WLHH

Last updated

WLHH
WLHH-FM station logo.jpg
Broadcast area Hilton Head, South Carolina
Frequency 104.9 MHz
Branding104.9 The Surf
Programming
Format Classic hits
Ownership
Owner
  • Saga Communications
  • (Saga South Communications, LLC)
WOEZ, WVSC
History
First air date
1988 (as WZBZ)
Former call signs
WXRY (1985-1988)
WZBZ (1988-1990)
WSHG (1990-1997)
WGZR (1997-2003)
WWVV (2003-2006)
WWJN (2006-2010) [1]
Call sign meaning
We Love Hilton Head
Technical information
Facility ID 40705
Class C3
ERP 16,000 watts
HAAT 125 meters (410 ft)
Links
Webcast Listen Live
Website 1049thesurf.com

WLHH (104.9 FM) is a classic hits radio station licensed to Ridgeland, South Carolina, with studios in Hilton Head and transmitter located between Ridgeland and Beaufort.

Contents

History

104.9 was assigned as a construction permit to Mattox-Guest Broadcasting with the WXRY-FM calls in 1985. The station signed on in 1988 as WZBZ, then to an oldies station in 1990 as WSHG, "Shag FM". In 1997, Shag FM moved its format to what was then WHBZ (now WXST) and became the original home of WGZR "The Gator", a country music station. In 2003, modern rock WWVV, at 106.9 FM, traded frequencies with the Gator.

Upon the station swap, WWVV ("Wave 104.9"), flipped formats and was a modern-based Adult Album Alternative station. The station enjoyed a small yet loyal following in the Savannah, GA and Hilton Head Island, SC markets. Ratings were usually higher in the Hilton Head market due to the limited signal over Savannah proper.

WWVV was owned and operated by Triad Broadcasting, known locally as Adventure Radio (the name of the company that owned WWVV before Triad), as Triad did not want to scare off potential advertisers and/or listeners by announcing new station owners. WWVV and six other stations were bought by Triad in May 2000. In the Savannah/Hilton Head area, Triad also owns stations Rock 106.1, BIG 98.3, Country 106.9, Y-107.9, and 1130 The Island.

On June 15, 2006, Triad purchased 103.1 The Drive from Zip Communications. Triad had been operating WGZO under a LMA with Zip. In order to comply with FCC regulations, Triad decided to sell their lowest-powered radio station, WWVV-FM, to South Carolina-based Broomfield Broadcasting via their subsidiary company, JB Broadcasting.

On November 21, 2006, the station began playing Christmas music as "104.9 John FM" with a new callsign, WWJN-FM. A male on-air voice could be heard in between songs stating "104.9 is John FM. John tells us what to play. Right now John wants to hear Christmas music so that's what we're playing. 104.9 John FM". JB Broadcasting sold the station to Low Country Radio LLC in January 2010 and signed off John FM on January 25. Until The Surf signed on on the 27th, the station stunted by broadcasting waves hitting the beach. JB Broadcasting resumed its online stream of John FM on February 1.

JB Broadcasting's sale of the station closed on March 15, 2010. The station changed its callsign to WLHH (We Love Hilton Head) on March 16, 2010, and shifted their format to classic hits.

The station was sold to Apex Broadcasting, Inc. for the purchase price of $682,500; the transaction was consummated on May 30, 2014.

In early 2017, Apex Broadcasting sold their radio stations in Charleston and Hilton Head. SC to Saga Communications for $23 million. [2] The transaction was consummated on September 1, 2017.

Related Research Articles

<span class="mw-page-title-main">WIXV</span> Radio station in Savannah, Georgia

WIXV is a classic rock formatted radio station licensed to Savannah, Georgia, United States. It is owned by Cumulus Media.

WFXH-FM, known as "Rock 106.1", is an active rock radio station targeted to Savannah, Georgia. The station was a monitored reporter on the Alternative panel. Formerly, WFXH-FM reported as an Alternative station to Arbitron and various radio industry publications. The station featured a specialty show called Underexposed, Sunday nights, 9-11 pm. During the show they spotlight indie rock artists like The Decemberists, The Shins, Yeah Yeah Yeahs, The Arcade Fire, and Cold War Kids, along with local acts. That show has apparently been cancelled, its presence excised from the station's website. In April 2008, WFXH-FM debuted You Heard It First, a new show heard weeknights at 11 pm that features only new rock, as part of what the station calls "New Rock Nights". Rock 106.1 also recently began streaming the station online at their website.

<span class="mw-page-title-main">WVSC (FM)</span> Radio station in Port Royal, South Carolina

WVSC is a variety hits formatted FM radio station known as "SC 103.1" targeted towards the South Carolina Lowcountry.

<span class="mw-page-title-main">WWMX</span> Radio station in Baltimore, Maryland

WWMX, known on-air as Mix 106.5, is a commercial radio station in Baltimore, Maryland. It broadcasts a hot adult contemporary radio format and is owned by Audacy, Inc. The studios and offices are on Clarkview Road off Jones Falls Expressway.

<span class="mw-page-title-main">WRWN</span> Radio station in Port Royal, South Carolina

WRWN is a classic hits radio station licensed to Port Royal, South Carolina and owned by Dick Broadcasting, through licensee Dick Broadcasting Company, Inc. of Tennessee.

<span class="mw-page-title-main">WUBB</span> Radio station in Bluffton, South Carolina

WUBB is a country music formatted radio station targeted towards Savannah and Hilton Head known as "Bob 106.9". At one time, the station was on 104.9, which did not provide as strong a signal.

<span class="mw-page-title-main">WXST</span> Radio station in Hollywood, South Carolina

WXST is an urban adult contemporary radio station located in Charleston, South Carolina, but licensed by the FCC to the town of Hollywood, South Carolina. The station broadcasts with an ERP of 70 kW. WXST is owned by Saga Communications, and operates as part of its Charleston Radio Group. The station's studios are located in Charleston and the transmitter tower is in Mount Pleasant.

<span class="mw-page-title-main">WJRD</span> Radio station in Tuscaloosa, Alabama

WJRD is a radio station licensed to serve Tuscaloosa, Alabama, United States. The station is owned by JRD, Inc. WJRD simulcasts on FM translators W271AM and W276DP in Tuscaloosa.

WKSJ-FM is a radio station licensed to serve Mobile, Alabama, United States. The station is owned by San Antonio-based iHeartMedia and the broadcast license is held by iHM Licenses, LLC. Its studios are located inside the building of unrelated television station WKRG-TV on Broadcast Drive in Mobile, and the transmitter is near Robertsdale, Alabama.

<span class="mw-page-title-main">WLRX (FM)</span> Radio station in Vinton, Virginia

WLRX and WAWX are FM radio stations owned by the Educational Media Foundation (EMF). WLRX is licensed to Vinton, Virginia, serving the Roanoke metropolitan area. WAWX is licensed to Lynchburg, Virginia, serving the Lynchburg metropolitan area. WLRX plays a Contemporary Christian radio format from the "K-Love" national network, while WAWX airs a Contemporary Worship format as a network affiliate of "Air1."

<span class="mw-page-title-main">WDLT-FM</span> Radio station in Saraland, Alabama

WDLT-FM is an American radio station licensed to the community of Saraland, Alabama. The station, founded in 1966, broadcasts to the greater Mobile metropolitan area. The station is owned and operated by Cumulus Media. The WDLT broadcast license is held by Cumulus Licensing LLC.

WLGX is an FM radio station licensed to Bedford, Virginia, and serving Bedford County and the suburbs of Roanoke. It broadcasts the national "K-Love" Contemporary Christian radio format. WLGX is owned by Educational Media Foundation. While the station is licensed for commercial operation, K-Love operates on a listener-supported basis and runs no commercials.

<span class="mw-page-title-main">WFMA (FM)</span> Air 1 radio station in Marion, Alabama

WFMA is an American radio station licensed to serve Marion, Alabama, United States. The station, which began regular broadcast operations in 1991, is currently owned by the Educational Media Foundation.

WWPG is a radio station licensed to serve Eutaw, Alabama, United States. The station is owned by Jim Lawson Communications, Inc. First licensed to broadcast in 1992, WWPG-FM currently airs an urban adult contemporary music format.

WKLV-FM is a radio station licensed to serve Butler, Alabama, United States. The station is owned by Educational Media Foundation.

WHHW is a radio station broadcasting a Regional Mexican radio format. It is licensed to Hilton Head Island, South Carolina. The station is currently owned by Dick Broadcasting, through licensee Dick Broadcasting Company, Inc. of Tennessee.

WNWF is a radio station licensed to serve Evergreen, Alabama, United States. The station, established in 1957, is currently owned by John G. Ralls, Jr., through licensee Andala Enterprises, Inc.

<span class="mw-page-title-main">WSEG</span> Radio station in Savannah, Georgia

WSEG is a radio station broadcasting a sports format. Licensed to Savannah, Georgia, United States, the station serves the Savannah area. The station is currently owned by William Dorminy, through licensee Southern Media Interactive LLC, and features programming from ESPN Radio. In April 2011, WSEG started simulcasting on FM frequency 104.3 MHz in Savannah.

<span class="mw-page-title-main">KJMH</span> Radio station in Lake Arthur, Louisiana

KJMH is a radio station broadcasting an urban contemporary format. Licensed to Lake Arthur, Louisiana, United States, the station serves Lake Charles and the surrounding Southwest Louisiana area. The station is currently owned by Townsquare Media and licensed to Townsquare License, LLC. The station's studios are located on North Lakeshore Drive, just northwest of downtown Lake Charles, and its transmitter is located southeast of Iowa, Louisiana.

<span class="mw-page-title-main">WNCB</span> Radio station in Cary, North Carolina

WNCB, known as "B93.9", is a country music radio station that serves the Raleigh-Durham market of North Carolina. It is owned and operated by iHeartMedia, Inc., whose sister stations include WDCG, WTKK, WRDU, and W237BZ.

References

  1. ↑ "Call Sign History" . Retrieved November 11, 2011.
  2. ↑ Venta, Lance (May 10, 2017). "Saga Sells TV Stations; Acquires Apex Media Charleston & Hilton Head". radioinsight. Retrieved June 7, 2019.

32°26′10″N80°55′23″W / 32.436°N 80.923°W / 32.436; -80.923

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.