WRAD-FM

Last updated
WRAD-FM
Broadcast area Pulaski County - Montgomery County
Frequency 101.7 MHz
Branding"Talk Radio WRAD"
Programming
Format Talk Radio
Network Fox News Radio
Affiliations Premiere Networks
Salem Radio Network
Westwood One
Ownership
Owner Monticello Media LLC
WBRW, WVHK, WPSK-FM, WRAD
History
First air date
1965;59 years ago (1965)
Former call signs
WRAD-FM (1965–1978) [1]
WRIQ (1978–1998)
WNRV-FM (1998–1999)
WBXW (1999–2002)
WWBU (2002–2018)
Call sign meaning
WRADford
Technical information [2]
Licensing authority
 FCC
Facility ID 73918
Class A
ERP 5,800 watts
HAAT 20 meters (66 ft)
Transmitter coordinates
 37°8′33.0″N80°34′39.0″W / 37.142500°N 80.577500°W / 37.142500; -80.577500
Repeater(s) 1460 WRAD (Radford)
Links
Public license information
Webcast Listen Live
Website WRADradio.com

WRAD-FM (101.7 MHz) is a commercial radio station licensed to Radford, Virginia, serving Pulaski and Montgomery Counties in Virginia. It simulcasts a talk radio format with co-owned WRAD at 1460 kHz. Programming is also heard on FM translator 103.5 W278AJ in Blacksburg, Virginia. [3]

Contents

WRAD-AM-FM are owned by Monticello Media LLC. The studios and offices are on Lee Highway in Radford. WRAD-FM has an effective radiated power (ERP) of 5,800 watts. The transmitter is on Lee Highway (U.S. Route 11) in Fairlawn, Virginia, near the New River. [4]

Programming

Much of the weekday schedule on WRAD-AM-FM is nationally syndicated. Hosts include Brian Kilmeade, Charlie Kirk, Sean Hannity, Ben Shapiro, Dave Ramsey and Red Eye Radio. Weekends feature shows on money, health, real estate, guns and technology. Weekend hosts include Kim Komando and Tom Gresham, as well as repeats of weekday shows. Most hours begin with an update from Fox News Radio.

History

The station signed on the air in 1965;59 years ago. At first, it was a simulcast of WRAD 1460 AM, which had begun in 1950. Over the years, the FM station tried several different formats, with new call signs: WRIQ, WNRV-FM, WBXW, WWBU. In 2018, it returned to its original call letters, WRAD-FM, as it began simulcasting a talk radio format with its AM sister station.

WRAD-AM-FM had been owned and operated by Cumulus Media, Inc. [5] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media. [6] The sale was approved December 1, 2018. [7]


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References

  1. ↑ "Call letters" (PDF). Broadcasting. April 24, 1978. p. 67.
  2. ↑ "Facility Technical Data for WRAD-FM". Licensing and Management System. Federal Communications Commission.
  3. ↑ Radio-Locator.com/W278AJ
  4. ↑ Radio-Locator.com/WRAD-FM
  5. ↑ "WRAD Facility Record". Federal Communications Commission, audio division.
  6. ↑ Cumulus Sells Blacksburg Cluster To Monticello Media
  7. ↑ Six areas radio stations sold
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