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Sav-A-Center was a trade name owned by The Great Atlantic & Pacific Tea Company.
| | This article needs additional citations for verification .(March 2012) |
Sav-A-Center was a trade name owned by The Great Atlantic & Pacific Tea Company.
The Sav-A-Center name was first used for a chain of supermarkets in the greater New Orleans, Louisiana, area starting in the 1980s. The division operated throughout Louisiana, and also had stores in Mississippi. [1] [2] [3] In addition, the Sav-A-Center division included three regular A&P stores, one of which was a small "corner grocery" in the French Quarter of New Orleans that A&P had been operating since 1931. [4]
When Schwegmann filed for bankruptcy in 1999, A&P purchased six stores to add to its Sav-A-Center division. [1] In April 2004, A&P purchased four New Orleans stores from Albertsons with the intention of converting them under the Sav-A-Center banner. [5] By this point, A&P had 28 such stores in the New Orleans area. In May, the company announced a restructuring plan that would limit A&P to the East Coast region, and the Sav-A-Center stores. [6] [7]
In August 2005, many stores sustained damage as a result of Hurricane Katrina. Twenty-one stores reopened within a few months of the storm; two others following remodeling to repair flood damage. Five stores were closed permanently due to severe damage to the stores and surrounding areas. [8] [9] In April 2007, the chain exited the Baton Rouge area.
By May 2007, A&P announced that it was planning to exit the New Orleans area, and was seeking buyers for its 21 remaining Sav-A-Center stores. A&P cited the need to focus on its operations in the Northeast, and its merger with Pathmark, as the reason for the sale. [10]
It was announced in September 2007 that the remaining Sav-A-Center stores would be sold to the locally owned Rouses chain. Rouses took over 16 Sav-A-Center stores, including the Mississippi stores and the French Quarter A&P, sold one to competing chain Breaux Mart, and closed the others. [2] [11] [12]
The Sav-A-Center name was also added to many of A&P's Northeastern and mid-South Atlantic stores in the 1980s. In 1981, A&P purchased 17 Stop & Shop locations in New Jersey [4] [13] and rebranded several under the Sav-A-Center branding. [14] After the sale, A&P found itself sharing strip-mall space with many Bradlees stores, which at the time were owned by Stop & Shop. When A&P took over the supermarkets, a common wall was built to separate the businesses. In many areas, including Tidewater region/Hampton Roads, Virginia, in North Carolina, plus most of A&P's Northeastern area, traditional A&P stores were remodeled as Sav-A-Centers; the classic A&P sign's red, orange, and yellow colors became shades of kelly green.
In the Northeast, the former Stop & Shop stores were larger than most of the traditional A&P stores. The company tried to use the Sav-A-Center conversion as a part of its "We've Built a Proud New Feeling" campaign, which was created to shed the company's high-price, stodgy perception. The campaign featured images of larger, cleaner, modern-style stores, happy, upscale-looking shoppers, and friendly, cooperative staff. (It was during this time that A&P debuted its Futurestores.) The Sav-A-Center stores were renovated with oversized graphics of fresh-looking produce and baked goods; they also were outfitted with IBM-POS checkouts. However, A&P had trouble shedding its high-price perception; gradually, the low-volume Sav-A-Centers lost sales and shoppers to stores such as Pathmark and NYC area-leader ShopRite. Some of the stronger Sav-A-Centers survived, but many eventually closed, or were re-branded as A&P Food Market in the 1990s or as Food Basics in the 2000s.
After A&P purchased the Kohl's Food Stores chain, based in Wisconsin, [15] some of those stores were re-branded as Kohl's Sav-A-Center. These stores were later re-branded as Kohl's Food Market or Kohl's Food Emporium before that chain went under.
In the 1980s and 1990s A&P rebranded many locations of its Southern United States The Family Mart chain as Family Mart Sav-A-Center. [16]
Beginning in the late 1980s, A&P Canada opened several stores in the Toronto area under the Sav-A-Centre name. Its logo was the same as the American Sav-A-Center, with the exceptions of being red rather than green.
A&P purchased 92 Dominion stores in 1985. [17] [14] By the late 1990s, some stores were rebranded as Dominion Sav-A-Centre. [18] In August 2005, A&P sold its Canada operations to Metro and the stores were all converted by 2009. [19] [20] [14]
In March 2007, A&P purchased Pathmark. [21] A few months later, Rouses Markets bought 19 Sav-A-Center and A&P stores from A&P, including the historic location in New Orleans' French Quarter. [22] In June 2008, Pathmark introduced a "price impact" store concept, under the Pathmark Sav-A-Center brand. This format was introduced to remodeled stores in Irvington and South Edison, New Jersey. [23]
After the success of these stores, A&P announced it would rebrand 16 Pathmark Super Centers, and eight of the 13 Philadelphia-area A&P Super Fresh stores as Pathmark Sav-A-Center stores. [24] [25] [26] In addition, A&P's website later rebranded Pathmark as Pathmark Sav-A-Center. [27]
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