WBRW

Last updated

WBRW
Broadcast area
Frequency 105.3 MHz
Branding105.3 The Bear
Programming
Format Active rock [1]
Ownership
Owner Monticello Media LLC
WPSK-FM, WRAD, WRAD-FM, WVXL
History
First air date
December 1964;60 years ago (1964-12) [2]
Former call signs
  • WVVV (1964–1995) [3]
  • WVMJ (1995–1999) [4]
Former frequencies
104.9 MHz (1964–1996) [5]
Call sign meaning
"Bear"
Technical information [6]
Licensing authority
 FCC
Facility ID 5795
Class C3
ERP 12,000 watts
HAAT 146 meters (479 ft)
Transmitter coordinates
 37°11′12″N80°28′54″W / 37.18667°N 80.48167°W / 37.18667; -80.48167
Links
Public license information
Webcast Listen live
Website www.1053thebear.com

WBRW (105.3 MHz) is a commercial FM radio station licensed to Blacksburg, Virginia, and serving the New River Valley and part of the Roanoke metropolitan area. [1] It broadcasts an active rock radio format known as "The Bear." It is owned by Monticello Media LLC, with radio studios and offices on Lee Highway (U.S. Route 11) in Radford.

Contents

WBRW has an effective radiated power (ERP) of 12,000 watts. The transmitter is on Stroubles Creek Road in Blacksburg. [7]

History

The station signed on the air in December 1964 [2] as the FM counterpart to WJJJ (1260 AM). The original call sign was WVVV and its frequency was 104.9 MHz. The owner was Blacksburg-Christiansburg Broadcasters and it aired a album rock radio format. [8]

In 1996, WVVV moved to its current dial position after changing its call letters the previous year to WVMJ. In 1999, the station switched to its current call sign, WBRW, flipping to an active rock format.

WBRW had been owned and operated by Cumulus Media. [9] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media. [10] The sale was approved December 1, 2018. [11]

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References

  1. 1 2 "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings . Retrieved July 8, 2015.
  2. 1 2 Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-560. Retrieved July 8, 2015.
  3. ↑ "For the record" (PDF). Broadcasting. September 21, 1964. p. 109.
  4. ↑ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 8, 2015.
  5. ↑ "WBRW Facility Data". FCCData.
  6. ↑ "Facility Technical Data for WBRW". Licensing and Management System. Federal Communications Commission.
  7. ↑ Radio-Locator.com/WBRW
  8. ↑ Broadcasting Yearbook 1997 page C-217, Broadcasting & Cable
  9. ↑ "WBRW Facility Record". Federal Communications Commission, audio division. Retrieved July 8, 2015.
  10. ↑ Cumulus Sells Blacksburg Cluster To Monticello Media
  11. ↑ Six areas radio stations sold


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