WBAE (1490 kHz, "The Bay 107.1/93.5") is a commercial AMradio stationlicensed to Portland, Maine. Owned by Saga Communications, it broadcasts a soft adult contemporary format. Its studios and offices are located on Western Avenue in South Portland, and its transmitter is off Forest Avenue in Portland. The Bay primarily features music from soft rock artists and music of the 1970s and 80s, with a few newer titles mixed in.
WBAE can also be heard in the Portland area on its FMtranslator, W296CZ 107.1 MHz.[1] The station is simulcast in York County, Maine on 1400 WVAE in Biddeford, Maine, which has its own FM translator, W228EE 93.5; the station's current branding is derived from these FM feeds.
History
WBAE was first licensed in 1946 as WMTW, broadcasting on 1490kHz and licensed to The Yankee Network, Inc. The WMTW call sign was transferred from the original WMTW, an FM station which changed its call letters to WMNE at this time.
On August 1, 1951, WMTW changed call letters to WPOR. For much of its history, it was associated with country music, and when sister stationWPOR-FM debuted in October 1967, the two stations were the primary source of country music in the Portland radio market. The AM and FM stations were mostly simulcast, although for a time, WPOR aired a satellite-delivered syndicated country music format while WPOR-FM featured local announcers and locally programmed country music.
The stations adopted a hot talk format, dropping Adult Standards on March 4, 2009. Hot talk had been heard on co-owned WZAN before that station shifted to a political talk format. Hot talk later was replaced with an advice-oriented talk format on January 18, 2010.[2]
On September 15, 2009, it was announced that WBAE and WVAE would begin to broadcast the Boston Bruins. On January 16, 2012, it was announced that WBAE and WVAE would begin to broadcast the New York Yankees.[3]
In February 2013, WVAE split from its simulcast with WBAE, and began simulcasting the news-talk programming of co-owned WGAN, to help WGAN better cover York County. WVAE took on the call letters WGIN to echo its originating station.[4]
After four years under the talk format, WBAE flipped back to an Adult Standards format under its original 1490 The Bay branding on October 21, 2013, utilizing programming from Westwood One’s Adult Standards network, "America's Best Music." Dave Ramsey and Clark Howard moved to WZAN. Dr. Joy Browne was heard on WTSN in nearby Dover, New Hampshire (Browne died in 2016). Artists heard on WBAE included The Beatles, The Carpenters, Frank Sinatra and Dionne Warwick.
On December 16, 2015, WBAE began simulcasting WZAN's talk format. WZAN's talk programming moved exclusively to WBAE on January 1, 2016, with WZAN becoming a sports radio station carrying ESPN Radio programming. In May 2016, WBAE began simulcasting on FM translator 107.1 W296CZ.
On May 7, 2018, WBAE and WVAE flipped to soft adult contemporary, once again under the branding The Bay. WVAE is simulcast on a second FM translator in Biddeford, W228EE (93.5), which concurrently launched with the flip.[5]
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