Vallacar Transit

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Vallacar Transit Incorporated
Ceres Liner No5446.jpg
A Yanson FB4J bus unit of Ceres Liner, with body number 5446.
ParentYanson Group of Bus Companies
Founded1968;56 years ago (1968)
HeadquartersBarangay Mansilingan, Bacolod, Philippines
Service area
Service typeCity and Provincial Operation
Hubs
  • Bacolod
  • Iloilo
  • Dumaguete
  • Cebu
Fleet4,800+ bus units [1]
Chief executiveLeo Rey V. Yanson [2]
Website ceresliner.com

Vallacar Transit Incorporated (VTI) is a Philippine transportation service under the umbrella of the Yanson Group of Bus Companies (YGBC), serving as its flagship subsidiary.

Contents

The bus company is a family-owned and managed business that has grown from a lone 14-seater jeepney plying a single route called Ceres Liner, to a conglomerate of transportation companies with a combined number of operating units of 838 transport vehicles as of January 2010, operating and serving in the Visayas, as well as the Zamboanga Peninsula in Mindanao. The company pioneered inter-modal services between Negros and Cebu. [3]

History

Dr. Ricardo Y. Yanson Sr. had a 14-seater jeepney that plied the routes in Bacolod and nearby towns in 1968. [4]

Ricardo was fond of experimenting with motor vehicles and had a penchant for automotive body works. He tried his hands and skills in assembling more jeepneys while his wife Olivia managed the warehouse and served as the collector of the daily “boundaries” from their drivers.

Olivia quit her nursing job at a rural health unit in Dumaguete to help her husband run the small business as ‘bodegera’ by day and ‘collector’ at night.

Vallacar was originally owned by the family of Ricardo. However, Vallacar grew because Ricardo was active then, buying second-hand trucks from Manila and rebuilding them as transport units for VTI.

In the 1970s, the Yanson couple diversified into a small bus line which plied the Bacolod-Valladolid-La Carlota route or Val-La-Car for short. It was named Ceres Liner, after Ricardo's younger sister. [5]

Ricardo died at the age of 86, [6] and left the leadership and management of Vallacar Transit, Incorporated and its conglomerate to his son, Leo Rey Yanson, with the guidance of his wife Olivia. [7]

In 2016, Ceres Liner bought around 70 bus franchises from D' Rough Riders Express. It then formed a new brand as Sugbo Transit which is named after the old name of Cebu, Sugbo. The said branding is under the management of Ceres Liner's Cebu Base, but was discontinued in 2024.

On December 5, 2020, Vallacar Transit Inc. (VTI) reappoints Leo Rey Yanson as the chairman of the board and president during their firm's annual stockholders meeting at its principal office in Barangay Mansilingan, Bacolod. During their meeting, it was released that Olivia V. Yanson, Leo Rey V. Yanson, Ginnette Y. Dumancas, Charles M. Dumancas, Anita G. Chua, Arvin John V. Villaruel and Daniel Nicolas Golez were re-elected as members of VTI's board of directors. [8] [9] [10] [11]

A trail-blazer and visionary, [12] self-made transportation tycoon Ricardo and his wife Olivia built an empire from one vehicle to a conglomerate of bus companies and the largest in the Philippines.

Under Leo Rey Yanson's leadership

Vallacar Transit Inc. (VTI), the country's largest bus company, recently held its annual stockholders meeting at its principal office in Barangay Mansilingan, Bacolod. In the meeting, VTI disclosed that those reelected as members of its board of directors included Olivia V. Yanson, Leo Rey V. Yanson, Ginnette Y. Dumancas, Charles M. Dumancas, Anita G. Chua, Arvin John V. Villaruel and Daniel Nicolas Golez. [13] [14]

Following the election of directors, the board held an organizational meeting where Leo Rey Yanson was reappointed as chairman of the board and president of VTI, while VTI co-founder Olivia V. Yanson was reappointed as corporate secretary and treasurer. [15] [16]

With firm grip of control to the family's Bus Conglomerate, [17] Leo Rey Yanson, as president and chief executive officer of both Vallacar Transit Inc. (VTI) and Ceres Liner Travel and Tours Inc. (CLTTI), gave the assurance in a statement on Tuesday after presiding the latter's annual stockholders meeting at their principal office in Barangay Mansilingan here on Monday. [18] [19]

Under Leo Rey Yanson's leadership, the Yanson Group of Bus Companies (YGBC) is currently composed of more than 4,800 buses, 18,000 employees providing public transportation to around 700,000 people daily in the Philippines. [20]

Controversies

In June 2020, the Bacolod City Prosecutor filed a criminal complaint with Bacolod City Regional Trial Court Branch 44 against Roy Yanson, Ma. Lourdes Celina Y. Lopez, Ricardo Yanson Jr. and Emily Yanson — the “Yanson 4” — acting as the new VTI officers. The defendants were charged with qualified theft under Articles 310 and 308 of the Revised Penal Code. The Information alleged that respondents seized several titles and documents from VTI in 2019, when they tried to take control of the Company in 2019. The VTI management led by Leo Rey Yanson and Olivia Yanson filed the instant certiorari case.

On July 30, 2024, the Cebu City Court of Appeals ordered the “Yanson 4”, the court a quo Judge Ana Celester Bernad, VTI and Hernan Omecillo to surrender documents in the pending litigation. The Yanson family and Yanson Group of Bus Companies’ original titles properties and specific documents were ordered placed in custodia legis to maintain the status quo and as evidence in the criminal case. [21]

VTI Brands

Ceres Liner was the first branding under Vallacar Transit Incorporated which was named after the youngest sister of the founder, Ricardo Yanson Sr. As their operations expanded, several brands are added with different functions and area of operations.

BrandFunction / Description
Ceres LinerThe bus brand for non air-conditioned or ordinary fare buses of Vallacar Transit Incorporated.
Ceres ToursThe bus brand for air-conditioned buses of Vallacar Transit Incorporated.
Cebu Interim Bus System (CIBUS)The bus brand for buses that ply intercity Cebu routes, and is co-operated by Vallacar Transit Incorporated and the Cebu City government.
Sugbo TransitThe bus brand after the sellout of D'Rough Riders Express in Cebu City. Brand now discontinued.
Sugbo ToursThe bus brand for city buses that ply metropolitan Cebu routes and is operated by Sugbo Transit Express Inc. Brand now discontinued.
Sugbo UrbanThe bus brand for buses that ply Cebu to Siquijor route and is operated by Sugbo Transit Express Inc.
Vallacar Transit Incorporated – Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP)The coachbuilding division of Yanson Group of Bus Companies. Although the division serves for the whole YGBC Bus Companies, the management and supervision is under the name of Vallacar Transit Incorporated

Bases

A Ceres Tours while embarking passengers. Ceres Tours 584.jpg
A Ceres Tours while embarking passengers.

Their subsidiaries are sub-divided by bases. These are based on their area of their operation, and their base number shall be the prefix number for their bus fleets. Yanson Group started this practice in 2005 after they bought out Lilian Express Inc., and felt that re-organizing their company is needed.

There are four bases under Vallacar Transit Incorporated:

PrefixBaseAddressSubsidiary
5 Bacolod Mansilingan, Bacolod CityCeres Liner and Ceres Tours
6 Iloilo Jaro, Iloilo CityCeres Liner and Ceres Tours
7 Dumaguete Calindagan, Dumaguete CityCeres Liner and Ceres Tours
8 Cebu Rizal Ave. Ext., Cebu City And Ouano Ave., Mandaue CityCeres Liner, Ceres Tours, CIBUS, and Sugbo Urban

Destinations

Since the re-organization of Yanson Group of Bus Companies in 2005, Vallacar Transit Inc. is sub-divided into bases in which has different areas of service and destinations.

Bacolod Base

A fleet of Vallacar Transit Incorporated at Bacolod, Negros Occidental Ceres Buslines Terminal (6576015397).jpg
A fleet of Vallacar Transit Incorporated at Bacolod, Negros Occidental
Ceres Tours 5046 heading to La Carlota, Negros Occidental Ceres Tours 5046.jpg
Ceres Tours 5046 heading to La Carlota, Negros Occidental

The Bacolod Base is located at Masilingan, Bacolod with its terminal hub at Ceres Bus Liner North Terminal, Mandalagan, Bacolod and at Bacolod South Terminal, Luzuriaga St, Bacolod. It is also the main base for Vallacar Transit Incorporated. The base is assigned as Base 5 of Yanson Group of Bus Companies. Their routes are from Bacolod to the rest of the Negros Island Region, Cebu and Zamboanga City. [22]

From North branch

Loop Service

From South branch

Iloilo Base

Iloilo Base is located at Jaro, Iloilo City with three terminal hubs at the new Ceres Terminal, Brgy. Balantang, Jaro, Iloilo City, Iloilo – Antique Bus Terminal at San Pedro St, Molo, Iloilo City and Festive Walk Transport Terminal, Iloilo Business Park, Mandurriao, Iloilo City. The base is assigned as Base 6 of Yanson Group of Bus Companies. Their routes are from the cities of Iloilo and Roxas to the rest of Western Visayas.

Northern lines: From Ceres Terminal, Jaro, Iloilo City

Central lines: via Passi City (From Ceres Terminal, Jaro, Iloilo City)

Central lines: From Festive Walk Transport Terminal, Iloilo Business Park, Mandurriao, Iloilo City

Central lines: From Pavia Transport Terminal, Pavia, Iloilo

Antique lines: From San Pedro, Molo Terminal, Iloilo City

Loop Service: Plying Roxas City-Estancia

Dumaguete Base

Dumaguete Base is located at Calindagan Road, Dumaguete with its terminal hub at the same location. The base is assigned as Base 7 of the Yanson Group of Bus Companies. Their routes are from Dumaguete to the rest of the Negros Island Region, Cebu and Zamboanga City. [23]

Cebu Base

Cebu Base is located at Rizal Ave. Ext., Cebu City and Ouano Ave., Mandaue City with three terminal hubs at Cebu North Bus Terminal at SM City Cebu, Cebu South Bus Terminal at N. Bacalso Avenue of Cebu City, and the Ayala Malls Central Bloc terminal located in Cebu IT Park, Cebu City. The base is assigned as Base 8 of Yanson Group of Bus Companies. Their routes are from Cebu City to the rest of Metro Cebu, Central Visayas, Eastern Visayas, Zamboanga del Norte and Zamboanga City.

Northern lines: From Cebu North Bus Terminal, SM City Cebu, North Reclamation Area, Cebu City

Southern lines: From Cebu South Bus Terminal, N. Bacalso Ave. Cebu City

Central-Western lines: From Cebu South Bus Terminal, N. Bacalso Ave. Cebu City

Metro Cebu Lines:

Fleet

Vallacar Transit Incorporated has several units from Chinese brand buses. Some of their fleets are also provided by their parent company's coach building division, Vallacar Transit Incorporated – Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP).

Airconditioned units

Ordinary fare units

Subsidiaries

These are the subsidiary companies under the parent Yanson Group of Bus Companies (YGBC) owned by the Yanson family of Negros Occidental as of 2016 operating in Luzon, Visayas and Mindanao making it one of the biggest bus conglomerates in Southeast Asia.

Rural Transit of Mindanao Incorporated / Bachelor Express Incorporated

Bachelor Express, Inc. Davao - Tandag line.jpg
Bachelor Tours

In 1981, the Yansons ventured to Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985 and formed Rural Transit of Mindanao. However, the formation of Rural Transit was divided from Bachelor Express when the former owners of Bachelor and Yanson Group agreed to retain the name Bachelor Express as one of the conditions of the contract of sale. Bachelor Express then retained the name Bachelor Express.

In 2005, they bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival, and became the dominant transit company in the island of Mindanao. This expanded their operations to the whole Western Mindanao, making Rural Transit as the predominant transport operator in the Mindanao Region.

Rural Tours with its new livery RuralToursXMQ6102AYW.jpg
Rural Tours with its new livery

Bus Brands under Rural Transit Mindanao Incorporated / Bachelor Express Incorporated:

Ceres Transport Incorporated (CTI) / Gold Star Bus Transit Incorporated

In 2007, Ceres Liner's Iloilo base pioneered travel between Iloilo City and Metro Manila through the Western Nautical Highway. Proving to be profitable, Yanson Group expanded its Metro Manila operations and established Ceres Transport in 2009, being based in Batangas City. It enabled bus services encompassing Cubao, Batangas City, Mindoro, Aklan, Antique Iloilo, Bacolod and Dumaguete.

A Gold Star bus in Araneta City, en route to Batangas City Gold Star 11440.jpg
A Gold Star bus in Araneta City, en route to Batangas City

In 2012, Ceres Transport Inc. bought out a franchise of Gold Star Bus Company and allowed it to operate its Batangas-Cubao and Batangas-Alabang routes. Later on, Yanson Group decided to create its own subsidiary as Gold Star Bus Transit Incorporated, making it apart from the Ceres Transport Inc

Bus brand under this company:

Southern Star Bus Transit Incorporated

In 2011, the conglomerate bought out St. Jude Transportation Company, a bus line based in Bohol, and renamed it Southern Star. Primarily, it was operated under the management of Vallacar Transit Incorporated. Later on, Southern Star formed its own subsidiary as Southern Star Bus Transit Incorporated.

Bus brand under this company:

Mindanao Star Bus Transport Incorporated

Mindanao Star started in January 2015 when Bachelor Express bought out Weena Express and sister company People's Transport Corporation. It then formed a new subsidiary as Mindanao Star Bus Transport Incorporated, making them apart from the management of Bachelor Express. It opened opportunity for Yanson Group to serve the Davao City – Cotabato City route, which they cannot penetrate for decades.

In October 2015, Mindanao Star bought Holiday Bus, the bus line of Davao Holiday Transport Services Inc., It made them to expand their operations for Davao City – General Santos – Koronadal route.

The stockholders of Mindanao Star Bus Transport, Inc., a sister company of Vallacar Transit Inc., the country's largest bus transport company, re-appointed Leo Rey Yanson as president. [24]

Mindanao Star Bus Transport Inc. is part of the Yanson Group of Bus Companies which operate all throughout the Philippines including in the cities of Bacolod, Iloilo, Dumaguete, Cebu, Cagayan De Oro, Butuan, Davao, Pagadian, Dipolog, Bohol and Batangas. [25]

Bus brands under this company:

See also

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References

  1. ↑ Isidro C. Valencia. "Feuding family should think of riding public". Philippine Daily Inquirer. Retrieved November 1, 2022.
  2. ↑ "Vallacar Transit CEO". Yanson Group of Bus Companies.
  3. ↑ "Olivia remains an owner of Ceres – Leo Rey". The Manila Times. Retrieved January 9, 2021.
  4. ↑ rex (July 1, 2020). "Ricardo Buerom Yanson legacy". Daily Guardian. Retrieved January 9, 2021.
  5. ↑ "How the Yanson couple built the largest bus empire". Manila Standard. Retrieved January 9, 2021.
  6. ↑ Inquirer, Philippine Daily (October 28, 2015). "R. Yanson Sr.; 86". INQUIRER.net. Retrieved January 9, 2021.
  7. ↑ "DAILY STAR: Top Stories". www.archives.visayandailystar.com. Retrieved January 9, 2021.
  8. ↑ "Vallacar Transit Inc. Appoints New Board of Directors". ESCooped MEDIA - Viral and Trending. December 7, 2020. Retrieved January 9, 2021.
  9. ↑ "SunStar Cebu". www.facebook.com. Retrieved January 9, 2021.
  10. ↑ "VTI board reappoints Olivia, Leo Yanson". Manila Standard. Retrieved January 9, 2021.
  11. ↑ "VTI reappoints LRY as president". Visayan Daily Star. December 7, 2020. Retrieved January 9, 2021.
  12. ↑ guv-says-yansons-death-big-loss-mayor-calls-him-trailblazer-visionary (October 27, 2015). "Guv says Yanson's death a 'big loss,' mayor calls him 'trailblazer, visionary'". Sunstar. Retrieved January 9, 2021.
  13. ↑ "VTI board reappoints Olivia, Leo Yanson". Manila Standard. Retrieved January 9, 2021.
  14. ↑ BMPlus (December 9, 2020). "VTI board reappoint Olivia and Leo Rey Yanson | BMPlus". BusinessMirror. Retrieved January 9, 2021.
  15. ↑ Yap, Jun (December 8, 2020). "VTI board reelects officers". Daily Tribune. Retrieved January 9, 2021.
  16. ↑ "VTI Board Reappoints Olivia, Leo Rey Yanson | Journal Online". journal.com.ph. Retrieved January 9, 2021.
  17. ↑ "Leo Rey Yanson firms up control over family's bus conglomerate". Politiko Mindanao. Retrieved January 9, 2021.
  18. ↑ Gaborne, Kenneth (January 6, 2021). "Leo Rey Yanson assures family brawl won't stop operations of PH's biggest bus company". bilyonaryo.com.ph. Retrieved January 9, 2021.
  19. ↑ Share. "PH's largest bus firm vows to sustain reliable public transport". www.pna.gov.ph. Retrieved January 9, 2021.
  20. ↑ "How the Yanson couple built the largest bus empire". Manila Standard. Retrieved January 9, 2021.
  21. ↑ Cacho Laurejas, Katlene (October 6, 2024). "CA orders 'Yanson 4' siblings to surrender docs in ongoing Vallacar Transit legal battle". SunStar . Retrieved October 16, 2024.
  22. ↑ "UPDATED SCHEDULE OF TRIPS" . Retrieved August 19, 2024.
  23. ↑ "UPDATED SCHEDULE OF TRIPS" . Retrieved August 18, 2024.
  24. ↑ rex (January 19, 2020). "Leo Rey Yanson re-appointed Mindanao Star Bus president". Daily Guardian. Retrieved January 9, 2021.
  25. ↑ rex (January 19, 2020). "Leo Rey Yanson re-appointed Mindanao Star Bus president". Daily Guardian. Retrieved January 9, 2021.
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