![]() Seagram's Seven Crown American blended whiskey | |
Type | Blended whiskey |
---|---|
Manufacturer | Diageo |
Alcohol by volume | 40% |
Proof (US) | 80 |
Related products | Crown Royal, Seagram's VO |
Website | seagrams7 |
Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo.
Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. [1] The cocktail made by mixing Seagram's Seven with 7 Up (a brand of lemon-lime soda) is known as a "Seven and Seven". It's also often used as an ingredient in Manhattans. Like most brands of whiskey on the American market, Seagram's Seven has an alcohol by volume content of 40% (80 U.S. proof).
Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only eight million in 1993. It was the first brand to produce and sell 100 million cases, and sold 300 million by 1983. [2] In 2018, Diageo made an effort to raise the sales of Seven Crown by introducing the first "National Dive Bar Day," which is unofficially celebrated annually on July 7. Diageo has since stated that the date was chosen in order to celebrate the "quintessential Dive Bar drink, the 7&7." [3] In 2019, Seven Crown is reported to have sold 2.1 million 9-liter cases. [4]
Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles. When Canadian distillers began adding small amounts of highly-flavourful rye grain to their mashes, people began demanding this new rye-flavoured whisky, referring to it simply as "rye". Today, as for the past two centuries, the terms "rye whisky" and "Canadian whisky" are used interchangeably in Canada and refer to exactly the same product, which generally is made with only a small amount of rye grain.
7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo.
The Long Island iced tea, or Long Island ice tea, is an IBA official cocktail, typically made with vodka, tequila, light rum, triple sec, gin, and a splash of cola. Despite its name, the cocktail does not typically contain iced tea, but is named for having the same amber hue as iced tea.
The Seagram Company Ltd. was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage lines in the world.
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.
Diageo plc is a British multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It is a major distributor of Scotch whisky and other spirits. Distilleries owned by Diageo produce 40% of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Old Parr.
Canada Dry is a brand of soft drinks founded in 1904 and owned since 2008 by the American company Dr Pepper Snapple. For over 100 years, Canada Dry has been known mainly for its ginger ale, though the company also manufactures a number of other soft drinks and mixers. Although it originated in Canada, Canada Dry is now produced in many countries such as the United States, Panama, Mexico, Chile, Costa Rica, Japan, and in a number of countries of Europe and the Middle East.
Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. Production of Crown Royal is done at Gimli, Manitoba, while the blending and bottling of the whisky are done in a facility in Amherstburg, Ontario.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of Organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.
A Seven and Seven or 7 and 7 is a highball cocktail, a mixed alcoholic drink containing Seagram's Seven Crown, a blended whiskey, and 7 Up, a lemon-lime soft drink. It is typically served with ice. It was one of the most popular drinks in the United States during the 1970s.
Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. It is bottled at 33% alcohol by volume.
MGP Ingredients, Inc. is a distilled spirits and food ingredients producer with headquarters in Atchison, Kansas, United States.
Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.
Blenders Pride launched in 1995, is a brand of Indian whisky, owned by Pernod Ricard. It is a blend of great Indian grain spirits and imported Scotch malt.
A whiskey cocktail is a cocktail that includes whiskey. Although whiskey is often served neat or on the rocks, it is used in many classic cocktails such as the Old Fashioned, Manhattan, and Julep. Some specifically call for Scotch whisky or bourbon whiskey.
{{cite web}}
: CS1 maint: numeric names: authors list (link){{cite web}}
: |last=
has generic name (help); External link in |last=
(help)