Festival Foods

Not to be confused with Festival Foods (Minnesota).

Skogen's Festival Foods

Company type	Private
Industry	Grocery
Predecessor	Skogen's IGA
Founded	1946
Founder	Paul and Jane Skogen
Headquarters	De Pere, Wisconsin , United States [1]
Number of locations	41
Area served	Wisconsin
Key people	Mark Skogen, CEO and President
Products	bakery, catering, dairy, deli, frozen foods, general grocery, meat and seafood, wine and spirits, general merchandise, floristry, natural / organic
Revenue	$47.1M (2023) [2]
Owner	Skogen family
Number of employees	8,000+ (2024) [3]
Website	Official website

Festival Foods in Holmen, Wisconsin

Festival Foods locations

Festival Foods is a family owned American supermarket chain that operates stores throughout Wisconsin. It was founded in 1946 by Paul and Jane Skogen as Skogan's IGA in Onalaska, Wisconsin, and is still owned by the Skogen family. ^[5] Festival's private label brands are supplied by SuperValu.

History

In 1946, Paul and Jane Skogen opened Skogen's IGA with just $500. ^{[6] [7]} Paul's son, Dave Skogen, took over the company in 1976. In 1979, they acquired the Red Owl store in Holmen, Wisconsin. ^[6] In 1991, Festival Foods opened their first store in Onalaska, Wisconsin, with the name licensed from Supervalu. ^{[7] [8]} In 2005, Dave Skogen was named 'Grocer of the Year' by the Wisconsin Grocers Association, in recognition of his work with Festival Foods. ^{[9] [10]} In 2006, Dave's son Mark Skogen became CEO. ^[6] In 2014, Mark Skogen was also named 'Grocer of the Year' by the Wisconsin Grocers Association. ^{[9] [10]} In 2021 it was announced Festival Foods would open two more locations in the Milwaukee Area. ^[11]

Road sign controversy

In December 2016, Festival was sued by Metcalfe Inc., which operates three grocery stores in Wisconsin, [ ^[12] over the use of Festival's "Road Sign Marks", which both Festival and Metcalfe used to promote local products. Metcalfe accused Festival of "intentional, deliberate and willful" violations of trademark laws, since Metcalfe applied for a trademark on its "Wisconsin Food Miles" road sign as compared to Festival's "Locally Grown" road sign. ^[13] Festival said that it would fight the suit. ^[14]

Weight violation and labeling error

In September 2019, Festival Foods was fined $32,016 by a state agency^{[ which? ]} for labeling errors. The company had 39 weight violations and two labeling errors that the state Department of Agriculture, Trade and Consumer Protection found in seven Wisconsin stores, based on legal documents filed in Eau Claire County Court. ^[15]

Subsidiaries

In 2010, Festival Foods purchased the Apple Creek Inn of De Pere, and renamed it The Marq. ^[16] The Marq is a 550-seat banquet and catering facility. ^[17] In 2013, Festival added a second Marq location in Suamico. ^[18] On May 19, 2020, Festival announced the closure of the Marq due to the COVID-19 pandemic. ^[19]

Locations

• Appleton – Darboy, ^[20]
• Appleton – Northland, ^[21]
• Baraboo, ^[22]
• Chippewa Falls, ^[23]
• De Pere, ^[24]
• Eau Claire – Birch, ^[25]
• Eau Claire – Clairemont, ^[26]
• Eau Claire – Mall, ^[27]
• Express Market by Festival Foods in Paddock Lake, ^[28]
• Express Market by Festival Foods in Weston, ^[29]
• Fond du Lac, ^[30] Fort Atkinson, ^[31]
• Green Bay – East, ^[32]
• Green Bay – North, ^[33]
• Green Bay – West, ^[34]
• Greenfield, ^[35]
• Hales Corners, ^[36]
• Hartford, ^[37]
• Hudson,
• Holmen, ^[38]
• Janesville, ^[39]
• Kenosha, ^[40]
• La Crosse – Copeland, ^[41]
• La Crosse – Village, ^[42]
• Madison, ^[43]
• Manitowoc, ^[44]
• Marshfield, ^[45]
• Mauston, ^[46]
• Menasha, ^[47]
• Mount Pleasant, ^[48]
• Neenah, ^[49]
• New London, ^[50]
• Onalaska, ^[51]
• Oshkosh, ^[52]
• Portage, ^[53]
• Sheboygan, ^[54]
• Somers, ^[55]
• Stevens Point, ^[56]
• Suamico, ^[57]
• Training – Sheboygan, ^[58]
• Verona, ^[59]
• Wausau, ^[60]
• West Allis ^[61]

Corporate governance

Corporate headquarters

In September 2015, Festival announced plans for a new corporate headquarters facility in De Pere, Wisconsin. ^[1] Festival Foods also maintains a support office in Onalaska, Wisconsin. ^[10]

Festival Foods corporate office Onalaska, Wisconsin

Charitable giving

In 18 cities in Wisconsin, Festival Foods sponsors an annual fireworks show. ^{[62] [63] [64]}

Festival Foods also hosts the Turkey Trot, a 2 and 5-mile walk/run that takes place on Thanksgiving in ten communities in Wisconsin. Proceeds from the event go to the YMCA and the Boys and Girls Clubs of America. ^[65]

Festival Foods also sponsors the Green Bay Marathon, Lifest, and Grocers on the Green Golf Outing. ^[64]

In 2021 Festival Foods partnered with Hormel Foods to donate 7,000 lbs of ham to help feed homeless people in Milwaukee. ^[66]

References

1. "Festival plans new De Pere headquarters". Greenbaypressgazette.com. Retrieved 9 August 2018.
2. "Festival Foods Revenue: Annual, Quarterly, and Historic - Zippia". www.zippia.com. 14 December 2021. Retrieved 29 February 2024.
3. "Festival Foods: About". LinkedIn. Retrieved 29 February 2024.
4. "Store Locator".
5. "Festival Foods". Festival Foods. Retrieved 9 August 2018.
6. "The Festival Foods Story". Festival Foods. Retrieved 9 August 2018.
7. Armstrong, Heather. "Dave Skogen: Success as businessman...and author". Wxow.com. Retrieved 9 August 2018.
8. "SUPERVALU INC. - Grocery Retail and Supply Chain Services - Homepage". Supervalu.com. Retrieved 9 August 2018.
9. "Skogen Named WGA Grocer of the Year". Progressivegrocer.com. 31 July 2014. Retrieved 9 August 2018.
10. "Festival Foods' CEO is state Grocer of the Year". Greenbaypressgazette.com. Retrieved 9 August 2018.
11. "Festival Foods to open two new stores in the Milwaukee area". www.tmj4.com. 18 February 2021. Retrieved 2021-03-04.
12. "Festival Foods sued in trademark case". Milwaukee Journal Sentinel. Retrieved 2017-03-23.
13. "Metcalfe's Sues Festival Foods for Trademark Infringement". ProgressiveGrocer. 2017-01-03. Retrieved 2017-03-23.
14. "Festival Foods, Metcalfe's clash in court over trademark logo". La Crosse Tribune. Retrieved 2017-03-23.
15. Leader-Telegram, Andrew Dowd (20 September 2019). "Festival Foods fined by state agency for labeling errors". La Crosse Tribune. Retrieved 2020-02-24.
16. "Apple Creek Inn". Festfoods.com. Retrieved 9 August 2018.
17. "Skogen's Festival Foods Adds Banquet Hall, Catering | ProgressiveGrocer". Archived from the original on 2016-08-07. Retrieved 2016-07-15.
18. "The Marq". The Marq. Retrieved 9 August 2018.
19. "The Marq Banquet and Catering announces permanent closure". WBAY. May 19, 2020. Retrieved July 22, 2020.
20. "Appleton - Darboy Location". Festival Foods. Retrieved 2024-02-29.
21. "Appleton - Northland Location". Festival Foods. Retrieved 2024-02-29.
22. "Baraboo Location". Festival Foods. Retrieved 2024-02-29.
23. "Chippewa Falls Location". Festival Foods. Retrieved 2024-02-29.
24. "De Pere Location". Festival Foods. Retrieved 2024-02-29.
25. "Eau Claire - Birch Location". Festival Foods. Retrieved 2024-02-29.
26. "Eau Claire - Clairemont Location". Festival Foods. Retrieved 2024-02-29.
27. "Eau Claire - Mall Location". Festival Foods. Retrieved 2024-02-29.
28. "Express Market by Festival Foods in Paddock Lake". Festival Foods. Retrieved 2024-02-29.
29. "Express Market by Festival Foods in Weston". Festival Foods. Retrieved 2024-02-29.
30. "Fond du Lac Location". Festival Foods. Retrieved 2024-02-29.
31. "Fort Atkinson Location". Festival Foods. Retrieved 2024-02-29.
32. "Green Bay - East Location". Festival Foods. Retrieved 2024-02-29.
33. "Green Bay - North Location". Festival Foods. Retrieved 2024-02-29.
34. "Green Bay - West Location". Festival Foods. Retrieved 2024-02-29.
35. "Greenfield Location". Festival Foods. Retrieved 2024-02-29.
36. "Hales Corners Location". Festival Foods. Retrieved 2024-02-29.
37. "Hartford Location". Festival Foods. Retrieved 2024-02-29.
38. "Holmen Location". Festival Foods. Retrieved 2024-02-29.
39. "Janesville Location". Festival Foods. Retrieved 2024-02-29.
40. "Kenosha Location". Festival Foods. Retrieved 2024-02-29.
41. "La Crosse - Copeland Location". Festival Foods. Retrieved 2024-02-29.
42. "La Crosse - Village Location". Festival Foods. Retrieved 2024-02-29.
43. "Madison Location". Festival Foods. Retrieved 2024-02-29.
44. "Manitowoc Location". Festival Foods. Retrieved 2024-02-29.
45. "Marshfield Location". Festival Foods. Retrieved 2024-02-29.
46. "Mauston Location". Festival Foods. Retrieved 2024-02-29.
47. "Menasha Location". Festival Foods. Retrieved 2024-02-29.
48. "Mount Pleasant Location". Festival Foods. Retrieved 2024-02-29.
49. "Neenah Location". Festival Foods. Retrieved 2024-02-29.
50. "New London Location". Festival Foods. Retrieved 2024-02-29.
51. "Onalaska Location". Festival Foods. Retrieved 2024-02-29.
52. "Oshkosh Location". Festival Foods. Retrieved 2024-02-29.
53. "Portage Location". Festival Foods. Retrieved 2024-02-29.
54. "Sheboygan Location". Festival Foods. Retrieved 2024-02-29.
55. "Somers Location". Festival Foods. Retrieved 2024-02-29.
56. "Stevens Point Location". Festival Foods. Retrieved 2024-02-29.
57. "Suamico Location". Festival Foods. Retrieved 2024-02-29.
58. "Training - Sheboygan". Festival Foods. Retrieved 2024-02-29.
59. "Verona Location". Festival Foods. Retrieved 2024-02-29.
60. "Wausau Location". Festival Foods. Retrieved 2024-02-29.
61. "West Allis Location". Festival Foods. Retrieved 2024-02-29.
62. "Rock Aqua Jays, Festival Foods to host Janesville's Fourth of July party, fireworks | GazetteXtra". Archived from the original on 2016-07-01. Retrieved 2016-07-15.
63. "Festival Foods Fireworks". Festival Foods Fireworks. Retrieved 9 August 2018.
64. "Festival Foods and Community Involvement". Festfood.com. Retrieved 9 August 2018.
65. "Festival Foods 7th annual Turkey Trot". Fdlreporter.com. Retrieved 9 August 2018.
66. "Festival Foods, Hormel Foods donate 7,000 pounds of ham". WFRV Local 5 - Green Bay, Appleton. 2021-02-24. Retrieved 2021-03-04.

External links

• Official Wisconsin website