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Formerly | ZEIT (2015–2020) |
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Company type | Private |
Industry | |
Headquarters | San Francisco, California , U.S. |
Area served | Worldwide |
Key people | Guillermo Rauch (CEO) |
Website | vercel.com |
Vercel is an American cloud application company. The company created and maintains the Next.js web development framework. [1]
Vercel provides developer tools, frameworks, and cloud infrastructure to build and maintain websites. [2] It is the maker of v0 [3] and AI SDK. [4] The company maintains a free open-source library for building AI-generated products. [5]
Vercel was founded by Guillermo Rauch in 2015 as ZEIT. [6] [7] Rauch had previously created the realtime event-driven communication library Socket.IO [8] and Next.js, the open source framework that Vercel optimized for their platform. [1] ZEIT was rebranded to Vercel in April 2020, although it retained the company's triangular logo. [6] [9]
In June 2021, Vercel raised $102 million in a Series C funding round. [10] In 2023, Vercel released an AI web development tool called v0 that creates web applications with natural language prompts; [3] it won a 2025 Webby Award for developer tools. [11] In 2023, Vercel released a software development kit called AI SDK [12] designed to allow developers to build conversational streaming interfaces in JavaScript and TypeScript. [13] In May 2024, Vercel raised $250 million in a funding round which valued the company at $3.25 billion. [3]
On December 9, 2021, Vercel acquired Turborepo. [14]
On October 25, 2022, Vercel acquired Splitbee. [15]
On January 22, 2025, Vercel acquired Tremor. [16]
Vercel's architecture is built around composable architecture, and deployments are handled through Git repositories, the Vercel CLI, or the Vercel REST API. Vercel is a member of the MACH Alliance.
Deployments through Vercel are handled through Git repositories, with support for GitHub, GitLab, and Bitbucket repositories. [b 1] Deployments are automatically given a subdomain under the vercel.app
domain, [19] although Vercel offers support for custom domains for deployments. [b 1]
Vercel's infrastructure uses Amazon Web Services and Cloudflare. [20]
In 2025, Vercel introduced a web application infrastructure model called Fluid that enables an instance in a local region to handle multiple requests concurrently, similar to a traditional server, while also maintaining the elasticity of serverless systems. [21]
Vercel's clientele includes Airbnb, Uber, GitHub, Nike, Ticketmaster, [6] Carhartt, IBM, and McDonald's. [10]