WAST-LP

Last updated

WAST-LP
Channels
BrandingTrue North TV-25
Programming
Affiliations
Ownership
Owner
  • Martinsen Investments
  • (True North T.V. 25 LLC)
History
FoundedJanuary 12, 1995
First air date
May 14, 1997 (1997-05-14)
Last air date
  • August 1, 2006 (2006-08-01)
  • (9 years, 79 days)
  • (license canceled on January 3, 2014)
Former call signs
W25CA (1995–2000)
Call sign meaning
Wisconsin Ashland Television
Technical information
Facility ID 8612
Class TX
ERP 52 kW
HAAT 163 m (535 ft)
Transmitter coordinates 46°41′16.98″N90°54′23.05″W / 46.6880500°N 90.9064028°W / 46.6880500; -90.9064028

WAST-LP (channel 25) was a low-power television station in Ashland, Wisconsin, United States. The station was a semi-satellite of the UPN-affiliated second digital subchannel of KBJR-TV in Duluth, Minnesota, then-called Northland UPN and Northland 9, but was owned by a separate entity, Martinsen Investments. WAST-LP sold local advertising specifically for the Ashland area, preempting KBJR-DT2's advertising breaks.

Since 1997, WAST-LP had been owned by Superior Water Logged Lumber. It struggled financially. A 2001 attempt to sell the station to ESI Broadcasting Corporation of Montana failed; ESI hoped to combine the station with KDUL-LP, a UPN affiliate. [1] The station then went off the air. [2]

In December 2005, Hank Martinsen and Julie Nuutinen put WAST-LP back on the air. The station featured two daily newscasts focusing on Wisconsin-area news. It had news sharing agreements with KBJR-TV and KUWS radio in Superior. [2] The effort was short-lived. On May 2, news director Julie Moravchik was fired; she claimed she was dismissed for not making ownership-ordered staffing cuts. Newsroom employees refused to work for anyone else; 10 of them were fired the following day. To fill the void, newscast replays from KDLH-TV, commonly operated with KBJR, were added to the station's programming. [3] Moravchik was then hired to set up the newsroom at KQDS-TV in Duluth. [4]

On August 1, 2006, the station ended operations and went off the air, a month short of KBJR-DT2's conversion to MyNetworkTV. Despite being off the air for eight years, long after most stations licenses are canceled for not broadcasting, WAST-LP's license remained active until January 3, 2014, when its previous license to broadcast was fully exhausted. [5]

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References

  1. ↑ Casey, Chris (June 23, 2001). "Deal for Ashland TV station canceled: Link with Duluth's KDUL on hold for now". Duluth News Tribune. p. 2B.
  2. 1 2 "Ashland TV station going on air soon". The Sheboygan Press. Sheboygan, Wisconsin. Associated Press. December 6, 2005. p. A6. Retrieved April 10, 2024– via Newspapers.com.
  3. ↑ Passi, Peter (May 23, 2006). "WAST ponders new direction - BROADCASTING: The Ashland TV station is trying to bounce back from the loss of its general manager and 10 other employees". Duluth News Tribune .
  4. ↑ Passi, Peter (October 24, 2006). "Defunct Ashland station staffers win Emmy - No smoking: A pair from WAST-TV bring the former station recognition for directing and producing public service announcements to kick the habit". Duluth News Tribune. p. B5.
  5. ↑ Hashemzadeh, Hossein (January 3, 2014). "In re: LPTV/TV Translator Station…" (PDF). CDBS Public Access. Federal Communications Commission . Retrieved January 6, 2014.
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