![]() Current logo as of August 2024 | |
![]() A store located in Bedford, Nova Scotia | |
Formerly | The Real Atlantic Superstore Atlantic Superstore |
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Company type | Subsidiary |
Industry | |
Predecessor | SaveEasy |
Founded | 1986Moncton, New Brunswick, Canada | in
Headquarters | 3601 Joseph Howe Drive, , Canada |
Number of locations | 52 (2024) |
Area served | The Maritimes |
Products | Appliances (select locations), bakery, charcuterie, clothing (select locations), dairy, deli, frozen foods, gardening centre, gasoline (select locations), general grocery, general merchandise, meat & poultry, pharmacy, photolab (select locations), produce, seafood, snacks |
Brands | |
Services | Community room, dry cleaning, click and collect (PC Express), fashion (Joe Fresh), optical, pharmacy, walk-in clinic (select locations) |
Parent | Loblaw Companies Ltd. |
Slogan: (Real Atlantic Superstore) Save For Real. | |
Website | atlanticsuperstore |
Real Atlantic Superstore is a Canadian supermarket chain. The chain operates in the Maritime Provinces of New Brunswick, Nova Scotia, and Prince Edward Island. It is owned by George Weston Limited through Loblaw Companies Limited, and operates under the Atlantic Wholesalers division of Loblaws. Its name is often shortened to Superstore, or, less commonly, RASS.
The stores range in from 45,000 to over 120,000 square feet (4,000 to over 10,000 m2) in size.
On August 8, 2024, Real Atlantic Superstore launched its anticipated rebrand that better aligned the banner with its sister chain Real Canadian Superstore. [1] The rebrand brought about new signage within and outside of its stores. The name, Real Atlantic Superstore, will be retained, despite earlier rumours that the name would be discontinued and replaced with Real Canadian Superstore. However, with the rebrand, came a new logo, which did take on RCSS' branding style with a new logo to match, now including "Real" in the name.
The changes in store are said to help direct customers in store and help them make value choices.
Despite the similarity in name to sister chain Real Canadian Superstore, not all Real Atlantic Superstores are hypermarkets: many are large supermarkets with little general merchandise. Others, however, are marketed as "one stop" stores (much like Real Canadian Superstore) and carry a wide variety of goods, including groceries, electronics, housewares, clothing, and generally offer services such as photo finishing and a pharmacy.
Some larger stores (60,000 to over 80,000 square feet) also have a community room, drive-through pharmacy, Mobil gas bar, liquor store (operated by the applicable provincial agency), tobacco shop, and walk-in medical clinics.
Real Atlantic Superstore has added self checkout registers at its larger stores which allow customers to scan the barcode of an item and make payment without any interaction with store employees.
Starting on April 22, 2009, some locations began charging 5 cents per plastic bag at checkouts, to promote the use of environmentally friendly reusable bags. On March 1, 2010, this practice was stopped. However, at least one location is "bagless" meaning that it has phased out disposable plastic bags entirely, requiring customers to either bring their own means of carrying their purchases, or else buy in-store reusable fabric bags.
In December 2017, click and collect, under the PC Express banner began in Atlantic Canada, starting with Atlantic Superstore locations in Halifax. [2]
Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesalers, owner of the SaveEasy chain, in 1976.
In 1986, the company opened its first large-scale grocery store in Moncton, New Brunswick, using the name The Real Atlantic Superstore. In 1995, the name was shortened to Atlantic Superstore, and following the 2024 rebrand, the name was lengthened again to the present name, Real Atlantic Superstore. Further, the store designs were reformatted to the "market style" with the slogan "Low Prices and More!". Most SaveEasy stores, excluding those in rural areas, were eventually converted to the SuperValu or Superstore format, either through renovation or relocation.
During the 1990s, the company's headquarters were relocated from Sackville to Dartmouth, Nova Scotia. New warehousing facilities for just in time logistics distribution were built, and a huge expansion campaign brought new large-format stores to many centres in the region within a period of only several years. In the early 2000s, a marketing campaign was introduced to the superstores, changing their slogan to "Eat Well, Spend Less". This was like a campaign carried out in Loblaws stores in Ontario. With the arrival of the Real Canadian Superstore concept in Ontario, Real Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009 when the "Just Lower Prices" campaign was launched.
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