WAMR-FM

Last updated

WAMR-FM
Broadcast area South Florida
Frequency 107.5 MHz
BrandingAmor 107.5
Programming
Format Spanish AC and tropical
Subchannels HD2: WAQI simulcast (Spanish talk/classic hits)
HD3: Rock en español
HD4: WRTO-FM simulcast (Spanish tropical)
Ownership
Owner
Radio: WRTO-FM
TV: WLTV-DT, WAMI-DT
History
First air date
June 7, 1974 (as WIGL)
Former call signs
WIGL (1974–1979)
WQBA-FM (1979–1995)
Call sign meaning
W AMoR
Technical information [1]
Licensing authority
 FCC
Facility ID 61658
Class C1
ERP 93,000 watts
HAAT 307 meters (1007 ft)
Transmitter coordinates
 25°58′02″N80°12′34″W / 25.96722°N 80.20944°W / 25.96722; -80.20944
Links
Public license information
Webcast Listen Live
Website amor1075fm.univision.com

WAMR-FM (107.5 MHz) is a commercial radio station in Miami, Florida. It airs a Spanish AC and tropical radio format aimed at Spanish-speaking adults. The station is owned by Univision Radio with the license held by Univision Radio Illinois, Inc. [2] The station also broadcasts on HD radio. [3]

Contents

The transmitter is off NW 207th Street in Miami. [4] The call sign WAMR refers to the Spanish word amor, which means "love".

History

On June 7, 1974, the station first signed on as WIGL. It was the FM sister station to AM 1260 WWOK (now WSUA), both owned by the Mission East Company, and airing a country music format. [5] In 1979, the station was acquired by Susquehanna Radio, which switched it to a Spanish-language Top 40/Dance format as WQBA-FM ("Super Q"), sister to WQBA 1140 AM. [6] By the late 1980s, the station had shifted to a Spanish Adult Contemporary sound.

In 1995, the call letters were changed to WAMR-FM and the station began calling itself "Amor." At this point, the format was mostly romantic ballads by artists such as Julio Iglesias and Gloria Estefan. A similar format was launched one dial position away, on 106.7 WRMA (now WXDJ) whose call letters stood for "Romantica." Both stations enjoyed much success with adult Spanish-speaking listeners in Miami.

In 2003, WAMR-FM was bought by Univision Radio. [7] The company's television headquarters was already based in Miami and the acquisition of several Spanish-language Miami radio stations helped the company move into radio ownership. By this time, the station had moved away from its soft ballad sound, playing more uptempo international and tropical hits but still aimed at an adult audience. WAMR-FM remains one of the Miami radio market's top rated stations.

WAMR-FM Previous Logo WAMR-FM Amor.svg
WAMR-FM Previous Logo

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References

  1. ↑ "Facility Technical Data for WAMR-FM". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WAMR-FM Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ "HD Radio Station Guide". HD Radio. iBiquity.
  4. ↑ Radio-Locator.com/WAMR-FM
  5. ↑ Broadcasting Yearbook 1975 page C-39
  6. ↑ Broadcasting Yearbook 1981 page C-49
  7. ↑ Broadcasting Yearbook 2010 page D-143


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