Previous logos
| Broadcast area | Savannah/Hilton Head |
|---|---|
| Frequency | 103.1 MHz (HD Radio) |
| Branding | SC 103.1 |
| Programming | |
| Format | Adult hits |
| Subchannels | HD2: Pure Oldies 106.5 & 99.1 (Oldies) |
| Ownership | |
| Owner |
|
| WLHH, WOEZ | |
| History | |
First air date | 1985 (as WGCQ on 92.1) |
Former call signs | WGCQ (1985–1987) WBHH (1987–1990) WOCW (1990–1997) WLWS (1997) WGZO (1997–2014) |
Former frequencies | 92.1 MHz (1985–1999) |
Call sign meaning | W VSouth Carolina |
| Technical information | |
| Facility ID | 49910 |
| Class | C3 |
| ERP | 11,000 watts |
| HAAT | 114.9 meters (377 ft) |
| Translator(s) | HD2: 99.1 W256CB (Beaufort) HD2: 106.5 W293BZ (Hilton Head) |
| Links | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | sc103radio.com lowcountryoldies.com (HD2) |
WVSC (103.1 MHz) is an adult hits formatted FM radio station known as "SC 103.1" targeted towards the South Carolina Lowcountry.
The station signed on in 1985 on 92.1 with a 3,000-watt signal broadcasting from St. Helena Island, about 10 miles east of Beaufort. Because it was so close to WSGA-FM on 92.3, the station was limited in its transmitter power. In 1999, the station swapped frequencies with WBHC-FM on 103.1 to get a better signal into Savannah. The station has difficulties reaching listeners in Savannah because of its inferior signal. In January 2006 the station was given permission by the Federal Communications Commission (FCC) to move its tower closer to Savannah.
On November 11, 2013, L & L Broadcasting sold WGZO to Apex Broadcasting; this marks Apex Broadcasting's first entry into the Savannah/Hilton Head market. The sale, at a price of $450,000, was consummated on January 8, 2014.
On February 15, 2014, WGZO changed callsigns to WVSC. On February 21, 2014, WVSC changed formats to variety hits, branded as "SC 103". [1]
In early 2017, Apex Broadcasting sold their radio stations in Charleston and Hilton Head, South Carolina to Saga Communications for $23 million. At that time, the HD2 channel and its translators 99.1 W256CB and 106.5 W293BZ played soft adult contemporary music, [2] which later moved to WOEZ. The sale was consummated on September 1, 2017.
Previous formats and call signs include: