SaveRite

Last updated
SaveRite
Company type Division
Industry Grocery retail
FoundedOctober 2000
Defunct2011 (2011)
Parent Winn-Dixie

SaveRite was a U.S. chain of discount warehouse-style grocery stores owned by Winn-Dixie. The store offered a smaller selection and less customer support than most grocery stores. [1]

SaveRite was designed to offer lower prices on a smaller selection of food by offering items in bulk, eliminating baggers and carry-out services, and removing many in-store services. The stores also had offerings that catered to their local markets, with some providing more services than others. [2] [3]

The chain's marketing was based on its mascot Captain SaveRite, who is shown as a cartoon super-hero resembling Captain America.

History

Winn-Dixie created the SaveRite brand as an experiment, with the first location opening in Orlando, Florida in October 2000. [4] [5] In March 2001, the nine Gooding's stores based in Orlando, Florida that the company had acquired the year prior were converted to the SaveRite banner. [6] [7] In November, Winn-Dixie announced plans to convert nearly all of its Winn-Dixie and Winn-Dixie Marketplace brand stores in the metro Atlanta area into SaveRite locations in an effort to keep a hold on its market share, [1] [8] [9] which was rapidly declining due to stiff competition from Wal-Mart, Publix, Kroger, Food Lion, and Target. [10] The conversions began in earnest in 2002, with the company looking to fill the void left when Cub Foods left the area. [11]

By 2003, the company had converted 43 locations in Atlanta, nine sites in Florida, and eight locations in Mississippi to the SaveRite banner. [12] In June 2004, SaveRite opened a 55,000-square-foot store in Melbourne, Florida, offering a pharmacy, deli, full-service bakery, expanded produce and meat departments, a customer service booth, and extensive Hispanic and Caribbean foods selections. [13]

However, when Winn-Dixie filed for bankruptcy in February 2005, the company announced that more than 300 stores, including SaveRite locations, would close. [14] [15] As part of these cuts, it was announced that SaveRite would exit the Atlanta area. [16] By July, SuperValu was seeking to acquire 27 of the 40 SaveRite supermarkets in the Atlanta market. [17]

Winn-Dixie began redesigning its SaveRite stores by cutting prices and adding in-store services. The first store opened in January 2009. By this time, there were three Save-Rite locations in Jacksonville, five in Orlando, and three in Mississippi. [18] [19] [20] A second redesigned store opened in March 2010. [20] [21]

On August 18, 2011, Winn Dixie announced it was discontinuing the SaveRite name and converting its six remaining stores to the Winn-Dixie banner, while a seventh store was closed. [22] [23]

References

  1. 1 2 "Winn-Dixie considers Save Rite brand for Atlanta". www.bizjournals.com. November 20, 2001. Retrieved 2019-01-03.
  2. ↑ Boss, Donna (May 26, 2003). "SAVE RITE IS WINNING WITH ITS WAREHOUSE FORMAT". www.supermarketnews.com. Retrieved 2025-06-05.
  3. ↑ Turcsik, Richard. "PG PROFILE: Winn-Dixie". Progressive Grocer. Retrieved 2025-06-05.
  4. ↑ "Winn-Dixie Names Manager for SaveRite Division". Progressive Grocer. 2003-12-05. Retrieved 2025-06-05.
  5. ↑ "Winn-Dixie Brings SaveRite Format to Melbourne, Fla". Progressive Grocer. 2004-06-30. Retrieved 2025-06-05.
  6. ↑ "Winn-Dixie expands in Orlando, Fla., area". money.cnn.com. June 2, 2000. Retrieved 2025-06-05.
  7. ↑ "NEWSWATCH". www.supermarketnews.com. March 5, 2001. Retrieved 2025-06-05.
  8. ↑ "WINN-DIXIE EYES ATLANTA CHANGE". www.supermarketnews.com. December 3, 2001. Retrieved 2025-06-05.
  9. ↑ Ghitelman, David (February 4, 2002). "WINN-DIXIE: PROFITS UP, UNPROFITABLE SALES DOWN". www.supermarketnews.com. Retrieved 2025-06-05.
  10. ↑ Boss, Donna (July 4, 2005). "SAVERITE EXIT CREATES OPPORTUNITIES". www.supermarketnews.com. Retrieved 2025-06-05.
  11. ↑ "Winn-Dixie Converts Some Atlanta Stores into Warehouse Format". Progressive Grocer. 2002-02-01. Retrieved 2025-06-05.
  12. ↑ Boss, Donna (May 26, 2003). "SAVE RITE IS WINNING WITH ITS WAREHOUSE FORMAT". www.supermarketnews.com. Retrieved 2025-06-05.
  13. ↑ "Winn-Dixie Brings SaveRite Format to Melbourne, Fla". Progressive Grocer. 2004-06-30. Retrieved 2025-06-05.
  14. ↑ "Winn-Dixie Stores files for bankruptcy". NBC News. 2005-02-22. Retrieved 2025-06-05.
  15. ↑ Springer, Jon (June 27, 2005). "WINN-DIXIE PLANS TO EXIT 326 LOCATIONS IN CUTBACK". www.supermarketnews.com. Retrieved 2025-06-05.
  16. ↑ "Kroger Hunts Winn-Dixie's SaveRite Shoppers in Atlanta". Progressive Grocer. 2005-06-24. Retrieved 2025-06-05.
  17. ↑ Boss, Donna (July 11, 2005). "WINN-DIXIE RECEIVES BIDS FOR 79 STORES". www.supermarketnews.com. Retrieved 2025-06-05.
  18. ↑ "Winn-Dixie pilots new SaveRite concept". Chain Store Age. Retrieved 2025-06-05.
  19. ↑ Hannan, Larry. "Redesigned SaveRite opens today with new mission". The Florida Times-Union. Retrieved 2025-06-05.
  20. 1 2 "Winn-Dixie Opens Second SaveRite Warehouse Store". www.supermarketnews.com. March 31, 2010. Retrieved 2025-06-05.
  21. ↑ "Winn-Dixie opens second remodeled SaveRite store". Chain Store Age. March 31, 2010. Retrieved 2025-06-05.
  22. ↑ "Winn-Dixie to Discontinue SaveRite". www.supermarketnews.com. August 18, 2011. Retrieved 2025-06-05.
  23. ↑ Bull, Roger. "Winn-Dixie absorbing 6 SaveRite stores, closing last 1". The Florida Times-Union. Retrieved 2025-06-05.
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