film Festival, [1] as well as receiving an Oscar nomination.

Contents

Product divisions

Commercials

Platige Image is a creative studio that has produced over 5,000 commercials for big brands and works with agencies worldwide. The studio also completed numerous campaigns for international markets, including the UK, Portugal, and the US, creating commercials for popular brands like LEGO, Discovery Channel, and History Channel. Platige Image has collaborated with the Australian Tourist Board for a project, [2] providing film and advertising spot-making expertise.

The studio has also worked with luxury car brands like Ferrari, [3] Audi, and Aston Martin, [4] and has produced some of Poland's advertising campaigns, including the Land of Orange series, the Heart and Mind characters, and commercials for beer Zubr in partnership with Kompania Piwowarska. [5]

Animation

Platige Image has audiences with animated shorts, including cult works, including The Cathedral (2003), [6] Fallen Art (2004), [7] Ark (2007), The Kinematograph (2009) [8] and Paths of Hate (2010). [9] Platige Image has a stereoscopic reconstruction of a destroyed city in City of Ruins (2010) [10] and a stereoscopic interpretation of Jan Matejko's Battle of Grunwald. [11] Platige Image portfolio that includes projects for industries like Activision, Ubisoft, SEGA, and CD Projekt Red. In 2019, Platige Image made Netflix's series Love, Death & Robots, creating Fish Night, directed by Damian Nenow. [12]

Film and VFX

The studio was involved in VFX work for Lars von Trier's Melancholia (2011) and Antichrist (2009), Jerzy Skolimowski's Essential Killing (2010), Andrzej Wajda's Katyń , and Rafał Wieczyński's Popieluszko. Freedom Is Within Us. Platige provided the visual effects for Lukasz Barczyk [13] and collaborated on the post-production of Agnieszka Smoczynska's Daughters of Dancing (2015). The studio also produced an animated prologue for Patty Jenkins's Wonder Woman in 2017. [14]

A subsidiary company, called Platige Films, was created to extend the feature film and TV production capacities of Platige Image. The first feature produced by the subsidiary is called Another Day of Life . [15] The film, which premiered at the 2018 Cannes Film Festival, earned the studio a European Film Award for Best Animated Film. [16] [17] Platige Image also collaborated with Netflix on The Witcher seasons 1 to 3 [18] and Shadow and Bone season 2.

Entertainment

The studio's productions include a 3D production, Polita, at Buffo Theater, [19] and musical Pilots at Roma Musical Theater. [20] They have animated the History of Poland, directed by Tomek Baginski; [21] a digital reconstruction of a city destroyed during World War II using stereoscopic technology was created for the Warsaw Rising Museum. [22] Platige created a stereoscopic interpretation of Jan Matejko's painting for the National Museum in Warsaw to commemorate the 600th anniversary of the Battle of Grunwald. [23] The studio also designed the visual concept for the permanent exhibition at the Jozef Pilsudski Museum in Stara Milosna. [24]

Platige Image has collaborated with TVP and Polsat since 2018. Their projects include the design of Polsat Sport's largest sports studio in Poland and the creation of a virtual studio for online events in partnership with Polsat television. [25] In 2018, the studio also designed the visual identity for Wiadomości, the TVP's news program. [26]

Events

Platige Image has been a partner of UEFA since 2015, when the studio orchestrated opening ceremonies for UEFA Europa League finals.

History

Platige Image was founded by Jarosław Sawko and Piotr Sikora in Warsaw in 1997. The two met in an MBA degree program. They raised start-up capital by selling 300 studio lamps of their own design. The company debuted with VFX work for Justyna Steczkowska's music video, Niekochani (1997). The studio redesigns the visuals for TVP1. Platige received the Golden Eagle Award in 1999 for the redesign. The VFX work for Quo Vadis, directed by Jerzy Kawalerowicz, led to Platige making a special software solely for the purpose of automatic cloning of characters that were to populate the Roman Colosseum depicted in the movie.

In 2004, Platige moved into its new headquarters at Racławicka 99 in Fort Mokotów, one of the forts comprising Fortress Warsaw, a ring of fortifications constructed in the 19th century. [27]

Two years after The Cathedral, Tomek Bagiński released Fallen Art. The short received the Jury Award at the SIGGRAPH festival and the British Academy of Film and Television Arts (BAFTA) award in the Best Short Animation category. Ça Ira, an opera by Roger Waters, had its world premiere in Poznań in 2006. Platige was commissioned by the opera's director, Janusz Józefowicz, to create the visuals for the performance. The resulting two-hour-long animation, composedw of archival footage and animated sequences, was used as the digital set design for the performance. In 2007, Platige released Ark. The movie was shot using MILO Motion control, a system that combined realistic set designs with computer animation. [28] Ark was screened at multiple international movie festivals. [29] In 2009, Rafał Wieczyński's Popiełuszko: Wolność jest w nas and Andrzej Wajda's Katyń were released. The Danish production house Zentropa commissioned Platige Image to do the visual effects for Lars von Trier's Antichrist. [30]

On December 14, 2011, Platige became a publicly traded company by entering the NewConnect stock market. On the day of its stock exchange debut, the price of Platige shares went up by 32.1 percent. A year later, the price of Platige shares (identified by the PLI symbol) has risen by another 76 percent. [31]

In 2012, Platige Image teamed up with Brazilian advertising director Jarbas Angelli and his agency in São Paulo. That same year, Platige produced a cinematic for the game The Witcher 2: Assassins of Kings. [32] Platige premiered their largest film project yet, The Hero and Message, during Qatar's National Day celebration on 18 December 2012. This 25-minute animation was created in just six months and consisted of over 500 shots, made for Qatar's government agency. The studio released another cinematic for CD Projekt RED's game, Cyberpunk 2077, in January 2013. [33] In 2014, Platige Image released their first in-house mobile game and the start of production on the feature-length animated film, Another Day of Life. [34] Platige worked on a Nike promo featuring Cristiano Ronaldo [35] and the European Space Agency's Rosetta mission Ambition spot. [36]

The COVID-19 pandemic led Platige to focus on graphic design projects for the gaming industry, including producing cinematics for the Call of Duty series in collaboration with Activision. The company is also developing a strategy for the next 5 years, [37] which includes plans to expand into the US and MENA (Middle East and North Africa) markets, among others. During Platige's 25th anniversary, Platige prepared a 9-minute film as well as 60, 30, and 15-second commercials. [38] The company also produced commercials for Qantas Airlines.

Capital Group

The Platige Image Group Companies consists of: [39]

Key projects

Commercials

DateBrand/TitleAgency
1998 Empik
2000 No to Frugo PZL
2003–2013 Żubr PZL
2005–2013LEGO
2006Galp balloons
2007What a Channel
2007GoplanaGPD Advertising
2007–2012 Listerine JWT
2007–2013 Tesco PZL
2009 LECH Run
2010Super Bock Dragon
2010–2013 Kellog's Leo Burnett London
2011–2012Kraina Orange Leo Burnett
2011–2012 CYFRA+ (Lemur)Change Integrated, Saatchi & Saatchi
2011–2013 TP SA Heart and MindPublicis

Short animated films

DateTitleDirector
2002 The Cathedral Tomasz Bagiński
2003UndoMarcin Waśko
2004 Fallen Art Tomasz Bagiński
2007ArkGrzegorz Jonkajtys
2006MolochMarcin Pazera
2006The Great EscapeDamian Nenow
2008ChickMichał Socha
2008Teaching InfinityJakub Jabłoński, Bartosz Kik
2009The Kinematograph Tomasz Bagiński
2010Paths of HateDamian Nenow
2019Fish Night - Love, Death & Robots, Volume 1Damian Nenow

Other animated productions

DateTitleDirector
2010Polish Cinematography PISFPaweł Borowski
2011National Forum of Music-
2011DREAM 2030Grzegorz Jonkajtys
2012 Catzilla Jakub Jabłoński, Bartłomiej Kik
2012Hero and MessagePaweł Borowski

Stage productions

DateTitleDirector
2006Mr Kleks’ AcademyWojciech Kępczyński
2006Ca IraJanusz Józefowicz
2008Seven Gates of JerusalemKrzysztof Jasiński
2009Remember. Katyń 1940.Konrad Smuga
2009TristanKrzysztof Pastor
2011Move Your Imagination Tomasz Bagiński
2011PolitaJanusz Józefowicz

Cultural heritage productions

DateTitleDirector
2010Animated History of Poland Tomasz Bagiński
2010Animated Guide to Polish SuccessRafał Wojtunik
2010Jan Matejko's Battle of Grunwald 3D Tomasz Bagiński
2010The City of RuinsDamian Nenow
2011Museum of Polish HistoryKrzysztof Noworyta

Cinematics

DateTitleDirector
2007The Witcher (intro and outro) Tomasz Bagiński
2008The Witcher. Rise of the White Wolf Tomasz Bagiński
2011The Witcher 2: Assassins of Kings Tomasz Bagiński
2013Cyberpunk 2077 Tomasz Bagiński
2013The Witcher 3: Wild Hunt Tomasz Bagiński

Awards

The Cathedral SIGGRAPH Best Animated Short2002
The Cathedral animago AWARDGrand Prix2002
The Cathedral 75th Academy Awards Nomination in the category: Short Film (Animated)2003
Undoanimago AWARDBest Animated Short2003
Fallen Art animago AWARD2nd place2005
Fallen Art SIGGRAPH Jury Honors2005
MOLOCHanimago AWARDProfessional/Animation Short Film2006
Fallen Art BAFTA Best short animated film2006
Ark SIGGRAPH Best of Show Award2007
Ark Cannes Film Festival Nomination in the category: Short film2007
The Witcher intro VES Awards Nomination in the category: Outstanding pre-rendered Visuals in a video game2007
What a Channelanimago AWARDBest Idea2008
The Kinematographeranimago AWARDBest Short Film2009
Seven Gates of Jerusalem The International Emmy Awards Nomination in the category: Arts Programming2009
Animated History of Polandanimago AWARDBest Visualisation2010
Paths of Hate VES Awards Nomination in the category: Outstanding Achievement in an Animated Short2011
The City of Ruins VES Awards Nomination in the category: Outstanding Visual Effects in a Special Venue Project2011
Paths of Hate SIGGRAPH Jury Award2011
Paths of Hate Comic-Con IIFF Jury Award2011
Paths of Hate Comic-Con IIFF Best Animation2011
The Witcher 2: Assassins of Kings Golden Trailer Awards Best Video Game Trailer2012
The Witcher 2: Assassins of Kings London International AwardsGolden Statue in the category: TV/Cinema/Online Film – Production and Post Production; subcategory: Animation2012

Related Research Articles

<span class="mw-page-title-main">Telewizja Polska</span> Polish public service broadcaster

Telewizja Polska S.A., also known in English as Polish Television, is a public service broadcaster in Poland, founded in 1952. It is the oldest and largest Polish television network.

Disco polo is a genre of popular dance music, created in Poland in the 1980s. It was initially known as sidewalk music or backyard music. This genre, a type of Polish urban folk music, had great popularity in the 1990s, peaking in 1995–1997, then gradually declining in popularity through the early 21st century. The genre then had a resurgence in the winter of 2007. The Polish PWN dictionary defines the genre as a Polish variant of disco music, with simple melodies and often ribald lyrics.

<span class="mw-page-title-main">PKO Bank Polski</span> Largest Polish banking company

Powszechna Kasa Oszczędności Bank Polski Spółka Akcyjna or PKO Bank Polski S.A., in short PKO BP or simply PKO, is a multinational banking and financial services company headquartered in Warsaw, Poland. It is one of the largest financial institutions in Poland and in Central and Eastern Europe.

<span class="mw-page-title-main">Tomasz Bagiński</span> Polish illustrator, animator, producer and director

Tomasz "Tomek" Bagiński is a Polish illustrator, animator, producer and director. He is a self-taught artist.

<span class="mw-page-title-main">Radio ZET</span> Polish commercial radio station

Radio Zet is a Polish commercial radio station launched in 1990, as the second privately owned radio in Poland.

Television in Poland was introduced on an experimental basis in 1937. It was state owned, and was interrupted by the Second World War in 1939. Television returned to Poland in 1952 and for several decades was controlled by the communist government. Colour television was introduced in Poland in 1971. Private television stations in Poland appeared around the time of the fall of communism, with PTV Echo becoming the first private station in Poland.

<span class="mw-page-title-main">Wydarzenia 24</span> Polish 24-hour news channel

Wydarzenia 24 is a Polish all-news format TV channel, launched on 2 October 2006 as Superstacja. Prior to the Polsat takeover in 2018, STER, a company affiliated with Polsat's owner Zygmunt Solorz-Żak, was the channel's owner.

<i>Days of Honor</i> Polish World War II television drama series

Days of Honour is a Polish World War II television drama series, broadcast on TVP2 from 7 September 2008 to 23 November 2014, on STV Glasgow from 2 June 2014 and STV Edinburgh from 16 January 2015.

<span class="mw-page-title-main">Artur Orzech</span>

Artur Dariusz Orzech is a Polish journalist, musician, iranologist, radio and television presenter and music broadcaster.

<span class="mw-page-title-main">TVP Rozrywka</span> Television channel

TVP Rozrywka is a Polish free-to-air television channel. It was launched on 15 April 2013 and focuses its programming on entertainment TV series.

<span class="mw-page-title-main">Marcin Bosak</span> Polish actor

Marcin Bosak is a Polish actor. He appeared in more than twenty-five films since 1995.

<span class="mw-page-title-main">Polo TV</span> Music-oriented Polish TV station

Polo TV is a Polish-language television channel, focusing mainly on music programming. Its owner is Telewizja Polsat. The station mainly plays disco polo and dance as well as folk, country, romani, muzyka biesiadna and foreign disco music. Aside from music broadcasting, the station also airs entertainment programmes and coverage of music events.

<span class="mw-page-title-main">Agnieszka Popielewicz</span> Polish journalist and TV presenter

Agnieszka Hyży is a Polish journalist, TV presenter and former model. Her notable work includes hosting the variety-game show Ciao Darwin and creating and hosting the Polsat Café program Super rodzinka. She has been married twice, her current spouse being Polish singer-songwriter Grzegorz Hyży. She has one daughter, who was born in 2013.

The 19th season of Taniec z gwiazdami, the Polish edition of Dancing With the Stars, started on 2 September 2016. This is the sixth season aired on Polsat. Krzysztof Ibisz and Paulina Sykut-Jeżyna returned as hosts and Beata Tyszkiewicz, Iwona Pavlović, Michał Malitowski and Andrzej Grabowski returned as judges.

<span class="mw-page-title-main">Beata Tadla</span>

Beata Edyta Tadla is a Polish radio and TV journalist and TV presenter.

<span class="mw-page-title-main">Aleksandra Gintrowska</span> Polish singer and actress

Aleksandra Gintrowska is a Polish singer and actress also appearing under the pseudonym O.L.A. which translates as "the heart of the word POLAND".

<span class="mw-page-title-main">Krzysztof Karwowski</span> Polish journalist

Krzysztof Karwowski is a Polish journalist, since 2020 serving as an ambassador to Morocco.

Anita Gargas Wojciechowska is a Polish journalist specialising in investigative journalism and a mathematician by education. She is a journalist of the weekly Gazeta Polska and the daily Gazeta Polska Codziennie, where she is the head of the investigative section. From 1 August 2006 to 19 February 2010, she was a deputy director of the news desk and the vice-director for journalism at TVP1, and the author of the programme Misja specjalna.

<span class="mw-page-title-main">Telewizja Republika</span> Television channel

Telewizja Republika or TV Republika is a Polish television station, whose editor-in-chief is Tomasz Sakiewicz. The channel can be received via satellite, via the Internet and terrestrial in the DVB-T system, as well as in the DVB-T2 system. From 2022, the channel broadcasts its program 24 hours a day. The live portion of its output in Polish is broadcast every day for 16 hours, from 7:00 a.m. to 11:00 p.m., while between 11:00 p.m. and midnight, the programs of the English-speaking editorial staff of the channel are broadcast.

<span class="mw-page-title-main">Stuart Burton (YouTuber)</span> Polish YouTuber of British origin

Stuart Alexander Kluz-Burton – British YouTuber based in Poland, creating content mostly in the Polish language under the name Stuu, formerly Polski Pingwin.

References

  1. ↑ "Behance". www.behance.net.
  2. ↑ "Kangur Ruby promuje Australię. Ma w tym udział polska firma Platige Image". Rzeczpospolita (in Polish). Retrieved 2023-08-04.
  3. ↑ "Platige Image stworzyło cyfrową rzeczywistość dla Ferrari". Media Marketing Polska Magazyn Online (in Polish). 2019-10-30. Retrieved 2023-08-04.
  4. ↑ "Reklama Astona Martina V12 od Platige Image". www.wirtualnemedia.pl (in Polish). 2022-04-13. Retrieved 2023-08-04.
  5. ↑ "Platige Image". platige.com. Archived from the original on 2012-09-12.
  6. ↑ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  7. ↑ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  8. ↑ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  9. ↑ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  10. ↑ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  11. ↑ ""Bitwa pod Grunwaldem" w 3D". Focus.pl (in Polish). 2010-07-15. Retrieved 2023-09-11.
  12. ↑ "Jak powstała "Rybia noc" – polski film serii "Miłość, śmierć i roboty" - wywiad z twórcami". Noizz (in Polish). 2019-05-03. Retrieved 2023-09-11.
  13. ↑ Grynienko, Katarzyna (5 October 2012). "Prize-winning Polish Script Goes into Production". filmneweurope.com. Archived from the original on 8 April 2013.
  14. ↑ "Prolog Wonder Woman od Platige Image". admonkey.pl (in Polish). 2017-10-23. Retrieved 2023-09-26.
  15. ↑ "Another Day Of Life Official Website" . Retrieved 16 January 2013.
  16. ↑ Subbotko, Donata (18 October 2012). "All views on Kapuściński". Gazeta Wyborcza.
  17. ↑ "Wyborcza.pl". wyborcza.pl.
  18. ↑ "Platige Image będzie pracować przy trzecim sezonie "Wiedźmina"". www.wirtualnemedia.pl (in Polish). 2022-12-05. Retrieved 2023-09-26.
  19. ↑ "Studio Buffo". studiobuffo.com.pl. Retrieved 2023-10-03.
  20. ↑ "Platige Image przygotuje dla Teatru Roma animacje za 2,3 mln zł". www.wirtualnemedia.pl (in Polish). Retrieved 2023-10-03.
  21. ↑ "Animowana historia Polski". Culture.pl (in Polish). Retrieved 2023-10-03.
  22. ↑ "Miasto ruin". www.1944.pl (in Polish). Retrieved 2023-10-03.
  23. ↑ ""Bitwa pod Grunwaldem" Jana Matejki w wersji 3D". histmag.org. Retrieved 2023-10-03.
  24. ↑ "Wystawa stała – Muzeum Józefa Piłsudskiego w Sulejówku" (in Polish). Retrieved 2023-10-03.
  25. ↑ "Platige Image i Telewizja Polsat utworzyły wirtualne studio eventowe". Press.pl (in Polish). Retrieved 2023-10-03.
  26. ↑ "TVP wyda miliony na nową oprawę "Wiadomości". Stworzy ją Platige Image". Businessinsider (in Polish). 2018-07-06. Retrieved 2023-10-03.
  27. ↑ "Funkcjonalne wyposażenie biura". www.officefacility.pl.
  28. ↑ "Grzegorz Jonkajtys: Ark". 9 October 2008.
  29. ↑ "Full Animated Short for Grzegorz Jonkajtys' THE ARK Online". twitchfilm.com. Archived from the original on 2016-03-04.
  30. ↑ "Płacisz i masz, Lars".
  31. ↑ "Platige Image zadebiutował na NewConnect". gpwmedia.pl.
  32. ↑ "London International Awards Winners". entrysystemlia.com. Retrieved 2023-11-09.
  33. ↑ "Platige Image Launches Cyberpunk 2077". 11 January 2013.
  34. ↑ "Platige Image ekranizuje Kapuścińskiego". www.sfp.org.pl (in Polish). Retrieved 2023-11-09.
  35. ↑ "Cristiano Ronaldo niczym superbohater – obejrzyj reklamę Tomasza Bagińskiego". naEKRANIE.pl (in Polish). 2014-10-24. Retrieved 2023-11-09.
  36. ↑ "Platige Image nagrodzone za klip dla Europejskiej Agencji Kosmicznej (wideo)". www.wirtualnemedia.pl (in Polish). Retrieved 2023-11-09.
  37. ↑ "Platige Image ze strategią rozwoju na lata 2021-2025, planuje rozwijać własne projekty". www.biznesradar.pl (in Polish). Retrieved 2023-11-09.
  38. ↑ "Studio Platige Image przygotowało animacje promujące turystykę w Australii - NowyMarketing". NowyMarketing.pl (in Polish). 2022-11-16. Retrieved 2023-11-09.
  39. ↑ "Spółka | Platige Image S.A." (in Polish). Retrieved 2023-05-24.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.