Tour of Secret

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Asia Tour 2007 A: Tour of Secret
Tour by Ayumi Hamasaki
Tour of Secret HK.jpg
Promotional poster for the Hong Kong concert
Associated album Secret
Start dateMarch 10, 2007
End dateJune 10, 2007
No. of shows13 in Japan
2 in China
1 in Taiwan
16 in Total
Ayumi Hamasaki concert chronology

Asia Tour 2007 A: Tour of Secret is the first Asia-wide and ninth overall concert tour held by Japanese singer Ayumi Hamasaki, in support of her album Secret (2006). The tour started March 10, 2007, and ended in mid June of the same year, with legs not only in Japan but in other Asian countries as well, making it Hamasaki's first concert tour with non-domestic stops.

Contents

Background

Although Hamasaki had performed outside Japan prior to Asia Tour 2007 A: Tour of Secret, up until then, all of her concert tours included only domestic stops. However, during Avex's 2006 a-nation '06 concert, Hamasaki announced that she was planning a concert tour that would include stops in other Asian countries; moreover, it was likely to take place within the following two years. [1] By December of that year, Hamasaki announced in a CNN interview that it was ascertained that her first tour of Asia would take place in 2007. [2]

Concerts

Stop in Taipei

Upon Ayumi's arrival in Taiwan, hundreds gathered in Taipei's international airport to get a glimpse of her on their own soil for the first time in five years. Hamasaki's arrival caused a large media frenzy. Although she had just travelled a long international flight, Hamasaki actually seemed more than delighted to be swarmed by fans and the media alike; constantly waving to fans and smiling for the cameras, all the while being surrounded by numerous bodyguards.

Her concert itself also caused a huge stir in the media and fans. Various shops and stores throughout Taiwan decorated their stores with Ayumi-themed posters and signs. The media had a field day with Ayumi's concert; interviewing fans on the street, covering all unfolding events, and even filming the concert hall with helicopter shots. The show itself was the same as in Japan. During the encore, Hamasaki spoke primarily English with Mandarin and Japanese phrases in the conversation. [3] She even sang a chorus of the finale "Who..." in Mandarin. It was reported that local singers such as Cyndi Wang and Jolin Tsai also attended the performance. [4]

Ayumi had a promotional press conference in Taiwan. She stated how much she loved Taiwan, and that she felt bad that she could only perform there once during her Asia tour. Upon hearing the news of how quickly tickets sold out in Taiwan, she stated that in the next Asia tour, she would like to perform in Taiwan seven times. [5]

Stop in Hong Kong

After her successful stop in Taiwan, Hamasaki set off for Hong Kong where she arrived on April 3. Once again she was received by Hong Kong fans and media comparably to her arrival in Taiwan. However, security measures were taken up a notch since her last stop; upon exiting the plane in Hong Kong's airport, Hamasaki's bodyguards reportedly knocked over a news reporter for touching her. Despite the extra security efforts, Ayumi appeared overjoyed to see her fans and media who had come to celebrate her arri Soon afterwards, Hamasaki allegedly spent HK$500,000 (roughly $64,000 US) in thirty minutes [6] while shopping at boutiques and shops throughout Hong Kong. When asked by a reporter how many shoes she bought, she replied "Not too many, only 20 to 30 this day." [6] After buying shoes, she spent three hours eating local Hong Kong delicacies and snacks at Tsim Sha Tsui. Reporters noted that she had tried a little of everything. She arrived at her hotel at 10pm. [7]

During her second day in Hong Kong, Hamasaki spent most of the day resting at her hotel. At approximately 5pm she headed to the Hong Kong Coliseum to assess the venue. She stopped and interacted with fans on her way. Hamasaki persisted on signing autographs despite her staff urging her to leave; thus she kept signing autographs as she walked. [7] Before the Hong Kong performance, a flyer was passed out to clarify Ayumi's 9th anniversary which had passed only 3 days prior. The flyer urged the audience to sing the first 3 lines of Hamasaki's first song, Poker Face, before the encore.

Stop in Shanghai

Ayumi Hamasaki performing in the Shanghai Grand Stage. Ayumi Hamasaki in concert, April 2007.jpg
Ayumi Hamasaki performing in the Shanghai Grand Stage.
Hamasaki performing in Shanghai Kinda Cabaret.jpg
Hamasaki performing in Shanghai

Upon her arrival in Shanghai, Hamasaki launched a press conference with Avex China promoting the tour along with A Best 2, her newest album set. She wore a qipao to the event. During her encore in the Shanghai concert, she told fans that she went to the Jade Buddha Temple (Yufosi) early after her arrival in the city to pray for a successful concert and for Asian unity.

Singapore and Beijing

Hamasaki's label was unable to schedule tour dates for Singapore and Beijing. According to the Singaporean news, no label there can afford Hamasaki to perform. Avex's CEO has also said on his blog that since Beijing is reconstructing their stadium for 2008 Olympic games, no venue is available for a stop. [8]

Ticket sales

As with many of Hamasaki's tours, most of the tickets were sold out within minutes. The tickets also sold surprisingly well in Asia. 10,000 tickets were sold out to the Taiwan concert in less than two hours. [9] [10] Similarly, all 6,000 tickets were sold out in less than three hours in Hong Kong [11] and 7,000 tickets were sold in Shanghai. [12] This left numerous fans begging organizers for an additional performance dates. According to a press conference in Taiwan, Hamasaki apologized for only having one concert in there. She stated that she hopes to have a week's worth of concerts in Taiwan next time.

Tour dates

List of concert dates
DateCityCountryVenueAttendance
March 10, 2007 Saitama Japan Saitama Super Arena
March 11, 2007
March 24, 2007 Taipei Taiwan Taipei Arena 10,000 [10]
April 7, 2007 Hong Kong China Hong Kong Coliseum 6,000 [10]
April 22, 2007 Shanghai Shanghai Indoor Stadium 7,000 [12]
May 9, 2007 Yokohama Japan Yokohama Arena
May 10, 2007
May 19, 2007
May 22, 2007 Nagoya Nippon Gaishi Hall
May 23, 2007
May 26, 2007YokohamaYokohama Arena
May 27, 2007
May 30, 2007 Osaka Osaka-jō Hall
May 31, 2007
June 9, 2007 Fukuoka Marine Messe Fukuoka 17,000 [10]
June 10, 2007
Total180,000 [13]

DVD release

Asia Tour 2007 A: Tour of Secret
Tour of Secret Cover.jpg
Live album by
ReleasedMarch 12, 2008
Genre J-pop
Label Avex Trax
Ayumi Hamasaki chronology
Ayumi Hamasaki Best of Countdown live 2006–2007 A
(2007)
Asia Tour 2007 A: Tour of Secret
(2008)
Ayumi Hamasaki Countdown Live 2007-2008 Anniversary
(2008)

The DVD was released on March 12 in Japan, March 21 in Taiwan, and March 25 in Hong Kong. The VCD was released on March 28 in Hong Kong. It featured 120 minutes of live footage, including encores. Both the VCD and the DVD included a tour documentary spanning the time from her first rehearsals for the tour up through the final show—condensing 150 days' worth of tour into nearly three and a half hour's worth of road movie footage.

Background

The DVD contains "exceptionally rare footage" never seen in past tour DVDs and VCDs that filmed only the final concerts. It included moments such as the wild reception of Ayumi's Asian fans, and songs performed at only a few stops during the tour ("Memorial address," "JEWEL," "momentum," and "flower garden").

Viewers who bought the DVD would be able to either watch the concert through with the documentary footage in-between or watch the concert first and then the documentaries after. Additionally, the DVD came packed in a special sleeve design as did the VCD.

Track listing

From the official website. [14]

Disc 1

(Documentary-1)

  1. Labyrinth
  2. Evolution
  3. Unite!
    (Documentary-2)
  4. Taskinst
  5. 1 Love
  6. Until That Day...
    (Documentary-3)
  7. M
  8. Appears
    (Documentary-4)
  9. Part of Me
  10. Secret
    (Documentary-5)
  11. Kiss o' Kill
    (Documentary-6)
  12. Not Yet
  13. Surreal

Disc 2

(Documentary-7)

  1. Audience
  2. Boys & Girls
    (Documentary-8)
  3. Seasons
    (Documentary-9)
  4. Glitter
    (Documentary-10)
  5. Independent
  6. Humming 7/4
    (Documentary-11)
  7. Who...

Charts

Oricon Overall Sales Chart (Japan)

ReleaseChartPeak PositionDebut SalesSales TotalChart Run
March 12, 2008Oricon Daily Charts1
Oricon Weekly Charts246,51276,22518 weeks
Oricon Monthly Charts2
Oricon Yearly Charts

Ayumi Hamasaki x Hello Kitty

A merging of Hello Kitty and the most famous female singer in Japan, Ayumi Hamasaki, has been made, and was first seen when the Tour of Secret goods became available on mu-mo on March 9, 2007. It is said they together "will make a new character". Ayumi is assumed to be depicted by her popular 'ayupan'. ("Ayu-Pan" is short for "Ayumi Panda".) In which she has large eyes that are said to make her resemble a panda. Ayumi, as the 'ayupan', is seen wearing the same clothes as Hello Kitty, overalls, with a bow on their heads. So far, we have seen a Mirror, and an ayupan of the Ayumi Hamasaki x Hello Kitty franchise. All other information on the Ayumi Hamasaki x Hello Kitty project between Sanrio and Avex is currently unknown. It is also unknown whether Ayumi Hamasaki x Hello Kitty will be released outside of Asia. This information was officially revealed on March 10, 2007, and came with a generally positive reaction from fans around the world.

Hamasaki released a statement on her official website about the new character: [15]

I am so happy to have the opportunity to do a collaboration with the kitty that I've loved since I was a little girl. Hello Kitty has a special place in the heart of girls everywhere, no matter their age or nationality. My ASIA tour starts on March 10, and I'll be performing not just in Japan but in Taiwan, Hong Kong, and Shanghai. We've created all sorts of tour goods as well as other Hello Kitty collaboration projects for the tour, and I hope you will enjoy them.

See also

Related Research Articles

<span class="mw-page-title-main">Ayumi Hamasaki</span> Japanese singer, songwriter, and actress

Ayumi Hamasaki is a Japanese singer, songwriter, record producer, actress, model, spokesperson, and entrepreneur. By 2002, Hamasaki had earned the nickname "Empress of J-pop" due to her popularity in Japan and throughout Asia, as well as being referred to as "the voice of the lost generation". Due to her success and relevance throughout her career, she is considered one of the top solo female artists of the Heisei era for her influence on the music industry and various fashion trends.

<i>Loveppears</i> 1999 studio album by Ayumi Hamasaki

Loveppears is the second studio album by Japanese recording artist Ayumi Hamasaki. It was released in Japan, Hong Kong and China on November 10, 1999, through Avex Trax and the China Record Corporation, and distributed worldwide on April 10, 2001, by Avex Entertainment Inc. It was entirely written by Hamasaki herself, while the production was handled by Japanese musician Max Matsuura. Musically, Loveppears is a dance album and lyrically focuses on themes of love, frustration of life, loneliness, and individualism.

<i>Duty</i> (album) 2000 studio album by Ayumi Hamasaki

Duty is the third studio album by Japanese recording artist Ayumi Hamasaki. It was released on September 27, 2000, by Avex Trax. Duty is Hamasaki's first studio album inside the 2000s decade, and her third consecutive studio album to be fully produced by Japanese musician and businessman Max Matsuura. The album's composing and arrangement was handled by several music collaborators, such as Ken Harada, Kazuhito Kikuchi, Dai Nagao, HΛL, among many others. Hamasaki contributed to the album as the primary and background vocalist, and songwriter to every song. Three different formats were released to promote the album: a standalone CD, a limited edition Playbutton, and a digital download. The cover sleeve has Hamasaki wearing a leopard-print cat suit.

<span class="mw-page-title-main">Surreal (song)</span> 2000 single by Ayumi Hamasaki

"Surreal" is a song by Japanese recording artist Ayumi Hamasaki, taken from her third studio album Duty (2000). It was written by Hamasaki and produced by Max Matsuura. The song is a rock with elements of alternative rock. "Surreal" describes Hamasaki's madness and sense of confusion, while the themes of "Surreal" are based on Hamasaki's concept of loneliness, chaos, confusion, and the burden of her responsibilities, aimed mostly toward her public image as a recording artist. It was released as the fourth single from the album on 27 September 2000 by Avex Trax and Avex Taiwan.

<span class="mw-page-title-main">Appears</span> 1999 song by Ayumi Hamasaki

"Appears" is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax on November 10, 1999 as the sixth single from her second studio album Loveppears (1999), which was released on the same day. Alongside this, it has been released in several other territories with different release dates under her Western alias Ayu. It also served as Hamasaki's first limited edition single, limiting physical sales to 300,000 copies. The track was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Musically, "Appears" is a dance song written in third person perspective, and is about the third person watching what appears to be a happy and loving relationship. Upon its release, "Appears" received positive reviews from music critics. Alexey Eremenko, writing for AllMusic, selected the track as the best song from the album and her career. However, an editor from CD Journal criticized the amount of remixes on the CD single.

<span class="mw-page-title-main">Vogue (Ayumi Hamasaki song)</span> 2000 single by Ayumi Hamasaki

"Vogue" is a song recorded by Japanese recording artist Ayumi Hamasaki for her third studio album, Duty (2000). It was written by Hamasaki, while production was handled by Max Matsuura. It premiered on April 26, 2000 as the lead single from the album. Her third consecutive lead single to be produced by Matsuura, the song is part of a trilogy from Duty; the other two singles being "Far Away" and "Seasons".

<span class="mw-page-title-main">Far Away (Ayumi Hamasaki song)</span> 2000 song by Ayumi Hamasaki

"Far Away" is a song recorded by Japanese recording artist Ayumi Hamasaki for her third studio album, Duty (2000). It was written by Hamasaki, while production was handled by Max Matsuura. It premiered on May 17, 2000, as the second single from the album. The song is part of a trilogy from Duty; the other two singles being "Vogue" and "Seasons".

<span class="mw-page-title-main">Seasons (Ayumi Hamasaki song)</span> 2000 single by Ayumi Hamasaki

"Seasons" is a song by Japanese recording artist Ayumi Hamasaki for her third studio album, Duty (2000). It was written by Hamasaki, while production was handled by Max Matsuura. It premiered on June 7, 2000, as the third single from the album. The song is the final part of a trilogy from Duty; the other two singles being "Vogue" and "Far Away".

<span class="mw-page-title-main">Audience (Ayumi Hamasaki song)</span> 2000 single by Ayumi Hamasaki

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<i>Secret</i> (Ayumi Hamasaki album) 2006 studio album by Ayumi Hamasaki

Secret is the eighth studio album by Japanese singer-songwriter Ayumi Hamasaki, released November 29, 2006 by Avex Trax. As with all of her previous works, Hamasaki wrote all of the lyrics on Secret. The album's composition was handled largely by Dai Nagao and Tetsuya Yukumi, both of whom were frequent collaborators with Hamasaki. Generally a rock-pop influenced album, Hamasaki said that the meaning of the album was itself a secret, and that it incorporated secrets she was keeping about herself that the public did not know.

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<i>Next Level</i> (Ayumi Hamasaki album) 2009 studio album by Ayumi Hamasaki

Next Level is the tenth studio album by Japanese recording artist Ayumi Hamasaki. It was released through Avex Trax on March 25, 2009 in five physical formats, and for digital consumption. The album was solely produced by Avex Trax owner Max Matsuura, whereas the album's content was written by Hamasaki herself. Additionally, it marks a return for several composers that helped construct her previous records, including Dai Nagao, CMJK, Kazuhiro Hara, HΛL, amongst others. Stylistically, Next Level is a departure from her previous albums, focusing on electronic music with elements of rock and dance.

<i>Rock n Roll Circus</i> 2010 studio album by Ayumi Hamasaki

Rock 'n' Roll Circus is the eleventh studio album by Japanese recording artist Ayumi Hamasaki. It was released on April 14, 2010, by Avex Trax. It was also released just a little over a year after her 2009 album, Next Level. Rock 'n' Roll Circus marks Hamasaki's eleventh consecutive album to be fully produced by Japanese producer and manager Max Matsuura, while she contributes to the album as the lead vocalist, background vocalist, and songwriter to all songs. Recorded in Japanese with minor phrases in English, Rock 'n' Roll Circus is a rock album with numerous musical elements such as electropop, J-pop, rock, pop ballad, and dance music.

<i>Party Queen</i> 2012 studio album by Ayumi Hamasaki

Party Queen is the thirteenth full-length studio album by Japanese singer-songwriter Ayumi Hamasaki. The album was released digitally on March 14, 2012 and physically on March 21, 2012 through Avex Trax. Primarily a pop album, Party Queen is made up mostly of dance songs and ballads. As with all of Hamasaki's albums, she wrote all of the lyrics. Composition was handled by a team of composers, as with many of her albums. Party Queen featured music videos and songs recorded in London and was her second album to do so.

<span class="mw-page-title-main">Feel the Love (Ayumi Hamasaki song)</span> 2013 single by Ayumi Hamasaki

"Feel the Love" is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released in six different formats on December 25, 2013 by Avex Trax, Avex Taiwan, and Avex Entertainment Inc. worldwide. It was also her first physical release in three years since her EP–single L (2010), and her first double A-side single, alongside the track "Merry-Go-Round", since "Moon" and "Blossom" that same year. The track was written by the singer, whilst production was handled by Japanese musician and long-time collaborator Max Matsuura with the assistance of DJ Hello Kitty; this marks the singer's first single to be produced with another producer outside of Matsuura. Musically, "Feel the Love" is an electronic dance song that lyrically focuses on love and having a good time.

<i>Colours</i> (Ayumi Hamasaki album) 2014 studio album by Ayumi Hamasaki

Colours is the fifteenth studio album by Japanese recording artist Ayumi Hamasaki. It was released on July 2, 2014, in Japan by Avex Trax, worldwide by Avex Entertainment Inc., and on July 18 in Taiwan by Avex Taiwan. The songs on the album were entirely written by Hamasaki, while production was led by long-time collaborator Max Matsuura; it also included a variety of Western producers such as Armin van Buuren, members from RedOne Productions De Paris and Rush, Darkchild, and Fedde Le Grand, among others. This became Hamasaki's first studio album to have not been fully produced by Matsuura, and her first album to incorporate a large amount of English language. Musically, Colours is an electronic dance music album.

<span class="mw-page-title-main">Merry-Go-Round (Ayumi Hamasaki song)</span> 2013 single by Ayumi Hamasaki

"Merry-Go-Round" is a song recorded by Japanese recording artist Ayumi Hamasaki, featuring a rap section delivered by Japanese artist Verbal, for the singer's fifteenth studio album Colours (2014). It was released worldwide in six different formats on December 25, 2013 by Avex Trax, Avex Taiwan, and Avex Entertainment Inc. It was also Hamasaki's first physical release in three years since her EP–single L (2010), and her first double A-side single, alongside the track "Feel the Love", since "Moon" and "Blossom" that same year. The track was written by Hamasaki, whilst production was handled by Japanese musician and long-time collaborator Max Matsuura with the assistance of M-Flo; this marks Hamasaki's first single to be produced with another producer outside of Matsuura. Musically, "Merry-Go-Round" is an electronic dance song that includes guitars and synthesizers in its instrumentation.

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