| 新山富力广场 | |
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| Coordinates | 1°27′34″N103°46′09″E / 1.45944°N 103.76917°E |
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| Address | Johor Bahru, Johor, Malaysia |
| Opening date | March 28, 2019 |
| Developer | R&F Properties |
| Owner | R&F Properties |
| No. of floors | 3 |
| Parking | Yes |
| Public transit access | JB Sentral |
R&F Mall is a shopping mall integrated as part of R&F Princess Cove, a mixed-use integrated residential and commercial development in Tanjung Puteri, Johor Bahru, Johor, Malaysia.
The shopping mall was opened on 28 March 2019. [1]
R&F Mall is integrated below the first phrase of the R&F Princess Cove residential towers. [2] It sits adjacent to R&F Marina Place, a commercial center incorporating a yacht club and Permaisuri Zarith Sofiah Opera House, the first international opera house in Johor which spans across 114,430 square feet and a capacity of 600 audiences. [3] [4] [5] The jewel-shaped opera house, which reflects its identity as the "Jewel Of South" [4] , was named after Raja Zarith Sofiah, the Permaisuri of Johor and incumbent Queen of Malaysia. [6] [3]
The mall features an open-space concept layout, taking advantage of natural lighting and decent ventilation due to its adjacency to the Singapore Straits. [7]
R&F Mall was part of the first phrase of the R&F Princess Cove integrated development by R&F Properties.
The shopping mall's anchor tenants include hypermarket chain Jaya Grocer and home improvement retailer MR.DIY [8] [9] . It also houses various dining, lifestyle and fashion outlets.
The shopping mall is directly accessible via. an overhead link bridge from Johor Bahru Sentral Station (and Sultan Iskandar Building, the co-located Checkpoint, Immigration and Quarrantine (CIQ) complex).
Since 15 August 2025, the mall is also served by a free day-time shuttle bus route, operated by Causeway Link, that runs between the mall's bus boarding point, and JB Sentral Bus Terminal. [10] [11]
