Reese's Puffs

Reese's Puffs

Nutritional value per 1 cup (40 g)
Energy	690.36 kJ (165.00 kcal)
Carbohydrates	30.2 g
Sugars	14.1 g
Dietary fiber	1.89 g
Fat	4.44 g
Protein	2.72 g
Vitamins and minerals Minerals Quantity %DV† Calcium 11% 138 mg Iron 34% 6.2 mg Magnesium 5% 22 mg Phosphorus 7% 82.8 mg Potassium 3% 97.6 mg Sodium 10% 222 mg Zinc 47% 5.16 mg
Other constituents	Quantity
Caffeine	1.2 mg
†Percentages estimated using US recommendations for adults, [1] except for potassium, which is estimated based on expert recommendation from the National Academies [2]

Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. ^{[3] [4]} At its launch in May 1994 ^[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs. ^[6]

Artificial flavours and food coloring were removed in 2015 in response to consumer demand. ^{[7] [8]} In 2018, over 35 million boxes were sold, totaling to $121 million in sales. ^[9]

Collaboration

Chicago Sky player Angel Reese became an official brand ambassador for Reese's after fans' enthusiasm for the idea. ^[10] She appears on the Reese's Puffs box holding a basketball. ^[11] Senior brand manager Melissa Blette said Reese was chosen for her personality and excited fanbase, in addition to her name. ^[12] General Mills released four different varieties of Reese's Puffs cereal boxes as part of this collaboration. ^[13]

See also

• Reese's Pieces

References

1. United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
2. "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124. doi:10.17226/25353. ISBN   978-0-309-48834-1. PMID   30844154. NCBI   NBK545428.
3. "Reese's Puffs® Bulkpak Cereal". General Mills. Archived from the original on 10 April 2019. Retrieved 27 January 2018.
4. "Reese Puffs Cereal". General Mills. Archived from the original on 27 April 2021. Retrieved 5 April 2021.
5. "Reese's Yummy Ally for General Mills". Chicago Tribune . 16 March 1994. Archived from the original on 2020-12-18.
6. "Reese's Peanut Butter Puffs Cereal | MrBreakfast.com". www.mrbreakfast.com. Retrieved 2022-05-08.
7. "No More Artificial Colors for Trix or Reese's Puffs". The New York Times . 22 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
8. "Trix, Reese's Puffs cereals dropping the artificial flavours, colours". CTV News. 23 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
9. Burrows, Dan (2018-10-11). "America's Most Popular Breakfast Cereals (And the Stocks Behind Them)". Kiplinger's magazine . Retrieved 2024-10-04.
10. The Hershey Company. "You Asked, We Delivered: Reese's and All-Star Angel Reese Team Up for a Fan-Requested Merch Collection". www.prnewswire.com. Retrieved 2025-03-14.
11. "REESE'S PUFFS Cereal and All-Star Angel Reese Expand Partnership with KidSuper Collab". Archived from the original on 2025-02-24. Retrieved 2025-03-14.
12. Meyers, ByAlyssa. "Why Reese's partnered with basketball star Angel Reese—beyond the obvious reason". Marketing Brew. Retrieved 2025-03-14.
13. "Reese's Puffs teams up with Angel Reese to release limited-edition cereal". Drug Store News. 2024-09-20. Retrieved 2025-05-21.