Festival Foods

Last updated
Festival Foods
Company typePrivate
Industry Grocery
PredecessorSkogen's IGA
Founded1946;79 years ago (1946)
FounderPaul Skogen
Jane Skogen
Headquarters
De Pere, Wisconsin
,
USA [1]
Number of locations
42
Area served
 Wisconsin
Key people
Mark Skogen
(CEO and President)
Productsbakery, catering, dairy, deli, frozen foods, general grocery, meat and seafood, wine and spirits, general merchandise, floristry, natural / organic
Revenue$47.1M (2023) [2]
Owner1939 Group Inc.
Number of employees
8,000+ (2024) [3]
Website Official website


Festival Foods is an American supermarket chain operating throughout Wisconsin.

Contents

Founded in 1946 by Paul and Jane Skogen as Skogen's IGA in Onalaska, Wisconsin, the company remained under family ownership until its sale to the 1939 Group in 2025. Festival Foods’ private-label products are supplied by SuperValu.

History

In 1946, Paul and Jane Skogen opened Skogen’s IGA with an initial investment of $500. [4] [5] Paul’s son, Dave Skogen, assumed leadership of the company in 1976, and in 1979 the family acquired the Red Owl store in Holmen, Wisconsin. Festival Foods opened its first store in Onalaska, Wisconsin, in 1991, using the name under license from Supervalu. [5] [6]

Dave Skogen was named Grocer of the Year by the Wisconsin Grocers Association in 2005 for his leadership of the company. [7] [8] His son, Mark Skogen, became CEO in 2006 and later received the same Grocer of the Year honor in 2014.In 2021, the company announced plans to open two additional locations in the Milwaukee area. [9]

Road sign controversy

In December 2016, Festival was sued by Metcalfe Inc., which operates three grocery stores in Wisconsin, [10] over the use of Festival's "Road Sign Marks", which both Festival and Metcalfe used to promote local products. Metcalfe accused Festival of "intentional, deliberate and willful" violations of trademark laws, since Metcalfe applied for a trademark on its "Wisconsin Food Miles" road sign as compared to Festival's "Locally Grown" road sign. [11] Festival said that "it would fight the suit". [12]

Weight violation and labeling error

In September 2019, Festival Foods was fined $32,016 by the state Department of Agriculture, Trade and Consumer Protection for labeling errors. The company had 39 weight violations and two labeling errors that the state Department found in seven Wisconsin stores based on legal documents filed in Eau Claire County Court. [13]

Subsidiaries

In 2010, Festival Foods purchased the Apple Creek Inn of De Pere, and renamed it The Marq. [14] The Marq is a 550-seat banquet and catering facility. [15] In 2013, Festival added a second Marq location in Suamico. [16] On May 19, 2020, Festival announced the closure of the Marq due to the COVID-19 pandemic. [17]

Acquisition by Schnuck Markets

In September 2025, Schnuck Markets's parent company, The 1939 Group, reached an agreement to acquire Skogen's Festival Foods, including all 42 Festival Foods stores in Wisconsin. [18] Festival Foods will retain its brand name and continue to operate from its Onalaska, Wisconsin headquarters as a sister company to Schnuck Markets under the 1939 Group umbrella.

On October 20, 2025, it was announced that the parent company of the Schnucks chain had completed the purchase of the Wisconsin company. [19]

Locations

Festival Foods locations Festival Foods Locations.webp
Festival Foods locations

Corporate governance

Corporate headquarters

Festival Foods support office Onalaska, Wisconsin Festival Foods corporate office Onalaska, Wisconsin.jpg
Festival Foods support office Onalaska, Wisconsin

In September 2015, Festival announced plans for a new corporate headquarters facility in De Pere, Wisconsin. [1] Festival Foods also maintains a support office in Onalaska, Wisconsin. [8]

Charitable giving

Old Holmen Festival Foods builing was donated to the Boys & Girls Club Holmen Boys & Girls Club.webp
Old Holmen Festival Foods builing was donated to the Boys & Girls Club

Sponsor of the annual fireworks show in 18 Wisconsin cities, [64] [65] [66] the company also hosts the Turkey Trot, a 2 and 5-mile walk/run that takes place on Thanksgiving in ten communities in Wisconsin. Proceeds from the event go to the YMCA and the Boys and Girls Clubs of America. [67]

Festival Foods also sponsors the Green Bay Marathon, Lifest, and Grocers on the Green Golf Outing. [66] In 2021, it partnered with Hormel Foods to donate 7,000 lbs of ham to help feed homeless people in Milwaukee. [68]

References

  1. 1 2 "Festival plans new De Pere headquarters". Greenbaypressgazette.com. Retrieved 9 August 2018.
  2. ↑ "Festival Foods Revenue: Annual, Quarterly, and Historic - Zippia". www.zippia.com. 14 December 2021. Retrieved 29 February 2024.
  3. ↑ "Festival Foods: About". LinkedIn. Retrieved 29 February 2024.
  4. ↑ "The Festival Foods Story". Festival Foods. Retrieved 9 August 2018.
  5. 1 2 Armstrong, Heather. "Dave Skogen: Success as businessman...and author". Wxow.com. Archived from the original on 10 August 2018. Retrieved 9 August 2018.
  6. ↑ "SUPERVALU INC. - Grocery Retail and Supply Chain Services - Homepage". Supervalu.com. Retrieved 9 August 2018.
  7. ↑ "Skogen Named WGA Grocer of the Year". Progressivegrocer.com. 31 July 2014. Retrieved 9 August 2018.
  8. 1 2 "Festival Foods' CEO is state Grocer of the Year". Greenbaypressgazette.com. Retrieved 9 August 2018.
  9. ↑ "Festival Foods to open two new stores in the Milwaukee area". www.tmj4.com. 18 February 2021. Retrieved 2021-03-04.
  10. ↑ "Festival Foods sued in trademark case". Milwaukee Journal Sentinel. Retrieved 2017-03-23.
  11. ↑ "Metcalfe's Sues Festival Foods for Trademark Infringement". ProgressiveGrocer. 2017-01-03. Retrieved 2017-03-23.
  12. ↑ "Festival Foods, Metcalfe's clash in court over trademark logo". La Crosse Tribune. Retrieved 2017-03-23.
  13. ↑ Leader-Telegram, Andrew Dowd (20 September 2019). "Festival Foods fined by state agency for labeling errors". La Crosse Tribune. Retrieved 2020-02-24.
  14. ↑ "Apple Creek Inn". Festfoods.com. Archived from the original on 10 August 2018. Retrieved 9 August 2018.
  15. ↑ "Skogen's Festival Foods Adds Banquet Hall, Catering | ProgressiveGrocer". Archived from the original on 2016-08-07. Retrieved 2016-07-15.
  16. ↑ "The Marq". The Marq. Archived from the original on 3 March 2017. Retrieved 9 August 2018.
  17. ↑ "The Marq Banquet and Catering announces permanent closure". WBAY. May 19, 2020. Retrieved July 22, 2020.
  18. ↑ "Festival Foods acquired by St. Louis-based supermarket chain". www.wbay.com. September 16, 2025. Retrieved September 16, 2025.
  19. ↑ "St. Louis-based Schnucks completes acquisition of Festival Foods, expands into Wisconsin". Green Bay Press Gazette. Retrieved 2025-10-24.
  20. ↑ "Store Locator".
  21. ↑ "Appleton - Darboy Location". Festival Foods. Retrieved 2024-02-29.
  22. ↑ "Appleton - Northland Location". Festival Foods. Retrieved 2024-02-29.
  23. ↑ "Baraboo Location". Festival Foods. Retrieved 2024-02-29.
  24. ↑ "Chippewa Falls Location". Festival Foods. Retrieved 2024-02-29.
  25. ↑ "De Pere Location". Festival Foods. Retrieved 2024-02-29.
  26. ↑ "Eau Claire - Birch Location". Festival Foods. Retrieved 2024-02-29.
  27. ↑ "Eau Claire - Clairemont Location". Festival Foods. Retrieved 2024-02-29.
  28. ↑ "Eau Claire - Mall Location". Festival Foods. Retrieved 2024-02-29.
  29. ↑ "Fond du Lac Location". Festival Foods. Retrieved 2024-02-29.
  30. ↑ "Fort Atkinson Location". Festival Foods. Retrieved 2024-02-29.
  31. ↑ "Green Bay - East Location". Festival Foods. Retrieved 2024-02-29.
  32. ↑ "Green Bay - North Location". Festival Foods. Retrieved 2024-02-29.
  33. ↑ "Green Bay - West Location". Festival Foods. Retrieved 2024-02-29.
  34. ↑ https://www.wisn.com/article/why-and-when-is-festival-foods-closing-in-greenfield-what-you-need-to-know/61891220
  35. ↑ "Hales Corners Location". Festival Foods. Retrieved 2024-02-29.
  36. ↑ "Hartford Location". Festival Foods. Retrieved 2024-02-29.
  37. ↑ https://www.festfoods.com/stores/training-sheboygan
  38. ↑ "Holmen Location". Festival Foods. Retrieved 2024-02-29.
  39. ↑ "Janesville Location". Festival Foods. Retrieved 2024-02-29.
  40. ↑ "Kenosha Location". Festival Foods. Retrieved 2024-02-29.
  41. ↑ "La Crosse - Copeland Location". Festival Foods. Retrieved 2024-02-29.
  42. ↑ "La Crosse - Village Location". Festival Foods. Retrieved 2024-02-29.
  43. ↑ "Madison Location". Festival Foods. Retrieved 2024-02-29.
  44. ↑ "Manitowoc Location". Festival Foods. Retrieved 2024-02-29.
  45. ↑ "Marshfield Location". Festival Foods. Retrieved 2024-02-29.
  46. ↑ "Mauston Location". Festival Foods. Retrieved 2024-02-29.
  47. ↑ "Menasha Location". Festival Foods. Retrieved 2024-02-29.
  48. ↑ "Mount Pleasant Location". Festival Foods. Retrieved 2024-02-29.
  49. ↑ "Neenah Location". Festival Foods. Retrieved 2024-02-29.
  50. ↑ "New London Location". Festival Foods. Retrieved 2024-02-29.
  51. ↑ "Onalaska Location". Festival Foods. Retrieved 2024-02-29.
  52. ↑ "Oshkosh Location". Festival Foods. Retrieved 2024-02-29.
  53. ↑ "Express Market by Festival Foods in Paddock Lake". Festival Foods. Retrieved 2024-02-29.
  54. ↑ "Portage Location". Festival Foods. Retrieved 2024-02-29.
  55. ↑ "Sheboygan Location". Festival Foods. Retrieved 2024-02-29.
  56. ↑ "Somers Location". Festival Foods. Retrieved 2024-02-29.
  57. ↑ "Stevens Point Location". Festival Foods. Retrieved 2024-02-29.
  58. ↑ "Suamico Location". Festival Foods. Retrieved 2024-02-29.
  59. ↑ "Verona Location". Festival Foods. Retrieved 2024-02-29.
  60. ↑ "Wausau Location". Festival Foods. Retrieved 2024-02-29.
  61. ↑ "West Allis Location". Festival Foods. Retrieved 2024-02-29.
  62. ↑ "Express Market by Festival Foods in Weston". Festival Foods. Retrieved 2024-02-29.
  63. ↑ https://www.wizmnews.com/2019/07/24/old-festival-foods-donated-to-become-boys-and-girls-club-in-holmen/
  64. ↑ "Rock Aqua Jays, Festival Foods to host Janesville's Fourth of July party, fireworks | GazetteXtra". Archived from the original on 2016-07-01. Retrieved 2016-07-15.
  65. ↑ "Festival Foods Fireworks". Festival Foods Fireworks. Retrieved 9 August 2018.
  66. 1 2 "Festival Foods and Community Involvement". Festfood.com. Archived from the original on 10 August 2018. Retrieved 9 August 2018.
  67. ↑ "Festival Foods 7th annual Turkey Trot". Fdlreporter.com. Retrieved 9 August 2018.
  68. ↑ "Festival Foods, Hormel Foods donate 7,000 pounds of ham". WFRV Local 5 - Green Bay, Appleton. 2021-02-24. Retrieved 2021-03-04.
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