WMGX

Last updated
WMGX
WMGX Logo 2013.png
Broadcast areaSouthern Maine
Frequency 93.1 MHz (HD Radio)
BrandingCoast 93.1
Programming
Format Adult Top 40
Subchannels
Ownership
Owner
  • Saga Communications
  • (Saga Communications of New England, LLC)
WBAE, WCLZ, WGAN, WPOR, WVAE, WYNZ, WZAN
History
First air date
June 10, 1977
Call sign meaning
"Magic" (former branding)
Technical information
Facility ID 58548
Class B
ERP 50,000 watts
HAAT 135 meters (422 ft)
Translator(s) 105.1 W286CU (Saco, relays HD3)
Links
Webcast Listen Live
Website Coast931.com

WMGX (93.1 MHz "Coast 93.1") is a commercial FM radio station in Portland, Maine. The station's coverage area reaches across most of Southern Maine and into portions of Southeastern New Hampshire. WMGX airs an Adult Top 40 radio format and is owned by Saga Communications. Studios and offices are on Western Avenue in South Portland.

Contents

WMGX has an effective radiated power (ERP) of 50,000 watts. The transmitter is off Presumpscot Street in Portland, near Interstate 295. [1] WMGX broadcasts in the HD Radio hybrid format; the HD2 subchannel carries the talk radio programming of sister station WGAN, while the HD3 subchannel carries the Bible Broadcasting Network's Christian radio programming, which feeds FM translator W286CU at 105.1 MHz in Saco, Maine. [2]

History

On June 10, 1977, WMGX first signed on the air. [3] It was owned by Sunshine Broadcasting and played a soft rock format as "Magic 93." Core artists included James Taylor, Carole King, Cat Stevens and Carly Simon. Announcers did not talk over the music. Several songs were played in a row, with no talking in between songs.

From the mid-to-late-1980s and through the 1990s, WMGX had a unique format, blending classic, soft, and progressive rock with adult contemporary music. At this time, the station claimed that "[It] never [played] the same song twice [in one 24-hour period]," a boast that it later backed up with a monetary prize to anyone who caught the station doing so.

In 1992, WMGX and WGAN were acquired by Saga Communications. [4] On March 9, 2006, 29 years after the station's launch, WMGX changed format, rebranding as "Coast 93.1", and shifted to a hot adult contemporary format, playing music from the "80s, 90s and Now".

WMGX eventually dropped the "80s, 90s and Now" slogan and changed it to "Today's Best Mix" in order to reflect the playlist from the current and recent Top 40 charts, minus any songs deemed too hard-edged or rap-oriented. Songs from the last couple of decades also were heard, but WMGX rarely played any song recorded before 1990.

As of April 2016, to compete more with long dominant Top 40 station WJBQ, WMGX shifted to an Adult Top 40 format under the branding of "Portland's Adult Hit Music Station". The station currently acts as a hybrid between a hot AC and a mainstream Top 40 station. On Sunday mornings, WMGX airs the nationally syndicated show "American Top 40" with Ryan Seacrest.

The Blake Show (Coast Morning Show)

Portland's most popular morning show, the Blake Show with Kelly and Todd starts the day with laughs, fun, topical content, and relatable topics. The show features cohosts Blake Hayes and Kelly Towle. WCSH meteorologist Todd Gutner is a contributing third co-host.

Blake Hayes is open about being gay and sometimes discusses life as a gay man. [5]

After 15 years with the station, former morning co-host Eva Matteson left the station in February 2020.

Related Research Articles

<span class="mw-page-title-main">KSTP-FM</span> Radio station in the Twin Cities region of Minnesota

KSTP-FM is a commercial FM radio station in St. Paul, Minnesota, serving the Minneapolis-St. Paul radio market. It is the flagship FM station of Hubbard Broadcasting and airs a hot adult contemporary radio format. The station has long been known on-air as "KS95." The studios and offices, located on University Avenue, along the boundary line between St. Paul and Minneapolis, are shared with sister stations KSTP (AM), KSTP-TV, KTMY, and KSTC-TV. There is a broadcasting tower behind the station, though it is only used as an emergency back-up, in case there are problems with the main tower.

<span class="mw-page-title-main">KQQL</span> Radio station in Anoka–Minneapolis–St. Paul, Minnesota

KQQL is a commercial radio station serving the Minneapolis-St. Paul radio market and is licensed to suburban Anoka. It plays classic hits and is owned by iHeartMedia, Inc. The studios and offices are on Utica Avenue South in St. Louis Park.

KMXB is a commercial radio station licensed to Henderson, Nevada, and serving the Las Vegas radio market. KMXB airs a hot adult contemporary radio format and is owned by Audacy, Inc. The station's studios and offices are located in the unincorporated Clark County community of Spring Valley, while its transmitter is atop Black Mountain in Henderson.

<span class="mw-page-title-main">WSNE-FM</span> Radio station in Massachusetts, United States

WSNE-FM is a commercial radio station, licensed to Taunton, Massachusetts, and serving Southeastern Massachusetts and the Providence, Rhode Island, area. It broadcasts a hot adult contemporary radio format branded as Now 93.3, and is owned by iHeartMedia, Inc. The radio studios and offices are on Oxford Street in Providence. The station carries the syndicated On Air with Ryan Seacrest in afternoons. Several of the other shifts are voicetracked by DJs working at other iHeart stations.

<span class="mw-page-title-main">WRVE</span> Radio station in Schenectady, New York, United States

WRVE is a commercial radio station licensed in Schenectady and serving the Capital District and Upper Hudson Valley New York. It broadcasts a hot adult contemporary radio format and calls itself "99.5 The River," referring to the Hudson River. The station is owned by iHeartMedia as one of seven radio stations owned by the company in the Albany-Schenectady-Troy radio market.

<span class="mw-page-title-main">KKRZ</span> Contemporary hit radio station in Portland, Oregon

KKRZ is a commercial FM radio station in Portland, Oregon, known as Z100. It is owned by iHeartMedia and airs a Top 40 (CHR) radio format. The studios and offices are on SW 68th Parkway in Tigard. Z100 carries two syndicated shows on weekdays, "Johnjay and Rich" in morning drive time and Ryan Seacrest in middays. Local DJs are heard in the afternoon and evening.

<span class="mw-page-title-main">KKMJ-FM</span> Radio station in Austin, Texas

KKMJ-FM is a commercial radio station in Austin, Texas. It is owned by Audacy, Inc. and airs an adult contemporary radio format. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High School. The transmitter is off Buckman Mountain Road in Austin, amid numerous towers for other FM and TV stations. Like many AC stations, KKMJ flips to all-Christmas music from mid-November to Christmas Day. It uses the slogan "The Majic of Christmas."

<span class="mw-page-title-main">KRSK</span> Radio station in Molalla, Oregon

KRSK is a commercial radio station licensed to Molalla, Oregon, and broadcasting to the Portland metropolitan area. It is owned by Audacy, Inc. and airs a hot adult contemporary radio format. The station broadcasts in HD Radio. The HD-2 subchannel carries Audacy's "Channel Q" LGBTQ service.

<span class="mw-page-title-main">KYCH-FM</span> Radio station in Portland, Oregon

KYCH-FM is a commercial radio station in Portland, Oregon. It is owned by Audacy, Inc. and airs an adult hits radio format branded as "97.1 Charlie FM." KYCH-FM plays a fairly wide mix of music, mostly from the rock and pop genres, from the 1960s to today; much of the playlist is made up of modern rock and classic rock from the MTV music video era of the 1980s and 1990s. From mid-November through December 25 Charlie plays exclusively Christmas music. The station does not have disc jockeys, instead playing amusing or ironic messages after every three or four songs.

WMIA-FM is a hot adult contemporary radio station that is licensed to Miami Beach, Florida. The station is owned and operated by iHeartMedia. Its studios are located in Pembroke Pines, and the transmitter site is in Miami Gardens.

KVUU is a commercial radio station licensed to Pueblo, Colorado, and serving the Colorado Springs-Pueblo radio market. It airs a Hot AC radio format and is owned by iHeartMedia, Inc. The station is known by its moniker My 99.9.

<span class="mw-page-title-main">WBAE</span> Soft adult contemporary radio station in Portland, Maine, United States

WBAE is a commercial AM radio station licensed to Portland, Maine. Owned by Saga Communications, it broadcasts a soft adult contemporary format. Its studios and offices are located on Western Avenue in South Portland, and its transmitter is off Forest Avenue in Portland. The Bay primarily features music from soft rock artists and music of the 1970s and 80s, with a few newer titles mixed in.

<span class="mw-page-title-main">WMGF</span> Radio station in Mount Dora–Orlando, Florida

WMGF is a commercial radio station licensed to Mount Dora, and serving Orlando and Central Florida. It is owned by iHeartMedia and airs an adult contemporary radio format, switching to a Christmas music for much of November and December. Its offices and studios are on Maitland Center Parkway in Maitland.

<span class="mw-page-title-main">KDES-FM</span> Radio station in Cathedral City, California

KDES-FM is a radio station in the Palm Springs area and the Coachella Valley of Southern California.

<span class="mw-page-title-main">KTSM-FM</span> Radio station in El Paso, Texas

KTSM-FM is a commercial radio station in El Paso, Texas. It airs an adult contemporary radio format and is owned by iHeartMedia, Inc. The studios and offices are on North Mesa Street in West Central El Paso. Evenings feature the syndicated Delilah call-in and request show. On Sunday mornings, Dave Koz hosts a smooth jazz show. The rest of the schedule features local DJs.

<span class="mw-page-title-main">WARQ</span> Radio station in Columbia, South Carolina

WARQ is a commercial radio station in Columbia, South Carolina. It is owned by Alpha Media and it airs a Top 40 (CHR) format branded as "Live 93.5" Its studios are on Pineview Road in Columbia, off U.S. Route 378.

WGAN is an commercial radio station licensed to Portland, Maine. The station is owned by Saga Communications and it airs a news/talk radio format. The station calls itself "Newsradio WGAN AM 560 and FM 98.5" The studios and offices are on Western Avenue in South Portland, Maine.

<span class="mw-page-title-main">KSRV-FM</span> Radio station in Ontario, Oregon

KSRV-FM is a commercial radio station licensed to Ontario, Oregon, and broadcasting to the Boise metropolitan area. KSRV-FM is owned by the Iliad Media Group Holdings Employee Stock Ownership Trust, through licensee Iliad Media Group Holdings Inc., and airs an adult hits radio format known as "Bob FM 96.1." The studios and offices are on East Franklin Road in Nampa, Idaho.

WYNZ, is a commercial radio station licensed to South Portland, Maine, and serving the Portland metropolitan area. It is owned by Saga Communications and airs an adult hits radio format. The studios and offices are on Western Avenue in South Portland.

<span class="mw-page-title-main">WXKB</span> Contemporary hit radio station in Cape Coral, Florida

WXKB is a commercial radio station licensed to Cape Coral, Florida, and serving the Fort Myers-Naples radio market and Southwest Florida. WXKB is owned by the Beasley Broadcast Group and airs a Top 40/CHR radio format branded as "B-103.9 All the Hits", sometimes called "The Killer B." In afternoon drive time it carries On Air with Ryan Seacrest, syndicated by Premiere Networks.

References

  1. ↑ Radio-Locator.com/WMGX
  2. ↑ Radio-Locator.com/W286CU
  3. ↑ Broadcasting Yearbook 1979 page C-98
  4. ↑ Broadcasting & Cable Yearbook 2007 page D-245
  5. ↑ "Blake Hayes".

43°41′17″N70°15′25″W / 43.688°N 70.257°W / 43.688; -70.257

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.