 "Legendary Delivery" | |
| Company type | Grocer |
|---|---|
| Industry | Retail |
| Founded | 1987 (Los Angeles, California) |
| Headquarters | Los Angeles, California |
| Products | Deli, frozen foods, general grocery, snacks, liquor |
| Website | pinkdot.com |
Pink Dot is a quick delivery prepared-to-order grocery store based on the Sunset Strip in West Hollywood, California. The store has appeared in several movies and television shows, including HBO's Entourage . [1]
Entrepreneur Bill Toro founded the chain in 1987 with the purchase of a single liquor store. His idea to create a delivery-based operation arose from numerous complaints he observed about the traffic in Los Angeles. [2] Pink Dot is a privately owned corporation with Toro retaining 30% control. [2]
In 1996, Pink Dot was referred to as a rapidly expanding grocery delivery company in a Los Angeles Times story that noted the store guaranteed delivery within 45 minutes for a service charge of $9.99. [3] Orders were filled from five warehouses. [3] Company executives at the time predicted home delivery would become a "big part of the changing face of retail."[ citation needed ]
As Pink Dot prepared to expand into Orange County, the company phased out its signature polka-dotted, propeller-topped Volkswagen Beetle delivery cars after market tests showed that Orange County residents wanted their purchases delivered in more low-profile vehicles. [4]
Pink Dot partnered with order takers such as the now-defunct Kozmo.com, which went defunct in the bursting of the dot-com bubble, as a way to expand the product line into items such as Compact Discs and pharmaceuticals. [5]
In 2008, Pink Dot announced a partnership with Ford Motor Company and began using the Ford Transit Connect, a delivery system that Pink Dot president Sol Yamini described as "room service for your home." [1] Later[ when? ], Pink Dot partnered with Postmates to extend its offerings to app users.[ citation needed ]
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday United States usage, however, "grocery store" is often used to mean "supermarket".
Kozmo.com was a venture-capital-funded online company that promised free one-hour delivery of "videos, games, DVDs, music, mags, books, food, basics & more" and Starbucks coffee in several major cities in the United States. It was founded in March 1998 by young investment bankers Joseph Park and Yong Kang in New York City, and was out of business by April 2001. The company is often cited as an example of the dot-com bubble. In January 2013, the brand was bought by Yummy.com and announced that they would relaunch soon. In March 2018, Kozmo was relaunched as a warehouse club. The Kozmo.com website is offline as of July 2023.
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