Social perception

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Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others. This domain also includes social knowledge, which refers to one's knowledge of social roles, norms, and schemas surrounding social situations and interactions. [2] People learn about others' feelings and emotions by picking up information they gather from physical appearance, verbal, and nonverbal communication. Facial expressions, tone of voice, hand gestures, and body position or movement are a few examples of ways people communicate without words. A real-world example of social perception is understanding that others disagree with what one said when one sees them roll their eyes. There are four main components of social perception: observation, attribution, integration, and confirmation.

Contents

Observations serve as the raw data of social perception—an interplay of three sources: persons, situations, and behavior. These sources are used as evidence in supporting a person's impression or inference about others. Another important factor to understand when talking about social perception is attribution. Attribution is expressing an individual's personality as the source or cause of their behavior during an event or situation. [3] To fully understand the impact of personal or situational attributions, social perceivers must integrate all available information into a unified impression. To finally confirm these impressions, people try to understand, find, and create information in the form of various biases. Most importantly, social perception is shaped by an individual's current motivations, emotions, and cognitive load capacity. Cognitive load is the complete amount of mental effort utilized in the working memory. All of this combined determines how people attribute certain traits and how those traits are interpreted.

The fascination and research for social perception date back to the late 1800s when social psychology was first being discovered.[ citation needed ]

Background

Observation

The processes of social perception begin with observing persons, situations, and behaviors to gather evidence that supports an initial impression.

Persons – physical influence

Although society tries to train people not to judge others based on their physical traits, as social perceivers, we cannot help but be influenced by others' hair, skin color, height, weight, style of clothes, pitch in voice, etc., when making a first impression. People have the tendency to judge others by associating certain facial features with specific personality types. For example, studies indicate that people are perceived as stronger, more assertive, and competent if they have small eyes, low eyebrows, an angular chin, wrinkled skin, and a small forehead. People tend to associate baby-faced people with impotence and harmlessness. [4]

Situations – context from prior experiences

are able to easily predict the sequences or results of an event based on the extent and depth of their past experiences with a similar event. The ability to anticipate the outcomes of a situation is also greatly influenced by an individual's cultural background because this inevitably shapes the types of experiences. Situational observations either lead humans to have preset notions about certain events or to explain the causes of human behaviors. [4]

Behaviors – nonverbal communication

Nonverbal communication helps people express their emotions, attitudes, and personalities. The most dominant form of nonverbal communication is the use of facial expressions to channel different emotions. Greatly influenced by Charles Darwin's research on facial expressions and book The Expression of the Emotions in Man and Animals (1872) , it is believed that all humans, regardless of culture or race, encode and decode the six "primary" emotions, (happiness, sadness, anger, fear, surprise, and disgust), universally in the same way. To encode means to communicate nonverbal behavior, while to decode means to interpret the meaning or intention of the nonverbal behavior. Decoding sometimes is inaccurate due to affect blend, (a facial expression with two differently registered emotions), and/or display rules, (culturally dictated rules about which nonverbal behaviors are acceptable to display). [1] Other nonverbal cues such as: body language, eye contact, and vocal intonations can affect social perception by allowing for thin-slicing. Thin-slicing describes the ability to make quick judgements from finding consistencies in events based only on narrow frames of experience.

Attribution

With the observations drawn from persons, situations, and behavior, the next step is to make inferences that identify an individual's inner dispositions.

Attribution theories

A large component of social perception is attribution. Attribution is the use of information gathered through observation to help individuals understand and rationalize the causes of one's own and others' behaviors. Psychological research on attribution began with the work of Fritz Heider in 1958, and was subsequently developed by others such as Harold Kelley and Bernard Weiner. People make attributions to understand the world around them in order to seek reasons for an individual's particular behavior. When people make attributions they are able to make judgments as to what was the cause or causes of a certain behavior. Attribution theory is the study of what systems and models people implement to make attributions about the behavior of others. It attempts to explain how we use information about the social environment to understand others' behavior.

One common bias people exhibit in attribution is called the fundamental attribution error. The fundamental attribution error is the tendency for people to attribute others' actions or behaviors to internal traits as opposed to external circumstances. [5] An example of how this may manifest in the real world as pointed out in research by Furnham and Gunter is how one's view of the justness of poverty may be affected by one's financial status: one who has not experienced poverty may see it as being more or less deserved than might someone who has been impoverished at some point. [6] In this way, fundamental attribution error can be a barrier to empathizing with others, as one does not consider all the circumstances involved in the actions of others.

Two-step process of Attributions

Unlike conventional attribution theories, the two-step process of attribution suggests that people analyze others' behaviors first by automatically making an internal attribution and only then considering possible external attributions that may affect the initial inference. [1] Heider's most valuable contribution to the topic of attribution is the dichotomy: When attempting to decide why individuals behave a certain way, we can make either an internal or external attribution. [1] Internal attribution, (also called dispositional attribution or personal attribution [4] ), is the assumption that an individual is acting a certain way due to something about that individual, such as personality, character, or attitude. External attribution, also called situational attribution, is the inference that an individual is acting a certain way due to the situation he or she is in; the assumption is that most individuals would respond in the same way in that similar situation. Essentially, people first assume that a person's behavior is due to his or her personality, and then attempt to modify this attribution by also factoring in the person's situation. [1]

Jones's correspondent inference theory

According to Edward Jones and Keith Davis's correspondent inference theory, people learn about other individuals from behavior that is chosen freely, that is not anticipated, and that results in a small number of favorable outcomes. [1] There are three factors that people use as a basis for their inferences:

  1. An individual's degree of choice
  2. The expectedness of the behavior
  3. The intentions or motives behind the effects or consequences of the behavior

Kelley's covariation theory

According to American social psychologist Harold Kelley, individuals make attributions by utilizing the covariation principle. The covariation principle claims that people attribute behavior to the factors that are present when a certain behavior occurs and the factors that are absent when it does not occur. [1] There are three types of covariation information that are particularly helpful: consensus, distinctiveness, and consistency.

If a single individual and a large majority of individuals behave similarly in reaction to a specific stimulus, then the individual's behavior is attributed to the stimulus and is high in consensus. The individual's behavior due to this specific stimulus should be compared to the individual's behavior in reaction other stimuli within the same broader category. This helps judge whether the level of distinctiveness information is high, and thus attributed to the stimulus. Lastly, consistency information is used to see what happens to the behavior at another time when the individual and the stimulus both remain unchanged. [1]

Integration

Unless a snap judgement is made from observing persons, situations, or behavior, people integrate the dispositions to form impressions.

Information integration theory

Norman H. Anderson, an American social psychologist, developed the information integration theory in 1981. The theory states that impressions are made from the perceiver's personal dispositions and a weighted average of the target individual's characteristics. [1] The differences among perceivers are due to people using themselves as a standard, or frame of reference, when judging or evaluating others. People also tend to view their own skills and traits as favorable for others to also have. These impressions formed about others can also be influenced by the current, temporary mood of the perceiver. A concept called, priming also affects a perceiver's impressions of others. Priming is the tendency for recently perceived or implemented concepts or words to come to mind easily and influence the understanding of the new information. [1] Trait information also impacts people's impressions of others, and psychologist Solomon Asch was the first to discover that the existence of one trait tends to indicate the existence of other traits. Asch claimed that central traits exist that exert a strong effect on the perceiver's overall impressions. [1] Lastly, the sequence in which a trait is realized can also influence the trait's impact. Research shows that there is a tendency for information presented at the beginning of a sequence to have a greater effect on impressions than information presented later on, a concept called primacy effect. [1]

Implicit personality theory

Implicit personality theory is a type of model people use to group various kinds of personality qualities together. [1] Put in another way, implicit personality theories describe the way an observer uses the traits displayed by another person to form impressions about that other person. People pay attention to a variety of cues, including: visual, auditory, and verbal cues to predict and understand the personalities of others, in order to fill in the gap of the unknown information about a person, which assists with social interactions.

Certain traits are seen as especially influential in the formation of an overall impression of an individual; these are called central traits. Other traits are less influential in impression formation, and are called peripheral traits. Which traits are central or peripheral is not fixed, but can vary based on context. For instance, saying that a person is warm versus cold may have a central impact on an individual's impression formation when paired with traits such as "industrious" and "determined", but have a more peripheral impact when paired with traits such as "shallow" or "vain". [7]

Kim and Rosenberg [8] demonstrate that when forming impressions of others, individuals assess others on an evaluative dimension. Which is to say that, when asked to describe personality traits of others, individuals rate others on a "good-bad" dimension. People's implicit personality theories also include a number of other dimensions, such as a "strong-weak" dimension, an "active-passive" dimension, an "attractive-unattractive" dimension, etc. However, the evaluative "good-bad" dimension was the only one that universally appeared in people's descriptions of others, while the other dimensions appeared in many, but not all, people's assessments. Thus, the dimensions included in implicit personality theories on which others are rated vary from person to person, but the "good-bad" dimension appears to be part of all people's implicit personality theories.

Confirmation

After making and integrating attributions, individuals form impressions that are subject to confirmation biases and the threat of a self-fulfilling prophecy.

Competence as social perceivers

It is true that people fall for the biases identified by social psychologists and for some biases that may have not yet been identified. Despite these misjudgments, there are four reasons that soundly demonstrate people's competence as social perceivers:

  1. People can more accurately perceive social behaviors and interactions when they have a greater history of experiences with the other people.
  2. People can make more circumscribed predictions of how other individuals will act when in their presence.
  3. Social perception skills can be improved through learning the rules of probability and logic.
  4. People can make more precise inferences about others when motivated by concerns for open-mindedness and accuracy. [4]

Factors that influence social perception

Accuracy

The accuracy of social perception relates to the connection between judgments people make of others' psychological attributes, and the reality of those attributes with regards to the people being judged. There are three slightly varying approaches to interpreting accuracy the: pragmatic, constructivist, and realistic approaches. Empirical research suggests that social perception is mostly accurate, but the degree of accuracy is based on four major moderator variables. These moderators are attributes of the: judge, target, trait that is judged, and information on which the judgment is based. The Realistic Accuracy Model (RAM) explains that these moderators are a result of the process for accurate judgment. The process of accurate personality judgment starts with the target revealing relevant information, which then must be available to a judge, who then identifies and uses it to form a final judgment. [9]

Difficulties in accuracy research

While accurate social perception is important, it has also been rather neglected. It is difficult to provide a set list of criteria that can be checked-off as accuracy can be subjective in nature. In the past, there was an assumption that people's judgements were also considered erroneous and often mistaken. As such, many researchers have chosen to pursue other facets of research instead. It was not until these assumptions were proved incorrect through research and research methods became more sophisticated that genuine effort was put into analyzing accurate social perceptions. [10]

Testing

TASIT (The Awareness of Social Inference Test) is an audiovisual test that In the past for the clinical assessment of social perception. The test is based upon several critical components of social perception that are crucial for social competence using complex, dynamic, visual, and auditory cues to assess these critical components. The test assesses the ability to identify emotions, a skill that is impaired in many clinical conditions. It also assesses the ability to judge what a speaker may be thinking or what their intentions are for the other person in the conversation, also referred to as theory of mind. Lastly, the test was developed to assess the ability to differentiate between literal and non-literal conversational remarks. The test is divided into three parts to measure; emotion, social inference – minimal, and social inference enriched. The test is composed of scenes, or vignettes, and those being assessed are asked to identify the emotions, feelings, beliefs, intentions, and meanings of the interactions. They are also assessed on more complex interactions to assess ability to interpret sarcasm. [11] The results of this testing assess the level of social perception of an individual.

TASIT has adequate psychometric properties as a clinical test of social perception. It is not overly prone to practice effects and is reliable for repeat administrations. Performance on TASIT is affected by information processing speed, working memory, new learning and executive functioning, but the uniquely social material that comprises the stimuli for TASIT provides useful insights into the particular difficulties people with clinical conditions experience when interpreting complex social phenomena. [11]

See also

Related Research Articles

<span class="mw-page-title-main">Fundamental attribution error</span> Psychological phenomenon

In social psychology, the fundamental attribution error (FAE) is a cognitive attribution bias in which observers underemphasize situational and environmental factors for the behavior of an actor while overemphasizing dispositional or personality factors. In other words, observers tend to overattribute the behaviors of others to their personality (e.g., he is late because he's selfish) and underattribute them to the situation or context (e.g., he is late because he got stuck in traffic). Although personality traits and predispositions are considered to be observable facts in psychology, the fundamental attribution error is an error because it misinterprets their effects.

Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. It asserts that people develop their attitudes by observing their own behavior and concluding what attitudes must have caused it. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes determine behaviors. Furthermore, the theory suggests that people induce attitudes without accessing internal cognition and mood states. The person interprets their own overt behaviors rationally in the same way they attempt to explain others' behaviors.

In psychology, an attribution bias or attributional errors is a cognitive bias that refers to the systematic errors made when people evaluate or try to find reasons for their own and others' behaviors. It refers to the systematic patterns of deviation from norm or rationality in judgment, often leading to perceptual distortions, inaccurate assessments, or illogical interpretations of events and behaviors.

Self-knowledge is a term used in psychology to describe the information that an individual draws upon when finding answers to the questions "What am I like?" and "Who am I?".

Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called Attribution theory. Psychological research into attribution began with the work of Fritz Heider in the early 20th century, and the theory was further advanced by Harold Kelley and Bernard Weiner. Heider first introduced the concept of perceived 'locus of causality' to define the perception of one's environment. For instance, an experience may be perceived as being caused by factors outside the person's control (external) or it may be perceived as the person's own doing (internal). These initial perceptions are called attributions. Psychologists use these attributions to better understand an individual's motivation and competence. The theory is of particular interest to employers who use it to increase worker motivation, goal orientation, and productivity.

Implicit personality theory describes the specific patterns and biases an individual uses when forming impressions based on a limited amount of initial information about an unfamiliar person. While there are parts of the impression formation process that are context-dependent, individuals also tend to exhibit certain tendencies in forming impressions across a variety of situations. There is not one singular implicit personality theory utilized by all; rather, each individual approaches the task of impression formation in his or her own unique way. However, there are some components of implicit personality theories that are consistent across individuals, or within groups of similar individuals. These components are of particular interest to social psychologists because they have the potential to give insight into what impression one person will form of another.

<span class="mw-page-title-main">Indignation</span> Emotion

Indignation is a complex and discrete emotion that is triggered by social emotions and social environments. Feelings of anger and disgust are some emotions that constitute indignation.

The negativity bias, also known as the negativity effect, is a cognitive bias that, even when positive or neutral things of equal intensity occur, things of a more negative nature have a greater effect on one's psychological state and processes than neutral or positive things. In other words, something very positive will generally have less of an impact on a person's behavior and cognition than something equally emotional but negative. The negativity bias has been investigated within many different domains, including the formation of impressions and general evaluations; attention, learning, and memory; and decision-making and risk considerations.

In social psychology, a construal is a way that people perceive, comprehend, and interpret their world, particularly the acts of others toward them.

<span class="mw-page-title-main">Negative affectivity</span> Personality variable

Negative affectivity (NA), or negative affect, is a personality variable that involves the experience of negative emotions and poor self-concept. Negative affectivity subsumes a variety of negative emotions, including anger, contempt, disgust, guilt, fear, and nervousness. Low negative affectivity is characterized by frequent states of calmness and serenity, along with states of confidence, activeness, and great enthusiasm.

Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. Research has found that brief judgments based on thin-slicing are similar to those judgments based on much more information. Judgments based on thin-slicing can be as accurate, or even more so, than judgments based on much more information.

Impression formation in social psychology refers to the processes by which different pieces of knowledge about another are combined into a global or summary impression. Social psychologist Solomon Asch is credited with the seminal research on impression formation and conducted research on how individuals integrate information about personality traits. Two major theories have been proposed to explain how this process of integration takes place. The Gestalt approach views the formation of a general impression as the sum of several interrelated impressions. As an individual seeks to form a coherent and meaningful impression of another individual, previous impressions significantly influence the interpretation of subsequent information. In contrast to the Gestalt approach, the cognitive algebra approach asserts that individuals' experiences are combined with previous evaluations to form a constantly changing impression of a person. A related area to impression formation is the study of person perception, making dispositional attributions, and then adjusting those inferences based on the information available.

In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person. Impression accuracy varies depending on the observer and the target being observed. First impressions are based on a wide range of characteristics: age, race, culture, language, gender, physical appearance, accent, posture, voice, number of people present, economic status, and time allowed to process. The first impressions individuals give to others could greatly influence how they are treated and viewed in many contexts of everyday life.

Personality judgment is the process by which people perceive each other's personalities through acquisition of certain information about others, or meeting others in person. The purpose of studying personality judgment is to understand past behavior exhibited by individuals and predict future behavior. Theories concerning personality judgment focus on the accuracy of personality judgments and the effects of personality judgments on various aspects of social interactions. Determining how people judge personality is important because personality judgments often influence individuals' behaviors.

Samuel David Gosling is a personality and social psychologist with interests in social perception, cross-species, and trends in the history of psychology. His work in social perception examines how people form impressions on others through their behavior, appearance, and physical environment, while his work with cross-species examines how animals can lead to theories of personality and social psychology. For instance, he studied individual differences in personality and social behaviors, and how personality traits are portrayed and described in a number of different species including humans, hyenas, dogs, and cats. In general, Gosling's research pertains to evolutionary and ecological principles. He holds a PhD from the University of California at Berkeley, and is currently a professor within the Department of Psychology at the University of Texas at Austin.

A zero-acquaintance situation requires a perceiver to make a judgment about a target with whom the perceiver has had no prior social interaction. These judgments can be made using a variety of cues, including brief interactions with the target, video recordings of the target, photographs of the target, and observations of the target's personal environments, among others. In zero-acquaintance studies, the target's actual personality is determined through the target's self-rating and/or ratings from close acquaintance(s) of that target. Consensus in ratings is determined by how consistently perceivers rate the target's personality when compared to other raters. Accuracy in ratings is determined by how well perceivers' ratings of a target compare to that target's self-ratings on the same scale, or to that target's close acquaintances' ratings of the target. Zero-acquaintance judgments are regularly made in day-to-day life. Given that these judgments tend to remain stable, even as the length of interaction increases, they can influence important interpersonal outcomes.

The false-uniqueness effect is an attributional type of cognitive bias in social psychology that describes how people tend to view their qualities, traits, and personal attributes as unique when in reality they are not. This bias is often measured by looking at the difference between estimates that people make about how many of their peers share a certain trait or behaviour and the actual number of peers who report these traits and behaviours.

Spontaneous trait inference is the term utilised in social psychology to describe the mechanism that causes individuals to form impressions of people, based on behaviours they witness them exhibiting. The inferences being made are described as being extrapolated from the behaviour, as the link between the inferred trait and the perceived behaviour is not substantiated, only vaguely implied. The inferences that are made are spontaneous and implicitly formed, with the cognitive mechanism acting almost reflexively.

Social vision is a sub-topic of social psychology that investigates the ways from which individuals extract information and perceive others using their vision alone. The field of social vision is highly interdisciplinary and located at the nexus of social psychology, communication studies, and vision science.

In psychology, interpersonal accuracy (IPA) refers to an individual's ability to make correct inferences about others' internal states, traits, or other personal attributes. For example, a person who is able to correctly recognize emotions, motivation, or thoughts in others demonstrates interpersonal accuracy. IPA is an important skill in everyday life and is related to many positive social interaction outcomes.

References

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  7. ↑ Nauts, S.; Langner, O.; Huijsmans, I.; Vonk, R.; Wigboldus, D. H. J. (2014). "Forming impressions of personality: A replication and review of Asch's (1946) evidence for a primacy-of-warmth effect in impression formation". Social Psychology. 45 (3): 153–163. doi:10.1027/1864-9335/a000179. hdl: 2066/128034 . S2CID   7693277.
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