WDYZ (AM)

Last updated

WDYZ
Broadcast area Greater Orlando
Frequency 660 kHz
BrandingPoder 660
Programming
Format Regional Mexican
Ownership
Owner
  • Norsan Media
  • (Norsan Media, LLC)
WFYY
History
First air date
 1986 (as WGOR at 650 in Christmas, Florida)
Former call signs
  • WGNZ (1984–1986, CP)
  • WGOR (1986–1989)
  • WORL (1989–2019)
Former frequencies
650 kHz (1986–1990s)
Call sign meaning
call sign transferred from 990 AM, formerly owned by Disney
Technical information [1]
Licensing authority
 FCC
Facility ID 21810
Class B
Power 3,500 watts day
1,000 watts night
Repeater(s) 103.1  WFYY-HD2 (Windermere)
Links
Public license information
Website poder660.com

WDYZ (660 kHz) is a commercial AM radio station licensed to Altamonte Springs, Florida, and serving Greater Orlando. The station is owned by Norsan Media, and airs a regional Mexican radio format. The studios and offices are in Maitland, Florida.

Contents

WDYZ's transmitter is off Charles Street in Longwood. [2] The station uses a three-tower array. It transmits with 3,500 watts by day, but because AM 660 is a clear channel frequency reserved for WFAN in New York City, WDYZ must reduce power to 1,000 watts at night. The station uses a directional antenna at all times.

History

The station first signed on the air in 1986 as WGOR. [3] Originally it broadcast on 650 kHz and was licensed to Christmas, Florida. WGOR was a 10,000-watt daytimer. It carried a Christian radio format.

In the 1990s, the station was acquired by Floyco, Inc. [4] It changed its call sign to WORL to represent Orlando. It moved one spot up the dial to AM 660 and changed its city of license to Altamonte Springs. The move was designed to allow the station to broadcast around the clock, which was not possible when it was on AM 650, due to its proximity to WSM Nashville, the 50,000-watt clear channel station on 650 kHz.

In 2001, WORL was acquired by James Crystal, Inc., which also owned stations in the Miami and West Palm Beach radio markets. Crystal programmed a mix of talk, business news and religion. But the company ran into financial problems several years later. In 2006, Salem Communications acquired the station, which would air its own lineup of conservative talk programming. [5]

In July 2019, it was announced that JVC Broadcasting, owners of country station WOTW, would acquire WORL and its FM translator for $900,000. [6] Salem moved the conservative talk format to WTLN (950 AM) on August 19, 2019, and the station began stunting by redirecting listeners to 950 AM on a loop. As Salem retained rights to the WORL call sign, the WDYZ call sign from 990 AM was swapped to 660 AM. JVC announced that it planned to launch a new hot talk format on the station, Florida Man Radio, which officially launched on September 9, featuring hosts like Bubba the Love Sponge , Scott Ledger, and The Shannon Burke Show (which had been displaced by WYAY in Atlanta after its sale and conversion to K-Love). [7] [8]

In November 2019, JVC announced plans to syndicate the Florida Man Radio programming state-wide, adding Gainesville sister station WYGC to the network beginning November 11, 2019. [9] The station also announced that Ed Tyll would join the network as midday host. [10]

On February 8, 2023, WDYZ changed its format from hot talk to sports, branded as "ESPN 660", with programming from ESPN Radio around the clock. [11]

On June 13, 2024, JVC Broadcasting announced it would sell their Orlando stations, including WDYZ and simulcasting translator 105.5 W288CJ, to Norsan Media for an undisclosed amount, later revealed to be $6 million. The station will flip to a Spanish-language format upon the sale's closure, as Norsan focuses on such formats on their stations nationwide. [12] The following day at 6:00 pm, the station began stunting with an unbranded regional Mexican radio format. It was rumored to use the "La Raza" branding used by other Norsan Media stations with the radio format. The sale was finalized on August 30, 2024. [13] The station's format officially launched on October 1, 2024, under the “Poder 660” branding. [14]

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References

  1. ↑ "Facility Technical Data for WDYZ". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WDYZ
  3. ↑ Broadcasting & Cable Yearbook 1989 page B-58
  4. ↑ Broadcasting & Cable Yearbook 2000 page D-85
  5. ↑ Broadcasting & Cable Yearbook 2010 page D-131
  6. ↑ "JVC Media Acquires 105.5 The Answer Orlando". RadioInsight. July 17, 2019. Retrieved August 23, 2019.
  7. ↑ "The Answer Completes Its Move In Orlando". RadioInsight. August 19, 2019. Retrieved August 23, 2019.
  8. ↑ "JVC Media To Launch Florida Man Radio In Orlando". RadioInsight. August 23, 2019. Retrieved August 23, 2019.
  9. ↑ "Florida Man Radio Expanding To Gainesville; Adds Ed Tyll". RadioInsight. November 5, 2019. Retrieved November 6, 2019.
  10. ↑ Boedeker, Hal. "Florida Man Radio adds Ed Tyll at midday". orlandosentinel.com. Retrieved November 6, 2019.
  11. ↑ ESPN Radio Returns to Orlando Radioinsight - February 8, 2023
  12. ↑ Norsan Media Acquires JVC's Orlando Properties
  13. ↑ "Deal Digest: Former Entravision Executive Builds His Own Radio Company". Insideradio.com. September 5, 2024. Retrieved October 2, 2024.
  14. ↑ "Norsan Media Launches Three New Brands In Orlando". RadioInsight. October 1, 2024. Retrieved October 1, 2024.

28°41′35″N81°20′57″W / 28.69306°N 81.34917°W / 28.69306; -81.34917

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