Seagram's Seven Crown

Last updated
Seagram's Seven Crown
Seagrams 7 Crown.jpg
Seagram's Seven Crown
American blended whiskey
Type Blended whiskey
Manufacturer Diageo
Alcohol by volume  40%
Proof (US) 80
Related products Crown Royal, Seagram's VO
Website seagrams7.com

Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo.

Contents

Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. [1] The cocktail made by mixing Seagram's Seven with 7 Up (a brand of lemon-lime soda) is known as a "Seven and Seven". It's also often used as an ingredient in Manhattans. Seagram's Seven has an alcohol by volume content of 40% (80 U.S. proof).

Sales history

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only eight million in 1993. It was the first brand to produce and sell 100 million cases, and sold 300 million by 1983. [2] In 2018, Diageo made an effort to raise the sales of Seven Crown by introducing the first "National Dive Bar Day," which is unofficially celebrated annually on July 7. Diageo has since stated that the date was chosen in order to celebrate the "quintessential Dive Bar drink, the 7&7." [3] In 2019, Seven Crown is reported to have sold 2.1 million 9-liter cases. [4]

See also

Related Research Articles

<span class="mw-page-title-main">Canadian whisky</span> Whisky produced in Canada

Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles. When Canadian distillers began adding small amounts of highly-flavourful rye grain to their mashes, people began demanding this new rye-flavoured whisky, referring to it simply as "rye". Today, as for the past two centuries, the terms "rye whisky" and "Canadian whisky" are used interchangeably in Canada and refer to exactly the same product, which generally is made with only a small amount of rye grain.

7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.

<span class="mw-page-title-main">Long Island iced tea</span> Mixed drink with vodka, gin, tequila, and rum

The Long Island iced tea, or Long Island ice tea, is an IBA official cocktail, typically made with vodka, tequila, light rum, triple sec, gin, and a splash of cola. Despite its name, the cocktail does not typically contain iced tea, but is named for having the same amber hue as iced tea.

<span class="mw-page-title-main">Seagram</span> Former Canadian multinational conglomerate

The Seagram Company Ltd. was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage brands in the world.

<span class="mw-page-title-main">Smirnoff</span> Vodka brand founded in Russia

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.

<span class="mw-page-title-main">Diageo</span> Multinational alcoholic beverages company

Diageo plc is a British multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It is a major distributor of Scotch whisky and other spirits. Distilleries owned by Diageo produce 40 percent of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Old Parr.

<span class="mw-page-title-main">Crown Royal</span> Blended Canadian whisky

Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. Production of Crown Royal is done at Gimli, Manitoba, while the blending and bottling of the whisky are done in a facility in Amherstburg, Ontario.

<span class="mw-page-title-main">Slice (drink)</span> Fruit-flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s.

<span class="mw-page-title-main">7 and 7</span> Mixed drink of Seagrams Seven Crown and 7-Up

A Seven and Seven or 7 and 7 is a highball cocktail, a mixed alcoholic drink containing Seagram's Seven Crown, a blended whiskey, and 7 Up, a lemon-lime soft drink. It is typically served with ice. It was one of the most popular drinks in the United States during the 1970s.

<span class="mw-page-title-main">Sazerac Company</span> Alcoholic drinks company based in New Orleans, US

Sazerac Company, Inc. is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.

<span class="mw-page-title-main">Fireball Cinnamon Whisky</span> Cinnamon-flavoured whisky-based liqueur

Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. It is bottled at 33% alcohol by volume.

MGP Ingredients, Inc. is a distilled spirits and food ingredients producer with headquarters in Atchison, Kansas, United States.

<span class="mw-page-title-main">Royal Stag</span> Brand of Indian Whisky

Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.

<span class="mw-page-title-main">Blenders Pride</span> Brand of Indian Whisky

Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard. It is a blend of Indian grain spirits and imported Scotch malt.

<span class="mw-page-title-main">Whiskey cocktail</span> Variety of cocktails made with whiskey

A whiskey cocktail is a cocktail that includes whiskey. Although whiskey is often served neat or on the rocks, it is used in many classic cocktails such as the Old Fashioned, Manhattan, and Julep. Some specifically call for Scotch whisky or bourbon whiskey.

References

  1. "Seagram's 7 Crown Drink Recipes by Bar None Drinks". www.barnonedrinks.com. Retrieved 2023-05-22.
  2. "Seagram's 7 Crown: Then and Now | Booze Business: A Blog Dedicated to the Business of Spirits and Wine". 2018-07-11. Retrieved 2023-05-22.
  3. Crown, Seagram's 7. "Seagram's 7 Crown Launches The Inaugural National Dive Bar Day, Honoring Local Watering Holes Everywhere". www.prnewswire.com. Retrieved 2023-05-22.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. https://www.facebook.com/liquor.com. "Our Review of Seagram's 7 Crown Blended Whiskey: Long History; Short on Flavor". Liquor.com. Retrieved 2023-05-22.{{cite web}}: |last= has generic name (help); External link in |last= (help)

Official website