Seafood City

Last updated
Seafood City Supermarket
Company typePrivate
Industry Retail, Supermarkets, Grocery, Food court
Founded1989(35 years ago) (1989) in National City, California, U.S.
Headquarters Pomona, California
Number of locations
36 (as of 2023)
Area served
California
Nevada
Washington
Hawaii
Illinois
Texas
Ontario
Manitoba
Alberta
Products Filipino products
Website http://www.seafoodcity.com/
Seattle branch SeafoodCitySeattle.JPG
Seattle branch

Seafood City is an American supermarket chain that specializes in Filipino food and products. It was founded in National City, California as Manila Seafood and is headquartered in Pomona, California. [1] It has American locations in California, Hawaii, Illinois, Nevada, Texas, and Washington, and Canadian locations in Ontario, Alberta, and Manitoba.

Contents

The chain offers a wide selection of imported Asian goods as well as American staples. As its name suggests, Seafood City provides fresh seafood, as well as meat and produce. In some of its locations, it acts as a marketplace and serves as an anchor to Filipino businesses such as Chowking, Red Ribbon, Jollibee, and Tokyo Tokyo. In other locations, Seafood City also features locally owned Filipino video rental stores, immigration offices, travel agencies, and restaurants.

Seafood City opened its first store in National City, California in 1989. [2] It has since expanded to 21 stores in California, [3] [4] [5] with a concentration in the Greater Los Angeles Area, San Diego County, and Northern California. Further expansion has led the company to open markets in the Las Vegas, Nevada area, [6] Seattle (Tukwila, Washington), [7] Chicago, Illinois, [8] [9] and Waipahu, Hawaii. [10]

Canadian stores and US expansion plans

Seafood City has expanded into Canada by opening its first location in Mississauga, Ontario in the Heartland Town Centre shopping district in the fall of 2017. [11] Additional stores followed in Winnipeg in 2019, Edmonton and Calgary in 2020, and Scarborough, Ontario in 2021. [12]

Seafood City opened its first store in Texas in the city of Sugar Land, near Houston in December 2023. [13] [14] There are plans to expand to Chandler, Arizona in 2025, [15] Florida and Virginia.

SFC+ The Official Seafood City App

The SFC+ App is the official mobile platform of Seafood City. The app includes the Suki Points Rewards Program, allowing members to earn points with every purchase, including groceries, dining at partner establishments, and app transactions. These points hold a dollar value and can be redeemed for groceries at Seafood City, providing an additional way for customers to save on their purchases.

Seafood City Food Hall: Grill City & Bakers Avenue

Grill City and Bakers Avenue are food concepts introduced by Seafood City to showcase Filipino cuisine and baked goods. Grill City offers freshly grilled Filipino dishes, such as pork and chicken skewers, inihaw na bangus (grilled milkfish), and barbecue platters. Bakers Avenue focuses on Filipino pastries and baked goods, including pan de sal, ensaymada, and hopia, along with specialty cakes and breads.

In 2024, Seafood City expanded its offerings by opening a Food Hall at its Sugarland, Texas, branch. This addition brought together multiple Filipino food concepts, including Grill City and Bakers Avenue, in one location. The Food Hall aims to enhance the dining experience for customers by providing a space to enjoy authentic Filipino cuisine and snacks, reflecting Seafood City’s goal of bringing Filipino culture and flavors to its global customer base.

See also

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References

  1. "Privacy Policy | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  2. "Our Story | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  3. "Los Angeles | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  4. "San Diego | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  5. "Northern California | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  6. "Nevada | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  7. "Seattle | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  8. "Seafood City to take over lease of North Mayfair Kmart". 2019-06-11. Archived from the original on 2019-06-11. Retrieved 2019-06-11.
  9. "Chicago | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  10. "Hawaii | Seafood City Supermarket". www.seafoodcity.com. Retrieved 2019-06-11.
  11. "Heartland Town Centre - Seafood City Supermarket". heartlandtown.com. Retrieved 2019-06-11.
  12. "'Like coming home': Filipino supermarket brings favourite foods to Winnipeggers: CBC News" . Retrieved 2019-11-28.
  13. "Houston (NOW OPEN) - Seafood City Supermarket Seafood City Supermarket". www.seafoodcity.com. Retrieved 2023-12-21.
  14. "New markets, including Filipino grocery chain, reach Houston". Chron. 2023-12-13. Retrieved 2023-12-21.
  15. "Arizona's First Seafood City Supermarket coming to Chandler". AZ Big Media. 2024-11-06. Retrieved 2024-11-14.