Shuvee Etrata | |
|---|---|
 Etrata in August 2025 | |
| Born | Shuvee Chrisna Villanueva Etrata June 4, 2001 Bantayan Island, Cebu, Philippines |
| Occupations |
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| Years active | 2021–present |
| Agent | Sparkle |
| Height | 5 ft 6 in (1.68 m) [1] |
TikTok information | |
| Page | |
| Followers | 4.5 million (as of August 16, 2025) |
| Likes | 101.6 million(as of August 16, 2025) |
Shuvee Chrisna Villanueva Etrata (born June 4, 2001) is a Filipino model, actress, host, and content creator.
Shuvee Chrisna Villanueva Etrata was born on June 4, 2001 [2] in Bantayan Island, Cebu [3] but grew up in Polomolok, South Cotabato, her father's hometown. [4] She was named after the initials of the University of Visayas, UV, as her parents had met at the school. [2] She is the eldest of nine siblings [5] and has been financially supporting her family with her earnings as a content creator. [3]
According to Etrata, others bullied her in her home province due to her morena complexion, although when she moved to Manila, she found that the entertainment industry considered her brown skin to be an asset. [1]
Etrata studied physical therapy at the Cebu Doctors' University, commuting from Compostela to Cebu City for her classes, as her father did not permit her to stay in a boarding house. However, she decided to pursue showbiz instead because she saw it as an easier way to support her family, whereas becoming a doctor was a long process. [3] Her conversation with her mother before joining Pinoy Big Brother: Celebrity Collab Edition (PBB) went viral when a Facebook post translated the original Cebuano into Tagalog. Etrata had said, "Ma, PBB is my last big shot. If showbiz really isn't for me, I'll go back to Cebu and finish my studies." [5]
On June 29, 2019, Etrata was announced as one of the 14 candidates for the Mutya ng Pilipinas Cebu pageant, representing the municipality of Santa Fe. [6] On July 11, she advanced to the Top 7 of the competition, [7] but did not win any of the pageant's titles. She represented Bantayan at the Hiyas ng Pilipinas pageant in 2022. [8]
On January 17, 2022, SunStar Cebu introduced Etrata as a 20-year-old model, endorser, and beauty queen. The newspaper quoted her as saying, "My most important realization this 2021 is that no matter how much you devote yourself to others, and no matter how you treat them, if they have already formed a judgment against you, then nothing will change their minds. […] There is no need to prove yourself to anybody, and your self-worth is never measured by how others see you, but by how you value yourself." [9]
In March 2023, Etrata was announced as a cast member of Hearts on Ice . [10] It was her first time acting in a teleserye . [11] She addressed comparisons to Maymay Entrata in an interview with the Philippine Entertainment Portal (PEP), published on March 24. She acknowledged that their surnames sounded similar and that they were both Bisaya, hence the comparisons. Etrata also explained her plans to compete in Miss Universe when she was older and felt more ready. PEP writer Jojo Gabinete pointed out that Etrata's height, brown skin, and "very Filipina" facial features made her a good fit for beauty pageants. [1] In that month, she also starred alongside Barbie Forteza and David Licauco in "The Way You Look at Me", the music video for Ben&Ben's rendition of a Christian Bautista song of the same name. [12] In August, she appeared as Natty in episodes of the drama anthology series Tadhana (transl. Destiny) along with Ashley Ortega and Radson Flores. [13]
Etrata portrayed Feline in "Captain Kitten", an episode of Daig Kayo ng Lola Ko (international title: My Fairy Grandmother) that aired when the anthology series returned in October. [14] On November 7, Etrata competed on an episode of the Philippine game show Family Feud . Her response to the question "What is the maximum capacity of a tricycle?" went viral on social media, after she answered "12." Many people online expressed their confusion over Etrata's answer, while others argued that it was not technically incorrect, as tricycles found in other provinces could accommodate significantly more passengers than the ones in Metro Manila. Xianna Bengo remarked in the Pop! column of the The Philippine Daily Inquirer , "Before we judge, I think we should do our own research before we say something about people's answers. Also — maybe Family Feud can be less ambiguous with their questions?" [15]
In December 2024, Etrata hosted at the Cebu press conference of the film Green Bones . She admitted that she preferred hosting over acting, although she was making an effort to improve her acting through workshops. She added that she hoped to star in a romantic comedy in the future. [16]
In 2025, she joined Pinoy Big Brother: Celebrity Collab Edition (PBB) with the goal of being able to buy a house and lot for her family. She was evicted from the PBB house on June 14, alongside Klarisse De Guzman. Their duo was given the name of "ShuKla". Various Filipino media figures, such as Vice Ganda, Sharlene San Pedro, SB19 member Justin, and Kara David, expressed their sadness over the eviction. [5] [17] Rafael Bautista of Nylon Manila wrote that ShuKla's eviction was "arguably the season's most controversial" one. He added that Etrata "came into the house unknown to many, but she left as a rising star with a bright future ahead of her". [18]
Etrata portrayed Veshdita in the fantasy drama series Encantadia Chronicles: Sang'gre . [5]
On August 22, she starred in the music video for "Marupok" by Jenzen Guino. In the video, she and Anthony Constantino portray a couple who slowly fall in love after filming a commercial together. [19]
Nylon Manila 's Rafael Bautista praised Etrata for being the "Gen Z morena representation that we need". He added that she sets an example for her audience, as a young woman who has achieved success without conforming to "toxic" beauty standards. [20] In an interview with Preview , makeup artist Thazzia Falek said that Etrata has one of the most beautiful faces that she has seen. Falek further described her as a "true Filipina beauty". [21]
In March 2023, Etrata was appointed as a Tourism Promotions Board for Badian, Cebu's Philippines Ambassador. She was also featured in a billboard in EDSA for Jag (stylized in all caps) Jeans. [22] On July 5, 2025, Shopee Philippines unveiled Etrata as their "Shopee Bestie". [23] In 2025, Etrata was announced as one of Acerpure's newest ambassadors. [24] On September 10, Etrata was unveiled as one of Mang Inasal's new endorsers, alongside Ralph de Leon. The two acted out a romantic skit in the official announcement post and were introduced with a portmanteau name, "ShuRalph". [25]
Etrata is being courted by Filipino-American model and actor Anthony Constantino. She developed a crush on him after watching him star in Esnyr Ranollo's Highschool series. The two followed each other on social media and Constantino began to romantically pursue her. However, she explained that "it's the worst thing you could do to a man—saying yes, and then telling him you're entering PBB ( Pinoy Big Brother )." [26] [27]
| Year | Title | Role | Ref. |
|---|---|---|---|
| 2023 | Bubble Gang | Various | |
| Hearts on Ice | Kring-Kring | [10] | |
| Tadhana ("Pagtatapos") | Natty | [13] | |
| Daig Kayo Ng Lola Ko ("Captain Kitten") | Feline | [14] | |
| 2023-24 | Family Feud | Herself (guest player) | |
| The Boobay and Tekla Show | Herself (guest) | ||
| 2023-25 | TiktoClock | ||
| Unang Hirit | Herself (segment host) | ||
| 2024 | Magpakailanman ("Crazy In Love: The Irene Franca Story") | Fritzie | |
| Sarap, 'Di Ba? | Herself (guest) | ||
| Lilet Matias: Attorney-at-Law | Miles | ||
| Fast Talk with Boy Abunda | Herself (guest) | ||
| 2025 | Lutong Bahay | Herself (host) | |
| Pinoy Big Brother: Celebrity Collab Edition | Herself (housemate) | ||
| Encantadia Chronicles: Sang'gre | Veshdita | [5] | |
| Magpakailanman ("Pinoy Big Breadwinner: The Shuvee Etrata Story") | Herself | ||
| It's Showtime | Herself (guest) |
| Year | Title | Role | Ref. |
|---|---|---|---|
| 2025 | Call Me Mother |
| Year | Title | Artist | Ref. |
|---|---|---|---|
| 2023 | "The Way You Look At Me" | Ben&Ben | [12] |
| 2025 | "Marupok" | Jenzen Guino | [19] |
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